Boomerang hace que regalar sea una experiencia local | socialconsultingmedia.com


 

Por Justin Lafferty

Boomerang hace que regalar sea una experiencia local  El “Social gifting”,  se está volviendo muy popular en Facebook, en gran medida se ha llevado a cabo a través de tarjetas de regalo y los minoristas más importantes. Boomerang quiere hacer “Social gifting”,  una experiencia local. El programa con sede en Chicago se está expandiendo a Nueva York, Indianápolis, Austin y Texas, ofreciendo a las empresas pequeñas y minoristas locales la oportunidad de llegar a la diversión de “Social gifting”.

Boomerang tiene ubicación de un usuario de Facebook y datos de interés para sugerir un presente basado en la experiencia. Digamos que tienes un amigo en Nueva York que goza de una buena cerveza de fabricación local o está en necesidad de unos masajes en un spa. Un usuario puede dar un regalo de una pequeña empresa local, por lo que es un poco más especial que una tarjeta de regalo en general.

Boomerang comenzó en Chicago, pero ahora ha abierto sus puertas en Indianápolis, Austin y Nueva York. Si  no tienes amigos en estas ciudades, aún puedes utilizar Boomerang para regalos más generales, de minoristas como Foot Locker, Barnes & Noble, y Victoria Secret. La gente también puede dar el don de la caridad, donando a organizaciones como The Greater Chicago Food Depository y Mercy Corps. Los usuarios pueden canjear los regalos online o utilizando sus teléfonos.

http://allfacebook.com/files/2012/11/chicago.png

Cuando un usuario decide dar un regalo, Boomerang ofrece una manera muy agradable a la vista, con un envolvente atractivo virtual. El acto benevolente también crea una acción gráfica abierta cuando se entrega.

http://allfacebook.com/files/2012/11/doughnut.png

Link: http://allfacebook.com/boomerang-social-gifting_b104842

 

So does your blog, book or ebook have contagious attributes?


English: Logo of Academic Project publishers.

Typical communication in the age of mass media start with two steps

  1. Mass Media to Network Hubs
  2. Network Hubs to the rest of the population

But “Buzz” refuses to follow neat patterns. Cold Mountain’s buzz didn’t start from the traditional marketers text book .

So what made the book spread? What were the contagious attributes? >>>>>  Leer más “So does your blog, book or ebook have contagious attributes?”

Google Releases an E-Book About the Internet (But Still No Book Store)

Time’s running out on that plan. Sandoval noted that Google could miss the holiday season and fall behind in a race against Apple, Amazon and Barnes & Noble. That seems like a given now.

But who knows? Maybe “20 Things” is a hint that Google’s e-book plans are coming together. The interface was nice, and I enjoyed curling each page as I read. It didn’t work nearly as well on an iPad though, with no animations and just buttons instead of gesture controls. Maybe this isn’t a glimpse of Google Editions, but it’s something.


The nature of the Internet doesn’t exactly make for an exciting bedtime story, but that’s how Google is presenting “20 Things I Learned About Browsers and the Web.”

Google’s Chrome team wrote the e-book in HTML5, presented as interactive pages that you can fold and flip by clicking and dragging the mouse. The book is fun to read, at least for a little while, and educational if you’re not a know-it-all. It advocates for updating to a modern Web browser (i.e., not IE6) and argues that plug-ins are relics (unless they’re integrated into the browser itself, as Chrome does with Adobe Flash). Leer más “Google Releases an E-Book About the Internet (But Still No Book Store)”

Companies in Brief


Barnes & Noble: After Booking Losses, a Bookseller on Sale

Yielding to pressure from investors as a shift to digital books hits the bottom line, the biggest U.S. bookstore chain has put itself on the block. In May billionaire Ron Burkle, who owns 19 percent of Barnes & Noble (BKS), launched a lawsuit seeking to invalidate the bookseller’s “poison pill” defense against takeovers to boost the value of his holding; the sale could give him what he wants. Chairman Leonard Riggio, B&N’s biggest shareholder, says he may join with a group that will bid for the company. In June the chain forecast a possible loss of 40 cents a share for the current fiscal year due to a $140 million investment in its digital book unit.

—By David Rocks, Edited by James E. Ellis Leer más “Companies in Brief”

Amazon: Kindle Books Now Outselling Hardcovers

E-books have hit a significant milestone. In each of the last three months, Amazon reports that sales of books for Kindle have outpaced the sale of hardcover books, and that growth is only accelerating.

In a statement, Amazon says that, “over the past three months, for every 100 hardcover books Amazon.com has sold, it has sold 143 Kindle books. Over the past month, for every 100 hardcover books Amazon.com has sold, it has sold 180 Kindle books.”

That’s impressive, especially considering it was only back in December that Amazon was celebrating Kindle books outselling the real thing on Christmas Day. Six months later, the shift has apparently become the norm.


E-books have hit a significant milestone. In each of the last three months, Amazon reports that sales of books for Kindle have outpaced the sale of hardcover books, and that growth is only accelerating.

In a statement, Amazon says that, “over the past three months, for every 100 hardcover books Amazon.com has sold, it has sold 143 Kindle books. Over the past month, for every 100 hardcover books Amazon.com has sold, it has sold 180 Kindle books.”

That’s impressive, especially considering it was only back in December that Amazon was celebrating Kindle books outselling the real thing on Christmas Day. Six months later, the shift has apparently become the norm. Leer más “Amazon: Kindle Books Now Outselling Hardcovers”

Amazon: Kindle Books Now Outselling Hardcovers

E-books have hit a significant milestone. In each of the last three months, Amazon reports that sales of books for Kindle have outpaced the sale of hardcover books, and that growth is only accelerating.

In a statement, Amazon says that, “over the past three months, for every 100 hardcover books Amazon.com has sold, it has sold 143 Kindle books. Over the past month, for every 100 hardcover books Amazon.com has sold, it has sold 180 Kindle books.”

That’s impressive, especially considering it was only back in December that Amazon was celebrating Kindle books outselling the real thing on Christmas Day. Six months later, the shift has apparently become the norm.


E-books have hit a significant milestone. In each of the last three months, Amazon reports that sales of books for Kindle have outpaced the sale of hardcover books, and that growth is only accelerating.

In a statement, Amazon says that, “over the past three months, for every 100 hardcover books Amazon.com has sold, it has sold 143 Kindle books. Over the past month, for every 100 hardcover books Amazon.com has sold, it has sold 180 Kindle books.”

That’s impressive, especially considering it was only back in December that Amazon was celebrating Kindle books outselling the real thing on Christmas Day. Six months later, the shift has apparently become the norm. Leer más “Amazon: Kindle Books Now Outselling Hardcovers”

Walmart, Target, Best Buy Named Most Valuable Brands


– Elaine Wong
Walmart topped the list of the most valuable retail brands in the U.S., followed by Target and Best Buy, per a new report issued by Interbrand today (Thursday).

The report, compiled by Interbrand Design Forum—a division of the global brand consultancy, ranks retailers based on the value of their brands. The ranking is based on a number of factors: financial forecasting, the percentage of sales and profit that can directly be attributed to branding, and brand strength. These form a net present value, or the economic value of a brand.

Walmart dominated the charts again this year with a 19 percent increase in brand value to $154.1 billion. Target, in second place, saw a jump of 49 percent to $25.5 billion. Best Buy dropped 19 percent in brand value, though it still came in at third place with a brand value of $17.8 billion. Leer más “Walmart, Target, Best Buy Named Most Valuable Brands”