Las aplicaciones para el smartphone del ejecutivo

Los smartphones están ganando mercado gracias a las tiendas online, que permiten descargar programas y soluciones que amplían las funciones del equipo. Sepa cuáles son las más bajadas y usadas por los directivos locales y qué funciones proveen.

Los celulares inteligentes son una herramienta imprescindible del ejecutivo actual, pues le permiten no solo hablar por teléfono, sino también administrar toda su correspondencia digital. Pero, desde hace algunos años, estos equipos disponen de tiendas de aplicaciones desde las cuales pueden descargarse programas gratuitos y pagos que aumentan las funcionalidades de los dispositivos.

El furor comenzó con la App Store de Apple, que, desde 2008, acumula más de 250.000 aplicaciones, según cifras oficiales. El principal competidor es el Android Market que -de acuerdo a datos de Google- posee más de 70.000. Más atrás, se ubican la Ovi Store, de Nokia, el BlackBerry App World (RIM) y el MarketPlace (Windows / Microsoft), que disponen entre 5.000 y 20.000 aplicaciones estimadas.

¿Qué busca el ejecutivo de hoy en su smartphone? La palabra clave son las comunicaciones, especialmente el e-mail y las redes sociales. Y, en segundo término, la categoría Productividad, que incluye información de valor y edición de documentos. En base a las respuestas obtenidas por 10 entrevistas entre directivos locales, IT Business armó la lista con 10 de las aplicaciones móviles más buscadas en el mercado local para el teléfono inteligente…

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> por Alejandro D´Agostino

Los smartphones están ganando mercado gracias a las tiendas online, que permiten descargar programas y soluciones que amplían las funciones del equipo. Sepa cuáles son las más bajadas y usadas por los directivos locales y qué funciones proveen.

Los celulares inteligentes son una herramienta imprescindible del ejecutivo actual, pues le permiten no solo hablar por teléfono, sino también administrar toda su correspondencia digital. Pero, desde hace algunos años, estos equipos disponen de tiendas de aplicaciones desde las cuales pueden descargarse programas gratuitos y pagos que aumentan las funcionalidades de los dispositivos.

El furor comenzó con la App Store de Apple, que, desde 2008, acumula más de 250.000 aplicaciones, según cifras oficiales. El principal competidor es el Android Market que -de acuerdo a datos de Google– posee más de 70.000. Más atrás, se ubican la Ovi Store, de Nokia, el BlackBerry App World (RIM) y el MarketPlace (Windows / Microsoft), que disponen entre 5.000 y 20.000 aplicaciones estimadas.

¿Qué busca el ejecutivo de hoy en su smartphone? La palabra clave son las comunicaciones, especialmente el e-mail y las redes sociales. Y, en segundo término, la categoría Productividad, que incluye información de valor y edición de documentos. En base a las respuestas obtenidas por 10 entrevistas entre directivos locales, IT Business armó la lista con 10 de las aplicaciones móviles más buscadas en el mercado local para el teléfono inteligente… Leer más “Las aplicaciones para el smartphone del ejecutivo”

Adidas launches mobile apps to expand brand

Adidas is to launch a series of branded mobile apps as it looks to engage with consumers and move beyond selling sports footwear and apparel.
Adidas: launches mobile app
Adidas: launches mobile app

The first of the launches, a free training app called miCoach, is designed to help customers to improve themselves “physically and emotionally”, according to Adidas UK marketing director Nick Craggs.

The training tool is the first of a series of “audience engagement” apps due to be launched through iTunes and on BlackBerry App World. The intention is to expand the brand’s consumer presence over the next five years. Further apps are expected early next year.


Adidas is to launch a series of branded mobile apps as it looks to engage with consumers and move beyond selling sports footwear and apparel.

Adidas: launches mobile app
Adidas: launches mobile app

The first of the launches, a free training app called miCoach, is designed to help customers to improve themselves “physically and emotionally”, according to Adidas UK marketing director Nick Craggs.

The training tool is the first of a series of “audience engagement” apps due to be launched through iTunes and on BlackBerry App World. The intention is to expand the brand’s consumer presence over the next five years. Further apps are expected early next year. Leer más “Adidas launches mobile apps to expand brand”

Is There Enough Flame in the BlackBerry Torch?

Earlier today, RIM introduced the BlackBerry Torch, the company’s first smartphone to ship with BlackBerry OS 6 and perhaps more importantly RIM’s attempt to remind the world that it’s still a big player in the smartphone market.

We think it’s interesting that RIM chose to name its newest BlackBerry the “Torch” because what the BlackBerry brand has really been lacking over the last few years is heat. That is, while the iPhone and Android (Android) devices have generated tons of buzz and taken turns at being the hottest tech item of the moment, the BlackBerry has remained relatively cold. It’s clear that RIM recognizes that the BlackBerry brand doesn’t have the cachet and appeal that it once did and its betting that its new OS and slate of new devices will help turn things around.

There’s a lot to like about BlackBerry OS 6.0 and the BlackBerry Torch in general. The new form factor stays consistent with what BlackBerry users already know, but offers a full touch screen with a slide out keyboard. We think that taking design cues from the Palm Pre is a good thing because the rest of the smartphone world has embraced touch with a vengeance and the SureType keyboards on the BlackBerry Storm simply didn’t cut it. [Más…]

However, aside from physical features, we can’t help but be a little disappointed with the actual specs of the phone. Yes, it has a 5 megapixel camera, Wi-Fi support for 802.11n and more memory than previous devices, but the processor is still slow in comparison to the competition and the screen size and resolution seem downright trite by 2010 standards. Still, the BlackBerry has never been about being the flashiest, fastest, latest or greatest device. Ultimately, if the device and OS can remain snappy for users, the specs don’t matter.
Enough to Stop the Bleeding

Over the last few years, I’ve watched my group of friends slowly but surely transition from being BlackBerry obsessed to card-carrying iPhone or Android users. I went through the same transition myself, finally switching to an iPhone (iPhone) last year after nearly 5 years with the BlackBerry.

Why are users jumping ship? Because frankly, the BlackBerry hasn’t kept up. The e-mail and text experience might still be the best in the business, but more and more mobile usage is taking place in the browser, not the inbox. Fortunately, BlackBerry OS 6 includes a new WebKit-based web browser, a much-needed improvement.

Charles Golvin, a mobile analyst for Forrester Research, commented on the new device, “the Torch and OS6 put Research In Motion on firm competitive ground against Apple’s iPhone and the Android devices, with a touch screen plus the BlackBerry keyboard.”

In other words, this is a step in the right direction to keep current BlackBerry fans sated. However, existing users is only one part of the equation. While we doubt that even RIM actually believes that the latest OS is enough to win over Android or iPhone users, there is another arguably more important audience to tap: Non-smartphone users.

There are still millions upon millions of non-smartphone users and these users should be the ones that RIM targets. The biggest draw to a platform for consumers — aside from carrier — is largely becoming all about the number of available applications.


Earlier today, RIM introduced the BlackBerry Torch, the company’s first smartphone to ship with BlackBerry OS 6 and perhaps more importantly RIM’s attempt to remind the world that it’s still a big player in the smartphone market.

We think it’s interesting that RIM chose to name its newest BlackBerry the “Torch” because what the BlackBerry brand has really been lacking over the last few years is heat. That is, while the iPhone and Android (Android) devices have generated tons of buzz and taken turns at being the hottest tech item of the moment, the BlackBerry has remained relatively cold. It’s clear that RIM recognizes that the BlackBerry brand doesn’t have the cachet and appeal that it once did and its betting that its new OS and slate of new devices will help turn things around.

There’s a lot to like about BlackBerry OS 6.0 and the BlackBerry Torch in general. The new form factor stays consistent with what BlackBerry users already know, but offers a full touch screen with a slide out keyboard. We think that taking design cues from the Palm Pre is a good thing because the rest of the smartphone world has embraced touch with a vengeance and the SureType keyboards on the BlackBerry Storm simply didn’t cut it. Leer más “Is There Enough Flame in the BlackBerry Torch?”