QR used on toilet paper to promote HIV awareness – thnxz @qrcodepress


An Italian charity is using the quick response barcodes for education in public restrooms.

 QR codes toilet paper HIV charity

Sieropositivo, a charity in Italy that works to promote HIV awareness, is using QR codes printed on toilet paper in public restrooms to help to spread the word about the disease and increase the knowledge that women have about the way that it is spread.

Women who visit those lavatories can use their smartphones to scan the barcode.

The toilet paper with the QR codes is being used in women’s public washrooms in trendy clubs located in Milan and Rome. The women who actually visit those bathrooms will notice that the toilet paper rolls have a question printed upon them, as well. It asks:

“When you use a public restroom do you fear diseases? What about when you have sex?”

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QR codes can be highly practical when you know how to use them


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QR codes

Though marketers continually debate their value, these barcodes can be very useful.

This year has seen a massive use of QR codes by marketers, but consumers have been slow to catch on to what these digital barcodes are and how they can be used.

While some say the technology’s time is up, others say it is just about to take off.

The reason that there are so many marketers, brands, and companies still hanging on to the hope that QR codes will soon become commonly used among consumers, is that they are exceptionally inexpensive and simple to produce, and can be highly practical when they have been properly implemented.

QR codes have already been shown to be useful for brands and consumers alike.

Some examples of situations where this technology has been successfully used and where consumers have consistently participated include the following:• Temporary tattoos for children – Parents are always concerned about having their children go missing when they are out in public. Whether they are at the mall or at a busy theme park or festival, it can be very easy for a child to wander off within a matter of seconds. When the child has temporary tattoos of QR codes, it means that they can provide good Samaritans and staffers with the ability to scan the code and obtain the parents’ contact information, such as a cell phone number. Leer más “QR codes can be highly practical when you know how to use them”

Our Top 5 Weird and Wacky QR Codes



QR codes on top of Cupcakes

QR Codes seem to be popping up everywhere these days, compelling passerby’s to whip out their phones and scan. As the QR code becomes more commonplace, we’ve also been seeing them pop up in some not so common places. We wanted to share our top picks for the wackiest QR codes we’ve came across.

1.  QR Codes on Tombstones…

This is about as strange as it gets. For $10,000 the Japanese company Ishinokoe will sell you a tombstone with a QR code that when scanned can connect family members and visitors to photos and other content about the deceased. Check out the content from this code:

QR code on tomb stone

2.  It’s a bird! It’s a plane! It’s a… QR code?!

This may be the most absurd QR code in existence simply because it’s the most difficult to scan. What were these marketers thinking? You can’t even tell who paid for the absurdity:

Airplane towing QR code

3.  QR Code Crochet Leer más “Our Top 5 Weird and Wacky QR Codes”

Italian QR code stickers bring watermelons into mobile commerce


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watermelon

This quick response barcode fruit label provides consumers with a wealth of information.

Malvasi Agostino, an Italian fruit producer, is adding QR code stickers to its baby watermelons called Cuoredolce, in an effort to provide consumers with more information about the product and encourage them to make more informed decisions.

These barcodes can be scanned with smartphones to discover more about the fruit (…)

The company is based in Poggio Rusco, whichis located in the Mantova, Italy area and produces a number of different watermelon varieties. It is the Cuoredolce baby watermelon that features the new QR code stickers, however. Against the green of the melon’s rind, these black and quite squares are made to stand out quite nicely, hanging below a bright red heart upon which the fruit’s name and the Italian flag are displayed. Leer más “Italian QR code stickers bring watermelons into mobile commerce”

Briggs & Stratton unveils its new QR code-based operator manuals


QR Code Manualqrcodepress.com

Industry first missing guidebook solution based on mobile technology for ease of finding engine information.

Briggs & Stratton has just launched a new solution involving serialized QR code labels that will provide a first-ever opportunity for individuals to obtain the information in their misplaced operator’s manuals for everything from lawnmowers to snow blowers.

Their hope is to use mobile technology to end the frustration of the missing documents… Leer más “Briggs & Stratton unveils its new QR code-based operator manuals”

Quick Response Code


QR codes are growing popularity as a result of their flexibility, data capacity and the explosion in the number of smart phones available
By John R Joyce, Ph.D
http://www.scientificcomputing.comThe Quick Response Code was created by Denso-Wave Incorporated,1 a subsidiary of Toyota, in 1994 and is a two-dimensional bar code. I mention it because it has rapidly become one of the most commonly publicly used matrix codes, though you might be more familiar with it under the Denso-Wave trademark of QR Code. If you were in attendance at Pittcon 2012, despite a tweet from someone saying that they hadn’t seen a QR code anywhere, you will no doubt have noticed that they were everywhere! You could find them on everything; including business cards, programs, part of exhibit booths, and even printed on T-shirts.This growing popularity is a result of their flexibility, data capacity and the explosion in the number of smart phones available. While the use of QR codes in the United States has grown rapidly, we are well behind their use in Japan, where it is found everywhere, with places such as the Netherlands and South Korea only a little behind.

QR codes come in a variety of versions with different data capacities, but always appear in a square pattern containing a number of fixed data elements. These are illustrated in th embedded Wikipedia graphic in Figure 1.2Because of the encoding used, the capacity for a given version varies with the specific data to be stored in it. For example, Version 1 consists of a 21 by 21 matrix and can hold between 10 and 25 characters. Version 4 consists of a 33 by 33 matrix and can hold between 67 and 114 characters. By the time you reach Version 40, with a 177 by 177 matrix, the code can contain between 1852 to 4296 characters. If you are only encoding numbers, instead of alpha-numeric characters, the maximum number of digits that can be encoded rises to 7,089. This gives you the ability to encode a great deal of information, but the numbers above only tell part of the story.

Customized QR Code from 360i
Figure 2: Customized QR Code from 360i

Using Reed–Solomon error correction, damaged codes still can be read. How much damage can be absorbed depends on the level of error correction used. For example, Level L error correction allows seven percent of the code words to be restored, while Level H error correction allows 30 percent of the code words to be restored.

However, this code restoration capability does come at a price. For code restoration to work, redundant data must be included in the code, meaning that fewer data characters can be encoded. The bottom line is that how much you can actually store in this code, as with so many things in life, is a trade-off. The full description of version 2 of this code can be found in standard ISO/IEC 18004:2006.3 Leer más “Quick Response Code”