How Are you Measuring Up? Tracking the Right KPI’s for Retail // thnxz socialbakers.com – @socialbakers


Last week we brought you an overview of the important Key Performance Indicators for the Aviation industry. This week’s study focuses on how Retail brands can measure the performance of their social media customer care and marketing strategies.

Retail KPI’s

Marketing and promotional advertising are critical components for every retail brand around the world. Social media platforms provide an economical and user-friendly channel that, if used effectively, can resolve business problems that may arise. With the proper measurement tools, retail brands can boost their social media performance to provide best social media care available, calculate ROI for online sales, increase brands awareness and much more!

Important Social Media KPIs for Retail

  • Fan Growth: The increase in Fans during a select time range.
  • Engagement Rate: The amount of user interactions (Likes, comments and shares) that occur with your Page.
  • Response Rate: The percentage of user posts or questions that the admin responded to.
  • Response Time: The average amount of time that it takes for the admin to respond to user posts or questions.
  • User Activity: Identifying the times of days and the days of week in which your users are engaging most frequently with your Page.
  • Shareability: The amount of shares a Page receives per day.
  • Interactions: The number of interactions that a Page or post receives and the types of interactions (Likes, comments and shares).

Social media KPIs provide many business solutions for the Retail Industry, such as:

  • Direct ROI for hits on the page
  • Direct ROI for redeemed coupons posted on social networks
  • Soft ROI for in-store transactions via social promotions
  • Brand Awareness
  • Customer Acquisition
  • Social Customer Service

 

View more free reports… socialbakers.com

Active vs. Passive Content Marketing | ioninteractive.com


BY SCOTT BRINKER 

According to the latest research from the Content Marketing Institute and MarketingProfs, 91% of B2B marketers have embraced content marketing. In fact, on average, B2B marketers are now allocating 1/3 of their budget for content marketing initiatives.

Marketers are making a big bet that content marketing tactics will deliver the outcomes they need: brand awareness, customer acquisition, and lead generation. These are their top organizational goals:

Brand awareness is important, but hard to quantify. However, customer acquisition and lead generation can be quantitatively measured. And indeed, more and more organizations are now tying these metrics directly to their content marketing initiatives. The top 5 measurement criteria for B2B content marketing success — with the customer acquisition and lead generation metrics emphasized — are:

  • Web traffic (60%)
  • Sales lead quality (51%)
  • Social media sharing (45%)
  • Sales lead quantity (43%)
  • Direct sales (41%)

So how well are marketers doing at achieving their goals with content marketing? Unfortunately, not as well as they would like. Only 36% of B2B marketers believe they are effective at content marketing — down from 40% last year.

Part of the challenge is creating great content. But great content is only the starting point.

To harness that content for customer acquisition and lead generation, marketers have two other responsibilities: distribution and value capture. Much has been written about how to distribute content with social, search, and paid campaigns. But ways of effectively capturing value with content marketing have received less attention. I’m only half-joking when I say that content marketing plans sometimes look like this:

  1. Create amazing content.
  2. ???
  3. Get more leads and sales.

When you author terrific content and successfully deliver it to the right audience, you have accomplished value creation. You have given your prospects and customers something of value. Depending on how it’s presented — do the people consuming the content clearly associate your company with the value delivered? — this achieves the first goal of building brand awareness.

But in the crowded and noisy digital marketplace, and in the busy lives of most prospects, that brand moment is fleeting. The question for marketers — and frankly, many prospects — is: what happens next?

Active vs. Passive Content Marketing >>>   Leer más “Active vs. Passive Content Marketing | ioninteractive.com”

Social versus search: infographic


by Vikki Chowney | http://econsultancy.com

The launch of Google+ certainly put social search on the table, raising awareness within agencies and brands alike after an initial frenzy over the combined concept in 2010.

And while separately they have their strengths, it’s not an either/or situation, or even placing more emphasis on one over the other – both are an essential part of a marketer’s toolkit.

Like many others, MDG Advertising suggests that the two channels hold exponentially more power when marketers use them in tandem.

The agency has observed how the two online methods measure up on their own, and in sync. Leer más “Social versus search: infographic”

What is your story? Facebook likes to hear!

What is “Facebook Stories”?

This July, Facebook announced that it had passed the 500 million user milestone. Along with this announcement, Facebook also rolled out a new application, “Facebook Stories,” to celebrate its achievement. As the largest social network in the world, stories of how people are interacting with others on Facebook happen every day. However, these stories usually end up only on Facebook Status Updates and News Feed, where limited users (i.e.friends) can access.

By launching Facebook Stories, users are able to share their unique stories in a collective environment, and all users can read these stories searchable by location or theme. Themes cover a variety of topics such as education, relationships, reunions, love etc. and after reading a couple stories, I would add some are quite inspiring and mind-opening. While various people use Facebook to keep in touch with old friends, others have clearly allowed Facebook to become a part of their lives.


fbstory1

by Kevin Ti

What is “Facebook Stories”?

This July, Facebook announced that it had passed the 500 million user milestone. Along with this announcement, Facebook also rolled out a new application, “Facebook Stories,” to celebrate its achievement.  As the largest social network in the world, stories of how people are interacting with others on Facebook happen every day. However, these stories usually end up only on Facebook Status Updates and News Feed, where limited users (i.e.friends) can access.

By launching Facebook Stories, users are able to share their unique stories in a collective environment, and all users can read these stories searchable by location or theme. Themes cover a variety of topics such as education, relationships, reunions, love etc. and after reading a couple stories, I would add some are quite inspiring and mind-opening. While various people use Facebook to keep in touch with old friends, others have clearly allowed Facebook to become a part of their lives. Leer más “What is your story? Facebook likes to hear!”