HubSpot Launches Free Tool to Analyze the Shareability of Your Tweets – by Dan Zarrella vía @hubspot


 

twitterI love data. I’ve spent the last 5 years of my career dedicated to doing research on huge datasets of hundreds of thousands and millions of rows to reach best practice conclusions. And those conclusions are great for experimentation with specific brands and audiences.

But the real power comes when you begin analyzing your own, individual sets of data so you can find out what kinds of content, timing, and behaviors work best for your specific audience.

Enter RetweetLab.com! Using this free tool, you can analyze any Twitter account — including your account or a competitor’s account — to unearth the data you need to get more retweets. The tool works by allowing you to compare your current behaviors (the small graphs in the text) with the behaviors that are correlated with your account getting more retweets. Here’s how you can use this new, free tool to analyze and improve your own Twitter presence.

How to Use RetweetLab to Analyze Your Twitter Marketing

Let’s start with something we’re all familiar with — the Twitter hashtag. Ever wonder how important it is to spreading your Twitter content? RetweetLab can help you understand that.

The graph above details the effect of hashtags on retweets for my account, @DanZarrella. You’ll notice that the vast majority (93.4%) of my tweets do not contain a hashtag; but those tweets thatdo contain a hashtag tend to get more retweets. I may want to think about experimenting with more hashtags in light of this data, right?

Time of day, especially in the cluttered Twitter stream, can have a huge impact on your effectiveness, too. Take a look at what the hour of day breakdown shows us, this time from an example using the @HubSpot account:

We see that our account sends the most tweets at 2 p.m., but that tweets at that time seem to get fewer retweets than the rest of the day. Based on this, maybe we should experiment with more tweets in the morning, rather than afternoon — as you can see, around 8 a.m. we do quite well with retweets, and even much later in the night, around 10 p.m. Leer más “HubSpot Launches Free Tool to Analyze the Shareability of Your Tweets – by Dan Zarrella vía @hubspot”

El engagement en las redes sociales se traduce en ventas


 

Captura de pantalla 2012 11 14 a las 12.29.191 El engagement en las redes sociales se traduce en ventas

Mucho se ha hablado sobre si el engagement generado en las redes sociales se traduce en ventas, más allá de atraer tráfico web o ser un buen escaparate para la marca. Según un estudio elaborado por LoyaltyOne junto con la Universidad norteamericana de Medill y la Escuela de Negocios Ivey la respuesta es afirmativa: El compromiso mostrado a diario por el usuario en los perfiles sociales potencia la compra.

De acuerdo con los resultados del informe, quienes toman parte activamente en el Social Media de la compañía aumentan su consumo entre un 15% y un 30% respecto a quienes no participan. Los datos fueron extraídos de la relación establecida a través de las redes sociales en la comunidad de Air Miles durante dos años, fomentándose la interacción y animando a los usuarios a opinar y participar en promociones.

Así, se concluye que con una buena estrategia en los medios sociales, se consolida el compromiso de los usuarios con la compañía y se generan ventas.

Pero, ¿cómo conseguir un mayor engagement en nuestras comunidades? Según un informe de Buddy Media, en Twitter el compromiso con las marcas aumenta los fines de semana, debido en gran parte porque hay menos actividad de las empresas y más atención por parte de los usuarios. Además, el ratio aumenta en los tweets que tienen menos de 100 caracteres, en los que son enviados desde por la mañana hasta las siete de la tarde y en los que incluyen hashtag (pero solo uno).

Artículo completo

 

For Startups, Timing Trends Really Does Matter – Except When It Doesn’t


http://readwrite.com
small biz

Now is the best time in history to start your own business. But depending on what kind of company you’re building, you have to figure out if your idea is poised to capture a trend – or doomed to miss one and face a much tougher road to success.

