Infographic: How Mobile is Changing Business // via blog.kissmetrics.com – @KISSmetrics


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How Mobile is Changing Business
Source: How Mobile is Changing Business – Infographic

What Can You Learn from 7 Awesome Corporate Blogs?

A Quick Guide to Starting Your Own Corporate Blog

If the above blogs have inspired you to start your own corporate blog (or revamp your existing one), the tips below will get you going in the right direction.
Why Are You Blogging?

All the blogs featured above have clear-cut reasons for blogging, and the content they publish reflects that. There are a few different reasons businesses might blog, and some businesses blog for more than one reason. Figure out why you’re blogging so it can guide your decisions from here on out.
Set Goals

Before you get started, think about what you want to accomplish by blogging. Simply saying you want to blog because everyone else in your industry is doing it isn’t a good enough reason. You need to want something from your blogging efforts. Take a few minutes to write down your blogging goals, and then keep them in mind as your blog grows and evolves.
Blog Management

You’ll need someone to manage the technical end of things, as well as your content. If you don’t have designated IT people for managing your website, going with a hosted blogging service will save you a lot of headaches.

On the content end of things, it’s a good idea to designate one person as “editor“. That person should be responsible for making sure there’s content ready as scheduled, and that it’s been proofread and optimized for search engines. This can be one of your bloggers or someone else in the company.

It’s important to decide on the kinds of posts you’ll publish, and who’s responsible for writing posts. Have more than one person updating your blog, especially if you want to publish on a daily basis. Spreading the workload out lessens the chance that your bloggers will get burned out. You’ll also want to create some kind of guiding document for your bloggers, so they know what is and isn’t acceptable to post.


A winning corporate blog can bring new traffic to your website and added attention to your company. According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t. It adds value to new and existing customers, and can make you stand out from your competitors. But how, exactly, does a business go about creating a blog that their customers will actually read?

Zappos.com CEO and COO Blog

zappos ceo coo blog
Zappos.com, the giant online shoe and apparel retailer, has a number of blogs. Some focus on their products and general company news, but one in particular stands out: the shared blog of their CEO and COO.

What sets this blog apart is the transparency it offers to Zappos.com customers. Internal emails, memos, and other corporate news are all shared. The fact that internal emails are copied in their entirety and shared with the general public is something a lot of corporations would scoff at. But it’s all about building trust. Zappos, for instance, recently posted an extensive internal email that marked the 1-year anniversary of their deal with Amazon, and included the original email they sent out when the deal with Amazon was announced.

If the public sees you as honest and straightforward, then they’re more likely to do business with you. It’s that simple.

Zappos.com also has another blog that’s noteworthy: Zappos Insights. It’s hosted on a separate domain, and includes tons of information about the way they do business and their corporate culture. They also offer information on outstanding company culture at other businesses. They have regular features on things like books they’re reading and fun posts like the Zappos Family Music Video. It’s aimed at other entrepreneurs and businesses, and has tons of valuable insider information on how to build a corporate culture as outstanding as what Zappos has.

The Takeaway

Transparency builds trust. If you want your customers to view your company as honest and straightforward, don’t be afraid to share internal documents and be as open as possible about what your company is doing. Having that information come from a higher-up within the company lends more credibility and gives it extra impact.

The Facebook Blog

the facebook blog
The Facebook Blog is clearly targeted at existing users. And when you have an active user base of more than 500 million people, it’s important to keep communication not just open, but streamlined. The blog serves as a perfect, unintrusive platform for keeping users updated on new features and important information.

The Facebook Blog is another great example of how having multiple employees posting can result in better, higher-quality content and a more consistent posting schedule. Included in the people who blog is Mark Zuckerberg, the founder of Facebook. Having your CEO or other high-level executives blog when something important is being announced gives it more credibility in the eyes of customers.

The Takeaway

The Facebook Blog can teach us two things. First, when you have to communicate with huge numbers of people, a blog can be a great way to do so. Second, having a huge blogging team that includes employees from throughout your organization makes your blog much more engaging for users. Your CEO should be blogging, but so should your interns.

Lulu

lulu blog
Lulu takes a different approach to their blog. Rather than just promoting their company and their services, they offer valuable information to their customers and prospects related to self-publishing, the industry they serve. Sure, they also talk about their own products and services, and how to get the most from them, but it’s always with the customer in mind. You won’t find any regurgitated corporate press releases here.

When your customers are do-it-yourselfers or a similar demographic, providing information that empowers them to do what they do better, you become their go-to point for knowledge. When they have a question about something, they view you as an authority on the subject and turn to your blog for advice.

