Is Foursquare a Waste of Time? – Plus Infographic | by Jeff Bullas


Written by  | jeffbullas.com

Social media networks sometimes seem a bit schizophrenic.

They are both a place to play and socialize and increasingly they are also where you can market your business.Is Foursquare a Waste of Time - Plus Infographic

Facebook was never meant to be a social network to create a brand page and collect tens millions of fans that is now common place with the global brands such as Coca Cola.

Twitter started off as a private messaging technology that was not designed to be a social network.

Some social networks such as LinkedIn were purpose built from day one to provide a networking portal for business people.

Games have a significant presence on social networks and are a significant revenue driver. It is reported that social games on Facebook such as Farmville and Mafia Wars generate up to 30% of Facebook’s revenue.

The Rise of Location Based Social Apps

The development and rapid growth of the GPS enabled smartphone technology has enabled location based social apps such as Foursquare to become a force in social networking.

Foursquare is a location based social networking app and website for mobile devices. Users can check-in with their mobile phones. Each check-in awards the user points

The current numbers for location based apps are significant and at the end of 2011 Foursquare revealed  the following

  • 15 million registered users
  • 1 billion checkins
  • Announced US nationwide partnerships with American Express
  • 600,000 merchants
  • 170 million API calls per day
Is Foursquare a waste of time

These numbers do indicate that it is obtaining some critical mass (mainly in the USA). This is vital for Foursquare as it requires significant numbers and scale to be meaningful  for major brands.

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