To learn about the impact of properly timing a trend – or of missing one – we asked 8 successful young entrepreneurs from the Young Entrepreneur Council (YEC) for their experiences. And we also got their advice on how to perfectly time your business:

1. Missed Opportunities Open New Doors

It was 2011 when we started building a platform for social media. By then, Buddy Media had already raised over $90 million, Wildfire announced that they had over 10,000 customers, and companies like Vitrue and Involver were the industry titans. Some potential investors told us we were late to the party. However, in hindsight, and especially in light of all of the recent acquisitions of the aforementioned, I believe we had a core advantage to really plug into the “second wave” of social, which has the potential to be even more disruptive than the first. We were able to speak to people who were already using a social media platform and figure out what needs still weren’t being met. By staying small and nimble, we were able to quickly adapt to the rapidly changing landscape of social media.– Abby RossBlueye Creative

2. Revisit Past Failures

There’s no lack of ideas that were “before their time.” Many business models that failed in the early 2000s are now incredibly successful because now, the timing is right, the technology is here, and it’s easier than ever before to achieve scale. As an example, my company SitePoint tried selling eBooks back in 2000 and no one bought into it. It was a complete and utter disaster and forced us to print and ship physical books – which sold like hot cakes. The reason is simple, people were still getting used to the idea of shopping online, and paying for digital goods was still a foreign concept to many. Fast forward a few years, with the iTunes revolution, Kindle and iPad, and all of a sudden, eBook sales are trending sharply upward every year.– Matt Mickiewicz,Flippa and 99designs

3. Some Ideas Transcend Timing & Trends

Timing is everything – if your idea is reliant on time. If you want to create a flash valuation or raise a certain amount of money quickly, then it’s of utmost importance. And it’s important for tech in general. But I believe that there are other ideas – rooted in timeless truths – that are not restricted to a certain epoch or Zeitgeist. If your idea is rooted in one of these things, then timing is far less important. If you’re a social entrepreneur fighting for human dignity in a particular area, for example, then it’s less critical whether you start today or tomorrow. My personal view is that I want to be involved with an organization that I believe will be important a thousand years from now. If I find an idea worthy of that standard, then I know it’s rooted in something essential.– Luke BurgisActivPrayer

4. Timing Boosts Your Success Potential >>>    Leer más “For Startups, Timing Trends Really Does Matter – Except When It Doesn’t”

Technology Will Only Solve 1/3 of Your Social Business Problem | Logic+Emotion


Logic+Emotion

Screen shot 2012-09-30 at 6.30.45 PM
I’m behind on writing a bit as I’ve just returned from Norway and before that, Dreamforce in San Francisco. It was my first time attending and speaking at Dreamforce and to be honest, I was completely taken back by the extravagance of it all. With Keynotes from heavy hitters such as Sir Richard Branson, Jeff Imelt and even Colin Powell, not to mention entertainment provided by the Red Hot Chili Peppers—I can only estimate that the event cost tens of millions to produce.

Salesforce also made good on what many observers were already suspecting—it has begun to package and consolidate acquisitions of social platforms Radian 6 and Buddy Media into what’s now known as “Marketing Cloud” moving forward. Shel Israel shrewdly views this as a pivot to catering to CMOs as part of the strategy to convert an enterprise to “social enterprise” and in short follow the money trail as companies grapple with how to integrate social at scale.

But amid enjoying some of my favorite tunes belted out by the Peppers in an outdoor venue filled with well over thirty thousand people complete with free beer and wine I couldn’t help but think this:

“all this money—and companies will only be solving one third of their social business problem”  Leer más “Technology Will Only Solve 1/3 of Your Social Business Problem | Logic+Emotion”

Technology Will Only Solve 1/3 of Your Social Business Problem


Screen shot 2012-09-30 at 6.30.45 PM
I’m behind on writing a bit as I’ve just returned from Norway and before that, Dreamforce in San Francisco. It was my first time attending and speaking at Dreamforce and to be honest, I was completely taken back by the extravagance of it all. With Keynotes from heavy hitters such as Sir Richard Branson, Jeff Imelt and even Colin Powell, not to mention entertainment provided by the Red Hot Chili Peppers—I can only estimate that the event cost tens of millions to produce.

