Burger King Twitter Account Hacked // via mashable.com


Mcdonalds-burgerking-on-twitter1

Hackers took over Burger King’s Twitter account on Monday.

The cyber tricksters changed the fast food company’s avatar and name to «McDonalds» and sent a McFlurry of questionable and offensive tweets. The Twitter mishap isn’t all bad news for Burger King though — the account added 5,000 new followers in the first 30 minutes since the hackers took over.

Mashable has reached out to the company and will update this post with any response.

UPDATE : As of 1:15 p.m. EST, it appears Twitter has suspended the @BurgerKing account.

Homepage image courtesy Burger King, via Twitter

Anuncio publicitario

You’re ketchup Heinz! la compran Buffett y Lemann


Warren Buffett junto a uno de los hombres más ricos de Brasil han presentado una oferta para la compra de Heinz en US$ 28.000 millones. El acuerdo, que por tamaño es la cuarta operación de compras alimentarias de todos los tiempos, aumenta el optimismo sobre la reactivación de fusiones y adquisiciones.

La compra  que ya fue aprobada por el directorio de Heinz, ha reunido al Berkshire Hathaway de Warren Buffety a 3G Capital, una firma de capital privado respaldada por el multimillonario brasileño Jorge Paulo Lemann, que en 2010 encabezó la compra apalancada de Burger King.

Berkshire, un conglomerado con más de 70 negocios amasados durante más de 40 años por Buffett, estaba buscando grandes compras para colocar sus US$ 48.000 millones. Además,  ha dicho por televisión que está buscando  algún otro elefante para comprar. ?Si alguien ve alguno que me avise?.

En círculos inversores se dice que la participación de 3G en una operación de 3G es inusual y que refleja la dificultad de Buffet para encontrar compañías para comprar.

Continuar leyendo «You’re ketchup Heinz! la compran Buffett y Lemann»

Las 10 campañas de marketing más extraordinarias de todos los tiempos


Marketing Directo – El portal para el marketing, la publicidad y los medios

¿Qué es algo extraordinario? Todo aquello digno de llamar la atención y que destaca por ser fuera de lo común. Como bien señala Seth Godin en su aclamado libroLa vaca púrpura, si las marcas no quieren cavar sus propias tumbas en el cementerio del marketing de masas, tienen que hacerse notar con campañas extraordinarias. Pero, ¿cómo debe ser una campaña de marketingextraordinaria? Realmente no hay fórmula exacta para crear campañas extraordinarias, pero siempre es posible aprender de lo que han hecho otros antes. HubSpot recoge en una presentación las 10 campañas de marketing más extraordinarias de todos los tiempos:

10. Burger King: “Whopper Sacrifice”
En esta original acción publicitaria, concebida por Crispin Porter & Bogusky y lanzada a comienzos de 2009, Burger King invitaba a sus fans en Facebook a sacrificar a 10 amigos en esta red social a cambio de un Whopper gratis. La campaña duró sólo 10 días porque Facebook se vio obligada a retirarla por una “violación de la privacidad del usuario” (la app vinculada a esta campaña enviaba una notificación a los amigos “sacrificados”). Aun así, en apenas 10 días, Burger King logró no sólo distribuir 20.000 Whoppers gratis sino también lograr una notoriedad de marca impagable que no hubiera logrado con ninguna otra campaña de marketing convencional.

9. True Blood: “Revelation”
“Revelation” fue la exitosa campaña de marketing puesta en marcha por la popular serie de televisión True Blood para promocionar su primera temporada. Para poner esta acción en marcha, desarrollada en colaboración con la agencia Campfire, True Blood optó por recrear la mitología de la propia serie televisiva. HBO, la cadena que emite True Blood, y Campfire enviaron viales de un misterioso líquido rojo con mensajes en “lenguas muertas” a varios blogueros especializados en temas góticos y de terror. Tales viales invitaban a los blogueros a visitar la web sólo para vampiros BloodCopy.com. Simultáneamente, la cadena y la agencia “filtraron” en la red varios vídeos en los que “vampiros reales” debatían sobre la conveniencia se revelar su verdadera naturaleza a los humanos, y lanzaron una campaña de publicidad exterior en la que se anunciaba una nueva bebida bautizada con el nombre de “TruBlood”. ¿El resultado de esta inusitada acción de marketing? Que True Blood se convirtió en todo un éxito antes de su aterrizaje en la pequeña pantalla.

