7 Reasons to Rethink Your Blogging Strategy: New Research

Technorati found that a surprising one-third of bloggers have work experience in traditional media as journalists and in other capacities. They also found that consumers are increasingly putting their trust in blogs versus traditional media.

This reflects a major shift in marketing for brands of all sizes. Brands must become friendly with bloggers. If 40% of all blogs are business-oriented, that means there are around 72 million business blogs. Many of these represent an opportunity for you to foster mutually beneficial relationships with bloggers.

Not convinced? Check this out: 65% of bloggers follow brands on social media and most bloggers write regularly about the brands they follow.


By

social media researchIs your business working with bloggers?

Do you blog?

This article examines new research that shows blogging is here to stay.

Like many social media tools, blogs have seen a steady increase in numbers and influence over the last several years.

Note the growth charted by Invesp. On Dec. 2, 2011, that number was 178,637,835 (according to BlogPulse).

Number of Blogs Grows

blogs according to technorati14 million blogs were added since July 2011 (as of 12/2/2011).

If people are adding nearly 3 million blogs per month, surely this is a tool worth understanding and maximizing. That is the conclusion Technorati reached in their 2011 State of the Blogosphere Report.

In this report, bloggers fall into one of five categories:

  1. Hobbyist—Someone who blogs for fun and doesn’t report any income from blogging (this represents 60% of the study).
  2. Professional Part-time—These people typically blog to supplement their income and blog about personal musings or technology (approximately 9% of respondents).
  3. Professional Fulltime—These individuals make their living by blogging, but typically work freelance (approximately 9% of respondents).
  4. Corporate—Corporate bloggers blog full-time as part of their job or are contracted to blog full-time for a company (8% of respondents).
  5. Entrepreneur—Entrepreneurs blog for a company or organization they own (13% of respondents).

***Please note that Technorati’s data is heavily skewed by the presence of 60% hobbyist bloggers—people who blog as a way to express themselves or influence their community, but don’t seek to make money. I will focus on results from the 40% of bloggers who have a business objective with their blogging.

#1: Bloggers are young, educated and experienced

Bloggers come from all over the world and span the age range. But with that diversity come some commonalities worth noting. (Go here to see all the statistical comparisons made by Technorati.)

Nearly 60% of bloggers are between the ages of 25 and 44.

ageMost business bloggers are ages 25-44, but nearly 50% of entrepreneurs are over 45. Leer más “7 Reasons to Rethink Your Blogging Strategy: New Research”

State of the Blogosphere 2010 Introduction

The 2010 edition of State of the Blogosphere finds blogs in transition—no longer an upstart community, now with influence on mainstream narratives firmly entrenched, with bloggers still searching for the next steps forward. Bloggers’ use of and engagement with various social media tools is expanding, and the lines between blogs, micro-blogs, and social networks are disappearing. As the blogosphere converges with social media, sharing of blog posts is increasingly done through social networks—even while blogs remain significantly more influential on blog content than social networks are.

The significant growth of mobile blogging is a key trend this year. Though the smartphone and tablet markets are still relatively new and most analysts expect them to grow much larger, 25% of all bloggers are already engaged in mobile blogging. And 40% of bloggers who report blogging from their smartphone or tablet say that it has changed the way they blog, encouraging shorter and more spontaneous posts.

Another important trend is the influence of women and mom bloggers on the blogosphere, mainstream media, and brands. Their impact is perhaps felt most strongly by brands, as the women and mom blogger segment is the most likely of all to blog about brands. In addition to the conducting our blogger survey, we interviewed 15 of the most influential women in social media and the blogosphere.


Feature: State Of The Blogosphere 2010

Welcome to Technorati‘s State of the Blogosphere 2010 report. Since 2004, our annual study has followed growth and trends in the blogosphere. For 2010, we took a deeper dive into the entire blogosphere, with a focus on female bloggers. This year’s topics include: brands embracing social media, traditional media vs. social media, brands working with bloggers, monetization, smartphone and tablet usage, importance of Twitter and Facebook, niche blogging, and changes within the blogosphere over 2010.

