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Frank’s taking a needed break today, so you’re stuck with me. Remember me?
Of course, it doesn’t take much to get me back in the saddle, especially when a report is released about branding.
MillwardBrown has released its annual BrandZ Top 100 Most Valuable Brands in 2012. Among the findings are two little nuggets that caught my attention.
First up, news that once again Google has slipped in its rankings. Just two years ago,Google was the top brand on the list, but this year its gradual decline continues, with a drop to #3. I know, I know, that’s still pretty impressive, but a drop two years in a row sure does look like a trend to me. In fact, Google is dangerously close to being overtaken by McDonalds!
Also worth noting is Facebook’s meteoric rise up the charts. A whopping 74% increase in brand value sees Facebook “liking” its #19 rank in the report… Leer más “Google’s Brand Value Slips Again, While Facebook’s Soars 74%”