8. Pepsi: “The Refresh Project”
Después de 23 años y de cientos de millones de dólares invertidos en la publicidad de la Super Bowl, Pepsi sorprendió en 2010 a propios y extraños comunicando su decisión de no anunciarse en uno de los eventos publicitarios más importantes del año en Estados Unidos y destinar una tercera parte de su presupuesto anual de marketing en “The Refresh Project”, un proyecto en el que la marca fusionaba filantropía y redes sociales. Aunque tuvo que ser retirado 10 meses después de su lanzamiento por presunto fraude, Pepsi consiguió con “The Refresh Project” lo que pretendía: dejar a todos con la boca abierta.

7. Office Max: “Elf Yourself”
Era una idea muy simple, pero cuando se lanzó en el año 2006 logró romper todos los moldes. Seis años después, “Elf Yourself” es uno de los mayores fenómenos virales de todos los tiempos cuyo éxito no caído además en el olvido. De hecho, se ha convertido ya en una auténtica tradición navideña.

6. Old Spice: “The man your man could smell like”
Esta ya mítica campaña de Old Spice debutó en la Super Bowl en el año 2010 y enseguida consiguió meterse al público en el bolsillo con su carismático protagonista y su sabia combinación de humor, sex appeal e intriga. Gracias a “The man your man could smell like”, Old Spice logró incrementar sus ventas en un 107% en apenas 30 días.

5. Queensland Board of Tourism: “El mejor trabajo del mundo”
La Oficina de Turismo de Queensland consiguió en 2009 estar en boca de todo el mundo gracias a un aparentemente simple anuncio publicado en la sección de trabajo de un periódico. Sin embargo, gracias a una inteligente acción de relaciones públicas y un sabio uso de los social media, la Oficina recibió más de 34.000 solicitantes de candidatos a convertirse en los beneficiarios del “mejor trabajo del mundo”.

Continuar leyendo «Las 10 campañas de marketing más extraordinarias de todos los tiempos»

Social Media Are A Square | via social.ogilvy.com


Thinking Social / Value

Social Media are like a town square. A place that people frequent every day in order to meet with their friends. To share their news and exchange opinions about issues that matter to them. To learn about new things their friends like and suggest. Even to make new friends.

So what is the role of brands in that square? How do they fit in a place where real people talk mostly about themselves?

You could imagine brand properties in Social Media, as info-kiosks, set up in the town square. Kiosks that mostly provide information about brands, their products and their services, without actually selling them.

These kiosks might be full of advertising material and promotional leaflets. They might have registration forms for people interested in receiving news from the brand. And they usually let people in the square come into contact with brand representatives, to post questions and other inquiries. We usually call these info-kiosks “Facebook brand pages”!

And what brands mostly want to do in the “square” with their “info-kiosks” is to create big crowds around them, interested in what they advertise. They want to create buzz, and have more people coming in.

So what are the most usual ways they go about it?

1. Contests

Brands like to set up sweepstakes contests in their info-kiosks. They put big signs announcing the prizes, and hope that a big queue of people will form outside, all wanting to participate.

But even after people participate, they quickly go back to the conversation they were having with their friends in the square, since that is the real reason they came to the square for in the first place…

2. Content

Some brands believe that, if they fill their info-kiosks with interesting and relevant content, people will stay longer and consume it.

But while this strategy will keep some people coming back for more, it’ll only work for users already interested in a particular subject or brand, and won’t easily create buzz in the square, and massively bring new people to the info-kiosk.

3. Causes

Other brands prefer to stand for a cause, and call people who share the same beliefs to sign the cause and support it. Their pages act not unlike the kiosks political parties set up in squares in order to attract potential voters.

Brands could support issues ranging from ecology and human rights, down to the beauty of people with round curves, or support people who love dogs and cats! If you believe the cause, you sign up for the brand that supports it. But again, not everyone believes in the same things, so this strategy cannot usually create big buzz in the square.

