According to a recent presentation on web metrics by Google, the world’s digital habits have dramatically changed in the past 3 years. In 2009, the internet boasted a healthy 1.5 billion users, and just last year, this figure topped out at over 2.3 billion. That’s a 53% increase in just a few short years. Buying habits have also continued to shift. In 2009, when a customer arrived at a brick and mortar store, 70% of their purchasing decisions were already made. Last year, that figure bumped up to 90%.
We live in a multi-channel, multi-screen world, and the sheer variety and volume of paths and choices a customer has to make results in a complicated challenge for marketers. Deciphering how and where your audience is making key decisions continues to be a gigantic hurdle for businesses hoping to understand the true meaning of their metrics.
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The 3 Top Reasons to Study Your Site’s Metrics
1) Know Your Customers
2) See What’s Working (and What’s Not)
3) Improve Your Results
Take a Holistic Approach to Reading Metrics
Develop a Comprehensive Measurement Plan
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