Etiqueta: Business Services

How To Measure Your Loyalty Program’s Incremental ROI – vía @cmo_com


Prior to launching a loyalty program, smart marketers build ROI models…

Vía CMO.com
…that forecast incremental profits based on anticipated lifts across three key customer revenue variables: average order size, yearly purchase frequency, and yearly retention rates. These models make assumptions on funding, breakage, and participation rates to estimate results.

ARTICLE HIGHLIGHTS:

  • How can you tell what loyalty members would have spent if no program existed?
  • New customers are a particularly good segment to break out for high-level comparison.
  • The purest way to measure incremental lift is to randomly assign every existing and new customer to a control group.

    Full article 🙂

For example, “Compare Members versus Nonmembers” section, we performed the following analysis:

• Identified every shopper, loyalty program member and nonmember that made at least one purchase over first three months of loyalty program. For the member group, the purchase had to be made within 24 hours of registering for the loyalty program.

Creating Exciting And Unusual Visual Hierarchies // thnxz smashingmagazine.com – @smashingmag


Layout, for both print and screen, is one of the most important aspects of graphic design. Designs that extend across multiple pages or screens, whether containing large or small amounts of type, must be carefully controlled in a way that is enticing and is easy for all to access.

Creating Exciting And Unusual Visual Hierarchies With Typography

By 

Careful control of visual hierarchy is a key aspect of the design decisions we have to consider. In this article, we will look at how frequently type needs to be broken down into different levels, such as topic, importance and tone of voice.

Read more…


Tecnología NFC: Near Field Communication. Se trata de una tecnología inalámbrica que funciona en la banda de los 13.56MHz y que deriva de las etiquetas RFID (sistema de almacenamiento y recuperación de datos remoto, que pueden ser pegatinas adheridas a un objeto proporcionando información por medio de unas antenas). Están presentes en abonos de transporte o incluso en sistemas de seguridad de tiendas físicas.

Es una plataforma abierta pensada desde el inicio para teléfonos y dispositivos móviles. Su tasa de transferencia puede alcanzar los 424 kbit/s por lo que su enfoque, más que para la transmisión de grandes cantidades de datos, es para la comunicación instantánea. Su punto fuerte está por lo tanto en la velocidad de comunicación y en el reducido alcance que exige (se mueve en un rango máximo de 20 cm y para que sea óptima se necesitan 4 cm), que hace que los datos que se transmiten sea casi imposibles de hackear.

THE GOAT WORLD

Son muchos los que desde 2012 ya venían diciendo que 2013 será el año del marketing móvil. En menor medida hay quién cree que para eso aún queda un poco más o es escéptico al  respecto…. Y mientras esto se debate por foros y redes, avances tecnológicos de los que ya se hablaba en 2005 y tan lejanos parecían ya comienzan a formar parte de algunos dispositivos. En mi opinión es más productivo conocer estos cambios y reconocer los que afectarán de alguna manera al marketing móvil.

De todas las tecnologías que se han ido incorporando en los dispositivos móviles solo voy a mencionar aquellas que considero necesarias para saber hacia dónde evolucionarán los móviles e ir pensando en futuras estrategias para este mercado (que sin duda alguna está en pleno auge).

Tecnología NFC: Near Field Communication. Se trata de una tecnología inalámbrica que funciona en la banda…

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How not to design! The Biggest mistakes that designers make | creativebloq.com


All designers make mistakes. Craig Minchington examines the most common howlers, and how to avoid them.

Although we don’t like to admit it later on in our careers, when we start making our way as designers, we make a lot of mistakes. Once you’re working in a creative agency you quickly learn that there are a lot of things you should not do. Here I’ve compiled a list of 10 common design mistakes for you to be aware of. Although I’ve committed most of these crimes myself, I have learned from them and hopefully they can help you too…

01. Not understanding the brief

Get as much detail about what the clients wants and needs, as early on as possible

Without a clear idea of what the client wants you can end up making matters complicated for yourself. A lot of time can be wasted procrastinating, or working up design ideas that may not be relevant to the client’s needs. Instead, you need to read and understand the brief carefully from the start, make notes, brainstorm and try to keep in contact with the client to ensure that what you are working up is heading in the right direction.

