Kraft-owned Milka calls global creative pitch


By Mark Banham
http://www.campaignasia.com

GLOBAL – Milka, the Kraft-owned Swiss chocolate brand, has launched a review of its global creative account.

Kraft-owned Milka calls global creative pitch

The global business is currently handled by Ogilvy & Mather from its Paris office.

The pitch is likely to be led by Kraft internally from the FMCG giant’s European Paris office and overseen by global vice-president of marketing Daryl Fielding.

Before joining Kraft, Fielding worked at Ogilvy & Mather for ten years, rising to managing partner, and was until recently the commercial director at The Independent. Leer más “Kraft-owned Milka calls global creative pitch”

The Takeover Panel has publicly criticised Kraft Foods

The Takeover Panel has publicly criticised Kraft Foods over the handling of its takeover of Cadbury in a shock move that has cost the US company’s leading adviser his future job at the City regulator.

By Jonathan Sibun
The company logo of Kraft Foods Inc. and a bar of Cadbury’s Dairy Milk are arranged for a photo in London, U.K

The Panel criticised Kraft, saying it “did not know” the details of the planned factory closure Photo: Bloomberg

Peter Kiernan, a banker at Lazard, which advised Kraft on its controversial £11.7bn takeover, has withdrawn his candidacy to become director general of the Panel.

His withdrawal follows the Panel’s first public criticism of a company in nearly three years after it rebuked Kraft for suggesting it would reverse the planned closure of Cadbury’s factory in Somerdale, near Bristol.

The Panel criticised Kraft, saying it “did not know” the details of the planned factory closure. “Kraft’s belief, no matter how well-intentioned, was… not a belief which Kraft had a reasonable basis for holding.”


The Takeover Panel has publicly criticised Kraft Foods over the handling of its takeover of Cadbury in a shock move that has cost the US company’s leading adviser his future job at the City regulator.

By Jonathan Sibun

The company logo of Kraft Foods Inc. and a bar of Cadbury's Dairy  Milk are arranged for a photo in London, U.K

The Panel criticised Kraft, saying it “did not know” the details of the planned factory closure Photo: Bloomberg

Peter Kiernan, a banker at Lazard, which advised Kraft on its controversial £11.7bn takeover, has withdrawn his candidacy to become director general of the Panel.

His withdrawal follows the Panel’s first public criticism of a company in nearly three years after it rebuked Kraft for suggesting it would reverse the planned closure of Cadbury’s factory in Somerdale, near Bristol.

The Panel criticised Kraft, saying it “did not know” the details of the planned factory closure. “Kraft’s belief, no matter how well-intentioned, was… not a belief which Kraft had a reasonable basis for holding.” Leer más “The Takeover Panel has publicly criticised Kraft Foods”