With this morning’s announcement that Kodak would seek bankruptcy protection, I reflected back on how and why it reached this point. In my opinion, Kodak fell into the same trap that most large, successful and once highly innovative companies get into – how to keep the innovation engine working over the life of the company.
So what are the 3 mistakes that Kodak made?
Weak innovation portfolio management
Like most large successful companies, once they achieve a significant market position, management retreats into a defensive mode. This includes how they make innovation investments. I’m willing to bet that if you “follow the money”, you would find Kodak’s investment model for innovation over the past 10 years would fall into the range of 95% to existing core products (e.g. film, chemicals, etc) and 5% into anything new. Leer más “3 Mistakes Kodak Made In Their Innovation Strategy”