Apple and Samsung lead in Asia, except in Indonesia: Millennial Media // @CampaignAsia ;)


 

Via campaignasia.com

The Mobile Mix report is based on campaign and platform data from Millennial Media, and in Asia-Pacific it includes Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, Australia, India, China, Hong Kong, Taiwan, Japan and South Korea.

Overall in the region, Samsung drew an impression share of 32 per cent in 2012, up from 22 per cent in 2011, across all devices. But the iPhone was still the most popular mobile phone, accounting for 14 per cent of impressions.
Android-based tablets led with 50 per cent share in 2012, with Samsung the leading tablet manufacturer in that Android category. Apple’s iOS was a close second among tablet OSs, with a 49 per cent impression share, making Apple the top tablet manufacturer for 2012.
The report charts Samsung’s rapid growth in the region. Last year the Korean manufacturer had nine phones on the top 20 mobile phone list, nearly double the five phones it had a year before. Samsung’s strongest markets in the region include Hong Kong and Malaysia, where 10 of its phones made the top 20 list.

Full article + 🙂

 

Ogilvy One promotes Peter Moss, Lucy McCabe to reinforce global focus

Moss is promoted from regional executive creative director to vice-president of customer experience. His new role sees him move away from directly managing the creative team to take on a planning function in working to understanding how consumers connect to define specific roles for communications and appropriate channels to achieve them. He will be responsible for mapping the connections between customers and channels, platforms and media and identifying key areas of ROI impact.

Reporting to Smith, McCabe joins Moss in driving the global focus in her new role as vice-president of consulting services as they aim to implement customer value measurement and optimise the buying process accordingly. Both Moss and McCabe will remain based in Singapore and continue working with country head Stephen Mangham as they still have a part to play in the agency’s operations there.

Prior to her promotion, McCabe was head of consulting in Singapore in working with regional planning head Mark Sinnock. She will continue working with Sinnock in her new role.

“I am delighted to have Lucy and Pete on the regional team. They are both really smart people who bring the experience and new thinking that is required to maximise the opportunity for our clients in today’s and tomorrow’s world,” said Smith, who was appointed as regional president in July.


ASIA-PACIFIC – Ogilvy One has promoted Peter Moss (pictured right) and Lucy McCabe (pictured left) to regional VP roles in working with Asia CEO Jerry Smith to implement the network’s global focus.

Ogilvy One promotes Peter Moss, Lucy McCabe to reinforce global focus

Ogilvy One’s Lucy McCabe, Peter Moss

Moss is promoted from regional executive creative director to vice-president of customer experience. His new role sees him move away from directly managing the creative team to take on a planning function in working to understanding how consumers connect to define specific roles for communications and appropriate channels to achieve them. He will be responsible for mapping the connections between customers and channels, platforms and media and identifying key areas of ROI impact.

Reporting to Smith, McCabe joins Moss in driving the global focus in her new role as vice-president of consulting services as they aim to implement customer value measurement and optimise the buying process accordingly. Both Moss and McCabe will remain based in Singapore and continue working with country head Stephen Mangham as they still have a part to play in the agency’s operations there.

Prior to her promotion, McCabe was head of consulting in Singapore in working with regional planning head Mark Sinnock. She will continue working with Sinnock in her new role.

“I am delighted to have Lucy and Pete on the regional team. They are both really smart people who bring the experience and new thinking that is required to maximise the opportunity for our clients in today’s and tomorrow’s world,” said Smith, who was appointed as regional president in July. Leer más “Ogilvy One promotes Peter Moss, Lucy McCabe to reinforce global focus”

Mars appoints OMD Taiwan following month of pitches


TAIPEI – OMD Taiwan has been appointed to the media business for Mars following a month-long competitive pitch against Mindshare and incumbent Dentsu Media Palette.

Mars appoints OMD Taiwan following month of pitches

OMD will be handling both traditional and online media for Mars, effective immediately.

“During the pitch process, OMD Taiwan impressed us with their positive energy and stellar presentation,” said Yin Wei Lee, commercial head of Mars Taiwan.

According to a company statement, Mars generates global sales of US$28 billion annually across six business segments, including chocolate, petcare, Wrigley gum and confections, food, drinks and symbioscience. Leer más “Mars appoints OMD Taiwan following month of pitches”

APAC to surpass North America as biggest ad market in 2014 : SMG, eMarketer

Digital marketing dollars is shifting significantly to developing countries like China and India due to the growing middle class. The two countries records the fastest-growing internet population in the world with 581.6 million users in 2010.

Some highlights by countries:

China will see an annual growth of 20 per cent throughout 2012 in online ad spend. This year already saw a total of US$3.8 billion which will rise to US$6.4 billion by 2012.

