Some Obvious A/B Tests You Should Try | by Neil Patel


ab testing experiments

quicksprout.com

If you are looking to squeeze more dollars out of your existing traffic, you need to start running A/B tests. If you have at least 10,000 monthly visitors, you should consider running 1 new A/B every other month, if not once a month.

With my business we typically run 1 A/B test every 2 weeks and although many of the tests fail, we usually find a winner 1 out every 4 tests that boosts our conversion rate by at least 20 percent.

One of the main ways I’ve been able to have great success is by learning from other entrepreneurs. Each week, a group of entrepreneurs, including me, discuss A/B tests that we had success or failures with. We share data with each other, which then helps all of us come up with new A/B tests to try.

Here are 11 obvious A/B tests you should try:

Test #1: Add the word FREE in your ads

Eric Siu from TreeHouse manages thousands of dollars in ad buys each week. One of his main channels of acquisition is remarketing. He tested out a lot of different ad types, but found his cost per acquisition (CPA) to be around $60. He changed the color of the ads, the call to actions and many other elements within the ad, but none of them had a major impact on the CPA.

He then tested adding the word “FREE” within his ads.

ab testing experiments treehouse ad

That one word resulted in his CPA to decrease from $60 to $43 a signup.

Test #2: Create an explainer video

I’ve created a handful of explainer videos, but they were all done wrong. Once I learned what elements needed to be in an explainer video to help boost conversions, I instantly saw an increase in our conversions.

By adding a video that had the same exact message as our homepage copy on CrazyEgg.com, we were able to increase homepage conversions by 64%. The big lesson I learned there was that people don’t always like reading text, but they are open to listening to a short video that explains a product or service.

Test #3: Have your signup button scroll with the visitor

On TreeHouse’s library page they noticed that people were reading their content on and scrolling down, but they weren’t clicking on the signup button. So at first they tested changing the color of the signup button from grey to green.

The change in color had somewhat of an impact, but it didn’t have a large enough impact. So they tested a concept similar to what Facebook does… in which their main navigation bar scrolls with the reader. And because the signup button is in the navigation, it would cause people to notice the button.

ab testing experiments treehouse nav

This simple change increased conversions on this one page by 138%.

Test #4: Removing forms fields

On NeilPatel.com I collect leads from individuals and companies who are interested in increasing their online traffic and more importantly online revenue. My submission form contained 4 fields:

  • Name
  • Email
  • URL
  • Revenue

I didn’t think that having 4 form fields would affect my conversion rate because it doesn’t take too long to fill them all out. I ran a quick test to see if replacing the revenue field with a open field asking “what can help you with” would affect conversions as some people may not want to share their revenue.

That test didn’t have an impact on my conversion rate. I then decided to remove the “revenue” field all together and only have 3 form fields.

ab testing experiments neilpatel forms

That boosted the conversion rate by 26%.

Test #5: Create a two-step checkout process Leer más “Some Obvious A/B Tests You Should Try | by Neil Patel”

14 Awesome Pinterest Plugins for Your WordPress Blog | wpmu.org |


 

14 Awesome Pinterest Plugins for Your WordPress Bloghttp://wpmu.org/pinterest-plugins-wordpress/

Unless you have been hiding under a rock for the past year or so, you will be well aware of the phenomenon that isPinterest.

And if your WordPress blog is in any way image-driven, you have probably sought to leverage Pinterest as a traffic source. If not, you’re missing out. A Shareaholic studycarried out in July concluded that Pinterest is second only to Facebook amongst the social networks when it comes to sending referral traffic.

So it is fair to say that if you want to attract more traffic to your site, you should be making the most of Pinterest. Which brings me to the 14 plugins I am featuring today, each of which offer unique functionality which can help you drive more traffic to your site. Enjoy!

Featured PluginWordPress + Google Maps = Perfect

Simply insert google maps into posts, sidebars and pages – show directions, streetview, provide image overlays and do it all from a simple button and comprehensive widget.

FIND OUT MORE

1. Pinterest “Pin It” Button

Pinterest "Pin It" Button

If you’re looking for something simple and obtrusive, the Pinterest “Pin It” Button will suit you. With this plugin you can add a “Pin It” button to your posts – both above and/or below the content.

2. Digg Digg

Digg Digg

If you’d rather offer a “Pin It” button amongst other sharing options, I consider Digg Digg to be the best solution. With it you can display a floating share bar to the side of your content (with a huge variety of social networks supported), and/or share buttons above and below your post’s content.

3. Pinterest Plugin Leer más “14 Awesome Pinterest Plugins for Your WordPress Blog | wpmu.org |”

Introducing Endorsements: Give kudos with just one click


LinkedIn announced a new feature on Monday called Endorsements that gives users a simpler way to recommend their professional connections.

Until now, the primary way to suggest a friend or coworker for a job on LinkedIn has been to go through the process of writing a formal recommendation. Now, with the Endorsement tool, you can simply click the “Endorse” button to recognize one of your connections for a particular skill or skills.

Starting today, when you look at a contact’s profile page on the social network, you’ll see a list of skills at the top of the page and be prompted to pick which ones if any you’d like to endorse. Similarly, if you scroll down to the Skills and Expertise section of their profile, you’ll have another option to endorse certain skills just by clicking a plus-sign next to each of the skills listed.

LinkedIn will notify the user by e-mail when he or she has been endorsed by someone and these endorsements will be displayed on their profile page. Users still have the option to write longer recommendations as well, but Endorsements may be more popular for more casual recommendations.

In essence, the Endorse button is really just LinkedIn’s version of Facebook’s “Like” button, but geared towards professionals. This is just the latest example of LinkedIn trying to boost engagement on the social network by taking a page from competitors like Facebook and Twitter.  Earlier this year, LinkedIn introduced a Follow button for brands, similar to Twitter, and just this month the company rolled out a Facebook-style notifications system to keep track of network updates.

Image courtesy of LinkedIn


Slide Share
Introducing LinkedIn Endorsements
from LinkedIn

An Opinionated Lead Gen Landing Page Discussion


http://unbounce.com

This page is actually a microsite with 4 pages – click the image to see them all.

In this post Carlos and myself (Oli) are going to analyze one of our customers –Vinoetic.com – landing pages (after they opted to allow us to get our opinionated hands on it). Our goal is for it to be an educational exercise that can hopefully help improve the page, but let’s have a little fun too, shall we? We’ll be scoring each point in our discussion with + or – points to arrive at a total score and we’ll be arguing on certain points to show that everyone has a different opinion – which shows the importance of testing.

Warning for the creator of the page: There are going to be some criticisms, but our goal is for this to be useful to you so that you can have a more successful campaign in the future.

Let the battle commence!

1. The Main Headline… Leer más “An Opinionated Lead Gen Landing Page Discussion”