Social Media 2013 Benchmark Report infographic – thnxz @MarketingB2B :)

B2B Marketing - marketing research, best practice, social media marketing
The B2B marketing community comes together to share information, news, insights and knowledge.
London, UK ·

Became a member

If you’re looking for detailed, up-to-date and in-depth content on B2B Marketing issues, plus the opportunity to learn how to enhance your marketing first hand from the experts then B2B Marketing membership is for you. Whatever your level of needs is, we have a membership package to suit you.

  • Join our community of professional B2B marketers
  • The latest industry news and best practice advice
  • Network with your peers and join in the debates in person and online
  • Access to specialist training and education focused around your channel and your business issues
  • Access to business critical reports, research, benchmarking guides as well as our monthly magazine
  • Directory of specialist B2B marketing suppliers

For more information download a copy of the Membership brochure
or call +44 (0) 207 269 6592

Download the Social Data Demystification & Best Practice

#SocialData — Demystified! New IABlog post by Patrick Dolan, IAB

IAB’s Data Council just rolled out a new report—Social Data: Demystification & Best Practice—that can give companies and marketers a sturdier starting point for understanding and making better use of this growing mass of information and its power to positively influence millions of people through social amplification.

social-tradanalyticsvssocialdataanalytics.JPGSocial data that haven’t existed in traditional digital media analytic channels (Social Data: Demystification and Best Practice, IAB)

Social Data flows from a million directions. For example, many online marketers are using trackable URLs when posting to social media. These allow you to see exactly where your traffic and customers come from. Another popular social media tool allows you to add a share button wherever you need one on your website—a tool that creates data about who comes to your site, when and why. Of course social media sites themselves also generate masses of social data for you to use. All in all, just like other entities that are growing their online community, we at IAB use Social Data analysis tools, to see where our offerings are strong and to get feedback that helps us reach unexplored audiences. Leer más “Download the Social Data Demystification & Best Practice”

SCRUM: The Story of an Agile Team | Nettuts+ | Recomm reading



Scrum is one of the most heavily used agile techniques. It’s not about coding; instead, it focuses on organization and project management. If you have a few moments, let me tell you about the team I work with, and how we adopted Scrum techniques.

A Little History

Scrum’s roots actually extend beyond the Agile era.

Scrum’s roots actually extend beyond the Agile era. The first mention of this technique can be found in 1986, by Hirotaka Takeuchi and Ikujiro Nonaka, for commercial product development. The first official paper defining Scrum, written by Jeff Sutherland and Ken Schwaber, was presented in 1995.

Scrum’s popularity grew shortly after the 2001 publication of the Agile Manifesto, as well as the book Agile Software Development with Scrum, coauthored by Ken Schwaber and Mike Beedle.

A Few Facts

Scrum defines a set of recommendations, which teams are encouraged to follow. It also defines several actors – or roles, if you prefer that terminology – together with an iterative process of production and periodical planning. There are several tools, which accommodate the Scrum process. I will reference a few in this article, but the most powerful tools are the white board and sticky notes.

There is not, and never will be, a list of “Scrum Best Practices,” because team and project context trumps all other considerations. — Mike Cohn

The Roles

Everything starts with the pig and the chicken. The chicken asks the pig if he is interested in jointly opening a restaurant. The chicken says they could call it, “Ham-and-Eggs.” The pig answers, “No thanks. I’d be committed, but you’d only be involved!

That’s Scrum! It specifies a concrete set of roles, which are divided into two groups:

  • Committed – those directly responsible for production and delivery of the final product. These roles include the team as a whole, its members, the scrum master, and the product owner.
  • Involved – represents the other people interested in the project, but who aren’t taking an active or direct part in the production and delivery processes. These roles are typically stakeholders and managers.

This is How We Started

Everything depends on dedication and good will. If you want your team to be efficient, productive, and deliver on time, you need someone to embrace some form of Agile techniques. Scrum may or may not be ideal for you, but it is surely one of the best places to start. Find that someone on your team who is willing to help the others, or you, yourself, can take on the responsibility of introducing Scrum.

You may ask why you should care how another team, like mine, does Scrum. You should care because we all learn how to do Scrum better by hearing stories of how it has been done by others – especially those who are doing it well. – Mike Cohn

The talented team I work with already knew a lot about Agile. We switched from Waterfall development to a more agile process, and released quite frequently. We successfully managed to release every three to six months, having a decently low number of bugs after each release.

But, still, we were far from what we can achieve today. We missed the process, or rules, that would force us to change our perspective on the product and process. That was the moment when our team manager introduced us to Scrum, a term we, at that time, had never heard of.

This person took the role of the Scrum Master.

The Scrum Master Leer más “SCRUM: The Story of an Agile Team | Nettuts+ | Recomm reading”

E-books PDF courtesy by

Learn how to use landing page software in tandem with your current marketing automation solution for exceptional results.

Integrating LiveBall with your marketing automation solution can help you to generate results unlike anything that you could achieve singly. In this guide, you’ll learn how to leverage the Power of Two to create a wider variety of better experience with less effort, more sophistication, greater insights, and streamlined testing.


50 Landing Page Best Practices

The Ultimate Guide to Effective Landing Pages

From templates to testing and everything in between, this jam-packed best practices manual contains 50 expert tips and strategies for building the best landing pages.

