…that forecast incremental profits based on anticipated lifts across three key customer revenue variables: average order size, yearly purchase frequency, and yearly retention rates. These models make assumptions on funding, breakage, and participation rates to estimate results.
How can you tell what loyalty members would have spent if no program existed?
New customers are a particularly good segment to break out for high-level comparison.
The purest way to measure incremental lift is to randomly assign every existing and new customer to a control group.
For example, “Compare Members versus Nonmembers” section, we performed the following analysis:
• Identified every shopper, loyalty program member and nonmember that made at least one purchase over first three months of loyalty program. For the member group, the purchase had to be made within 24 hours of registering for the loyalty program.
Layout, for both print and screen, is one of the most important aspects of graphic design. Designs that extend across multiple pages or screens, whether containing large or small amounts of type, must be carefully controlled in a way that is enticing and is easy for all to access.
Careful control of visual hierarchy is a key aspect of the design decisions we have to consider. In this article, we will look at how frequently type needs to be broken down into different levels, such as topic, importance and tone of voice.
Tecnología NFC: Near Field Communication. Se trata de una tecnología inalámbrica que funciona en la banda de los 13.56MHz y que deriva de las etiquetas RFID (sistema de almacenamiento y recuperación de datos remoto, que pueden ser pegatinas adheridas a un objeto proporcionando información por medio de unas antenas). Están presentes en abonos de transporte o incluso en sistemas de seguridad de tiendas físicas.
Es una plataforma abierta pensada desde el inicio para teléfonos y dispositivos móviles. Su tasa de transferencia puede alcanzar los 424 kbit/s por lo que su enfoque, más que para la transmisión de grandes cantidades de datos, es para la comunicación instantánea. Su punto fuerte está por lo tanto en la velocidad de comunicación y en el reducido alcance que exige (se mueve en un rango máximo de 20 cm y para que sea óptima se necesitan 4 cm), que hace que los datos que se transmiten sea casi imposibles de hackear.
Son muchos los que desde 2012 ya venían diciendo que 2013 será el año del marketing móvil. En menor medida hay quién cree que para eso aún queda un poco más o es escéptico al respecto…. Y mientras esto se debate por foros y redes, avances tecnológicos de los que ya se hablaba en 2005 y tan lejanos parecían ya comienzan a formar parte de algunos dispositivos. En mi opinión es más productivo conocer estos cambios y reconocer los que afectarán de alguna manera al marketing móvil.
De todas las tecnologías que se han ido incorporando en los dispositivos móviles solo voy a mencionar aquellas que considero necesarias para saber hacia dónde evolucionarán los móviles e ir pensando en futuras estrategias para este mercado (que sin duda alguna está en pleno auge).
Tecnología NFC: Near Field Communication. Se trata de una tecnología inalámbrica que funciona en la banda…
All designers make mistakes. Craig Minchington examines the most common howlers, and how to avoid them.
Although we don’t like to admit it later on in our careers, when we start making our way as designers, we make a lot of mistakes. Once you’re working in a creative agency you quickly learn that there are a lot of things you should not do. Here I’ve compiled a list of 10 common design mistakes for you to be aware of. Although I’ve committed most of these crimes myself, I have learned from them and hopefully they can help you too…
01. Not understanding the brief
Without a clear idea of what the client wants you can end up making matters complicated for yourself. A lot of time can be wasted procrastinating, or working up design ideas that may not be relevant to the client’s needs. Instead, you need to read and understand the brief carefully from the start, make notes, brainstorm and try to keep in contact with the client to ensure that what you are working up is heading in the right direction.
02. Not saving files correctly
Knowing how to set up your files correctly from the start is vitally important. There are many things to consider depending on the output of the work.
Print work is generally set up as CMYK and at 300dpi, whereas work for the web should be RGB at 72dpi. Remember to consider bleed, trim and safety areas. Before sending to print, think about your file formats, outlining fonts and colour profiles.