So what could create buzz?

4. Experiences

There are brands that treat their info-kiosks like attractions in an amusement park! Magical experiences that people go in with excitement and walk out in amazement.

Here we have the kind of experiences you cannot wait to talk about with your friends at the square, and urge them not to miss them. The kind of experiences that leave you with a smile on your face, and perhaps a souvenir that all in the square can see from afar, and ask where you got it from.

We call these experiences viral Facebook applications!

Three steps in designing Facebook applications that create maximum buzz. Continuar leyendo «Social Media Are A Square | via social.ogilvy.com»

Going coin hunting with McDonald’s

Each QR code could be scanned once a day and only four codes could be collected each day. Customers had to collect a minimum of ten coins to redeem a menu item. The messages were generally good at driving sales. However, studies showed that customers don’t buy into the programme because of brand relation – they do it because it is cheap and convenient. With the increased competitive situation in Denmark it was clear that McDonald’s had to differentiate its communication in its value range – otherwise they would be an easy target for price-orientated attacks, from among others, Burger King.

Reacting and reaching out – on multiple platforms
As the target audience was moving away from traditional platforms, in favour of digital media, McDonald’s had to react and evolve in to a brand that could connect and engage on multiple platforms instead of just pushing messages. The first step was initialised in October 2010, with the creation of a Facebook page. With the foundation for interaction established – McDonald’s had to build on top of this, ensuring a strong relationship with its consumers and build engagement.

In order to build differentiation into the value programme it established a brand connection – and not just a ‘price connection.’ At the same time it aimed to maintain the perception of the programme so that its customer’s perception of the price remained the same, otherwise it would risk losing sales to its competitors.


 

bizcommunity.com

COPENHAGEN, DENMARK: McDonald’s had been communicating its value programme ‘Coinoffers’ via mainly TV, radio and out-of-home posters to teenagers and young adults for many years. ‘Coinoffers’ was a campaign that revolved around a smartphone app for iPhone and Android that scanned custom QR codes around the country.

click to enlarge

Each QR code could be scanned once a day and only four codes could be collected each day. Customers had to collect a minimum of ten coins to redeem a menu item. The messages were generally good at driving sales. However, studies showed that customers don’t buy into the programme because of brand relation – they do it because it is cheap and convenient. With the increased competitive situation in Denmark it was clear that McDonald’s had to differentiate its communication in its value range – otherwise they would be an easy target for price-orientated attacks, from among others, Burger King.

Reacting and reaching out – on multiple platforms
As the target audience was moving away from traditional platforms, in favour of digital media, McDonald’s had to react and evolve in to a brand that could connect and engage on multiple platforms instead of just pushing messages. The first step was initialised in October 2010, with the creation of a Facebook page. With the foundation for interaction established – McDonald’s had to build on top of this, ensuring a strong relationship with its consumers and build engagement.

In order to build differentiation into the value programme it established a brand connection – and not just a ‘price connection.’ At the same time it aimed to maintain the perception of the programme so that its customer’s perception of the price remained the same, otherwise it would risk losing sales to its competitors.
Continuar leyendo «Going coin hunting with McDonald’s»

McDonald’s vs. Burger King: la euforia por la comida rápida

Qué pasaría si, al abrir la caja de nuestra hamburguesa en un Burger King, nos pusiéramos a gritar y saltar de la emoción al ver semejante manjar? Aparentemente nada.
Sólo unos cuentos indiscretos nos mirarían con envidia por nuestra capacidad de ser felices con tan poco. El problema viene si, esta misma estampa, se produce un día en el que nos comamos la hamburguesa solos, sin acompañante de ningún tipo o, simplemente, con un acompañante imaginario…

Ponernos a hablar solos, mantener una conversación con una silla vacía, reírnos y chillar solo, son acciones, reconozcámoslo, que llaman mucho la atención.

En esto ha querido centrarse Burger King en una reciente campaña desarrollada por OPEN y DLKW Lowe, pero no es la primera vez que una cadena de comida rápida recurre a este tipo de estampas en sus establecimientos.

