Reflexiones sobre el Brainstorming como herramienta para la generación de ideas. Desde H2i Institute



Desde la perspectiva que da estar estudiando un curso de innovación, me gustaría compartir algunas reflexiones sobre una herramienta potente para la generación de ideas como el brainstorming. Aunque es la más usada por las empresas, es la menos conocida. Sobre el brainstorming hay mucho escrito, estas reflexiones solo pretenden dar otro punto de vista sobre el proceso en sí y los beneficios extra que supone.

La creatividad es una cosa que tenemos todos, en mayor o menor medida, si bien es cierto que hay algunas personas que tienen mas predisposición que otras. La creatividad tiene mucho que ver con lo que somos, con conocerse a uno mismo y con dejar que el subconsciente nos diga cosas. El subconsciente forma parte de nosotros y tenemos que conocerlo y aprender a escucharlo.
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How do you encourage employees to share ideas? | via game-changer.net



This is the second of a series of weekly posts where I will answer a few common questions about innovation. Please feel free to add your own response. Also, if you have any questions you think we should discuss, let me know.

Good ideas can come from anywhere, but just asking for them doesn’t mean everyone will speak their minds. I think this is where a gap exists between activating innovation and simply talking about it. It’s also why it is important for leaders to be open and share their thought process with others to encourage dialogue.

Beyond the Here are a few more ways: Leer más “How do you encourage employees to share ideas? | via game-changer.net”

Simple Yet Effective Brainstorming Tips for Freelancers

Great ideas are born in everyone’s mind, it takes careful planning and powerful execution to turn them into reality. Here brainstorming enters, it is the process by which you squeeze out all ideas you can think of and from there you piece them together to come up with a plan.

The human mind is so strong that it can conceive even the seemingly impossible. No software has ever come close to the mind’s processing of creative ideas, its complexity, and fluidity. Besides, all of the wonderful structures we see both in the cyber world and the tangible world are a product human imagination and careful execution. Now let us talk about brainstorming in-depth and build things that will wow the audience.


By Rean John Uehara | http://www.1stwebdesigner.com/inspiration/effective-brainstorming-tips/


Great ideas are born in everyone’s mind, it takes careful planning and powerful execution to turn them into reality. Here brainstorming enters, it is the process by which you squeeze out all ideas you can think of and from there you piece them together to come up with a plan.

The human mind is so strong that it can conceive even the seemingly impossible. No software has ever come close to the mind’s processing of creative ideas, its complexity, and fluidity. Besides, all of the wonderful structures we see both in the cyber world and the tangible world are a product human imagination and careful execution. Now let us talk about brainstorming in-depth and build things that will wow the audience. Leer más “Simple Yet Effective Brainstorming Tips for Freelancers”

Webstorming, un brainstorming 2.0

El brainstorming, o “lluvia de ideas”, es uno de los métodos más conocidos para facilitar la creatividad. En estas sesiones, se busca recolectar la mayor cantidad posible de ideas para luego evaluarlas y elegir las mejores.

Si bien este método es muy efectivo, las organizaciones suelen encontrar algunas barreras para aplicarlo:

1) El tiempo para reuniones de este tipo es escaso

2) Es difícil coordinar las agendas de todas las personas que deberían participar en la sesión

3) Los participantes suelen llegar a la reunión con la mente absorbida por los problemas propios de su actividad. No siempre pueden enfocarse en la generación de ideas.

4) Los tiempos de reflexión, acción y reacción de cada integrante son diferentes.

5) El método se limita a cierto número de personas identificadas como “creativas” en la organización.

El webstorming es un método para que TODOS los trabajadores puedan aportar sus ideas, aceptar y comentar las ideas del resto a través de herramientas de la web 2.0.

El funcionamiento es similar al de las redes sociales. Cada participante publica sus ideas. La aceptación de una idea por otro empleado se asemeja a un “Me gusta” de Facebook. La herramienta también permite comentar las ideas de los otros y enviar mensajes entre empleados con un entorno de 140 caracteres como Twitter.

Con el webstorming, los empleados pueden expresar y comentar ideas sin límite de horario ni de lugar. Lo único que se necesita es un acceso a Internet, y una computadora o teléfono móvil.

Y, además, puede hacerse a un costo muy bajo, y accesible para empresas de cualquier tamaño.


El brainstorming es un tradicional método de creatividad. Ahora, en su versión 2.0, se llama Webstorming. Un método de generación de ideas abierto 24/7 y sin fronteras geográficas…
Por Lisandro Sosa

El brainstorming, o “lluvia de ideas”, es uno de los métodos más conocidos para facilitar la creatividad. En estas sesiones, se busca recolectar la mayor cantidad posible de ideas para luego evaluarlas y elegir las mejores.