02. Not saving files correctly

In general, save your designs as CMYK for print, RGB for web

Knowing how to set up your files correctly from the start is vitally important. There are many things to consider depending on the output of the work.

Print work is generally set up as CMYK and at 300dpi, whereas work for the web should be RGB at 72dpi. Remember to consider bleed, trim and safety areas. Before sending to print, think about your file formats, outlining fonts and colour profiles.

This may all seem like a lot to take in but learning these processes will save you time in the long run, ensuring your work is reproduced correctly and keeping the client happy.    >>>>>    Leer más “How not to design! The Biggest mistakes that designers make | creativebloq.com”

Stages of Product | via designstaff.org


The product design sprint: a five-day recipe for startups

Jake Knapp

At Google Ventures, we do product design work with startups all the time. Since we want to move fast and they want to move fast, we’ve optimized a process that gets us predictably good results in five days or less. We call it a product design sprint, and it’s great…

The product design sprint: setting the stage

Jake Knapp

At the Google Ventures Design Studio, we have a five-day process for taking a product or feature from design through prototyping and testing. We call it a product design sprint. This is the second in a series of seven posts on running your own design sprint. Now that you know…

Read more… 

The product design sprint: understand (day 1)

Jake Knapp

At the Google Ventures Design Studio, we have a five-day process for taking a product or feature from design through prototyping and testing. We call it a product design sprint. This is the third in a series of seven posts on running your own design sprint. Now that you know…

Read more… 

The product design sprint: diverge (day 2)

Jake Knapp

At the Google Ventures Design Studio, we have a five-day process for taking a product or feature from design through prototyping and testing. We call it a product design sprint. This is the third in a series of seven posts on running your own design sprint. In the first two…

 

 

Creative challenge completed: the non traditional solution for a traditional print media


Darma

 darmadesign.wordpress.com

Sonera express the speed concept of its 4G technology through a mobile game in a traditional and static media. Great!
Agency: DDBHelsinky

Author: DARMA

In many Eastern cultures the Dharma is the mission that is entrusted to each person in the moment of birth. It is said that if we are able of hearing ourselves and act on our essential nature, we will find the meaning of our life. DARMA was born that way, from the vocation and the need to devote our lives to what excites us the most: the graphic design and advertising on the one hand, and the engineering on the other. This blog is a space for our thoughts and for all those things we like and love: design, art, architecture, inspiration, lifestyle…

My customers are paying their bills late!


http://freelanceswitch.comGetting Paid by Freelance Clients

Freelancers have the most unusual type of obstacles when it comes to getting their clients to pay them. Beyond customers going M.I.A. or claiming they forgot, sometimes freelancers find clients refusing payment because they are unsatisfied with the work or not sure if it’s what they wanted. Yet, the work was done, so you deserve to be paid. End of story.

As a freelancer, you need to take proper and effective precautions to make sure you don’t find yourself in a position where a customer is paying you late or not even paying you at all.

1. Do Your Research

Get to know as much as you can about a client before you agree to do business with them. Get references from people who have worked with them and even pull a business credit report on a client if necessary. You must find a way to verify their financial behavior. You don’t want to bother wasting your time with someone who is notoriously a deadbeat.

2. It’s About the Contract

Never do any work on a freelance basis without having a well-structured, detailed contract. Although this takes time to prepare, it can end up saving you time (and huge amounts of money) in the end. Verbal agreements, handshakes, etc., these kind of agreements will never be enough. You need it ALL in writing.

You need to make the customer sign to the fact that, basically, they won’t be wishy-washy.

Be sure the contract specifies exactly what the payment terms are. Do they owe you money up front? When is the exact due date of the payment? And of what amount? Don’t leave any room for questions. Make sure a customer knows exactly when and how much they have to pay and signs to acknowledge this.

Include in the contract that “opinionated oppositions” will not be accepted. Specify that customers are paying for the service provided regardless of final reactions and that you are promising to deliver the service to the best of your ability in line with everything they ask.

Include in a note that if a customer decides that the original service was not what they had intended, or if they’ve changed their mind, that is to be considered a separate process and transaction. You need to make the customer sign to the fact that, basically, they won’t be wishy-washy. This video provided by the “Don’t Get Screwed Over”campaign highlights exactly what I mean by “wishy-washy”.

3. Utilize the Invoice

Leer más “My customers are paying their bills late!”