India is still developing in terms of media penetration. Only 51 per cent of the population owned a TV in 2008, 31 per cent had a mobile and 20.2 per cent went online monthly. The country is estimated to have 63.6 million internet users in 2010. While penetration is low, India remains the fifth-largest internet user population worldwide.

Unlike other markets, Japan is seeing a decline in media spend to an estimated US$43 billion in 2010. Digital spend has also dropped slightly to US$8.2 billion this year, but is expected to make a comeback over the next two years.


ASIA-PACIFIC – Starcom MediaVest Group (SMG) and eMarketer has issued a report forecasting Asia-Pacific will surpass North America to become the world’s biggest advertising market in 2014.

APAC to surpass North America as biggest ad market in 2014 : SMG, eMarketer

The Global Media Intelligence Report is a collection of data for six major regions, spanning 29 countries in total. It is led by Laura Desmond, global CEO of SMG, and Geoff Ramsey, CEO and co-founder of eMarketer.

The report looks at digital and total media advertising spend trends between 2009 to 2014. Excluding Japan and Australia, the Asia-Pacific region is currently trailing second after North America in media ad spend, but is expected to surpass the US with US$173.2 billion or 30.7 per cent of the world’s ad spend share in 2014, the report noted.

Asia-Pacific currently holds 28 per cent of the pie. Leer más “APAC to surpass North America as biggest ad market in 2014 : SMG, eMarketer”

OMD India scoops media duties for Puma and Reliance Communications


MUMBAI – OMD India has been appointed to the media duties for Puma and Reliance Communications, according to OMD India managing director Jasmin Sohrabji.

OMD India scoops media duties for Puma and Reliance Communications

The win follows a month-long pitch against Maxus and incumbent agency ZenithOptimedia. OMD is charged with the media business for Puma’s entire brand portfolio in India.

Separately, OMD India has also won Reliance Communications, India’s largest private sector information and communications company. The pitch that lasted two months also included GroupM and incumbent agency Mudra Max. Leer más “OMD India scoops media duties for Puma and Reliance Communications”

Google launches Instant search feature saving 3.5 billion seconds a day

Google Instant predicts search behaviour by suggesting and finishing keywords or phrases typed into the search box.

According to the Google Blog, the new service provides “dynamic yet relevant results, predictions of the rest of the query in gray text and scroll-throughs on predicted materials to get a wider spectrum on searches.”

The new feature, which required Google to invest in new caching systems and a compatible page-rendering JavaScript to match on users’ typing speed, is said to save between two and five seconds per search, saving more than 3.5 billion seconds a day across the world.

As far as advertisers are concerned, the new real-time data search system raises questions like how could one be at the top of the search prediction while still being relevant to searchers.


HONG KONG – Google has released a new search feature called Google Instant that will enable search results to start popping up while the user is still typing.

Googe Instant

Google launches Instant search feature saving 3.5 billion seconds a day

Google Instant predicts search behaviour by suggesting and finishing keywords or phrases typed into the search box.

According to the Google Blog, the new service provides “dynamic yet relevant results, predictions of the rest of the query in gray text and scroll-throughs on predicted materials to get a wider spectrum on searches.”

The new feature, which required Google to invest in new caching systems and a compatible page-rendering JavaScript to match on users’ typing speed, is said to save between two and five seconds per search, saving more than 3.5 billion seconds a day across the world.

As far as advertisers are concerned, the new real-time data search system raises questions like how could one be at the top of the search prediction while still being relevant to searchers. Leer más “Google launches Instant search feature saving 3.5 billion seconds a day”

PepsiCo hands US$27m media duties to PHD in Australia

The account win covers all PepsiCo brands in Australia, including Pepsi, Pepsi Max, Mountain Dew, Gatorade, Smith’s, Doritos, Red Rock Deli, Grain Waves and Sekata.

The appointment, which ousts incumbent Eighty K’s, sees the OMG agency take charge of the media planning and buying for PepsiCo’s brand portfolio from 1 September. [Más…]

Bellamy Hayden remains the media strategist for all PepsiCo brands.

OMD Shanghai won PepsiCo’s media business reportedly worth US$220 million in China towards the end of last year. OMD beat incumbent Mindshare after MEC withdrew during the last round of the pitch.


PepsiCo
Image via Wikipedia

SYDNEY – PepsiCo has appointed PHD to handle its media planning and buying duties in Australia, following a pitch that reportedly also involved Mindshare.

PHD scoops PepsiCo’s media business in Australia.

The business is reportedly worth US$27 million.

The account win covers all PepsiCo brands in Australia, including Pepsi, Pepsi Max, Mountain Dew, Gatorade, Smith’s, Doritos, Red Rock Deli, Grain Waves and Sekata.

The appointment, which ousts incumbent Eighty K’s, sees the OMG agency take charge of the media planning and buying for PepsiCo’s brand portfolio from 1 September. Leer más “PepsiCo hands US$27m media duties to PHD in Australia”