Logo Starbucks


roastbrief.com.mx

RoastbriefCualquiera que haya vivido lo que Howard Schultz (CEO de Starbucks) describe como la “experiencia Starbucks” sin duda es capaz de identificar el logotipo sin la menor dificultad. Esto se debe a que, como digno representante de la marca, lo vemos por todos lados; afuera de la tienda, en los uniformes, en los vasos y hasta en las servilletas. Sin embargo ¿Cuántos de nosotros realmente nos hemos detenido a observar el logotipo?

Según sus fundadores, la historia de este logo comenzó en 1971 con la inauguración de la primera cafetería Starbucks en la ciudad de Seattle, Estados Unidos. El diseño a cargo de Terry Heckler está basado en la xilografía nórdica del siglo XVI y muestra

una sirena de doble cola con el pecho descubierto. En la imagen se puede apreciar cierta textura y ambas colas se muestran en su totalidad. El ícono es de color café y se encuentra rodeado por el nombre del establecimiento que en aquel entonces era: Starbucks Coffee, Tea and Spices. Éste diseño permaneció en uso hasta 1987.

En 1987 Starbucks fue comprado por el empresario Howard Schultz quien ya era dueño de su propia cadena de cafeterías llamadas Il Giornale (El Periódico). El logotipo que utilizaba Il Giornale consistía de un circulo color verde con el nombre del establecimiento escrito alrededor de la cabeza de Mercurio. Utilizaban al mensajero de los dioses como una analogía de la velocidad con la que preparaban las bebidas.

Nuevamente corrió a manos de Terry Heckler diseñar un (…) Continuar leyendo «Logo Starbucks»

Soft Drinks vs. Energy Drinks

What helps you perform better: the calorific elixirs of old, or today’s supercharged formulas?

Praised as the antidote to evil, fattening sodas, functional beverages from vitamin-enhanced waters to happiness tonics have been tearing up the American drinks market this decade.

“[Functional] beverages in today’s market [are] certainly driving growth across the board, in all beverage categories,” says Andrew Guard, new products editor at BevNet, a beverage industry news site, describing a market that’s already “functional crazy.” However, the latest drinkable health boom may just be history repeating itself.


http://www.businessweek.com/magazine/soft-drinks-vs-energy-drinks-01192012-gfx.html
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What helps you perform better: the calorific elixirs of old, or today’s supercharged formulas?

Praised as the antidote to evil, fattening sodas, functional beverages from vitamin-enhanced waters to happiness tonics have been tearing up the American drinks market this decade.

“[Functional] beverages in today’s market [are] certainly driving growth across the board, in all beverage categories,” says Andrew Guard, new products editor at BevNet, a beverage industry news site, describing a market that’s already “functional crazy.” However, the latest drinkable health boom may just be history repeating itself. Continuar leyendo «Soft Drinks vs. Energy Drinks»

36 Creative & Beautiful Coffee Logo Designs


by lava360
http://lava360.com/inspiration/36-creative-beautiful-coffee-logo-designs/

36 Creative & Beautiful Coffee Logo Designs

Lets look at these beautiful and professional logo designs based on coffee. The Coffee itself a very rich source to be active and make your mind healthy to be more creative and innovative. These logos are professionally designed and give you a brilliant look and feel like you are taking a good cup of coffee. Lets have a look.

 

36 Creative & Beautiful Coffee Logo Designs

36 Creative & Beautiful Coffee Logo Designs

36 Creative & Beautiful Coffee Logo Designs

36 Creative & Beautiful Coffee Logo Designs

36 Creative & Beautiful Coffee Logo Designs Continuar leyendo «36 Creative & Beautiful Coffee Logo Designs»

Inspiring Drinks Labels: Positive Reasons for Turning to The Bottle

It makes sense that if you’re designing a website, you take inspiration from other websites. This explains the popularity of so many web design and CSS galleries. Sometimes though, getting inspiration from the same sources can get a bit … uninspiring.

It can be well worth looking beyond our own industry for new ideas. This article takes a look at sources of possible inspiration from drink labels. Drink manufacturers know that when scanning labels in the supermarket aisle or bottles lined up along a bar, the average customer doesn’t know the difference between one bottle of wine and another. Very often the decision on which bottle to buy is based on the label.


By: John Cowen
http://www.onextrapixel.com/2010/10/15/inspiring-drinks-labels-positive-reasons-for-turning-to-the-bottle/

It makes sense that if you’re designing a website, you take inspiration from other websites. This explains the popularity of so many web design and CSS galleries. Sometimes though, getting inspiration from the same sources can get a bit … uninspiring.

