This week Yahoo! made some key changes to its search interface that the company says is just the first in a series of advancements that will bring searchers more content – and more “entertainment” in one central place. As Mashable’s Stan Schroeder noted on CNN.com, the updates give Yahoo! a more curated feel, suggesting to users specific content ahead of serving a long list of links. In many ways, this style is not unlike that of Google’s Short Answers.
For specific types of information – e.g. a user in search of media and entertainment topics – Yahoo! delivers a rich carousel of answers for specific information types that doesn’t require the searcher to exit Yahoo.com to get the answer or more information. Yahoo! has subscribed to this concept for awhile now, but the engine seems to have taken it to the next level in display by enriching the user experience within its own results pages. For example, Yahoo! already provided short answer boxes around certain queries (e.g. a pro athlete) above standard results that aggregate facts via Yahoo! Sports for example. The updates announced this week stem from the same concept.
Here is a quick summary of the enhancements:
News & Entertainment Shortcuts: Searchers can now view trailers, listen to songs, browse photos and view real-time conversations around queries. For example, when searching for the artist “Kanye West,” Yahoo! now delivers a dynamic box above traditional natural and sponsored results that includes top stories and photos, multimedia content and tweets by and about the artist.
Updates to Trending Now List: Yahoo! now features slideshows that highlight buzzworthy topics on the web. The Yahoo.com features a box of hot searches, and clicking through the specific terms will send the user to a full results page. Leer más “Yahoo! Unveils Web & Mobile Search Enhancements”