Curiosamente,McDonald’s ya lanzó una campaña muy parecida unas semanas antes en la que se muesrra a un joven pletórico, realmente feliz, que canta por la calle cuando va de camino al restaurante para comerse su hamburguesa favorita.


http://www.marketingdirecto.com

¿Qué pasaría si, al abrir la caja de nuestra hamburguesa en un Burger King, nos pusiéramos a gritar y saltar de la emoción al ver semejante manjar? Aparentemente nada.

Sólo unos cuentos indiscretos nos mirarían con envidia por nuestra capacidad de ser felices con tan poco. El problema viene si, esta misma estampa, se produce un día en el que nos comamos la hamburguesa solos, sin acompañante de ningún tipo o, simplemente, con un acompañante imaginario…

Ponernos a hablar solos, mantener una conversación con una silla vacía, reírnos y chillar solo, son acciones, reconozcámoslo, que llaman mucho la atención.

En esto ha querido centrarse Burger King en una reciente campaña desarrollada por OPEN y DLKW Lowe, pero no es la primera vez que una cadena de comida rápida recurre a este tipo de estampas en sus establecimientos.

Curiosamente,McDonald’s ya lanzó una campaña muy parecida unas semanas antes en la que se muesrra a un joven pletórico, realmente feliz, que canta por la calle cuando va de camino al restaurante para comerse su hamburguesa favorita.

Es la euforia por la comida rápida, comete los comerciales >>>> Continuar leyendo «McDonald’s vs. Burger King: la euforia por la comida rápida»

Burger King: invertir cientos de miles de euros en un pedazo de queso

Más allá de que vendan muchas hamburguesas como esta, la responsabilidad más grande que los marketinianos de Burger King tienen entre sus manos es gestionar con tacto el valor de marca, que es realmente lo que les distingue o les debe distinguir de su principal competidor, que todos sabemos cuál es.

No veo nada malo en utilizar este tipo de campañas para dinamizar a su base de clientes y lanzar novedades que generen tráfico a tienda. Además, el mero hecho de comprobar que la marca se mueve y desarrolla su abanico de productos, me parece una buena iniciativa.

…y el producto que me prometen en esa publicidad

Lo que no me ha gustado tanto es el gap entre la promesa proyectada en el anuncio y la realidad del producto que me han servido en el restaurante.


 

 

http://www.javierregueira.com/reflexiones-irreverentes-sobre-marcas-y-consumidores/2012/01/burger-king-queso.html
Current "blue crescent" logo (July 1...

 

La publicidad…

 

Esta es la última campaña promocional de Burger King que habréis visto recientemente en la tele.

 

 

Más allá de que vendan muchas hamburguesas como esta, la responsabilidad más grande que los marketinianos de Burger King tienen entre sus manos es gestionar con tacto el valor de marca, que es realmente lo que les distingue o les debe distinguir de su principal competidor, que todos sabemos cuál es.

 

No veo nada malo en utilizar este tipo de campañas para dinamizar a su base de clientes y lanzar novedades que generen tráfico a tienda. Además, el mero hecho de comprobar que la marca se mueve y desarrolla su abanico de productos, me parece una buena iniciativa.

 

…y el producto que me prometen en esa publicidad

 

Lo que no me ha gustado tanto es el gap entre la promesa proyectada en el anuncio y la realidad del producto que me han servido en el restaurante. Continuar leyendo «Burger King: invertir cientos de miles de euros en un pedazo de queso»