It can be well worth looking beyond our own industry for new ideas. This article takes a look at sources of possible inspiration from drink labels. Drink manufacturers know that when scanning labels in the supermarket aisle or bottles lined up along a bar, the average customer doesn’t know the difference between one bottle of wine and another. Very often the decision on which bottle to buy is based on the label.

Inspiring Drinks Labels: Positive Reasons for Turning to The Bottle

Drink companies know the importance of their labelling and the work put into branding of alcoholic drinks is probably greater than any other food or drink labels. This makes them a great source of inspiration for designers.

These are big generalisations, but over the years alcohol has played a significant part in historical events and shaping current thinking and opinions. These historical associations continue to be used in many drinks labels to identify their drink within a particular genre and encourage drinkers to buy into the lifestyle suggested by their branding. The history and public awareness of drinks labelling makes them a great resource for designers.

Note: Links have been provided wherever possible to the website for each drink, but if you’re under the legal drinking age in your country you might not be allowed to access them. Continuar leyendo «Inspiring Drinks Labels: Positive Reasons for Turning to The Bottle»

Caribou wants your pithy words of wakefulness on a coffee cup

Make-the-cup

For those of you who dread Mondays, read this: «Life is short. Stay awake for it.» Yes, that’s the slogan of Caribou Coffee’s latest campaign. Now, the coffee company is asking you what you stay awake for. With help from ad agency Colle + McVoy, it’s launched Make the Cup, a site where you can type in captions (and even upload photos and videos) explaining what kinds of inspirational things wake you up. The best caption submissions sent in by Sept. 13 will indeed make the cup—and be seen by thousands of Caribou Coffee drinkers nationwide. Hmmm, now this gets our groggy brain thinking early in the week!


By Elaine Wong

Make-the-cup

For those of you who dread Mondays, read this: «Life is short. Stay awake for it.» Yes, that’s the slogan of Caribou Coffee‘s latest campaign. Now, the coffee company is asking you what you stay awake for. With help from ad agency Colle + McVoy, it’s launched Make the Cup, a site where you can type in captions (and even upload photos and videos) explaining what kinds of inspirational things wake you up. The best caption submissions sent in by Sept. 13 will indeed make the cup—and be seen by thousands of Caribou Coffee drinkers nationwide. Hmmm, now this gets our groggy brain thinking early in the week!

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Showcase Of Delicious Coffee Websites

* By Katie Thompson

For designers approaching a deadline, coffee is a delicious necessity. Lucky for us, having a coffee break is not really difficult. But it’s more than just a 3am fix. With every late-night run to the local coffee house, we contribute to a populous network of coffee trading, sales and experience.

And in fact, coffee houses and suppliers are quite a business, with online presences ranging from simple layouts with striking typography to advanced layouts with remarkable photography. Coffee websites: how do they look like? What do they have in common? What metaphors, visuals and typography are they using? Well, this is where this showcase comes handy: let’s take a closer look at tasty coffee websites and examine their distinctive features and peculiarities.

[Offtopic: by the way, did you know that we are publishing a Smashing eBook Series? The brand new eBook #3 is Mastering Photoshop For Web Design, written by our Photoshop-expert Thomas Giannattasio.]


For designers approaching a deadline, coffee is a delicious necessity. Lucky for us, having a coffee break is not really difficult. But it’s more than just a 3am fix. With every late-night run to the local coffee house, we contribute to a populous network of coffee trading, sales and experience.

And in fact, coffee houses and suppliers are quite a business, with online presences ranging from simple layouts with striking typography to advanced layouts with remarkable photography. Coffee websites: how do they look like? What do they have in common? What metaphors, visuals and typography are they using? Well, this is where this showcase comes handy: let’s take a closer look at tasty coffee websites and examine their distinctive features and peculiarities.

[Offtopic: by the way, did you know that we are publishing a Smashing eBook Series? The brand new eBook #3 is Mastering Photoshop For Web Design, written by our Photoshop-expert Thomas Giannattasio.]

Showcase

Far Coast
Rustic oranges and blues are at play Far Coast’s website, with hints of distressed textures for an even more vintage vibe. The top navigation bar complements the large images that span the bottom, and the size of the centered text balances these for a pleasing look. Contrasting the richness of imagery is a neutral background, as well as low-opacity shots on either side.

