Carlsberg puts friends to the test – @carlsberg


carlsbergA phone call in the middle of the night: your best friend is in trouble. Would you go out and help him? Carlsberg tests some friendships. What would your friends do? Are they true mates?

Do the test here: http://on.fb.me/Zm6MOI

That calls for a Carlsberg!
http://www.facebook.com/Carlsberg/

Anuncio publicitario

15 anuncios vintage de cuando Heineken no pensaba todavía en verde


 

Marketing Directo – El portal para el marketing, la publicidad y los medios


Heineken
 cumple en 2013 140 años y, para celebrarlo, ha decidido desempolvar sus archivos e invitar a sus fans a rediseñar sus viejos anuncios para darles un aire más moderno, y más apropiado en definitiva, al siglo XXI.

En la publicidad vintage de Heineken encontramos de todo, desde estrafalarias ilustraciones retro a atractivas chicas pin-up. Y podemos apreciar además la increíble evolución visual de una marca que, por raro que parezca, hace unas décadas no pensaba todavía en verdeIt’s Nice That recoge a continuación algunos de los mejores anuncios vintage de Heineken. Saboréelos como se merecen:

Colour-match your pint with the Beertone colour chart | creativebloq.com


Pantone? Think again! Here comes Beertone – a new concept from Alexander Michelbach and Daniel Eugster which could be your new favourite palette.

We love a good idea almost as much as we like a beer here at Creative Bloq – and this latest venture from Alexander Michelbach and Daniel Eugster combines the two! Beertone is a colour palette for beer, with the first palette featuring 202 top beers from across the world.

How does it work?

Watch this! Enjoy the colour of your beer:

Both Alexander and Daniel come from Advertising Agency backgrounds. They wanted to create something that combined their love for colour and beer, as well as being fun for the user.

Each card will feature the following information: Continuar leyendo «Colour-match your pint with the Beertone colour chart | creativebloq.com»

In Singapore, QR codes on beers help bar patrons initiate anonymous conversations


 

If Greek consumers can use augmented reality and a chocolate bar to convey a secret message to a friend, it only stands to reason that patrons at Singapore-based Harry’s Bar should be able to use a beer bottle for much the same effect. Enter the Bottle Message, a new technology now in use at the multi-bar chain that lets shy patrons send anonymous notes to each other using beer bottles embellished with QR-enabled tags.

Conceived in partnership with ad agency Cheil Singapore, the Bottle Message system aims to let anyone start an anonymous conversation with another patron at Harry’s Bar, according to a Digital News Asia report. Launched in August at the company’s Harry’s Esplanade outlet, the Bottle Message system gives customers a QR code tag with the purchase of any beer. Once they download the Harry’s Bottle Message mobile app, those customers can then scan the QR code with their smartphone and write an anonymous message. The tag is then flipped over and placed on a second bottle of beer, and the patron asks the bar’s staff to deliver it to the fellow patron they have in mind. After the recipient scans the QR code, the two can chat using the mobile app. The video below explains the premise in more detail… >>>>  Continuar leyendo «In Singapore, QR codes on beers help bar patrons initiate anonymous conversations»

Andes te ayuda a camuflar tu cerveza


http://goo.gl/d6O7x

La cerveza Andes siempre está buscando maneras de que su público pueda beber cerveza en paz. Basándose en la (falsa) premisa de que las mujeres siempre andan detrás de sus novios para que no beban cerveza, ya han creado multitud de gadgets para conseguir que éstos tengan su momento de “relax cervecil”. Normalmente se da en un contexto social pero, esta vez, lo han trasladado a las casas de sus consumidores.

Una chorrada como un tempano que no deja de tener su gracia…   Continuar leyendo «Andes te ayuda a camuflar tu cerveza»

Lanjarón organizó una búsqueda de tesoros a través de Twitter y Google

Este juego de geolocalización, denominado #fuerapistas, se ha celebrado el pasado fin de semana, del viernes 16 al domingo 18 de marzo. En total, los participantes, que se registraban enwww.fuerapistas.lanjaron.com han enviado más de 5.000 tweets con el hashtag del juego, #fuerapistaslanjaron.

