The mysterious workings of the adolescent brain – @sjblakemore “Simple, educational a brilliant lesson”!

by Sarah-Jayne Blakemore

Why do teenagers seem so much more impulsive, so much less self-aware than grown-ups? Cognitive neuroscientist Sarah-Jayne Blakemore compares the prefrontal cortex in adolescents to that of adults, to show us how typically “teenage” behavior is caused by the growing and developing brain.

How Your Brain Experiences the Passage of Time

See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

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Scientists have located a specific set of neurons that indicate how time passes, confirming that the brain plays an essential role in how we experience the passage of time. By recording brain activity across 100 neurons in the lateral intraparietal cortex of two rhesus macaques, University of Minnesota researchers were able to examine how brain biology corresponds to an objective measurement of time. Then, by examining the rate of decay of the neural signals, scientists could estimate how much time had objectively past with simple reference to the brain’s biology. Seguir leyendo “How Your Brain Experiences the Passage of Time”

Why You Need to Make Your Life More Automatic

Tony Schwartz


Tony Schwartz is the president and CEO of The Energy Project and the author of Be Excellent at Anything. Become a fan of The Energy Project on Facebook and connect with Tony at and

Why is it that three prominent books published just during the past several months focused on the subject of willpower?

The first answer is that neuroscience has finally begun to open a window into the complex way our brains respond to temptation and what it takes to successfully exercise choice.

Second, a raft of recent studies have shown that the capacity for self-control — even more than genetic endowment or material advantage — fuels a range of positive outcomes in life, including more stable relationships, higher paying and more satisfying work, more resilience in the face of setbacks, better health, and greater happiness.

Finally, these books — WillpowerThe Willpower Instinct, andThe Power of Habit — are a response to an increasingly evident need. Demand in our lives is truly outpacing our capacity.

The sheer number of choices we must make each day — what foods to eat, what products to buy, what information merits our attention, what tasks to prioritize — can be overwhelming. As Roy Baumeister puts it in Willpower, “Self-regulation failure is the major social pathology of our time.” Seguir leyendo “Why You Need to Make Your Life More Automatic”

The ethics of brain boosting
Jonathan Wood

electric brain stimulation

The idea of a simple, cheap and widely available device that could boost brain function sounds too good to be true.

Yet promising results in the lab with emerging ‘brain stimulation’ techniques, though still very preliminary, have prompted Oxford neuroscientists to team up with leading ethicists at the University to consider the issues the new technology could raise. They spoke to Radio 4’s Today programme this morning.

Recent research in Oxford and elsewhere has shown that one type of brain stimulation in particular, called transcranial direct current stimulation or TDCS, can be used to improve language and maths abilities, memory, problem solving, attention, even movement. Seguir leyendo “The ethics of brain boosting”

15 Cool Ways To Boost Your Creativity

Feeling burnt out or lacking creative ideas?

This article is especially for all you writers, artists, business owners or anyone looking for some new ways to get their creativity flowing.

Here are 15 ways to give your creativity a jump start:

Write Your Ideas Down

Get into the habit of writing your ideas down as soon as you get them. This way you train your brain to keep coming up with ideas, and as soon as you get them you write them down.

When they are written down you don’t have to worry about remembering them and this allows more room for new ideas to form in your mind.


Good ideas and creativity usually do not appear under stress. When you are relaxed and rejuvenated, creative ideas usually come rather naturally.

Take a walk on the beach, take a nap, go and play some sport or do whatever it is that relaxes you so that your brain can be more creative when you get back to work.

Have No Expectations

Similar to living with no stress, but specifically no stress from the outcome.

When you create with love and passion and no expectation of the outcome, the chances are much greater that you will create something remarkable! Seguir leyendo “15 Cool Ways To Boost Your Creativity”

4 Ways to Turn Your Day Around

Every day is a new day, we never know what it holds in store for us. Just like Forrest Gump’s Mother so eloquently puts it “Life is like a box of chocolates, you never know what you might get.” and she is so right.

Some days though, it can be hard to muster the enthusiasm, we wake on the wrong side. We just can’t find motivation, were surly and cannot help but get annoyed about every little irritating detail.