Si bien este método es muy efectivo, las organizaciones suelen encontrar algunas barreras para aplicarlo:

1) El tiempo para reuniones de este tipo es escaso

2) Es difícil coordinar las agendas de todas las personas que deberían participar en la sesión

3) Los participantes suelen llegar a la reunión con la mente absorbida por los problemas propios de su actividad. No siempre pueden enfocarse en la generación de ideas.

4) Los tiempos de reflexión, acción y reacción de cada integrante son diferentes.

5) El método se limita a cierto número de personas identificadas como “creativas” en la organización.

El webstorming es un método para que TODOS los trabajadores puedan aportar sus ideas, aceptar y comentar las ideas del resto a través de herramientas de la web 2.0. Leer más “Webstorming, un brainstorming 2.0”

3 Steps to Think Clearly and Creatively

The more we stress about our problems, the bigger they get.

Sometimes the best thing to do is let go of our problems. Not to give up, but to let up – and make some “space.”

Yesterday I took the afternoon off. Even though it was during the week I decided to go on a date with my wife. No blackberries, hand held devices or computers. No email. Just the two of us hanging out for the afternoon; just like we used to when we first met.

It was such a great afternoon. I forgot about all my problems. I forgot about all my concerns and I forgot about my work. That evening, 8 or so hours later I solved two of my biggest problems… one of which didn’t require any work on my part. The other one came to me as a new idea.

How did I do it? What’s my secret?


The more we stress about our problems, the bigger they get.

Sometimes the best thing to do is let go of our problems.  Not to give up, but to let up – and make some “space.”

Yesterday I took the afternoon off.  Even though it was during the week I decided to go on a date with my wife.  No blackberries, hand held devices or computers.  No email.  Just the two of us hanging out for the afternoon; just like we used to when we first met.

It was such a great afternoon.  I forgot about all my problems.  I forgot about all my concerns and I forgot about my work.   That evening, 8 or so hours later I solved two of my biggest problems… one of which didn’t require any work on my part.  The other one came to me as a new idea.

How did I do it?  What’s my secret?

Here are the three steps to think more clearly and creatively: Leer más “3 Steps to Think Clearly and Creatively”

Ideas Are Cheap

The problem for innovation isn’t that we don’t have enough ideas. We might not have enough good ones, but there are always plenty around.

But to innovate, we need great ideas, we need some way to figure out which ones to pursue (a selection process), and we have to figure out how to get the ideas to spread. Successful innovation takes all three.

I’ve got some ideas about how to get better ideas, but before I write them up, I have to figure out which ones are the good ones. Then I have to write them up in a way that makes sense.


About the author
http://timkastelle.org

http://timkastelle.orgYou can contact us through Tim at:  t.kastelle@business.uq.edu.au

I’ve said it before.

Andrew Hargadon has said it too – and in doing so he quotes Malcolm Gladwell saying it too.

Now one of my favourite current authors Charlie Stross says it as well: ideas are cheap.

Ideas are cheap.

They’re so damn easy to come by that I have difficulty understanding why so many people seem to want to ask me where I get my ideas from. All I do is read widely, and periodically bang a couple of random ideas together until I get a spark. It takes, on average, six to nine months to write a novel; but in brainstorming mode I can come up with half a dozen book-sized ideas in a week.

I have more ideas for books than I have time to write them. Also, some of these ideas are of … dubious, shall we say … commercial value. Leer más “Ideas Are Cheap”

The 5 Laws of Working with Creative Prima Donnas

They’re those designers, writers and marketing consultants who have their own ideas about how everything should be done.

Oh, sure, they listen to your instructions, but you can tell they secretly think you’re an idiot. If you insist on them doing things your way, they get upset and threaten to walk out on you.

Sometimes you want to throw them all out a window, right?

I can sympathize. Over the years, I’ve had to work with my share of creative prima donnas. It’s frustrating. You’ve seen the great results they’re capable of, but dealing with their arguments and eye rolling may seem like it’s not worth it.

I’ve also worked on some amazing creative teams that produced jaw-dropping work, even though there were some prima donnas on board. Through it all, I learned a powerful lesson: you can’t treat creative prima donnas the same as you do “regular” employees.

No, you don’t have to put up with tantrums. No, you don’t have to let them do everything their way. No, you don’t have to accept whatever work they feel is “best” for your company.

But there are some rules you should follow.

It took me years to learn them, and now that I have, working with “creative prima donnas” isn’t nearly as tough as it used to be. If you do it right, it can be a real pleasure.


Prima Donna

By Pamela Wilson

© 2010 KISSmetrics. All rights reserved.
You’ve seen the type:

They’re those designers, writers and marketing consultants who have their own ideas about how everything should be done.

Oh, sure, they listen to your instructions, but you can tell they secretly think you’re an idiot. If you insist on them doing things your way, they get upset and threaten to walk out on you.

Sometimes you want to throw them all out a window, right?