Cuantos más tuits y retuits enviaban los participantes más se aproximaban las coordenadas de Google Maps a la posición en la que se hallaba el “tesoro”, a la vez que se iban dando pistas de la localización hasta que se indica la ubicación exacta.

El juego ha estado compuesto por un total de seis gymkhanas, dos cada día. El viernes 16 y el sábado 17 se celebraron a partir de las 17:00 horas, mientras que el domingo 18 fue por la mañana, a partir de las 12:00 horas. Cada una de ellas ha contado con un primer, segundo y tercer premio, todos ellos vinculados con Granada y Sierra Nevada. Entre los “tesoros”, los participantes han ganado estancias en los hoteles Telecabina, Ziyarb, Meliá Sierra Nevada y Meliá Sol y Nieve, fortfaits para la estación de esquí de Sierra Nevada, equipaciones de esquí o entradas para el cine Kinépolis y el Parque de Atracciones Fuente del Mirlo Blanco, entre otros.


http://www.marketingnews.es

Cerca de 200 jóvenes han tenido que localizar mediante Twitter y Google Maps varios “tesoros” que la marca de agua Lanjarón, propiedad del grupo Danone, había escondido previamente en diversos puntos de la ciudad.

Lanjarón organizó una búsqueda de tesoros a través de Twitter y Google

Este juego de geolocalización, denominado #fuerapistas, se ha celebrado el pasado fin de semana, del viernes 16 al domingo 18 de marzo. En total, los participantes, que se registraban en www.fuerapistas.lanjaron.com han enviado más de 5.000 tweets con el hashtag del juego, #fuerapistaslanjaron.

Cuantos más tuits y retuits enviaban los participantes más se aproximaban las coordenadas de Google Maps a la posición en la que se hallaba el “tesoro”, a la vez que se iban dando pistas de la localización hasta que se indica la ubicación exacta.

El juego ha estado compuesto por un total de seis gymkhanas, dos cada día.  Continuar leyendo «Lanjarón organizó una búsqueda de tesoros a través de Twitter y Google»

The Smartest Beer Ever? – The Unspillable Pint

This Australian beer company have set out to tackle one of the biggest problems known to man (and women of course): spilling beer when jostled in a pub. The video is, of course, only a prototype and it’s highly likely that they used some creative editing to make it look this slick but the concept is a brilliant one, even if it is never likely to see the light of day. Watch this video explode across social media channels in the coming days as it is made for sharing.


http://www.simplyzesty.com

When it comes to beer adverts, they are usually dominated by good looking women, sports and the fact that the beer is colder than any other beer ever seen before.

In short, they are pretty short on imagination and creativity, but that is nothing that this new Haan advert could ever be accused of.

This Australian beer company have set out to tackle one of the biggest problems known to man (and women of course): spilling beer when jostled in a pub. The video is, of course, only a prototype and it’s highly likely that they used some creative editing to make it look this slick but the concept is a brilliant one, even if it is never likely to see the light of day. Watch this video explode across social media channels in the coming days as it is made for sharing.

See video >>> Continuar leyendo «The Smartest Beer Ever? – The Unspillable Pint»

No explanation needed


http://thenextweb.com

No explanation needed. Video automatically jumps to the best part (8:50).

ABOUT THE AUTHOR

I am the European Editor of The Next Web. I’m a hopeless cyberflâneur, and a lover of startups, my family and Belgian beer. If you’d like to know more about me, head on over to robinwauters.com or follow me on Twitter.

Brewers in California would much prefer you get drunk than high


By David Kiefaber | http://www.brandfreak.com

PotCalifornia heshers will have a stiff choice to make pretty soon, because the California Beer & Beverage Distributors association is opposing the state’s upcoming proposition to legalize marijuana. Beer sellers have long been opposed to legalizing pot because of the feared impact on sales, and onlookers are waiting to see if liquor/wine dealers and pharmaceutical interests claim a stake in this debate as well. Local microbrews Sierra Nevada and Stone Brewing Co., which have become national brands in their own right, are pro-legalization and have lashed out at the CBBD for its decision. Stone has even removed itself from CBBD’s listings over it. Prop 19 has become a microcosm for how confusing and hopeless California’s political landscape really is, so it’s hard to say which side of the beer-industry squabble is the right one in terms of brand image. Continuar leyendo «Brewers in California would much prefer you get drunk than high»

Keeping Pabst Blue Ribbon Cool

On a July afternoon, Evan and Daren Metropoulos, the new owners of Pabst Brewing, showed up at the lounge on the 35th floor of the Mandarin Oriental in midtown Manhattan. They had come to discuss their plans for Pabst, which their father and co-owner, C. Dean Metropoulos, bought in May for about $250 million.