As you have probably read and heard before, your mood is completely your decision.

Sometimes though it can be very difficult to turn one of these days around.

Here are 4 tips that always help me get back on my feet…: Seguir leyendo “4 Ways to Turn Your Day Around”

Idea Champions’ Secret Sauce Revealed


Most people think that creativity is a mystical state available only to the chosen few — a state that has to be induced, conjured, and maintained.

The effort, they imagine, takes a lot of time and hard work. And since they usually don’t have the time and don’t like hard work, they reason that higher states of creativity are just not in the cards for them. And so it isn’t.

But creativity isn’t a mystical state. It’s a natural state — a human birthright. The people in your organization, in fact, are already creative. The only thing is: their natural creativity is being obscured by their own habits of mind and a variety of bothersome organizational constraints.


Their challenge is the same one as seeing the “hidden” arrow in the FedEx logo (look between the “E” and the “X”).

The arrow has always been there, but most people never notice it.

Try this experiment: Walk into a dark room from a well-lit place. Upon entering, you will not be able to see very much. Indeed, if someone asks you what’s in the room, you will either say “nothing” or “I don’t know.”

But if you linger in the room, your eyes will adjust to the available light. You’ll begin seeing the edges of things — and then the things themselves. Or at least some of the things. Seguir leyendo “Idea Champions’ Secret Sauce Revealed”

Insights first, ideas second

By Jorge Barba, an Innovation Insurgent |

Insights, they’re the seeds of new groundbreaking ideas.

A more strategic way of generating ideas is to focus on building ideas on top of insights. Don’t get me wrong, thinking stuff up is fun. You let your imagination run wild, think of the impossible and think all kinds of stuff only you can imagine. It’s your own dream world! Mostly all these ideas will be way ahead of their time or not even doable. That’s why we need to combine our imagination with our intellect. Our intellect drives our capability to discover insights and our imagination helps put the pieces together in a new way.

So how do you discover new insights? Seguir leyendo “Insights first, ideas second”

Understanding The Discomfort of Social Anxiety

Can you overcome social anxiety?
Srini Pillay, M.D.
Srini Pillay, M.D.

is the author of the book: Life Unlocked:
7 Revolutionary Lessons to Overcome Fear
He is also an Assistant Clinical Professor at Harvard Medical School.

Your current thought patterns are likely what keep you trapped in the prison of social anxiety. To unlock yourself from this prison, you will likely need to have to rewire your brain with new thoughts that take time to cement in the brain, but if you try this as a start, it will lead you up the correct path. Seguir leyendo “Understanding The Discomfort of Social Anxiety”

Can Neuromarketing Research Increase Sales?

Dr. A. K. Pradeep, Chief Executive Officer of NeuroFocus

Every new product launch, ad campaign or package design takes significant research, time and resources to ensure success, but not every launch is successful. Suffice it to say that guess work plays a part to determine: Will it grab attention? Will it be memorable? Will it engage emotionally? And most importantly, will it drive purchase intent?

Taking the guess work out of the equation prior to launch is a marketer’s dream, which is now a definable reality with quantifiable results. Just recently the notion was put to the test to see if neuroscience could be used to help a magazine sell more copies. And the results were enlightening. Seguir leyendo “Can Neuromarketing Research Increase Sales?”

7 Creativity Thoughts to Change Your Day

by Mike Brown

7 Creativity Thoughts to Change Your Day

  1. Creativity scares the s#!t out of lots of authority figures! Hand them some toilet paper and keep going!!!
  2. Creative variation is more than okay. Creative variation is wondrous!!!
  3. Explain something you’re familiar with to someone who has no idea about it. Use pictures. Or act it out. Or make it a song.
  4. Find a few moments for creative silence today – think, pray, nap to give yourself a break.
  5. Don’t email the same old memo. Do a diagram, mind map, or sketch of your points and use it instead.
  6. When known for complete unconventionality, sometimes you have to be blatantly conventional to stay truly unconventional. Surprise somebody today.
  7. Give your brain a break by thinking about something completely frivolous right this very instant.
    Seguir leyendo “7 Creativity Thoughts to Change Your Day”