Brazil’s Whopper Deal

# The $3.26 billion involved in the Burger King buyout symbolizes the power that Brazilian banks have accumulated even as their rivals in North America and Europe recover from the wounds inflicted by the recent financial crisis. This happened partly because of the political stability in Brazil imparted by the Cardoso and Lula-led governments over the last 15 years; an economy that has been growing at 3.63% per annum in the last five years; and the close supervision of the autonomous central bank, Banco Central do Brasil.
# After the recent consolidation in Brazil — where retailers such as Pão de Açúcar and Casas Bahia, private banks such as Itaú and Unibanco, and telecom giants like Oi and Brasil Telecom have merged — it’s become tougher for Brazilian companies to grow through M&A locally. Brazilian companies such as Gerdau, which took over Ameristeel; JBS-Friboi, which picked up Pilgrim’s Pride; WEG, which acquired Voltran and Zest Group; Petrobras, which bought the Pasadena refinery and Cascade Field; and Vale, which invested in White Plains and Fosfertil, among others, are acquiring assets overseas to become global players.
# The takeover of Burger King symbolizes the growing entrepreneurial spirit and aspirations of Brazilian executives, who must revitalize the 12,000-store, 75-country chain that is a distant No. 2 to McDonald’s. The Latin American connection could help in several ways. Not only could Burger King’s supply chain benefit by procuring more meat and grain in South America, but also, the fast food chain could grow sales by expanding across the continent. It increased the number of restaurants it opened last year in Latin America by 6%, to 1,138 on June 30.


by Fernando Luzio

When a New York-based private equity firm, 3G Capital, bought the Miami-headquartered fast food chain Burger King for $3.26 billion last week, you could sense the excitement as far south of the equator as Sao Paulo. That’s because three well-known Brazilian investors (and Harvard alums) back 3G Capital: Jorge Paulo Lemann, Carlos Alberto Sicupira, and Marcel Telles.

Lemann, a tennis player who qualified for Wimbledon in his youth, founded one of Brazil‘s most successful investment banks, Banco de Investimentos Garantia, in the early 1970s. Carlos Alberto («Beto») Sicupira started in the 1980s at that bank, and then, grew a single Rio de Janeiro store into Lojas Americanas, one of Brazil’s biggest retail chains. In the late 1980s, Marcel Telles, with Lemann and Sicupira, gained control of a Brazilian brewery that they grew into AmBev, which merged with Belgium’s InBev and, in 2009, acquired Anheuser-Busch.

Soon, Burger King’s chairman will be another Brazilian, Alex Behring, who is also 3G Capital’s managing partner. The former head of America Latina Logistica, a Brazilian railroad and logistical services firm, he joined the low-profile investment firm in 2005, after working for 10 years at GP Investmentos, a private equity firm that Sicupira founded. In addition, Bernardo Hees, who has been the CEO of America Latina Logistica since 2005, has just been appointed Burger King’s new CEO. Befitting the world’s largest exporter of grain and beef, Brazilians quietly control and manage both Anheuser-Busch and Burger King, two iconic American brands.

Some aspects of the takeover stand out:

  • The $3.26 billion involved in the Burger King buyout symbolizes the power that Brazilian banks have accumulated even as their rivals in North America and Europe recover from the wounds inflicted by the recent financial crisis. This happened partly because of the political stability in Brazil imparted by the Cardoso and Lula-led governments over the last 15 years; an economy that has been growing at 3.63% per annum in the last five years; and the close supervision of the autonomous central bank, Banco Central do Brasil.
  • After the recent consolidation in Brazil — where retailers such as Pão de Açúcar and Casas Bahia, private banks such as Itaú and Unibanco, and telecom giants like Oi and Brasil Telecom have merged — it’s become tougher for Brazilian companies to grow through M&A locally. Brazilian companies such as Gerdau, which took over Ameristeel; JBS-Friboi, which picked up Pilgrim’s Pride; WEG, which acquired Voltran and Zest Group; Petrobras, which bought the Pasadena refinery and Cascade Field; and Vale, which invested in White Plains and Fosfertil, among others, are acquiring assets overseas to become global players.
  • The takeover of Burger King symbolizes the growing entrepreneurial spirit and aspirations of Brazilian executives, who must revitalize the 12,000-store, 75-country chain that is a distant No. 2 to McDonald’s. The Latin American connection could help in several ways. Not only could Burger King’s supply chain benefit by procuring more meat and grain in South America, but also, the fast food chain could grow sales by expanding across the continent. It increased the number of restaurants it opened last year in Latin America by 6%, to 1,138 on June 30. Continuar leyendo «Brazil’s Whopper Deal»

The Challenges Facing Burger King Buyer 3G Capital

Burger King has had a turbulent history. Under Diageo, a former chain executive says, it was largely left alone and milked for cash, with the unit treated as an outpost for leaders in training. Once it moved into private equity’s hands, the focus switched to differentiating the brand from McDonald’s, with a focus on young men, for whom high-calorie burgers and ads with dancing chickens or a creepy-looking king seemed cool. The investors also focused quickly on returns: They initially kicked in $325 million of their own money, collecting more than that in special dividends. With added fees, funds from the initial public offering, and proceeds from the current sale, Burger King has been an investment winner even as its sales lagged behind rivals.