Coffee54 in Showcase Of Delicious Coffee Websites Continuar leyendo «Showcase Of Delicious Coffee Websites»

The Big Top Circus

The coffee lid business is booming. And it’s getting weird

By Benjamin Wallace
American Consumers Are Cutting Back. Except When They’re Not
Another must-have soldier accessory must now be added to Camelback canteens: disposable French press coffee lids. «A lot of deployed servicemen were e-mailing me, ‘We’re trying to get a good cup of coffee off the hood of a Humvee,’ » says Forrest Graves, a roaster in Cleveland, Ga. Graves knew just what to send them—the Xpress Lid. Made by SmartCup, the Xpress Lid incorporates a plastic strainer and plunger that transforms humdrum paper cups into disposable, single-use plunger pots. SmartCup sells to specialty shops and java enthusiasts for about 40 cents each. The lids are already making inroads in the Middle East. «We started shipping it to troops,» Graves says.


The coffee lid business is booming. And it’s getting weird

By Benjamin Wallace

Another must-have soldier accessory must now be added to Camelback canteens: disposable French press coffee lids. «A lot of deployed servicemen were e-mailing me, ‘We’re trying to get a good cup of coffee off the hood of a Humvee,’ » says Forrest Graves, a roaster in Cleveland, Ga. Graves knew just what to send them—the Xpress Lid. Made by SmartCup, the Xpress Lid incorporates a plastic strainer and plunger that transforms humdrum paper cups into disposable, single-use plunger pots. SmartCup sells to specialty shops and java enthusiasts for about 40 cents each. The lids are already making inroads in the Middle East. «We started shipping it to troops,» Graves says.
Jamie Chung for Bloomberg Businessweek Continuar leyendo «The Big Top Circus»

Coca-Cola rompe con Lean Mean después del “patinazo” en Facebook

Después de que la polémica campaña de social media realizada para Dr. Pepper saliera mal y tras la repercusión que tuvo, Coca-Cola y Lean Mean Fighting Machine han decidido terminar sus relaciones de mutuo acuerdo, según informa Brand Republic.

La campaña consistió en secuestrar el estado de Facebook de una adolescente de 14 años en el que se insertó una referencia a una película pornográfica. La nueva actualización de estado fingió que la chica había visto el conocido vídeo “2 Girls 1 Cup” y decía: “ví ‘2 Girls 1 Cup’ y me entró hambre”. La madre de la joven declaró que su hija buscó el vídeo después de leer su estado pero afortunadamente el filtro de menores lo bloqueó.


Después de que la polémica campaña de social media realizada para Dr. Pepper saliera mal y tras la repercusión que tuvo, Coca-Cola y Lean Mean Fighting Machine han decidido terminar sus relaciones de mutuo acuerdo, según informa Brand Republic.

La campaña consistió en secuestrar el estado de Facebook de una adolescente de 14 años en el que se insertó una referencia a una película pornográfica. La nueva actualización de estado fingió que la chica había visto el conocido vídeo “2 Girls 1 Cup” y decía: “ví ‘2 Girls 1 Cup’ y me entró hambre”. La madre de la joven declaró que su hija buscó el vídeo después de leer su estado pero afortunadamente el filtro de menores lo bloqueó. Continuar leyendo «Coca-Cola rompe con Lean Mean después del “patinazo” en Facebook»

Burger King Courts Controversy With Mock Mimosa


– Noreen O’Leary
Burger King‘s test of a non-alcoholic mimosa as part of a new «brunch» menu is drawing concern from child advocates and other watchdog groups.

In select markets in Florida and Massachusetts, BK is advertising the availability of brunch featuring specialty items like a ciabatta breakfast sandwich—and a variation of the traditional brunch drink. In this case, the faux mimosa is a mixture of orange juice and Sprite, instead of the usual O.J. and champagne.

«This normalizes to children at a young age the idea that drinking is fine to do, and something we do everywhere,» said Michele Simon, research and policy director for the Marin Institute, a watchdog group.

Susan Linn, director of Campaign for a Commercial-Free Childhood, said she would have less of a problem if the mimosa contained actual alcohol, because at least then it would be aimed at adults.

«It’s inappropriate for a family restaurant to be serving drinks that mimic the act of consuming alcoholic beverages. It serves as a message to kids that if you want to feel grown up, you should drink alcohol,» she said.

Simon, from the Marin Institute, cited BK’s decision earlier this year to sell beer at a South Beach, Fla., location and wondered if the faux mimosa is another step toward the chain offering alcoholic drinks in the future.

BK provided this statement: «Burger King is always looking for ways to offer innovative, great tasting menu items to our guests at breakfast and the BK Mimosa is no exception. The idea of mimosas and brunch often go hand-in-hand and this non-alcoholic beverage is a unique way to enhance our morning beverage offerings. The entire adult-facing brunch menu is currently in test and as such nothing is finalized. Upon completion, we will evaluate results and move forward as appropriate.»
Continuar leyendo «Burger King Courts Controversy With Mock Mimosa»

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