I can sympathize. Over the years, I’ve had to work with my share of creative prima donnas. It’s frustrating. You’ve seen the great results they’re capable of, but dealing with their arguments and eye rolling may seem like it’s not worth it.

I’ve also worked on some amazing creative teams that produced jaw-dropping work, even though there were some prima donnas on board. Through it all, I learned a powerful lesson: you can’t treat creative prima donnas the same as you do “regular” employees.

No, you don’t have to put up with tantrums. No, you don’t have to let them do everything their way. No, you don’t have to accept whatever work they feel is “best” for your company.

But there are some rules you should follow.

It took me years to learn them, and now that I have, working with “creative prima donnas” isn’t nearly as tough as it used to be. If you do it right, it can be a real pleasure. Leer más “The 5 Laws of Working with Creative Prima Donnas”

Three Simple Decision Making Tools


by Paul Williams

We make decisions all the time. Big ones, small ones, easy and tough. Making the right choice can be obvious, and sometimes it requires time invested in thought. Luckily we have simple tools to help.

(1) Pro & Con

First, the basic Pro and Con list. A list of the good and bad aspects of a particular choice.

Three Simple Decision Making Tools

If listing alone doesn’t help you make the decision, consider a Pro and Con list with scores.

(2) Scored Pro & Con

You can add a numerical weight of importance to your pro/con list. For example, a pro with a weight of 5 is more important than a pro (or con) of 1.

Scoring your list changes it from ‘which side has more thoughts’ to ‘which side is more critical.’ Add up your scores and see which side comes out stronger. Leer más “Three Simple Decision Making Tools”

Innovation does not start with idea generation

I’ve just finished reading a book called Intangible Capital (more on that in another post) by Mary Adams. The book does a good job describing the value and importance of knowledge, intellectual property and other intangible assets, and why innovation is key to the creation of those assets.

But that’s not the subject of today’s post. Today’s post deals with the fallacy that innovation “starts” with idea generation. I’m picking on Mary’s book because it was at hand and the latest to suggest that innovation starts with idea generation. I know this because it says so on page 85, but Mary’s writing does not stand alone. Far too often I hear people suggest or read that innovation starts with idea generation. Sorry, no – and my apologies in advance to Mary for calling out this small problem in what was otherwise a very good book.


Jeffrey Phillips

I’ve just finished reading a book called Intangible Capital (more on that in another post) by Mary Adams.  The book does a good job describing the value and importance of knowledge, intellectual property and other intangible assets, and why innovation is key to the creation of those assets.

But that’s not the subject of today’s post.  Today’s post deals with the fallacy that innovation “starts” with idea generation.  I’m picking on Mary’s book because it was at hand and the latest to suggest that innovation starts with idea generation.  I know this because it says so on page 85, but Mary’s writing does not stand alone.  Far too often I hear people suggest or read that innovation starts with idea generation.  Sorry, no – and my apologies in advance to Mary for calling out this small problem in what was otherwise a very good book.

Leer más “Innovation does not start with idea generation”

Pragmatic Brainstorming for Productivity

For many of us, brainstorming is a lot like play: it’s something we used to do in the golden age of youth, but these days, we have serious work to do, and have no time for futzing around with different colored pens and butcher paper.

In some workplaces and industries, a strong reliance on processes can reduce the perceived need, opportunity and respect for brainstorming as a valid work process. Where brainstorming does take place, it’s often on a “corporate retreat” and adopts a cheesy, hackneyed air — the inference being that it’s not “real work.”

I find brainstorming an immensely helpful process, and I think one of the reasons it’s so commonly dismissed as a frivolity is that few people actually know how to take the outputs of brainstorming and apply them to whatever it is they’re supposed to be doing. Here, I’d like to outline some tips for getting the most out of brainstorming — including applying what you learn.


By Georgina Laidlaw
http://gigaom.com

For many of us, brainstorming is a lot like play: it’s something we used to do in the golden age of youth, but these days, we have serious work to do, and have no time for futzing around with different colored pens and butcher paper.

In some workplaces and industries, a strong reliance on processes can reduce the perceived need, opportunity and respect for brainstorming as a valid work process. Where brainstorming does take place, it’s often on a “corporate retreat” and adopts a cheesy, hackneyed air — the inference being that it’s not “real work.”

I find brainstorming an immensely helpful process, and I think one of the reasons it’s so commonly dismissed as a frivolity is that few people actually know how to take the outputs of brainstorming and apply them to whatever it is they’re supposed to be doing. Here, I’d like to outline some tips for getting the most out of brainstorming — including applying what you learn. Leer más “Pragmatic Brainstorming for Productivity”

5 Steps to Have an Innovative Brainstorm

For every project I embark on, be it professional or personal, it all starts with an idea and a brainstorm. But how does one go about planning what can be a freeform and creative process based on flighty inspiration? Can you plan out how you will innovate?