A Burger King restaurant in Leicester Square, ...

The investment outfit and its Brazilian backers will need to do more than just cut costs at the troubled burger chain

By Diane Brady
When it comes to the pitfalls of operating a fast-food chain, Burger King (BKC) has experienced them all: falling profits and sales, angry franchise owners, mediocre innovation, growing competition, and a razorlike focus on the very customers who have been hardest hit during the recession. So when a little-known investment outfit called 3G Capital said it would buy the Miami-based chain for about $4 billion on Sept. 2, an obvious question was: why?

Burger King may be the world’s No. 2 hamburger chain, but it’s a distant runner-up, with 12,174 restaurants worldwide vs. 32,466 for McDonald’s (MCD). McDonald’s averages about twice the sales volume per U.S. outlet, and its stock has far outperformed that of its rival on the strength of new products such as coffee drinks and smoothies. Burger King, in contrast, has seemed fixated on hawking a $1 double cheeseburger—now $1.29 following a bitter lawsuit with franchisees who claim it’s a money loser. The chain has also narrowed its target audience, chasing young men with cheeky ads, while McDonald’s has gone for broad family appeal. Continuar leyendo «The Challenges Facing Burger King Buyer 3G Capital»

Burger King Agrees to $4 Billion Bid From 3G Capital

Transactions in the restaurant industry have picked up as the U.S. economy begins to recover, with rival chains such as Wendy’s/Arby’s Group Inc. attracting interest. 3G, based in New York, has shown interest in fast-food chains in the past, disclosing last year that it owned about 4.2 million shares of Wendy’s/Arby’s. 3G’s disclosure of holdings as of June 30 didn’t show any Wendy’s/Arby’s shares.

Behring’s History

3G managing partner Alexandre Behring has ties to fellow Brazilian Jorge Paulo Lemann, having spent a decade at the buyout firm the 71-year-old billionaire founded. Lemann and three of his fellow directors at Anheuser-Busch InBev NV, the world’s largest brewer, also are directors of 3G, according to a regulatory filing from the beer company.

John Chidsey, Burger King’s chief executive officer, will remain CEO through a transition period, according to the statement. Chidsey will then become co-chairman of the board along with Behring.

Burger King gets about two-thirds of its revenue from the U.S. and Canada. The chain also operates in Latin America, Europe and parts of Asia. Total sales fell 1.4 percent to $2.5 billion in the year ended June 30, Burger King said last week.

TPG Inc., Bain Capital LLC and Goldman Sachs Group Inc. bought Burger King from Diageo Plc in 2002 before selling shares to the public again four years later. The three own about one- third of Burger King and agreed to tender their shares into the offer.

Lazard Ltd., J.P. Morgan Securities LLC, and Barclays Capital advised 3G. Burger King was advised by Morgan Stanley and Goldman Sachs Group Inc. 3G Capital’s legal advisers were Kirkland & Ellis LLP, and Burger King’s were Skadden, Arps, Slate, Meagher & Flom LLP and Holland & Knight LLP.


By Duane D. Stanford and Burt Helm

(Bloomberg) — Burger King Holdings Inc. agreed to be acquired by 3G Capital in a deal valued at $4 billion including debt, giving the New York investment firm control over the second-largest U.S. hamburger chain.

The $24-a-share price is 46 percent more than Miami-based Burger King’s close Aug. 31, before reports of a deal surfaced. Under the terms of the agreement, Burger King can solicit superior bids through Oct. 12, according to a statement today.

The chain’s sales growth has slowed for two straight years as consumers ate out less to deal with the U.S. economic slump. Burger King, which trails only McDonald’s Corp. in the U.S., has seen a slower recovery than its larger rival as its clientele suffered more from the recession, said Tom Forte, an analyst at New York-based Telsey Advisory Group.