The Takeaway

Think about what your customers are doing, and how you can help them do it better. That should include not only how you can help them directly, but also how they can help themselves or get help from others who do things your business doesn’t. If you put the needs of your customers first, they’re more likely to respect your company and turn to you when they need something. Leer más “What Can You Learn from 7 Awesome Corporate Blogs?”

Fastest Way to Lose Customers

# 9.5 minutes are spent on average trying to reach a human when trapped in an automated phone system »tweet«
# 61% of consumers take their business to a competitor when they end a business relationship »tweet«
# 71% of consumers have ended their relationship with a company due to poor customer service »tweet«
# Globally, the average value of a lost customer is $243 »tweet«
# $83 billion is the cost of poor customer service in the US »tweet«
# Rookie mistakes on @Twitter can push a customer away »tweet«
# 65% of Fortune 100 global companies utilize @Twitter to engage with the world »tweet«
# Companies focus on acquisition more than customer retention, even though it can cost 7x more to acquire new customers »tweet«
# 63% of marketers felt that new customer acquisition is the most important advertising goal »tweet«


Any business owner will tell you that retaining your customers is low-hanging fruit. Understanding how to create loyal customers so you can retain them is one of the most important things for a business. For starters it’s critical to know the fastest ways to lose customers so you stop making these mistakes and start retaining customers. This graphic highlights the fastest ways to lose customers…Stats You Should Tweet: Leer más “Fastest Way to Lose Customers”

What Can You Learn from 7 Awesome Corporate Blogs?

A winning corporate blog can bring new traffic to your website and added attention to your company. According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t. It adds value to new and existing customers, and can make you stand out from your competitors. But how, exactly, does a business go about creating a blog that their customers will actually read?
Zappos.com CEO and COO Blog

zappos ceo coo blog
Zappos.com, the giant online shoe and apparel retailer, has a number of blogs. Some focus on their products and general company news, but one in particular stands out: the shared blog of their CEO and COO.

What sets this blog apart is the transparency it offers to Zappos.com customers. Internal emails, memos, and other corporate news are all shared. The fact that internal emails are copied in their entirety and shared with the general public is something a lot of corporations would scoff at. But it’s all about building trust. Zappos, for instance, recently posted an extensive internal email that marked the 1-year anniversary of their deal with Amazon, and included the original email they sent out when the deal with Amazon was announced.

If the public sees you as honest and straightforward, then they’re more likely to do business with you. It’s that simple.

Zappos.com also has another blog that’s noteworthy: Zappos Insights. It’s hosted on a separate domain, and includes tons of information about the way they do business and their corporate culture. They also offer information on outstanding company culture at other businesses. They have regular features on things like books they’re reading and fun posts like the Zappos Family Music Video. It’s aimed at other entrepreneurs and businesses, and has tons of valuable insider information on how to build a corporate culture as outstanding as what Zappos has.
The Takeaway

Transparency builds trust. If you want your customers to view your company as honest and straightforward, don’t be afraid to share internal documents and be as open as possible about what your company is doing. Having that information come from a higher-up within the company lends more credibility and gives it extra impact.
The Facebook Blog

the facebook blog
The Facebook Blog is clearly targeted at existing users. And when you have an active user base of more than 500 million people, it’s important to keep communication not just open, but streamlined. The blog serves as a perfect, unintrusive platform for keeping users updated on new features and important information.

The Facebook Blog is another great example of how having multiple employees posting can result in better, higher-quality content and a more consistent posting schedule. Included in the people who blog is Mark Zuckerberg, the founder of Facebook. Having your CEO or other high-level executives blog when something important is being announced gives it more credibility in the eyes of customers.
The Takeaway

The Facebook Blog can teach us two things. First, when you have to communicate with huge numbers of people, a blog can be a great way to do so. Second, having a huge blogging team that includes employees from throughout your organization makes your blog much more engaging for users. Your CEO should be blogging, but so should your interns.
Lulu

lulu blog
Lulu takes a different approach to their blog. Rather than just promoting their company and their services, they offer valuable information to their customers and prospects related to self-publishing, the industry they serve. Sure, they also talk about their own products and services, and how to get the most from them, but it’s always with the customer in mind. You won’t find any regurgitated corporate press releases here.

When your customers are do-it-yourselfers or a similar demographic, providing information that empowers them to do what they do better, you become their go-to point for knowledge. When they have a question about something, they view you as an authority on the subject and turn to your blog for advice.
The Takeaway

Think about what your customers are doing, and how you can help them do it better. That should include not only how you can help them directly, but also how they can help themselves or get help from others who do things your business doesn’t. If you put the needs of your customers first, they’re more likely to respect your company and turn to you when they need something.


7 Awesome Blog Ideas

A winning corporate blog can bring new traffic to your website and added attention to your company. According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t. It adds value to new and existing customers, and can make you stand out from your competitors. But how, exactly, does a business go about creating a blog that their customers will actually read?