SUMMARY OF KEY FINDINGS

The 2010 edition of State of the Blogosphere finds blogs in transition—no longer an upstart community, now with influence on mainstream narratives firmly entrenched, with bloggers still searching for the next steps forward. Bloggers’ use of and engagement with various social media tools is expanding, and the lines between blogs, micro-blogs, and social networks are disappearing. As the blogosphere converges with social media, sharing of blog posts is increasingly done through social networks—even while blogs remain significantly more influential on blog content than social networks are.

The significant growth of mobile blogging is a key trend this year. Though the smartphone and tablet markets are still relatively new and most analysts expect them to grow much larger, 25% of all bloggers are already engaged in mobile blogging. And 40% of bloggers who report blogging from their smartphone or tablet say that it has changed the way they blog, encouraging shorter and more spontaneous posts.

Another important trend is the influence of women and mom bloggers on the blogosphere, mainstream media, and brands. Their impact is perhaps felt most strongly by brands, as the women and mom blogger segment is the most likely of all to blog about brands. In addition to the conducting our blogger survey, we interviewed 15 of the most influential women in social media and the blogosphere.

These changes are occurring in the context of great optimism about the medium: over half of respondents plan on blogging more frequently in the future, and 43% plan on expanding the topics that they blog about. Bloggers who get revenue from blogging are generally blogging more this year than they were last year. And 48% of all bloggers believe that more people will be getting their news and entertainment from blogs in the next five years than from the traditional media. We’ve also asked consumers about their trust and attitudes toward blogs and other media: 40% agree with bloggers’ views, and their trust in mainstream media is dropping.

7,200 bloggers responded to our survey this year, our largest response ever. As with our report last year, we have chosen to display our results in terms of four different types of bloggers. Leer más “State of the Blogosphere 2010 Introduction”

Los blogs seguirán creciendo, a pesar de los nuevos social media

El funcionamiento simple de las plataformas de blogs personales y el aumento de la confianza en los blogs como medios de comunicación son algunos de los factores que están impulsando el crecimiento de los blogs. Pero, los social media como Twitter o Facebook, al mismo tiempo, están ofreciendo a los consumidores una manera alternativa y menos intensiva de comunicar sus pensamientos al mundo.


//marketingdirecto.com

Las redes sociales y los microblogs han logrado sacar a los blogs del panorama de los social media y muchos consumidores han logrado encontrar en Facebook y Twitter el canal de comunicación real que antes les ofrecían los blogs. Pero a pesar de esto, los blogs siguen siendo importantes. Este año, más de la mitad de los usuarios de internet leerán algún blog al menos una vez al mes, y en 2014, el número de lectores crecerá hasta los 150 millones de norteamericanos, un 60% de la población de Estados Unidos, según las últimas estimaciones de eMarketer.

Una de las razones principales por las que el consumo de blogs aumentará es que cada vez son más aceptados como medio online. “Las tendencias en la lectura de blogs se mantendrán al alza a medida que los blogs sigan ganando influencia en los medios generales”, declaró Paul Verna, analista de eMarketer. Reconoce además que “con el tiempo, los blogs se distinguirán cada vez menos de los otros canales mediáticos”. Leer más “Los blogs seguirán creciendo, a pesar de los nuevos social media”

Marketing Your Blog: 10 Essential Tips You Should Know


Image representing WordPress as depicted in Cr...
Image via CrunchBase

By Edward Khoo

Well, a new year is upon us, it’s also the start of a new decade within the blogosphere. More and more people are building blogs, and that means there are lots of blogs competing for the same eyeballs and your blog is just one of many. Try finding accurate figures on how many blogs there are and you will know it’s impossible to find a verifiable number because bloggers and their blogs come and go. Look around. It’s certainly a disheartened moment when you see blogs with quality articles that have been abandoned by their creators. Leer más “Marketing Your Blog: 10 Essential Tips You Should Know”