The Oriental does not serve Pabst Blue Ribbon, the company’s flagship brew, so the brothers ordered a lemonade and an iced tea. A hotel like the Mandarin may seem an unlikely meeting place for the owners of a beer that has long traded on its working-class image—the Lutz Tavern, a dive in Portland, Ore., is more like it, where 16-ounce tallboys go for $1.75. But the Metropoulos brothers were very much at home. They were passing through on their way to a wedding in Rhinebeck, N.Y., of an old friend from Martha’s Vineyard, Mass., where they have summered since they were boys. Evan, 29, divides his time between Miami Beach, Los Angeles, and New York City. Daren, 27, lives in Los Angeles, in Hugh Hefner’s old residence, a 7,300-square-foot English manor house he recently bought for $18 million.


For the jet-setting owners of the spontaneously hip beer, the hardest thing may be leaving the brand alone

By Matt Schwartz  |   //businessweek.com

https://i0.wp.com/images.businessweek.com/mz/10/39/370/1039_mz_62pabst.jpg

Jamie Chung

On a July afternoon, Evan and Daren Metropoulos, the new owners of Pabst Brewing, showed up at the lounge on the 35th floor of the Mandarin Oriental in midtown Manhattan. They had come to discuss their plans for Pabst, which their father and co-owner, C. Dean Metropoulos, bought in May for about $250 million.

The Oriental does not serve Pabst Blue Ribbon, the company’s flagship brew, so the brothers ordered a lemonade and an iced tea. A hotel like the Mandarin may seem an unlikely meeting place for the owners of a beer that has long traded on its working-class image—the Lutz Tavern, a dive in Portland, Ore., is more like it, where 16-ounce tallboys go for $1.75. But the Metropoulos brothers were very much at home. They were passing through on their way to a wedding in Rhinebeck, N.Y., of an old friend from Martha’s Vineyard, Mass., where they have summered since they were boys. Evan, 29, divides his time between Miami Beach, Los Angeles, and New York City. Daren, 27, lives in Los Angeles, in Hugh Hefner’s old residence, a 7,300-square-foot English manor house he recently bought for $18 million.

Evan, in a green polo shirt and gold necklace, has a generous build and gregarious manner. Ideas for the future of Pabst’s portfolio of brands spilled out of him in an entrepreneurial stream of consciousness. Daren, who occasionally interrupted, was in a navy blazer and button-down shirt. He is narrower, quieter, and cleaner shaven than his effusive brother.

Evan had been thinking about Red White & Blue beer, one of the company’s roughly two dozen defunct brands, which they hope to revive. «What if we made that the military beer?» asked Evan. «What if we gave a huge portion of the proceeds to military charities—a grassroots program with military families? Why shouldn’t Red White & Blue be the absolute American beer for the American soldier? We’ll bring, you know, the Rotary Club, the veterans.»

«To help collaborate and get involved,» added Daren.

«To support our troops,» Evan continued. «We could develop a whole beer brand around our troops. So that when you see Red White & Blue at your barbecue, you know that money’s supporting people who have died for our country. Those are ways that Budweiser will never be able to relate to. They’re not American, like us.»

«This is an American company serving the American people,» noted Daren.

Evan began to get worked up, saying: «If you knew that 25 percent of your proceeds from Red White & Blue Beer were going to support these charities, then shame on you for drinking Bud Light! What the hell are you drinking that for? To support some foreigners?» Continuar leyendo «Keeping Pabst Blue Ribbon Cool»

NFL Buzz: Coors Leads Light Beer Category

Many of the top-selling beer brands have been losing sales volume, as recession-stricken consumers have cut back their alcohol consumption or sought out cheaper brews. But that hasn’t stopped leading brands form launching new ads this NFL season. In fact, Miller Lite, Coors Lite and Bud Light have all moved up in buzz score with men over 21, per market research firm YouGov.

