Are Your Web Graphics Print-Ready? – thnxz to @sixrevisions


Is Your Web Graphics Print-Ready?

As a web designer, masters of the digital realm, you might have never faced the situation where your designs are going to be sent to a print shop.

Or perhaps you’re an Internet business owner in a place right now where you need printed materials for an event (a conference, a meet-up, billboard advertising, and so forth). You might be an online retailer, a SaaS company, a web development agency, etc.

What happens when you’ve only got web graphics at hand? Graphics designed to be displayed on electronic devices like computer monitors and smartphones.

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Study Findings and Industry Recommendations – thnxz @iab


 

The introduction of the new IAB Rising Stars (RS) – Billboard, Filmstrip, Portrait, Pushdown, Sidekick and Slider – in 2011 ushered in a new era in standard, brand-building display units. The larger, interactive palettes are an ideal vehicle for digital brand advertising at scale.

On the occasion of their two-year anniversary, Undertone surveyed its clients – brands and agencies – as well as publisher partners on key questions reltaed to awareness, sentiment, challenges and metrics. Our goal was to both gain a better understanding as well as create some actionable next steps for the industry to drive adoption of RS.

Key findings:
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Billboards learning to recognize the age and gender of passersby

Another sci-fi trope has come to life, unsurprisingly, in Japan, where digital billboards now discern the gender and age of passersby and adapt their messages accordingly. According to a spokesman for this project, “The camera can distinguish a person’s sex and approximate age … if he or she looks at the screen for a second.” The plan is to progress to interactive advertisements if this project catches on. Now we’re moving into sci-fi stuff I’ve written, which is really scary. Connections to Spielberg’s Minority Report are being made, and not kindly, but honestly, Facebook has been tailoring its ads in a similar way for a while now.


By David Kiefaber

Minority-ReportAnother sci-fi trope has come to life, unsurprisingly, in Japan, where digital billboards now discern the gender and age of passersby and adapt their messages accordingly. According to a spokesman for this project, “The camera can distinguish a person’s sex and approximate age … if he or she looks at the screen for a second.” The plan is to progress to interactive advertisements if this project catches on. Now we’re moving into sci-fi stuff I’ve written, which is really scary. Connections to Spielberg’s Minority Report are being made, and not kindly, but honestly, Facebook has been tailoring its ads in a similar way for a while now. Leer más “Billboards learning to recognize the age and gender of passersby”

Good at talking vs. good at doing

This is the chasm of the new marketing.

The marketing department used to be in charge of talking. Ads are talking. Flyers are talking. Billboards are talking. Trade shows are talking.

Now, of course, marketing can’t talk so much, because people can’t be easily forced to listen.


This is the chasm of the new marketing.

The marketing department used to be in charge of talking. Ads are talking. Flyers are talking. Billboards are talking. Trade shows are talking.

Now, of course, marketing can’t talk so much, because people can’t be easily forced to listen.

So the only option is to be in charge of doing. Which means the product, the service, the interaction, the effluent and other detritus left behind when you’re done.

If you’re in marketing and you’re not in charge of the doing, you’re not going to be able to do your job.

http://sethgodin.typepad.com/seths_blog/2010/05/good-at-talking-vs-good-at-doing.html
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