Yes, Social Does Impact Sales | social.ogilvy.com


 

Recent research from Forrester suggests that social media has an insignificant impact on sales. While this may be true within the specific context of the study, the study’s methodology makes it impossible to draw broad conclusions around the impact of social on sales across all of the “buyer journey.”

Here are three key reasons why:

  1. More comprehensive tracking of content engagement paints a very different portrait. The Forrester study tracked social as a driver of sales only if someone clicked a link on a social property and made an online purchase within 30 days. In fact, brand social strategy is about engaging people with the brand with the intent to increase sales in the future —  both online and offline. In a quick service restaurant study we did with partner ChatThreads last year, exposure to social media was a significant drive of sales increases. And, when combined with other media (for example, editorial and billboards) social exposure resulted in a 1.5-2x higher likelihood of purchase across all 5 restaurants in the category. Further, two more studies support a social-sales link: Edison Research’s study last year showed that 28% of social media users cited social networks as influencers of their purchase decision. And in a 2011 ROI Research study, just over 50% of respondents reported they would likely purchase a product after following the brand on Facebook or Twitter. Leer más “Yes, Social Does Impact Sales | social.ogilvy.com”

Ecommerce: ¿cómo aumentar la conversión con la opinión del cliente?

¿Y la opinión del cliente? Sabemos que la recomendación boca-oreja o de un amigo genera mucho más confianza que un anuncio por ejemplo. Como todo buen consumidor, acudimos a Internet para leer opiniones de aquello que queremos comprar. Así, webs como las de Ciao ha sabido ganarse una cuota de mercado importante y Amazon fue pionero en incluir. opiniones de clientes.


Artículo realizado por Tomy Lorsch, cofundador de Findasense

screenshot_03Los sellos y logos es sabido que dan confianza. Recordemos sino el estudio de Stanford sobre credibilidad en la web que indicaba que el factor número uno es cuando es fácil verificar quien está detrás de tu sitio.

Desde un principio de la web, ha habido todo tipo de iniciativas corporativas o institucionales enfocadas a esto. En España es bien conocido Confianza Online, formado por la AECEM, Autocontrol y Red.es. Los logos de las tarjetas de crédito o Paypal, así como de bancos también generan confianza. El sello de Verisign también es un viejo conocido.

¿Y la opinión del cliente? Sabemos que la recomendación boca-oreja o de un amigo genera mucho más confianza que un anuncio por ejemplo. Como todo buen consumidor, acudimos a Internet para leer opiniones de aquello que queremos comprar. Así, webs como las de Ciao ha sabido ganarse una cuota de mercado importante y Amazon fue pionero en incluir. opiniones de clientes. Reviewpro, que tiene a la cabeza a Ronald Friedlander, por ejemplo está enfocado al sector hotelero. Leer más “Ecommerce: ¿cómo aumentar la conversión con la opinión del cliente?”

Google To Show Bazaarvoice Reviews In Search Results


Bazaarvoice product reviews coming to Google

Social commerce applications provider Bazaarvoice has partnered with Google to share product reviews in Google searches and advertisements.

Retailers and manufacturers using Bazaarvoice can use their product review content to drive more traffic from Google as well as provide brand exposure to shoppers.

Consumers will be able to access opinions from other customers as they research and complete purchases, adding more relevance to the process. Google says the program will feature full-length product reviews and user ratings from retailers and manufacturers to help with the shopping experience.
Brett-Hurt-Bazaarvoice
“In the past four years, there has been a tremendous change in consumer shopping behavior as people increasingly rely on information from their friends and peers to make purchase decisions,” said Brett Hurt, founder and CEO of Bazaarvoice.

“Our clients’ innovative use of the voice of the customer has helped Bazaarvoice become one of the fastest growing technology companies today. Now, Google is affirming the power of social commerce with this partnership to integrate Bazaarvoice reviews content into Google.com – the heart of its business – as well as throughout product search and advertising vehicles. It is a big honor to be Google’s partner in this industry first, and this will be transformational for our retail clients and their suppliers.”

On Google Product Search, Google will feature a brands logo beside reviews from the brands website with the goal of increasing both exposure and conversions.

Some of Bazaarvoice’s clients include Best Buy, Costco, Dell, Macy’s, Proctor & Gamble and QVC.

http://www.webpronews.com/topnews/2010/04/21/google-to-show-bazaarvoice-reviews-in-search-results?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+webpronews%2Fall+%28WebProNews%3A+Index+Feed%29

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