Most people think that creativity is a mystical state available only to the chosen few — a state that has to be induced, conjured, and maintained.
The effort, they imagine, takes a lot of time and hard work. And since they usually don’t have the time and don’t like hard work, they reason that higher states of creativity are just not in the cards for them. And so it isn’t.
But creativity isn’t a mystical state. It’s a natural state — a human birthright. The people in your organization, in fact, are already creative. The only thing is: their natural creativity is being obscured by their own habits of mind and a variety of bothersome organizational constraints.
Their challenge is the same one as seeing the “hidden” arrow in the FedEx logo (look between the “E” and the “X”).
The arrow has always been there, but most people never notice it.
Try this experiment: Walk into a dark room from a well-lit place. Upon entering, you will not be able to see very much. Indeed, if someone asks you what’s in the room, you will either say “nothing” or “I don’t know.”
But if you linger in the room, your eyes will adjust to the available light. You’ll begin seeing the edges of things — and then the things themselves. Or at least some of the things. Seguir leyendo “Idea Champions’ Secret Sauce Revealed”