Salesforce also made good on what many observers were already suspecting—it has begun to package and consolidate acquisitions of social platforms Radian 6 and Buddy Media into what’s now known as “Marketing Cloud” moving forward. Shel Israel shrewdly views this as a pivot to catering to CMOs as part of the strategy to convert an enterprise to “social enterprise” and in short follow the money trail as companies grapple with how to integrate social at scale.

But amid enjoying some of my favorite tunes belted out by the Peppers in an outdoor venue filled with well over thirty thousand people complete with free beer and wine I couldn’t help but think this:

“all this money—and companies will only be solving one third of their social business problem” 

The problem with social technology solutions—even really great technology is that it’s incomplete. It’s no wonder why Salesforce is making a killing, because I’ve seen first hand how a business will freely invest in a technology platform thinking that they have purchased a turnkey solution only to realize shortly after that they’ve possibly invested in the wrong solution and most definitely underestimated the other two areas which require investment (people and process).

The Three P’s of Social Business >>>>  Leer más “Technology Will Only Solve 1/3 of Your Social Business Problem”

5 Strategies for Using Twitter Effectively


askaaronlee.com

This post originally appeared on the iStrategy blog where I contribute regularly articles about leveraging social media and technology for small businesses. Subscribe to their blog for more great articles.

Can you imagine that just a few years ago Twitter didn’t exist (I won’t “exist” too)? Today the phrase “follow us” or ”follow me” is commonly used everywhere – on the news, radio, on ads and more. And let’s not forget #hashtags that appear on TV shows like X-Factor so that viewers can easily follow the conversations.

Today Twitter is not only used by individuals but is also adopted by brands and businesses to both promote their business on this network and also to be a part of a wider conversation (as McDonald’s did recently).

Buddy Media recently analysed over 320 Twitter handles of the world’s biggest brands to determine what works and what doesn’t; here are some of the key insights from it.

5 Strategies for Using Twitter Effectively

1. Keep Tweets Short

According to their insights, tweets that contained less than 100 characters received 17% higher engagement compared to tweets that were longer. <tweet this>

2. Use one or two hashtags

The study also found that many brands are underutilising hashtags – only 24% of brands’ tweets constains hashtags. Brands that uses hashtags received two times more engagement than those without them. However, the engagement levels drop if brands use more than three hashtags. Remember: Less is MORE!

Brands and businesses should limit usage to one or two hashtags per tweet. Leer más “5 Strategies for Using Twitter Effectively”

Fresh Data To Maximize Your Impact On Twitter [Infographic]


bitrebels.com

It’s one of the most frequently asked questions and the answer is anything but simple. The answer depends on so many factors that trying to pinpoint a direct route is almost completely impossible. Of course, I am talking about when the best time is to post on Twitter in order to increase engagement and retweets if you are a business or a brand. Usually individual people are not looking to supercharge their twittering since they would rather keep their following personal and close. But for a business, the success of a tweet could have as much impact as a good search engine ranking. So, once again, we delve into the massive pile of data in order to see if we can find some tips and tricks for how toapproach Twitter and when.

The data that was used for this infographic, put together by Fusework Studios, was provided by Buddy Media and was an extensive attempt to map out Twitter in a way that has never before been done. It was a valiant attempt to answer a lot of questions, but it leaves a few unanswered. That is the thing with Twitter, you can’t put together an ironclad plan for how to succeed on Twitter. It’s just impossible. There are simply too many factors that will change throughout your journey which will throw your plan all the way to Neverland.

This infographic called Maximize Your Tweets still tries to simplify your tweeting and the impact it could potentially have. It presents some fresh and quite eye-opening facts which will make your tweeting just a little bit more effective. For example, tweets that use less than 100 characters are likely to get 17% more engagement and retweets than the tweets that have more than 100 characters.

The reason for that is basically because you leave room for people to comment and retweet your tweet on many more levels deep than if you were to use up all your 140 characters. Furthermore, tweets that include a hashtag get more than double the engagement and retweets. Why this is can be quite hard to explain. Maybe it is because people like to be included in a discussion that is verified by a hashtag. This one leaves me a little bit intrigued.

the-maximizing-your-tweets-infographic

A third revelation  Leer más “Fresh Data To Maximize Your Impact On Twitter [Infographic]”