Just 15% Of Smartphone Users Trust All Mobile Apps With Personal Info


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truste-mobile-app-privacy-trust-july2012.pngOnly 15% of smartphone users trust all mobile applications with their personal information,according to [download page] a survey released in July 2012 by TRUSTe, conducted by Harris Interactive. Instead, mobile app consumers take a variety of steps to protect their personal information: 38% research the app online, and 34% check to see if an app has a privacy policy.30% will read that privacy policy (if it is provided), and 21% check for a third-party trustmark or seal. 19% will ask friends about trustworthiness.

Only 14% of smartphone users this year believe that their app stores only offer privacy-safe apps. That is down significantly from 25% in 2011, reveals the “2012 US Online and Mobile Privacy Perceptions Report.” Faced with a mobile app they distrust, 85% of smartphone users do not download it, while 8% limits the information they share with the app, 4% limit their usage of the app, and just 3% report they do not change their behavior.

Smartphone Users Uncomfortable Sharing Many Forms of Data

Smartphone users feel safest sharing their gender with mobile apps, with 49% saying they would consent to do so, with age (36%) and email (35%) following. On the other end of the spectrum, just 1% would consent to sharing their list of contacts, 3% their photos and videos, and 5% their home addresses. Only 6% of app users would consent to sharing web-surfing behavior, a key element of online behavioral advertising (OBA), and 58% expressly indicate they do not like OBA. Finally, 28% say they would not consent to sharing any personal data with mobile apps.

University of California-Berkeley researchers in July found a similar reticence about sharing personal contacts. While 82% of mobile owners store contact information on their devices, 81% of device owners would probably (30%) or definitely (51%) not allow social networking applications to mine those contacts for friend suggestions, and 93% would probably (18%) or definitely (75%) not allow a coupons app to mine the list in order to offer coupons to their contacts, per findings.

50% Would Opt Out Of OBA Leer más “Just 15% Of Smartphone Users Trust All Mobile Apps With Personal Info”

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How Many People on Facebook will be Interested in my business?

Location – use this to select where you would like your audience to live, you can narrow it down to city if you want to, as you do this you will see the figure in the “estimated reach” box on the right change. The estimated reach is the number of people that Facebook estimate will see your ad based on the details that they have in their personal profile.

Demographics – This is about how old your audience are and what gender, again as you change this the estimated reach will change.

Likes & Interests – These are what people have written in their personal profiles that they like/are interested in, so not pages on Facebook, but genuine things that they are interested in. You can add as many as you want here and see the estimated reach change. Each time you add an interest a drop down box will appear with options to choose from, if what you want isn’t there it means that no one has that listed in their profile. As you add more interests the estimated reach will change, and you will end up with an idea of the size of the market.

Using Facebook ad’s in this way you are not actually creating an ad, nor is it costing you any money, but instead you are researching. It is important to do this before you start a Facebook page, as it gives you a good indication of whether your audience is using Facebook and if they are roughly how many you can target – remember that there may be more people interested in your product/service than you find on here, they just haven’t listed it in their profile.


Good morning, Social Rabbit here with your guide to the world of social media.

The easiest way to see what people have put in their interests in their personal profiles, and therefore how many people could potentially be interested in your product or service, is to use the Facebook ad’s setup.

To get to the Facebook ad’s setup you can get there a few ways
a)      Go to your page and click on “promote my page with an ad” underneath your profile picture
b)      Go to www.Facebook.com/advertising
c)      Click on “ads & pages” in the left menu when you are looking at your personal newsfeed

Once you are in the Facebook ad’s you need to click on the green box which says “create an ad”.   Then scroll down the page until you are at section 2 on Targeting, as below:

Leer más “How Many People on Facebook will be Interested in my business?”

Online Ads Constricted Due To Privacy Concerns


Image representing Better Advertising as depic...
Image via CrunchBase

Do you think that there are too many ads flooding the online space? According to a new study from the Ponemon Institute, marketers using online behavioural advertising; tracking user’s Web browsing habits, are using 75% less of it than they would like to due to privacy concerns.

The 90 companies and organizations surveyed curtailed their behavioural advertising, even though they estimated the tracking-based ads were 50% more efficient in generating sales than conventional online display ads. Leer más “Online Ads Constricted Due To Privacy Concerns”

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