What the Google SEO Guide Doesn’t Tell You Read more at


 

www.business2community.com

The Google SEO guide, better known as the Google Webmaster Guidelines, doesn’t really tell you anything about actual Search Engine Optimization (SEO). Instead it spreads a false idealism by telling you to just write great content. Don’t get me wrong here, the guide is educational but not really about SEO.

Great content is important—and it’s the number one thing most sites don’t do—but it won’t help you get your site to the top of the rankings in a Internet where everyone else is using SEO. Remember the article I wrote called “Content is Not the Only King“, you should make the effort to read this as it makes some serious sense. I agree that content is important but that is not all you need to rule the internet world. (evil laugh in the background)

So what else did Google forgot to mention in the Google SEO guide?

Choose Your Keywords Wisely

The choices you make early in your website’s life will affect it for years to come, so choose your keywords wisely. The Google SEO guide hardly addresses keywords at all, but the basic facts are clear.

1. Short keywords do better than long keywords because they match more possible search queries.

2. Small sites must be careful about choosing keywords used by larger sites because out ranking a larger site is difficult. (But it’s not impossible.)

3. Do your keyword research using free or paid tools before choosing any keyword. Make sure the keyword receives the amount of traffic appropriate to your site and try to find any related keywords you can also use.

4. Consider the long tail—infrequently-searched keywords which you can rank for very easily for guaranteed regular traffic.

My free E book about how to build a WordPress website shares some insights into keyword research also. It is a must read! Go to this page to access the download. No signup required. (password wwb)

Get Incoming Links >>>  Leer más “What the Google SEO Guide Doesn’t Tell You Read more at”

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How To Do SEO. A Simple Starter Guide. Vía plainsimpleseo.com


A simple language, easy to follow,
basic starter guide to Search Engine Optimisation (SEO).

http://plainsimpleseo.com/

 

SEO GuidePt 0.Intro.

Introducing The SEO Guide.

This free SEO guide is designed to give you best practice advice on how to optimise your site for search engines.

Rumour and speculation dominate so many aspects of SEO. These myths and mystery have managed to taint the reputation of the search marketing industry, giving the impression that it’s worthless. This is a great shame.

I used to think SEO was worthless; something bolted on to a site when it went live, but I’ve since learned that there’s far more to it.

Those who know me will pay testament to my cynicism, but I can’t stress enough how misunderstood SEO is.

Used well, SEO can seriously improve your site’s performance in search rankings, and subsequently boost your site traffic (and sales) to great effect.

I am going to cover the basics of SEO. It should be all of what you need to know, and is all based on fact and research (gathered since starting work atQueryClick). Unlike many other SEO guides, none of this advice is based on speculation or hearsay.

Contents.

Part 1 is split in to 4 sections:

  1. 10%of the SEO mix.Technical SEOSite access, page speed, visibility and content duplication.
  2. 35%of the SEO mix.On Page SEOKeyphrase balance, code tags, page elements and retention.
  3. 55%of the SEO mix.Link BuildingInbound links, link relevance and social media.
  4. Other ElementsA few other things to bear in mind while optimising for search.

Before We Get Too Deep… Leer más “How To Do SEO. A Simple Starter Guide. Vía plainsimpleseo.com”

What is a ‘Backlink’ — and Why is it Important for SEO?

A majority of SEO techniques employed by websites, focus on increasing the number of backlinks by obtaining new inbound links from other sites. Building links has the effect of sending our websites direct traffic, while at the same time signalling Google that our website is important. The latter leads to increased crawl rate, and optimally increased rankings. In this article we examine the SEO basics of valuing a prospective link.

Risks Associate with Backlinks

Link building should be done with care. In spite of its potential to offer benefits, there are risks associated with backlinks. If your website links to untrusted, banned or sites with malicious code or vice versa, you could get into trouble with the search engines just for being associated with such sites via links. Similarly, too many reciprocal links where one website exchanges a link with another site purely for the purpose of increasing the number of links is also considered a bad practice by search engines such as Google. It is important to build backlinks as naturally as possible for best results and to avoid being penalised by search engines.


stumbleupon.com

According to Wikipedia Backlinks, also known as inbound links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a domain (web page or website) from another external website or domain.

The process of obtaining incoming links to your website is called link building or back-linking. Link building is an integral part of any SEO campaign.

The Importance of Backlinks

Back-linking is an essential component of an SEO or Internet marketing strategy. It is important for a number of reasons. Firstly, back-links are important for improving your rank on search engine results. All major search engines including Google, Yahoo and Bing take back-links into account when determining the rank of your website on search results.

Backlinks also contribute to the growth of your website and your business in other ways. Building links can bring direct traffic to your website from the sites that link to yours. Each incoming link whether it is from a blog comment, forum signature, social media profile or online directories, also offers extra exposure for your brand and directs visitors towards your website. Leer más “What is a ‘Backlink’ — and Why is it Important for SEO?”

How to Get More Comments on Your Blog?

Comments are very important feature on a blog. Comments promote reader engagement. It helps promote loyalty and establish a community around your blog. It also adds interactivity to your site and contributes to the web page content. This can in-turn provide a boos to your search engine ranking.

Do you want more comments on your blog? Here are some great ways to get more comments on your blog.
1. Have a Clear Comment Policy

Your comment policy offers an opportunity to inform readers about the benefits of commenting on your blog e.g. some blogs offer “do-follow” links in the comment which are very valuable for SEO backlinking. Some use plugins like Comment Luv or Top commentators offering improved visibility to those who comment. Others reply to every comment. Highlight any such benefit of commenting on your blog so readers understand the true benefits of participating in discussions.