At Google Ventures, we do product design work with startups all the time. Since we want to move fast and they want to move fast, we’ve optimized a process that gets us predictably good results in five days or less. We call it a product design sprint, and it’s great…
At the Google Ventures Design Studio, we have a five-day process for taking a product or feature from design through prototyping and testing. We call it a product design sprint. This is the second in a series of seven posts on running your own design sprint. Now that you know…
At the Google Ventures Design Studio, we have a five-day process for taking a product or feature from design through prototyping and testing. We call it a product design sprint. This is the third in a series of seven posts on running your own design sprint. Now that you know…
At the Google Ventures Design Studio, we have a five-day process for taking a product or feature from design through prototyping and testing. We call it a product design sprint. This is the third in a series of seven posts on running your own design sprint. In the first two…
In many Eastern cultures the Dharma is the mission that is entrusted to each person in the moment of birth. It is said that if we are able of hearing ourselves and act on our essential nature, we will find the meaning of our life. DARMA was born that way, from the vocation and the need to devote our lives to what excites us the most: the graphic design and advertising on the one hand, and the engineering on the other. This blog is a space for our thoughts and for all those things we like and love: design, art, architecture, inspiration, lifestyle…
Freelancers have the most unusual type of obstacles when it comes to getting their clients to pay them. Beyond customers going M.I.A. or claiming they forgot, sometimes freelancers find clients refusing payment because they are unsatisfied with the work or not sure if it’s what they wanted. Yet, the work was done, so you deserve to be paid. End of story.
As a freelancer, you need to take proper and effective precautions to make sure you don’t find yourself in a position where a customer is paying you late or not even paying you at all.
1. Do Your Research
Get to know as much as you can about a client before you agree to do business with them. Get references from people who have worked with them and even pull a business credit report on a client if necessary. You must find a way to verify their financial behavior. You don’t want to bother wasting your time with someone who is notoriously a deadbeat.
2. It’s About the Contract
Never do any work on a freelance basis without having a well-structured, detailed contract. Although this takes time to prepare, it can end up saving you time (and huge amounts of money) in the end. Verbal agreements, handshakes, etc., these kind of agreements will never be enough. You need it ALL in writing.
You need to make the customer sign to the fact that, basically, they won’t be wishy-washy.
Be sure the contract specifies exactly what the payment terms are. Do they owe you money up front? When is the exact due date of the payment? And of what amount? Don’t leave any room for questions. Make sure a customer knows exactly when and how much they have to pay and signs to acknowledge this.
Include in the contract that “opinionated oppositions” will not be accepted. Specify that customers are paying for the service provided regardless of final reactions and that you are promising to deliver the service to the best of your ability in line with everything they ask.
Include in a note that if a customer decides that the original service was not what they had intended, or if they’ve changed their mind, that is to be considered a separate process and transaction. You need to make the customer sign to the fact that, basically, they won’t be wishy-washy. This video provided by the “Don’t Get Screwed Over”campaign highlights exactly what I mean by “wishy-washy”.
No matter when or why you find yourself browsing the internet, there is no short of different logos, websites and print designs filling the web. Having experience in the fields helps one to distinguish the visual candy from the beauty of great web design. In this information age the competition remains fierce, always causing the bar to be raised. With so many creative people focused on web design, it takes a log to stand out from the crowds.
Generally speaking, some of the most unusual and amazing websites belong to designers. Of course, there are a lot of designers who have no site or one that doesn’t show off the full power of their skills. As the saying goes, “the cobbler’s children go unshod”.
A designer’s website should be surprising. Looking at a designer’s or web studio’s site should allow a potential customer to draw a conclusion about their talent and technical skills. Portfolios are an extremely important part of a designer’s website, but that doesn’t mean that any other parts can just be thrown together. Think about it. If you were a customer, you wouldn’t choose a designer whose site doesn’t impress you.
Today we’d like to share with you an showcase of incredible design portfolios from all around the world. A lot of effort and time has been invested since the designer’s first sketch was created to the wonderful design you can see now. So take a look, and get inspired.
[Note: Have you already ordered your copy of our Printed Smashing Book #3? The book is a professional guide on how to redesign websites and it also introduces a whole new mindset for progressive Web design, written by experts for you.]
A detailed infographic that reveals powerful colors of the web which are colors implemented by major internet companies in their branding. This great infographic about the most powerful colors in the world comes to us from ColourLovers.com and features colors from the top 100 internet brands worldwide. It reveals some interesting trends in design. Colorlovers had specific goals in mind when they set out to collect the information for the graphic.
Sebastien CUYPERS is a french graphic designer and illustrator based in Paris, France. Born in 1980 and got used to drawing from early childhood on, in his works typography adds to the motif to make it complete but at the same time acts as an autonomous and stand-alone feature of the layout. He handles letters like characters, allowing for their own and strong expression.
CUYPERS designs are not bound to one single medium, he is working as a graphic designer for a communication agency as well as designing for skateboards and customizing vinyl toys. Besides that he has a particular affinity to T-Shirt design which he calls his first love. He likes the way shirts are transmitting a message or a mood according to place and situation and sees an artist designed shirt as a kind of living support for self-expression.
Purpose of brochure may vary from business to business. Some are designed to display services, whereas others are focused on selling a product.
Print design is becoming quite influential in print design. As I am looking for print design references for a brochure I am working on, I decided to select some nice brochures and print design examples to share with you.