How to have more insights

Animation of an MRI brain scan, starting at th...
The human brain is an extraordinary information processing system. It is brilliant at executing certain tasks, particularly physical task that can be codified, like playing an instrument or driving a car. However our brains have some surprisingly big limitations when it comes to certain types of mental tasks. Take linear problem solving, which involves trying to logically work out a solution to a question, like doing math or calculating a time zone difference. Doing this kind of task sometimes uses what’s called ‘working memory‘: we hold information in our memory and manipulate it or work on it. We need working memory when we don’t have an obvious answer to a problem: it’s used for things like making decisions, remembering and other cognitive tasks.

Our working memory turns out to be much more limited than people generally acknowledge. What do you get when you add ten plus ten? That’s easy. Twenty. Yet you don’t really need working memory for that, the answer is stored in long term memory. What about adding 128 with 287? You can do it, but it takes working memory. Adding up just six digits is quite an effort. What about mutiplying 23 and 56, without paper or a calculator? For most people it’s too much. Your working memory maxes out.

Seguir leyendo “How to have more insights”

Goal Planning: Is There Life After Freelance?

You might have noticed it already, but I really enjoy living the freelance life.  The freedom and the flexibility that I now have allows me to look at things differently.  I may not have the security that comes from a steady paycheck, but as one commenter noted a while back, it’s unlikely that all of my clients are going to disappear at the same time, and I will always have the ability to go out and find new clients.

As much as I enjoy this lifestyle, it’s not something I see myself doing for the rest of my life.  No, I don’t think I will ever be comfortable working directly for someone else, but I do anticipate graduating from virtual assistants and working from my home office.  I can see an office environment, with a small team, where we can help small and medium sized businesses achieve their goals.

Embrace Constraints: How Limiting Yourself Won’t Limit Your Designs

If you’re a creative person it’s easy to believe you will be at your most creative without any constraints. In reality however, this isn’t the case. Your creativity needs a focus, which is found by setting limits. If you can do anything your creativity stalls – there are too many decisions and you get confused. Restrict yourself to just a few design elements and a set a deadline to give your creative brain a goal to focus on. This article looks at how designers can turn constraints into opportunities.

Embrace Constraints: How Limiting Yourself Won’t Limit Your Designs

The Myth of Creative Freedom

A man’s worst difficulties begin when he is able to do as he likes. – Thomas Huxley

There’s nothing better for a designer than being given creative freedom by your client. Equally, there’s probably nothing worse than a designer giving themselves creative freedom. Seguir leyendo “Embrace Constraints: How Limiting Yourself Won’t Limit Your Designs”

The Perfect Brainstorm: A How To

By Robert Bowen

Given our fields of interest and chosen professions, most of us have at least once in our lives had to brainstorm for one reason or another. But for those of us who apply this mental tool in our creative pursuits much more regularly, learning to do so effectively is crucial.

Brainstorming could prove an invaluable addition to your creative arsenal, but only if you take the time and put forth enough effort to follow through on the process. This is an unfortunate truth for many, who believe that this “storm” is short-lived. But there is more to it than that.

Brainstorming is more than about just having ideas: it is about having ideas and the means to implement them. You can come up with ideas all day long that sound great on paper and even out loud when you share them with others, but if you have no means to follow through on them, then they will simply fall flat. Just because you have a spark, doesn’t mean you have enough fuel to keep the fire burning brightly. An idea isn’t so much a storm as a drizzle.

Storm in The Perfect Brainstorm: A How To

If you look up the word brainstorm, it is generally defined as a “discussion to produce ideas and ways of solving problems.” The key part here is the discussion. When a lot of us are ’storming, we do so on our own or with few participants, and we end up just sharing our idea rather than discussing it. There is no weighing of pros and cons, no comparison with competing or existing models, no contemplation of the concept’s audience. We must take extra steps to ensure that when we brainstorm, we do so as though we were having this discussion, covering all of these bases and fully examining the idea, not just marvelling at our conception of it.

Consider some of our previous articles:

Seguir leyendo “The Perfect Brainstorm: A How To”