Yahoo! Unveils Web & Mobile Search Enhancements

Mobile Search Enhancements: Yahoo! has also enhanced the search experiences for iPhones and Android devices by leveraging HTML5 technology. The mobile interface can be viewed at m.yahoo.com.

Though these updates appear largely targeting at improving the consumer search experience, there are implications for marketers seeking to reach people through the Yahoo! engine.

1. The impact for media and entertainment brands will be the most significant –especially if searchers don’t feel they need to navigate off Yahoo.com to the brand’s third-party site to get the information or content they need.
2. Getting active in social and adding links to Twitter and the like could be important when it comes to Yahoo!’s new real-time layer. Brands can capitalize on this new feature by providing an avenue for users to exit Yahoo.com and hit their own digital properties.
3. Similarly, syndicating videos that impact the video section might also be important.
4. To improve traction, some media and entertainment brands might want to explore partnership or data feed opps with the engine. This would help sync their data/content and branding with Yahoo!’s new output.


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This week Yahoo! made some key changes to its search interface that the company says is just the first in a series of advancements that will bring searchers more content – and more “entertainment” in one central place. As Mashable’s Stan Schroeder noted on CNN.com, the updates give Yahoo! a more curated feel, suggesting to users specific content ahead of serving a long list of links. In many ways, this style is not unlike that of Google’s Short Answers.

For specific types of information – e.g. a user in search of media and entertainment topics – Yahoo! delivers a rich carousel of answers for specific information types that doesn’t require the searcher to exit Yahoo.com to get the answer or more information. Yahoo! has subscribed to this concept for awhile now, but the engine seems to have taken it to the next level in display by enriching the user experience within its own results pages. For example, Yahoo! already provided short answer boxes around certain queries (e.g. a pro athlete) above standard results that aggregate facts via Yahoo! Sports for example. The updates announced this week stem from the same concept.

Here is a quick summary of the enhancements:

News & Entertainment Shortcuts: Searchers can now view trailers, listen to songs, browse photos and view real-time conversations around queries. For example, when searching for the artist “Kanye West,” Yahoo! now delivers a dynamic box above traditional natural and sponsored results that includes top stories and photos, multimedia content and tweets by and about the artist.

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Updates to Trending Now List: Yahoo! now features slideshows that highlight buzzworthy topics on the web. The Yahoo.com features a box of hot searches, and clicking through the specific terms will send the user to a full results page. Leer más “Yahoo! Unveils Web & Mobile Search Enhancements”

Google, Microsoft, Yahoo Dish on Integrated Solutions for Reaching Customers across Online Landscape

Mitch Spolan, VP of North American Field Sales & Advertising Agencies, Yahoo

There’s display, content and search. What if we leveraged all the screen space, told a story, and made an emotional connection? The idea’s not far from Tim Armstrong’s point that only 18% of online space is used for content. In this case, the content is mostly referring to advertising. He showed a compelling example with Chevy showing a major spike in brand recall and Yahoo! Buzz with an immersive takeover of Yahoo’s login screen.

Carolyn Everson, CVP, Global Ad Sales & Strategy, Microsoft

Their DNA is to be a partnership company. Then consumers started making their own IT decisions. With that revolution, Microsoft is reinventing how it approaches advertising and the marketplace. Microsoft is 3 different companies: a technology company, a marketer (spending $2 billion a year), and an advertising company. Its focus is now on innovating with marketers

Jim Lecinski, Managing Director, US Sales, Google

Google discussed the Zero Moment of Truth (ZMOT) – a moment before consumers ever encounter a product on a shelf, something before what Procter & Gamble called the First Moment of Truth (FMOT) where consumers have that initial experience. Google can target consumers where they are and where they’ve been. The concept is integration at a concentrated, pre-planned effort. Read more about ZMOT on Google’s CPG blog.


by David Berkowitzhttp://blog.360i.com

Mitch Spolan, VP of North American Field Sales & Advertising Agencies, Yahoo

There’s display, content and search. What if we leveraged all the screen space, told a story, and made an emotional connection? The idea’s not far from Tim Armstrong’s point that only 18% of online space is used for content. In this case, the content is mostly referring to advertising. He showed a compelling example with Chevy showing a major spike in brand recall and Yahoo! Buzz with an immersive takeover of Yahoo’s login screen.

Carolyn Everson, CVP, Global Ad Sales & Strategy, Microsoft

Their DNA is to be a partnership company. Then consumers started making their own IT decisions. With that revolution, Microsoft is reinventing how it approaches advertising and the marketplace. Microsoft is 3 different companies: a technology company, a marketer (spending $2 billion a year), and an advertising company. Its focus is now on innovating with marketers

Jim Lecinski, Managing Director, US Sales, Google

Google discussed the Zero Moment of Truth (ZMOT) – a moment before consumers ever encounter a product on a shelf, something before what Procter & Gamble called the First Moment of Truth (FMOT) where consumers have that initial experience. Google can target consumers where they are and where they’ve been. The concept is integration at a concentrated, pre-planned effort. Read more about ZMOT on Google’s CPG blog. Leer más “Google, Microsoft, Yahoo Dish on Integrated Solutions for Reaching Customers across Online Landscape”

Twitter’s Extreme Makeover — Can it Win Back Users from Third-Party Services?

Yesterday, Twitter introduced their new look to the world and has begun rolling it out to all users on their platform. Twitter.com has truly been made-over, with a brand new interface featuring a sleeker design, more prominent media content, related tweets and mini profiles.

Here’s a summary of the changes that were highlighted by Twitter (for the full video by Twitter, scroll to the end of the post):

* Design – The Twitter stream will now appear on the left side of the page. On the right side, what used to be the smaller right-hand column has now expanded into a dashboard-like panel that contains more information on features such as Followers/Following, Who to Follow, Trending Topics, etc. Besides these larger changes, there have been small design tweaks such as tabs to organize your lists and streams, a hidden “Tweet” button, and clearer re-tweet labels.


by Christine Hsu
//blog.360i.com

Yesterday, Twitter introduced their new look to the world and has begun rolling it out to all users on their platform. Twitter.com has truly been made-over, with a brand new interface featuring a sleeker design, more prominent media content, related tweets and mini profiles.

Here’s a summary of the changes that were highlighted by Twitter (for the full video by Twitter, scroll to the end of the post):

  • Design – The Twitter stream will now appear on the left side of the page. On the right side, what used to be the smaller right-hand column has now expanded into a dashboard-like panel that contains more information on features such as Followers/Following, Who to Follow, Trending Topics, etc. Besides these larger changes, there have been small design tweaks such as tabs to organize your lists and streams, a hidden “Tweet” button, and clearer re-tweet labels.

New Designvia Techcrunch
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Old Design
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Summer of Mobile Rundown – 7 Free Reports from 360i


by 360i


Image via Mobile Behavior

Over the past few months we’ve embarked on quite a large endeavor — 7 mobile reports covering nearly every topic of this emerging landscape, from mobile-social and apps to SMS marketing and search. Below is a final rundown of the series. You can download the full PDF for any of these by clicking the “Download” button within Scribd.