Over a decade ago my wife Arlene and I decided to take the plunge into affiliate marketing, and we haven’t looked back since. We haven’t had the time. Well, to be honest, we have had the time, but are choosing to spend the extra time we now have with our family and friends, doing what we enjoy most.
Now, just because we have more time, it doesn’t mean we haven’t been successful. We certainly have been, more than we could have hoped for, actually. However, working from home has also garnered freedom that came with that success, far more than what we were experiencing from a traditional 9-5 job outside of the home.
Our Internet business is the result of a dream, hard work and determination, and a team we count on each day to help us reach our goals.
One of the reasons we have the freedom to work our choice of hours, travel, and spend more time with our family is because we are working with virtual assistants who help us find a balance of more production, as well as the freedom to enjoy the fruits of our labor.
Perhaps it’s time for you to consider a virtual assistant.
A virtual assistant, often referred to as a VA, is someone who works remotely, assisting a company with administrative, technical, social media, or other varying tasks. They are referred to as ‘virtual’, because technology such as the Internet, conference calls, Skype, and fax machines are methods used to communicate and perform projects. Leer más “What is a Virtual Assistant?”
Outsourcing usually brings important benefits:
– Cost savings – this involves offshoring (companies recruiting workforce from abroad mainly for the reason it’s cheaper). For some it’s a necessity, for others just a business decision to maximize profit. Many large companies were forced by the recession to cut down costs and chose outsourcing by necessity, which stirs lots of controversies nowadays.
– Focus to core business tasks – the company may fuel investment and people’s force onto main processes of the business, leaving aside the non-essential energy consumers. Outsourcing raises the predictability of variable costs, which is another benefit.
– Quality increase – outsourcing provides access to both technology (logistics that the company could not afford by itself) and knowledge (skills, intellectual property). This enhances the in-house ability for product innovation and boosts the image of the company from customers’ perspective.
– Contract and other legal advantages – externalized services imply having a legally binding contract that offers the possibility of applying penalties and special conditions. Also, tax incentives for hiring outsources in some countries can be remarkable.
– Scalability – you won’t have to worry about temporary decreases in productivity, the outsourced company will usually be able to manage such fluctuations and integrate positive deviations too. This is a main advantage of having an external workflow.
– Liability – companies developed on a lot of ramifications often transfer liability over some concerns that are outside their core competencies to outsourcers.
– A fair open schedule – you hear a lot of talk over the work-life balance and how to optimize it. Well, outsource some of your leg work and it’s achieved!
When to Outsource
There are various concerns regarding outsourcing, as it’s an important decision that will potentially shift your business processes. They are not decisive issues, but it’s important to anticipate the risk in order to minimize it. Main issues of outsourcers sound as following:
– “I won’t be able to supervise things as I do with my in-house workers.”Distance and time zones can be obstacles for exchanging feedback, so it may be less frequent than for internal processes. There are various software solutions for communication and employee management that will help you overcome this (VoIP, instant messaging, time tracking software such as Paymo, cost and schedule assessment tools).
– “I fear my outsourcers are not as qualified as I would like.” Get to know outsourcers’ skills, expertise and know-how, also be willing to spend some hours training them in matters of your company in order to achieve the best results. This way you won’t have surprises and you will share the responsibility in case something goes wrong. Why do that when it’s easier to cancel the contract and maybe ask for compensation? Well, maybe it’s just me, but it’s more ethical to share responsibility, plus you won’t waste time in finding another outsourcer each time, and another, and another…
There’s a half-joke that trolls round my office: “You cannot do it? Outsource it to the guy next to you!” Well, I agree, this doesn’t quite mean outsourcing but rather passing the buck, yet it works like charm at times!
To state things straight, it’s a world of interaction we live in and businesses often need to outsource tasks that can be done cheaper and better by specialized third parties. How to know if outsourcing is a go for your business?
This is quite a delicate matter, even though almost every company or professional has experienced outsourcing at some point, especially when starting up. Some businesses choose to outsource narrow processes such as billing, while others externalize large sections (customer service is among the most common task here).
Most of the outsourcing pros affirm that it saves time and money, but in order to do it right and not achieve the opposite effect you should analyze some nuances.
First question for you: How wide is the task you want to outsource? A few parameters to take into account: number of people involved from your side, time and resources demanded. Before deciding to outsource, it’s always a good idea to create a formula to quantify your costs and benefits and to prove you that outsourcing has a long term benefit rather than short term – don’t hesitate to use your own variables to reach a conclusion. Obviously, saving costs should not be the sole purpose of outsourcing. Leer más “Should I Outsource? To Be Or Not To Be Outsourcing”
Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.