Zappos.com CEO and COO Blog

zappos ceo coo blog
Zappos.com, the giant online shoe and apparel retailer, has a number of blogs. Some focus on their products and general company news, but one in particular stands out: the shared blog of their CEO and COO.

What sets this blog apart is the transparency it offers to Zappos.com customers. Internal emails, memos, and other corporate news are all shared. The fact that internal emails are copied in their entirety and shared with the general public is something a lot of corporations would scoff at. But it’s all about building trust. Zappos, for instance, recently posted an extensive internal email that marked the 1-year anniversary of their deal with Amazon, and included the original email they sent out when the deal with Amazon was announced.

If the public sees you as honest and straightforward, then they’re more likely to do business with you. It’s that simple.

Zappos.com also has another blog that’s noteworthy: Zappos Insights. It’s hosted on a separate domain, and includes tons of information about the way they do business and their corporate culture. They also offer information on outstanding company culture at other businesses. They have regular features on things like books they’re reading and fun posts like the Zappos Family Music Video. It’s aimed at other entrepreneurs and businesses, and has tons of valuable insider information on how to build a corporate culture as outstanding as what Zappos has.

The Takeaway

Transparency builds trust. If you want your customers to view your company as honest and straightforward, don’t be afraid to share internal documents and be as open as possible about what your company is doing. Having that information come from a higher-up within the company lends more credibility and gives it extra impact.

The Facebook Blog

the facebook blog
The Facebook Blog is clearly targeted at existing users. And when you have an active user base of more than 500 million people, it’s important to keep communication not just open, but streamlined. The blog serves as a perfect, unintrusive platform for keeping users updated on new features and important information.

The Facebook Blog is another great example of how having multiple employees posting can result in better, higher-quality content and a more consistent posting schedule. Included in the people who blog is Mark Zuckerberg, the founder of Facebook. Having your CEO or other high-level executives blog when something important is being announced gives it more credibility in the eyes of customers.

The Takeaway

The Facebook Blog can teach us two things. First, when you have to communicate with huge numbers of people, a blog can be a great way to do so. Second, having a huge blogging team that includes employees from throughout your organization makes your blog much more engaging for users. Your CEO should be blogging, but so should your interns.

Lulu

lulu blog
Lulu takes a different approach to their blog. Rather than just promoting their company and their services, they offer valuable information to their customers and prospects related to self-publishing, the industry they serve. Sure, they also talk about their own products and services, and how to get the most from them, but it’s always with the customer in mind. You won’t find any regurgitated corporate press releases here.

When your customers are do-it-yourselfers or a similar demographic, providing information that empowers them to do what they do better, you become their go-to point for knowledge. When they have a question about something, they view you as an authority on the subject and turn to your blog for advice.

The Takeaway

Think about what your customers are doing, and how you can help them do it better. That should include not only how you can help them directly, but also how they can help themselves or get help from others who do things your business doesn’t. If you put the needs of your customers first, they’re more likely to respect your company and turn to you when they need something. Leer más “What Can You Learn from 7 Awesome Corporate Blogs?”

Facebook Marketing: A Comprehensive Guide for Beginners

As the largest social network in the world, it has more than 500 million active users, half of whom log in on a daily basis. They rack up a total of more than 700 billion minutes on Facebook every month. People share more than 30 billion pieces of content every month, including links, news stories, blog posts, photo albums, and notes.

With numbers like those, ignoring Facebook isn’t really an option anymore for most marketers. The problem is, how are you supposed to use it?

If you’re not an active user, it can be confusing. Sure, catching up with old classmates is easy enough, but how do you turn all of those little messages and profiles into actual results?

Well… it’s simpler than you might think. In this post, I’ll show you the basics of how to use Facebook to your advantage. It’s aimed at the beginner who maybe has a personal profile but has done little else, and it’s restricted primarily to marketing on Facebook, not with all the FB social add-ons recently released.

Let’s get started.
Who’s On Facebook?

Let’s get one common misconception out of the way right off: Facebook is not just for college kids anymore. Sure, it started out that way, as a social network specifically for college students, but Facebook now has millions of members across the demographic spectrum.

The largest segment of Facebook users fall into the 35-54 age range, while the fastest-growing segment is over 55. So regardless of how old your target market is, Facebook can be a great way to reach them.
How Can You Market on Facebook?

Facebook has three tools that can be used by anyone. Each of these options has its own purpose, and can be combined for greater reach.

Pages

Facebook pages are similar to profiles, but for businesses, organizations and public figures.

