Marketing 30 citas | Escribe la tuya…


HubSpot

La sabiduría se condensa a menudo en unas pocas palabras. La empresa de software de marketing HubSpot da prueba de ello con una atractiva presentación, que recopila 101 píldoras de gurús del marketing, desde Benjamin Franklin a Steve Jobs. A continuación, recogemos algunas de ellas:

1. “Si esperas que haya otro ‘case study’ en tu sector, será ya demasiado tarde” (Seth Godin, autor dePermission Marketing).

2. “La gente comparte, lee e interactúa más con contenido procedente de personas que conoce y en las que confía” (Malorie Lucich, portavoz de Facebook).

3. “La primera pieza de una estrategia de social media es empezar con un blog” (Chris Brogan, fundador de New Marketing Labs).

4. “En lugar de ser una interrupción unidireccional, el marketing online suministra al comprador contenido útil en el momento preciso en que éste lo necesita” (David Meerman Scott, estratega de marketing).

5. “Cada vez más, el marketing de masas se está convirtiendo en una masa de nichos” (Chris Anderson, autor de The Long Tail). Continuar leyendo «Marketing 30 citas | Escribe la tuya…»

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12 frases. 12 líderes | vía lincinews.com



Porque nos gusta entregarte todas las herramientas que necesitas para emprender, no sólo son útiles los manuales de “cómo hacerlo”, sino también a veces consejos y frases de aliento.

La siguiente infografía, desarrollada para PiktoChart, es una recopilación de 12 de las mejores frases de líderes, de todos los tiempos.

¡Léelas e inspírate!

Mountain Dew Lets Fans Plan Tour, Events

by Karlene Lukovitz

Typically, a brand event is at least months in the planning — or if not, likely requires hyper mode by the agencies handling it.

But while seat-of-the-pants activation may be inadvisable for most events, a 30-day, 69-city «grassroots» promotion tour that was part of Mountain Dew’s year-long «DEWmocracy 2» campaign may point to an alternative worth considering.

In synch with DEWmocracy 2’s mission of engaging fans by having them campaign and vote to determine which of three new Dew flavors would be rolled out by PepsiCo, the destinations, activities and venues for the «DEWmocracy: The Flavor Campaign» tour were also largely determined by fans.

The basic concept: Three mobile teams comprising agency/marketer reps and hardcore Dew fans — each team «campaigning» for its own Dew flavor (White Out, Typhoon or Distortion) — were sent on cross-country tours to engage people in the flavor competition/voting through live events over four weeks, starting May 1.


by Karlene Lukovitz

Typically, a brand event is at least months in the planning — or if not, likely requires hyper mode by the agencies handling it.

But while seat-of-the-pants activation may be inadvisable for most events, a 30-day, 69-city «grassroots» promotion tour that was part of Mountain Dew‘s year-long «DEWmocracy 2» campaign may point to an alternative worth considering.

In synch with DEWmocracy 2’s mission of engaging fans by having them campaign and vote to determine which of three new Dew flavors would be rolled out by PepsiCo, the destinations, activities and venues for the «DEWmocracy: The Flavor Campaign» tour were also largely determined by fans.

The basic concept: Three mobile teams comprising agency/marketer reps and hardcore Dew fans — each team «campaigning» for its own Dew flavor (White Out, Typhoon or Distortion) — were sent on cross-country tours to engage people in the flavor competition/voting through live events over four weeks, starting May 1. Continuar leyendo «Mountain Dew Lets Fans Plan Tour, Events»

Mind Mapping–The Fun Side Of Time Management


Do you want to get better results, be more productive, accomplish your goals and be more organized? It’s all about timing… Time management is planning activities effectively.

Mind maps are an excellent tool for managing time and help you use it efficiently in each step of every process. Mind mapping is a powerful method for generating and picturing ideas and activities, brainstorming and organizing thoughts. Using this type of software can help you save time, increase you skills while you are solving a problem, intensify creativity and facilitate your thinking processes.

Seavus DropMind™ is a mind mapping tool for personal development which will help you be more productive at the workplace and in your life. It arranges your thoughts graphically and makes a clear picture of your activities with a variety of colors and relationships, highlighters, images and icons that will – – help you get clarity of thoughts. Seeing your ideas in colors can increase your problem solving skills, leading to more innovative solutions.

Represented by the desktop platform-friendly mind mapping solution and unique online application created with the next generation, most powerful runtime on the web, MS® Silverlight™, Seavus DropMind™ provides its users with full advantage of the logical way of thinking.

Both applications are integrated and synchronized together by merging the best from the desktop and web solution. This allows you to get the latest changes and be updated anytime and anyplace, without losing any information.

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Seavus DropMind™ offers a selection of great features and benefits that enhance brainstorming and strategic thinking, accelerate project and process planning and boost productivity.

Organize yourself

Benjamin Franklin said “For Every Minute Spent Organizing, An Hour Is Earned”

With Seavus DropMind™ you have endless possibilities. You will be able to reduce wastage of time and accomplish more. You can organize your project, add and update task information directly within the mind map by using the advanced task management functionality.

3 Continuar leyendo «Mind Mapping–The Fun Side Of Time Management»

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