“Burger King’s heavy user — young, male, and more likely to be a minority — has had a higher rate of unemployment than the McDonald’s consumer,” Forte said in a telephone interview.

Burger King rose $4.55, or 24 percent, to $23.41 at 10:24 a.m. in New York Stock Exchange composite trading. The gain was the largest since May 2006, when the company went public.

The deal values Burger King at 9 times earnings before interest, taxes, depreciation, and amortization in the year ended June 30. Over the past five years, U.S. restaurant acquisitions closed at a median multiple of 8.2, according to Bloomberg data. Continuar leyendo «Burger King Agrees to $4 Billion Bid From 3G Capital»

Burger King Taps Coke Exec as Global CMO

– Elena Malykhina

Burger King has tapped former Coca-Cola executive Natalia Franco as its evp and global CMO.

Franco, who previously served as vp-global marketing and innovation for Coca-Cola, will oversee the fast-food chain’s product innovation, consumer insights and worldwide brand advertising, the company said in a written statement. She will report to Burger King’s chairman and CEO, John W. Chidsey.


– Elena Malykhina
Burger King has tapped former Coca-Cola executive Natalia Franco as its evp and global CMO.

Franco, who previously served as vp-global marketing and innovation for Coca-Cola, will oversee the fast-food chain’s product innovation, consumer insights and worldwide brand advertising, the company said in a written statement. She will report to Burger King’s chairman and CEO, John W. Chidsey.
Continuar leyendo «Burger King Taps Coke Exec as Global CMO»

Burger King Courts Controversy With Mock Mimosa


– Noreen O’Leary
Burger King‘s test of a non-alcoholic mimosa as part of a new «brunch» menu is drawing concern from child advocates and other watchdog groups.

In select markets in Florida and Massachusetts, BK is advertising the availability of brunch featuring specialty items like a ciabatta breakfast sandwich—and a variation of the traditional brunch drink. In this case, the faux mimosa is a mixture of orange juice and Sprite, instead of the usual O.J. and champagne.

«This normalizes to children at a young age the idea that drinking is fine to do, and something we do everywhere,» said Michele Simon, research and policy director for the Marin Institute, a watchdog group.

Susan Linn, director of Campaign for a Commercial-Free Childhood, said she would have less of a problem if the mimosa contained actual alcohol, because at least then it would be aimed at adults.

«It’s inappropriate for a family restaurant to be serving drinks that mimic the act of consuming alcoholic beverages. It serves as a message to kids that if you want to feel grown up, you should drink alcohol,» she said.

Simon, from the Marin Institute, cited BK’s decision earlier this year to sell beer at a South Beach, Fla., location and wondered if the faux mimosa is another step toward the chain offering alcoholic drinks in the future.

BK provided this statement: «Burger King is always looking for ways to offer innovative, great tasting menu items to our guests at breakfast and the BK Mimosa is no exception. The idea of mimosas and brunch often go hand-in-hand and this non-alcoholic beverage is a unique way to enhance our morning beverage offerings. The entire adult-facing brunch menu is currently in test and as such nothing is finalized. Upon completion, we will evaluate results and move forward as appropriate.»
Continuar leyendo «Burger King Courts Controversy With Mock Mimosa»

(jAJAAjE) 67 Unbelievable Creative Ads! Ads Don’t Have To Be Stupid and Boring!


This list of following ads impresses with genius creativity and cleverness. I have to say, the creator of these ads did a tremendous job!

Here are some ads with animals:

Bug funeral

Bug Funeral Ad

Cat Food Ad

Glassex Cleaner Ad

Brandt Refrigerator Ad

Some smart ads with shadows:

Star Wars Shadow Ad

Jeep Shadow Ad

Lego Shadow Ship Ad

Lego Shadow Dinosaurier Ad

Lego Shadow Plane Ad

Lego Shadow Tank Ad

Ads with knifes:

WMF Knife Ad

WMF Knife Ad

Shampoo for strengthening your hair

Shampoo Knife Ad

Some good Sony Ads:

Sony Widescreen Continuar leyendo «(jAJAAjE) 67 Unbelievable Creative Ads! Ads Don’t Have To Be Stupid and Boring!»