You’ll gain valuable insights such as how to integrate your landing experience with a post-conversion audience, and how to build audience-specific landing pages. In addition, we’re revealing a trove of testing strategies, including which elements are most important to test on your pages.


Landing Page Toolkit

This workbook takes you step-by-step from creating landing pages to optimizing them for high-conversion. Learn strategies for testing, segmenting, and messaging success. We even included extra workpages for future use. Read the toolkit and start making high-performance pages today.









About ion
Scalable, Agile Landing Page Optimization & Management

Marketers spend a lot to win clicks. We think every one of those clicks should lead to a great experience. Our cloud-based platform, LiveBall is used by hundreds of global brands to create and optimize post-click web experiences. We also offer a wide-range of strategic services for companies who need help in the planning, executing and optimizing of their post-click programs.

  • Born of Market Demand
  • Built for the Future
  • Designed to Deliver Results
  • Priced & Packaged to Grow with You
  • Immediate Deployment
  • Unlike Anything Else





Main 1.888.466.4332
Intl +01.561.394.9484
Facsimile +01.561.394.9773
Twitter @ioninteractive

ion interactive
200 East Palmetto Park Road
Suite 107
Boca Raton, FL 33432

ion interactive
One Broadway, 14th Floor
Cambridge, MA 02142

How To Do SEO. A Simple Starter Guide. Vía

A simple language, easy to follow,
basic starter guide to Search Engine Optimisation (SEO).


SEO GuidePt 0.Intro.

Introducing The SEO Guide.

This free SEO guide is designed to give you best practice advice on how to optimise your site for search engines.

Rumour and speculation dominate so many aspects of SEO. These myths and mystery have managed to taint the reputation of the search marketing industry, giving the impression that it’s worthless. This is a great shame.

I used to think SEO was worthless; something bolted on to a site when it went live, but I’ve since learned that there’s far more to it.

Those who know me will pay testament to my cynicism, but I can’t stress enough how misunderstood SEO is.

Used well, SEO can seriously improve your site’s performance in search rankings, and subsequently boost your site traffic (and sales) to great effect.

I am going to cover the basics of SEO. It should be all of what you need to know, and is all based on fact and research (gathered since starting work atQueryClick). Unlike many other SEO guides, none of this advice is based on speculation or hearsay.


Part 1 is split in to 4 sections:

  1. 10%of the SEO mix.Technical SEOSite access, page speed, visibility and content duplication.
  2. 35%of the SEO mix.On Page SEOKeyphrase balance, code tags, page elements and retention.
  3. 55%of the SEO mix.Link BuildingInbound links, link relevance and social media.
  4. Other ElementsA few other things to bear in mind while optimising for search.

Before We Get Too Deep… Leer más “How To Do SEO. A Simple Starter Guide. Vía”

landerapp – Crea una Landing Page profesional sin saber programar ni diseñar

Con ella podemos diseñar páginas de presentación usando plantillas, crear formularios, integrar todas las redes sociales y sistemas de CRM, y, a mi ver lo más importante: realizar tests A/B para determinar cuál de los diseños elegidos es el más efectivo.

La versión gratuita permite hasta 500 visitas al mes, aunque podéis usar el código LanderTW183 para obtener un 80% de descuento, teniendo una validez de 6 meses y pudiendo ser usado hasta en 100 cuentas (es aplicable hasta el 31/05/2012).

Una excelente alternativa al conocido


Tener una página de presentación de un proyecto aún no abierto es extremadamente importante en una realidad en la que los usuarios beta son fundamentales para obtener un feedback en el momento adecuado: antes del lanzamiento general.

Actualmente existen varias soluciones que permiten tener una Landing Page en pocos minutos, aunque pocas de ellas permiten la flexibilidad y personalización de esta herramienta que nos presentan hoy:  Leer más “landerapp – Crea una Landing Page profesional sin saber programar ni diseñar”

Landing Pages 3.0: How Content & Context Plays A More Meaningful Role

Most of the fields on the form were required. The “submit” button was still in vogue. And the payoff for filling out the form? A phone call from a sales rep.

Okay, so this first generation of landing pages wasn’t very good. But such pages were effective enough in lead generation that they got the ball rolling. Marketers started to wonder what they could do to make landing pages better.
Landing Pages 2.0: The Beginning Of Best Practices

To me, 2008 was the year when a new generation of landing pages took off — call it Landing Pages 2.0.

Two great books came out that year, Landing Page Optimization by Tim Ash and Always Be Testing by Bryan Eisenberg, and launched what I would characterize as the “best practices” era of landing pages.

Best practices were things that everyone using landing pages could — or should — follow. They included:

A/B and multivariate (MVT) testing — test, test, test your ideas
“message match” continuity between ads/emails and their landing pages
shorter and friendlier forms with better calls-to-action (CTAs)
emphasis on text content (not Flash!) to improve SEO and quality scores
“social proof” with logos, awards, certifications, testimonials, etc.

A year and a half ago, I put together the READY Conversion Optimization Framework as a broad summary of the most universal landing page best practices of the time:

by  |

Landing pages have evolved a lot over the past five years.

Back in 2007, landing pages were almost cliché — what I would call Landing Pages 1.0. Take this example from Google — yes, Google — with the prototypical structure: a headline, a short description or some bullets, a small image (“hero shot”), and a form.

A Google landing page in 2007 Leer más “Landing Pages 3.0: How Content & Context Plays A More Meaningful Role”