I think not, but you can set yourself up for success. You can steer your way towards innovation. And the best place to start, is the beginning at the brainstorm. Here are the steps that I follow:

1. Ideate. Throw ideas around, free of reality restraint. Go for the game-changer than will fulfill any lacking. Be as creative and innovative as possible.
2. Vet. Give your idea a healthy dose of reality—what could stand in your idea’s way? What are sticking points and stumbling blocks? This is where you anticipate and plan how to navigate obstacles.


Posted by Erica Templeman

For every project I embark on, be it professional or personal, it all starts with an idea and a brainstorm. But how does one go about planning what can be a freeform and creative process based on flighty inspiration? Can you plan out how you will innovate?
I think not, but you can set yourself up […]

For every project I embark on, be it professional or personal, it all starts with an idea and a brainstorm. But how does one go about planning what can be a freeform and creative process based on flighty inspiration? Can you plan out how you will innovate?

I think not, but you can set yourself up for success. You can steer your way towards innovation. And the best place to start, is the beginning at the brainstorm. Here are the steps that I follow:

  1. Ideate. Throw ideas around, free of reality restraint. Go for the game-changer than will fulfill any lacking. Be as creative and innovative as possible.
  2. Vet. Give your idea a healthy dose of reality—what could stand in your idea’s way? What are sticking points and stumbling blocks? This is where you anticipate and plan how to navigate obstacles. Leer más “5 Steps to Have an Innovative Brainstorm”

IT innovation: How to avoid being a one-hit wonder

Computerworld – There were no big brainstorming sessions, rah-rah team meetings or executive committees convened to devise a plan to drive FiOS TV customers away from using call centers in favor of self-service ordering, the more cost-effective option.

Instead, a junior programmer came up with the idea to build a click-to-order option that viewers could use instantly with their remotes. The programmer approached his manager and got the OK to build a prototype, which he delivered within months.


How top IT organizations come up with bright ideas, time after time

By Mary K. Pratt

Computerworld – There were no big brainstorming sessions, rah-rah team meetings or executive committees convened to devise a plan to drive FiOS TV customers away from using call centers in favor of self-service ordering, the more cost-effective option.

Brainstorming
Image via Wikipedia

Instead, a junior programmer came up with the idea to build a click-to-order option that viewers could use instantly with their remotes. The programmer approached his manager and got the OK to build a prototype, which he delivered within months.The click-to-order feature, which started rolling out in 2007, boosted self-service orders from 5% to 55% in just one month, cutting costs and inspiring click-to-order uses in other areas of the FiOS lineup too.

“He hit a gold mine,” says Shaygan Kheradpir, CIO at Verizon Communications Inc.

Kheradpir says the junior programmer’s ability to run with an innovative idea wasn’t a fluke; Verizon’s IT shop is designed to enable that kind of innovation to happen again and again.

“The underlying mission for Verizon IT is to look for opportunities where IT can make a quantum leap in performance for the business,” Kheradpir says. Leer más “IT innovation: How to avoid being a one-hit wonder”

Action Method I: Breaking Projects into Primary Elements

If you know anything about magic, you know that the best tricks are the ones that are the most simple to perform. Levitation relies on pulleys, floating dollars need thread, and the disappearing coin depends on hidden pockets; all of the most remarkable tricks have the most “obvious” explanations. Similarly, the best methods for managing projects are simple and intuitive. They help you capture ideas and do something with them—no more, no less. This simple efficiency keeps you engaged and on task with as little effort as possible.

The Action Method begins with a simple premise: everything is a project. This applies not only to the big presentation on Wednesday or the new campaign you’re preparing, but also to the stuff you do to advance your career (a “career development” project), or to employee development (each of your subordinates represents a single “project” in which you keep track of performance and the steps you plan to take to help him or her develop as an employee). Managing your finances is a project, as is doing your taxes or arranging the upcoming house move…


by Scott Belsky

If you know anything about magic, you know that the best tricks are the ones that are the most simple to perform. Levitation relies on pulleys, floating dollars need thread, and the disappearing coin depends on hidden pockets; all of the most remarkable tricks have the most “obvious” explanations. Similarly, the best methods for managing projects are simple and intuitive. They help you capture ideas and do something with them—no more, no less. This simple efficiency keeps you engaged and on task with as little effort as possible.

The Action Method begins with a simple premise: everything is a project. This applies not only to the big presentation on Wednesday or the new campaign you’re preparing, but also to the stuff you do to advance your career (a “career development” project), or to employee development (each of your subordinates represents a single “project” in which you keep track of performance and the steps you plan to take to help him or her develop as an employee). Managing your finances is a project, as is doing your taxes or arranging the upcoming house move… Leer más “Action Method I: Breaking Projects into Primary Elements”