IN SEARCH OF THICKER CONNECTIONS / THE SOCIAL WEB


A couple of days ago, Patricia McDonald of BBH Labs in New York put up a thought-provoking blog post entitled ‘Will Social Media Eat Itself?‘ In this post, she responded to the startling finding, by the Edelman Trust Barometer, ‘that we trust our friends and peers considerably less than we did two years ago’. Apparently, in the US, just 25% of respondents said that they regarded friends and peers as very/extremely credible – that’s 20 points less than 2008. Go here for the full post – it’s a great read.

We’ll get into the loss of trust in real world environments towards the end, but for now, let’s consider the ‘media‘ angle of this social circumspection. Continuar leyendo «IN SEARCH OF THICKER CONNECTIONS / THE SOCIAL WEB»

GENTE COSMO

LIFESTYLE - by Esther Herrero

Being Your Brand

Branding and Strategy for Business and Life

Cruces, Sol y La Imaginación

Cuando la imaginación y la creatividad suman infinito

tranquicomix

fanzine bejarano de historietas hecho en los 80

A Stairway To Fashion

imagination is the key

Vinod833's Blog

This WordPress.com site is the bee's knees

Apasionada de las Redes Sociales

Compartir conocimientos 2.0 y Marketing Online

Zona de Promesas

Blog de Tecnología en Español - Internet - Redes Sociales - Entrepreneurship - Innovación

Top Master | Blog

LOS PROGRAMAS DE MBA Y POSTGRADO MAS INFLUYENTES DE TODO EL MUNDO

Unencumbered by Facts

Taking unsubstantiation to new levels

PsicoEmocions Blog

Un Pont entre la Psique i les Emocions

TEA PTLS NACHO

AUTISMO.TEA..PTLS

Comunicación & Marketing

De Lilian Lanzieri

Xtratexia

Dirección estratégica para la vida

StellarHIRE Partners

Founding Partner, StellarHire Partners - Executive Search Consultants. Recent engagements include Eloqua, SFDC, Tibco and Veeam.

ivanbrunpr's Blog

4 out of 5 dentists recommend this WordPress.com site

BLOGTEC

Noticias de Tecnologia.

T a l e n t o  en  E x p a n s i ó n

Gestión de personas y transformación digital para las organizaciones líderes de la Era del Conocimiento

Two Leaves Tea SPAIN

Great Organic Tea! ✫✫✫✫✫ Te Organico en Piramides

Ideas para la clase

Experiencias creativas en la clase de español.

Little Grey Box

#TravelWell

No solo los 80's

La mejor música de la historia

Molly Balloon's Blog

Identity + Dressing + Colour

El OJO PUBLICO. / Глаз общественности

Ver para contar & contar para ver. / Чтобы рассказать

Think Creative Idea Growth Hacking

Expertos en estrategia y auditoria de marketing

The Coaching Alliance

El camino hacia el éxito

Erick Lovera

Mi Pasión en un Blog

Estampas de México.

“Un fotógrafo tiene que ser auténtico y en su obra, debe expresar emociones, provocar reacciones y despertar pasiones.” ~ Javier García-Moreno E.

Natalia Gómez del Pozuelo

Escritora y formadora en comunicación

aloyn

Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.

Blog de Jack Moreno

Un blog de Joaquín Moreno sobre recursos, literatura y ciencia ficción

Mashamour

Ensalada de Manjares

be.blog

be. Intelligent Multimedia Education

~~Mente en Gravedad~~

************************************************************************************************************

The Xtyle

Fashion Blog - Un Blog de Moda y Tendencias by Bárbara Sanz Esteban

aníbal goicochea

Tecnologías de la Información y Estrategia

A Waterfall of Sound

"Poetry is when an emotion has found its thought and the thought has found words." Robert Frost

Health & Family

A healthy balance of the mind, body and spirit

Style & Design

Fashion Trends and News

U.S.

News, Headlines, Stories, Video from Around the Nation

NewsFeed

Breaking news and updates from Time.com. News pictures, video, Twitter trends.

A %d blogueros les gusta esto: