Google, Microsoft, Yahoo Dish on Integrated Solutions for Reaching Customers across Online Landscape

Mitch Spolan, VP of North American Field Sales & Advertising Agencies, Yahoo

There’s display, content and search. What if we leveraged all the screen space, told a story, and made an emotional connection? The idea’s not far from Tim Armstrong’s point that only 18% of online space is used for content. In this case, the content is mostly referring to advertising. He showed a compelling example with Chevy showing a major spike in brand recall and Yahoo! Buzz with an immersive takeover of Yahoo’s login screen.

Carolyn Everson, CVP, Global Ad Sales & Strategy, Microsoft

Their DNA is to be a partnership company. Then consumers started making their own IT decisions. With that revolution, Microsoft is reinventing how it approaches advertising and the marketplace. Microsoft is 3 different companies: a technology company, a marketer (spending $2 billion a year), and an advertising company. Its focus is now on innovating with marketers

Jim Lecinski, Managing Director, US Sales, Google

Google discussed the Zero Moment of Truth (ZMOT) – a moment before consumers ever encounter a product on a shelf, something before what Procter & Gamble called the First Moment of Truth (FMOT) where consumers have that initial experience. Google can target consumers where they are and where they’ve been. The concept is integration at a concentrated, pre-planned effort. Read more about ZMOT on Google’s CPG blog.


by David Berkowitzhttp://blog.360i.com

Mitch Spolan, VP of North American Field Sales & Advertising Agencies, Yahoo

There’s display, content and search. What if we leveraged all the screen space, told a story, and made an emotional connection? The idea’s not far from Tim Armstrong’s point that only 18% of online space is used for content. In this case, the content is mostly referring to advertising. He showed a compelling example with Chevy showing a major spike in brand recall and Yahoo! Buzz with an immersive takeover of Yahoo’s login screen.

Carolyn Everson, CVP, Global Ad Sales & Strategy, Microsoft

Their DNA is to be a partnership company. Then consumers started making their own IT decisions. With that revolution, Microsoft is reinventing how it approaches advertising and the marketplace. Microsoft is 3 different companies: a technology company, a marketer (spending $2 billion a year), and an advertising company. Its focus is now on innovating with marketers

Jim Lecinski, Managing Director, US Sales, Google

Google discussed the Zero Moment of Truth (ZMOT) – a moment before consumers ever encounter a product on a shelf, something before what Procter & Gamble called the First Moment of Truth (FMOT) where consumers have that initial experience. Google can target consumers where they are and where they’ve been. The concept is integration at a concentrated, pre-planned effort. Read more about ZMOT on Google’s CPG blog. Leer más “Google, Microsoft, Yahoo Dish on Integrated Solutions for Reaching Customers across Online Landscape”

Awesome Recent Website Redesigns

It’s always so interesting when you go to a website you’ve been visiting for months or years to find they’ve been redesigned.

Some redesigns are immediately evocative of the old design, and can even leave you wondering if they have, in fact, been redesigned, or just done a little revamping. Others are so complete you have to double-check and make sure you’ve landed on the right website.

Remember that keeping some elements consistent from your old design to your new one can aid visitors in knowing they’ve arrived at the right place. Otherwise, they might assume your company has been bought out or closed and the domain has been taken over by someone else.

Below are thirteen awesome redesigns from the past year or so… Each one also has some in-depth analysis of what’s been changed and what hasn’t, and the effect that they may have on the site’s visitors.


It’s always so interesting when you go to a website you’ve been visiting for months or years to find they’ve been redesigned.

Some redesigns are immediately evocative of the old design, and can even leave you wondering if they have, in fact, been redesigned, or just done a little revamping. Others are so complete you have to double-check and make sure you’ve landed on the right website.

Remember that keeping some elements consistent from your old design to your new one can aid visitors in knowing they’ve arrived at the right place. Otherwise, they might assume your company has been bought out or closed and the domain has been taken over by someone else.

Below are thirteen awesome redesigns from the past year or so… Each one also has some in-depth analysis of what’s been changed and what hasn’t, and the effect that they may have on the site’s visitors.