Three questions to ask your marketing team – Vía @ThisIsSethsBlog CC/ @danidron @smilatam


by Seth Godin
(or your business development team, your fundraising team or your pr folks)…

  • Who are you trying to reach?
  • Why do they decide to support us?
  • What do you need in order to make this happen more often?

The answer? + http://sethgodin.typepad.com/seths_blog/2013/09/three-questions-to-ask-your-marketing-team.html

 

Report: India, Mexico, Spain Have the Most Businesses Profiting Through Social Media

The Regus survey asked business leaders not only whether they had achieved any customer wins using social networking, but also whether they believed the channel was effective enough to be awarded its own portion of marketing budget. Proving the faith businesses have in the social networking medium is seen in the revelation that more than a quarter of businesses worldwide (27%) have set aside a proportion of marketing budget specifically devoted to social networking activities…


Posted by Neil Glassman

logo200A new survey [pdf] commissioned by workplace solutions provider Regus revealed that 40% of businesses globally have successfully leveraged social media tools for business development. For US companies, that figure is 35%, below the level of many nations with significantly smaller overall economies and placing it 9th overall.

The Regus survey asked business leaders not only whether they had achieved any customer wins using social networking, but also whether they believed the channel was effective enough to be awarded its own portion of marketing budget. Proving the faith businesses have in the social networking medium is seen in the revelation that more than a quarter of businesses worldwide (27%) have set aside a proportion of marketing budget specifically devoted to social networking activities… Leer más “Report: India, Mexico, Spain Have the Most Businesses Profiting Through Social Media”