While profiles require a mutual relationship between friends, pages can be liked by anyone, without a requirement for the page creator to accept a fan. They also don’t have the same restriction on the number of friends/fans they can have, unlike profiles (which are limited to 5,000 friends).

Advantages: They’re free and easy to set up.

Disadvantages: Can be hard to get a foothold and build a fan base.

Ads

Facebook offers a fantastic targeted advertising platform. You can create ads targeted at specific geographic areas, age groups, and even things like college major. Facebook also lets users like ads or close ads they don’t like, meaning that Facebook is constantly delivering better-targeted ads to their users.

Advantages: Powerful targeting parameters.

Disadvantages: Can get expensive, depending on your goals.

Groups

Facebook groups are similar to discussion forums but with additional features similar to what pages and profiles have (like a Wall). You can create groups related to your industry or product offerings as a way to reach out to potential customers.

Advantages: Free and high levels of engagement.

Disadvantages: Can be very time consuming.


This is icon for social networking website. Th...

By Cameron Chapman

Facebook is big.

As the largest social network in the world, it has more than 500 million active users, half of whom log in on a daily basis. They rack up a total of more than 700 billion minutes on Facebook every month. People share more than 30 billion pieces of content every month, including links, news stories, blog posts, photo albums, and notes.

With numbers like those, ignoring Facebook isn’t really an option anymore for most marketers. The problem is, how are you supposed to use it?

If you’re not an active user, it can be confusing. Sure, catching up with old classmates is easy enough, but how do you turn all of those little messages and profiles into actual results?

Well… it’s simpler than you might think. In this post, I’ll show you the basics of how to use Facebook to your advantage. It’s aimed at the beginner who maybe has a personal profile but has done little else, and it’s restricted primarily to marketing on Facebook, not with all the FB social add-ons recently released.

Let’s get started.

Who’s On Facebook?

Let’s get one common misconception out of the way right off: Facebook is not just for college kids anymore. Sure, it started out that way, as a social network specifically for college students, but Facebook now has millions of members across the demographic spectrum.

The largest segment of Facebook users fall into the 35-54 age range, while the fastest-growing segment is over 55. So regardless of how old your target market is, Facebook can be a great way to reach them.

How Can You Market on Facebook?

Facebook has three tools that can be used by anyone. Each of these options has its own purpose, and can be combined for greater reach.

Pages

Facebook pages are similar to profiles, but for businesses, organizations and public figures.

While profiles require a mutual relationship between friends, pages can be liked by anyone, without a requirement for the page creator to accept a fan. They also don’t have the same restriction on the number of friends/fans they can have, unlike profiles (which are limited to 5,000 friends).

Advantages: They’re free and easy to set up.

Disadvantages: Can be hard to get a foothold and build a fan base.

Ads

Facebook offers a fantastic targeted advertising platform. You can create ads targeted at specific geographic areas, age groups, and even things like college major. Facebook also lets users like ads or close ads they don’t like, meaning that Facebook is constantly delivering better-targeted ads to their users.

Advantages: Powerful targeting parameters.

Disadvantages: Can get expensive, depending on your goals.

Groups

Facebook groups are similar to discussion forums but with additional features similar to what pages and profiles have (like a Wall). You can create groups related to your industry or product offerings as a way to reach out to potential customers.

Advantages: Free and high levels of engagement.

Disadvantages: Can be very time consuming.

How to Market with Pages… Leer más “Facebook Marketing: A Comprehensive Guide for Beginners”

David Ogilvy’s 7 Tips for Writing Copy That Sells | An advertising legend

David Ogilvy is an advertising legend.

Often described as the “Original Mad Man,” and “The Father of Advertising,” Ogilvy is known largely for his advertising work while serving as the founder of Ogilvy & Mather. In addition to building a multibillion dollar company, he also helped create hugely successful campaigns for clients such as Dove, Shell, and Rolls-Royce.

If you spend any amount of time reading or watching David, you’re sure to be inspired to write better copy, so I’d encourage you to read his book or watch some of the videos floating around the web. In the meantime though, I’d like to present you with what I believe to be the best of Ogilvy’s arsenal:


David Ogilvy

David Ogilvy is an advertising legend.

Often described as the “Original Mad Man,” and “The Father of Advertising,” Ogilvy is known largely for his advertising work while serving as the founder of Ogilvy & Mather. In addition to building a multibillion dollar company, he also helped create hugely successful campaigns for clients such as Dove, Shell, and Rolls-Royce.

If you spend any amount of time reading or watching David, you’re sure to be inspired to write better copy, so I’d encourage you to read his book or watch some of the videos floating around the web. In the meantime though, I’d like to present you with what I believe to be the best of Ogilvy’s arsenal: Leer más “David Ogilvy’s 7 Tips for Writing Copy That Sells | An advertising legend”