Pinterest’s Unlikely Journey To Top Of The Startup Mountain


 

DEREK ANDERSEN
http://techcrunch.com

Editor’s note: Derek Andersen is founder ofCommonred and Startup Grind. Follow him on Twitter @derekjandersen.

Over the past 12 months, I’ve had the pleasure of interviewing some of the Valley’s best entrepreneurs and investors at Startup Grind. People like Naval RavikantKevin RoseTony ConradMG SieglerJeff Clavier, and others have inspired us with stories and trials they have overcome to get where they are.

In February we hosted Pinterest co-founder (andnow officially CEO) Ben Silbermann in Palo Alto. He is one of the most humble entrepreneurs I have met in my seven years in Silicon Valley. The story of Pinterest’s founding is more valuable to me than most startups because it is a reflection of what a lot of founders who regularly read TechCrunch go through in the everyday startup grind.

Pinterest’s founders are smart guys, but they’re not prodigies. The product is huge now, but no one liked it when it launched. They weren’t well funded and for a very long time. These are things that normal, non-rock star entrepreneurs like me (and maybe you) can relate to.

Founder Background

Raised by doctors in Des Moines Iowa, Ben assumed he would follow the same path as his parents. He attended Yale University starting in 1999 and soon realized that he didn’t want to be doctor. After a consulting gig in Washington DC, he headed to Silicon Valley in 2006 to join Google working in customer support and sales.

“I felt the story of my time was happening in California,” he said. “I didn’t have a specific plan I just wanted to be closer to something that felt really exciting. Google was the first company I worked for that was thinking really big.” Leer más “Pinterest’s Unlikely Journey To Top Of The Startup Mountain”

10 Most-Followed Users on Pinterest

Zoomsphere has released a list of the 10 most-followed users on Pinterest. The most popular user? Co-founder Ben Silbermann’s mom, Jane Wang.

Although Pinterest has not been able to confirm that the account is in fact run by Silbermann’s mother, we do know that is his mother’s name. A look at her Facebook profile, which is linked to her Pinterest profile, further indicates Wang’s identity: She is friends with several other members of the Silbermann family, including Ben, and is a fan of just about everything Pinterest on Facebook. Interestingly, the profile had made its way onto anumber of “top users to follow on Pinterest” lists, all apparently unaware of Wang’s biological tie to the founder.
SEE ALSO: How Pinterest Is Changing Website Design Forever

Beyond Wang and Pinterest’s two co-founders, the rest of the top 10 are a little more diverse. Five identify themselves as designers of various stripes, one is a style blogger and one is a marketer. We were impressed with the number of followers these users were able to attract, particularly because 1) many users prefer to follow individual boards, rather than users; and 2) Pinterest offers few user discovery options compared to other social media services. Users usually have to do a fair bit of clicking through to locate and then follow the original source of a pin, and the service doesn’t yet offer up recommendations on whom to follow.

Zoomsphere CEO Jakub Mach says the data was compiled with the aid of web crawlers, since Pinterest has not yet made an API publicly available.

See above for a preview of the top 10 accounts. We also encourage you to check out some of our favorite Pinterest users.


Lauren Indvik
by  |

2,389,154 Followers
118 Boards
13,921 PinsJane Wang is the single most-followed user on Pinterest — an impressive feat, even if her son is a co-founder of Pinterest. Wang maintains 118 boards across a broad array of subjects. Among the more quirky: “Small things that work very well” and an entire board for “Octopus.” (or octopi).


987,031 Followers
42 Boards
5,468 PinsChristine Martinez shares her Pinterest with her dog, Miles. Martinez’s boards are bright, graphic and feminine. We especially like her boards Wearable Wants S.S. and “Interiors I Dream Of.”


883,644 Followers
70 Boards
3,768 PinsIt’s no surprise Ben Silbermann made the top 10 list as he’s one of the co-founders of Pinterest. Silbermann’s boards focus on Pinterest’s more popular categories — such as home decor, DIY and gifts — catering to a more masculine and minimalist aesthetic.


877,759 Followers
50 Boards
2,129 Pins Leer más “10 Most-Followed Users on Pinterest”

Pinterest Marketing Plan


User Profile Picture

Ricardo Llera via José Antonio Redondo Martín

From marketingonpinterest.com

Pinned Image