De la A a la Z: 75 recursos y herramientas útiles para el social media y las redes sociales | ***HOT APPs | recommended ***

Las redes sociales son sin duda cada vez más importantes para las empresas. Sin embargo su gestión, análisis e integración con otros canales puede suponer todo un reto para quienes pretenden sacar el máximo partido de ellas. Para ello, internet nos ofrece una amplía variedad de recursos y herramientas que podemos utilizar con este objetivo.

por Redacción

Por ello, hemos querido preparar una estupenda selección a modo de glosario “De la A a la Z”, con más de 75 recursos y herramientas útiles para el social media y las redes sociales que seguro te resultarán de gran utilidad para facilitar cualquier tipo de acción y estrategias a través de este tipo de medios.

Addictomatic.
Addictomatic es una herramienta on-line que facilita el estar al día con la información y todo lo que se diga por ahí de nosotros…. Ingresando las palabras clave en su caja de búsquedas, aparecerán las últimas noticias (en tiempo real), de Twitter, Google, Youtube, Facebook >>>

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Las redes sociales son sin duda cada vez más importantes para las empresas.

 Sin embargo su gestión, análisis e integración con otros canales puede suponer todo un reto para quienes pretenden sacar el máximo partido de ellas.
Para ello,  internet nos ofrece una amplía variedad de recursos y herramientas que podemos utilizar con este objetivo.

por Redacción

Por ello, hemos querido preparar una estupenda selección a modo de glosario “De la A a la Z”, con más de 75 recursos y herramientas útiles para el social media y las redes sociales que seguro te resultarán de gran utilidad para facilitar cualquier tipo de acción y estrategias a través de este tipo de medios.

 

Addictomatic.
Addictomatic es una herramienta on-line que facilita el estar al día con la información y todo lo que se diga por ahí de nosotros…. Ingresando las palabras clave en su caja de búsquedas, aparecerán las últimas noticias (en tiempo real), de Twitter, Google, Youtube, Facebook >>>

Leer más “De la A a la Z: 75 recursos y herramientas útiles para el social media y las redes sociales | ***HOT APPs | recommended ***”

12 Social Media Monitoring Tools Reviewed

After several months of researching, testing, and using various tools for social media monitoring and response, I thought it might be helpful to share some of my findings. It was fun to dive into these tools, but I hope the information in this article will save you time and help you quickly find the tool that’s right for your needs.

Why Bother Monitoring Social Media?

Even if you or your clients have “decided” not to actively participate in social media, it’s really not a choice. Nature abhors a vacuum, and so does social media. Either you can fill the vacuum with your perspective, or your customers and competitors will fill it for you. The choice is clear.

Terminology

There are few terms you’ll need to be familiar with before we talk about the tools, so let’s take a moment to cover them before we jump into the details.
Influence

If you find there are customers who have a strong opinion of your brand, it’s important to understand the influence of those customers.

* How many followers do they have?
* Do they get retweets?
* How many external links point to their blog?
* How many comments do their blog posts attract?

Several of the free tools listed below include this measurement to assist in your monitoring and response efforts. All of the paid options include it.
Sentiment

Are the comments positive or negative? Most current tools attempt to assign sentiment to a post automatically. While this is helpful for brands with tons of mentions, it’s only about 70% accurate in most cases[1], so manual verification and spot-checking is encouraged across the board before making any decisions based on influence data.
Volume

This is simply the amount of “buzz” that exists. Many monitoring tools give the ability to chart volume for specific keywords over time. This gives you a great way to measure the impact of your marketing efforts and social media campaigns, especially when combined with sentiment. A lot can be learned about your brand and your customers by investigating spikes in social media volumes.


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July 31st, 2010 by Jason Schubring

After several months of researching, testing, and using various tools for social media monitoring and response, I thought it might be helpful to share some of my findings. It was fun to dive into these tools, but I hope the information in this article will save you time and help you quickly find the tool that’s right for your needs.

Why Bother Monitoring Social Media?

Even if you or your clients have “decided” not to actively participate in social media, it’s really not a choice. Nature abhors a vacuum, and so does social media. Either you can fill the vacuum with your perspective, or your customers and competitors will fill it for you. The choice is clear. Leer más “12 Social Media Monitoring Tools Reviewed”