The Brandweek BrandIndex Report by YouGov is a weekly consumer perception report that analyzes the most talked about brands based on buzz: The scores are based on weighing positive and negative perceptions of a brand. A +100 score is positive, a -100 score is negative, and a rating of zero means that the score is neutral. This week’s report also measures consumer willingness to recommend a brand.

YouGov interviews 5,000 people each weekday from a representative U.S. population sample. Respondents are drawn from an online panel of 1.5 million individuals.

The report spotlights:

• Beer brands
• Nissan
• Quaker Oats

Beer Brands Eye NFL Fans
The 2010-2011 NFL season has kicked off with an onslaught of new beer advertising.

In several major cities, MillerCoors has been tinkering with its product longevity by offering a new $20 draft beer box that keeps the product fresh for about 30 days. Both Miller Lite and Coors Lite are served in 1.5-gallon Home Draft boxes.

Leading up to kick off time, Coors Lite has improved the most, jumping from 36.7 at the beginning of August, leapfrogging the other two brands, and ending up at its current score of 53. Bud Light spent most of August in the low to mid 30s but then took off just before Labor Day, hitting 45.9 in time for the first game. Miller Lite hit a peak around Labor Day at 51.1 and has since drifted down slightly.



http://www.brandweek.com

Many of the top-selling beer brands have been losing sales volume, as recession-stricken consumers have cut back their alcohol consumption or sought out cheaper brews. But that hasn’t stopped leading brands form launching new ads this NFL season. In fact, Miller Lite, Coors Lite and Bud Light have all moved up in buzz score with men over 21, per market research firm YouGov.

The Brandweek BrandIndex Report by YouGov is a weekly consumer perception report that analyzes the most talked about brands based on buzz: The scores are based on weighing positive and negative perceptions of a brand. A +100 score is positive, a -100 score is negative, and a rating of zero means that the score is neutral. This week’s report also measures consumer willingness to recommend a brand.

YouGov interviews 5,000 people each weekday from a representative U.S. population sample. Respondents are drawn from an online panel of 1.5 million individuals.

The report spotlights:

•    Beer brands
•    Nissan
•    Quaker Oats

Beer Brands Eye NFL Fans
The 2010-2011 NFL season has kicked off with an onslaught of new beer advertising.

In several major cities, MillerCoors has been tinkering with its product longevity by offering a new $20 draft beer box that keeps the product fresh for about 30 days. Both Miller Lite and Coors Lite are served in 1.5-gallon Home Draft boxes.

Leading up to kick off time, Coors Lite has improved the most, jumping from 36.7 at the beginning of August, leapfrogging the other two brands, and ending up at its current score of 53. Bud Light spent most of August in the low to mid 30s but then took off just before Labor Day, hitting 45.9 in time for the first game. Miller Lite hit a peak around Labor Day at 51.1 and has since drifted down slightly.

Continuar leyendo «NFL Buzz: Coors Leads Light Beer Category»

Stella launches black lager for ‘posh’ drinkers

Stella Artois Black looks set to be the first in a series of variants launched by the brewer. With an ABV of 4.9%, it is slightly less alcoholic than the original 5% lager, but also darker. Its introduction will follow that of Diageo’s Guinness Black Lager, which is being trialled in Northern Ireland.

Stella Artois Black will be rolled out to bars and pubs in the autumn. There are no plans for an off-trade launch.


Anheuser-Busch InBev is to launch an upmarket variant of Stella Artois for «down-tempo» drinking occasions.

Stella Artois Black: beer launches soon
Stella Artois Black: beer launches soon

Stella Artois Black looks set to be the first in a series of variants launched by the brewer. With an ABV of 4.9%, it is slightly less alcoholic than the original 5% lager, but also darker. Its introduction will follow that of Diageo’s Guinness Black Lager, which is being trialled in Northern Ireland.

Stella Artois Black will be rolled out to bars and pubs in the autumn. There are no plans for an off-trade launch. Continuar leyendo «Stella launches black lager for ‘posh’ drinkers»

Typical Small Talk With A Web Designer!


Posted by Alex

Here a little diagram how a small talk with a web designer ends up very often. :P

Does the same happen to you?

small talk 580x714 Typical Small Talk With A Web Designer!

http://notaniche.com/typical-small-talk-with-a-web-designer/1654/

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