2. Ask Reader to Comment

A study has found that explicitly asking your website visitors to “Please ReTweet” your content generates 4 times more ReTweets than without. The same applies to comments as well. Many bloggers have reported increase in comments by simply asking readers to comment typically at the end of the post.


 

Comments are very important feature on a blog. Comments promote reader engagement. It helps promote loyalty and establish a community around

your blog. It also adds interactivity to your site and contributes to the web page content. This can in-turn provide a boos to your search engine ranking.

http://www.stumbleupon.com

Do you want more comments on your blog? Here are some great ways to get more comments on your blog.

1. Have a Clear Comment Policy

Your comment policy offers an opportunity to inform readers about the benefits of commenting on your blog e.g. some blogs offer “do-follow” links in the comment which are very valuable for SEO backlinking.  Some use plugins like Comment Luv or Top commentators offering improved visibility to those who comment.  Others reply to every comment. Highlight any such benefit of commenting on your blog so readers understand the true benefits of participating in discussions.

Question Everything


2. Ask Reader to Comment

A study has found that explicitly asking your website visitors to “Please ReTweet” your content generates 4 times more ReTweets than without. The same applies to comments as well. Many bloggers have reported increase in comments by simply asking readers to comment typically at the end of the post.

Image

3. Ask a QuestionLeer más “How to Get More Comments on Your Blog?”

6 Indispensable Free & Freemium SEO Tools | ***apps destacada***

When you are working on search engine optimization for your own business or for a client’s website, you will need some great SEO tools. If you have the budget, you can certainly pay for the best SEO tools the Internet has to offer, but if you don’t, then free and freemium tools are the alternative.

Free tools are just that – free to use as much as you want for any of your projects. Freemium tools, on the other hand, have both free and premium rate plans based on your needs. The following are my six favorite free and freemium tools that are indispensable for SEO’s everywhere.


 

http://blog.kissmetrics.com
When you are working on search engine optimization for your own business or for a client’s website, you will need some great SEO tools. If you have the budget, you can certainly pay for the best SEO tools the Internet has to offer, but if you don’t, then free and freemium tools are the alternative.

Free tools are just that – free to use as much as you want for any of your projects. Freemium tools, on the other hand, have both free and premium rate plans based on your needs. The following are my six favorite free and freemium tools that are indispensable for SEO’s everywhere.

1. AdWords Keyword Tool for Keyword Research

google adwords keyword tool

All SEO campaigns should begin with keyword researchGoogle AdWords Keyword Tool is your best bet for a free keyword research tool. It is not necessarily exact with its numbers, so don’t believe that there is exactly 74,000 people searching for “website analytics” each month. What you can believe in is that “website analytics” is searched more often than “free website analytics”. You can also get a lot of great keyword ideas too!

2. SEO Book for a Keyword Research & On-Site Analysis

SEO Book

SEO Book actually has several free SEO tools on their website. You need to create a free account with their website first, and then you have unlimited access to the tools you see above, plus a few others including a keyword density analyzer, a page comparison tool to find keywords, an ad group generator for AdWords, PPC keyword wrapper, and a typo generator that shows the most common typos for keywords that you enter. Leer más “6 Indispensable Free & Freemium SEO Tools | ***apps destacada***”

Linkception – Building Backlinks to Backlinks ***POST DESTACADO***

Link building is arguably the biggest part of SEO. With search algorithms always changing, SEO experts and companies are constantly looking for newer, more effective link building techniques.

One such method that’s getting a lot of attention lately is the process of building multiple levels of links to your backlinks – instead of directly to the page that you want to rank. Although there isn’t technically a name for this type of link building (which should be used to support and diversify your link building strategy – not replace it), we like to call it “Linkception”.


 

By Single Grain Team | http://www.singlegrain.com

Link building is arguably the biggest part of SEO. With search algorithms always changing, SEO experts and companies are constantly looking for newer, more effective link building techniques.

One such method that’s getting a lot of attention lately is the process of building multiple levels of links to your backlinks – instead of directly to the page that you want to rank. Although there isn’t technically a name for this type of link building (which should be used to support and diversify your link building strategy – not replace it), we like to call it “Linkception”.

Types of “Linkception”

Normally, when you build links, you link directly to the page that you want to rank well in the SERPs, using keyword rich anchor text. With Linkception, you’re instead creating a second level of backlinks by building additional links to the links you initially generated, which builds the authority and SEO value of your backlinks and passes on even more value to the page you’re trying to rank.

Building links to your backlinks is also a way of minimizing your risk of getting penalized by search engines, including those that exist when too many links are created too quickly or when a link is deemed “spammy”.

The idea is that, because these links are a level removed from your main site, it’s harder for the search engines to directly tie lower quality links back to your site. Of course, this doesn’t mean that you should purposely do anything that might get you penalized – your focus should still be on building high quality, natural-looking links at all levels of your backlinking strategy.

But Linkception can go deeper than two levels. In fact, to maximize your backlink benefit even further, you could build a third level of links to the backlinks of your backlinks. In this case, your hierarchy of links would go like this:

Level 0 – The page you’re trying to rank
Level 1 – Direct backlinks pointing to your ranking page
Level 2 – Additional backlinks, pointing at your Level 1 backlinks
Level 3 – Another layer of backlinks, pointing at your Level 2 backlinks

Since Level 3 links are even further removed from the page you want to rank, this gives you more freedom in terms of the types of links you can build. At this level, it’s more about quantity over quality, making this the perfect opportunity to take advantage of lower quality links built from forums, blog comments and link wheels.

Although you can go as many levels deep as you want with Linkception, we don’t recommend going any deeper than three levels of links. Linkception – like so many other things online – follows the Law of Diminishing Returns, meaning that the SEO value gained from each additional level of link building decreases.

From our experience, anything past the third level provides minimal to no value. We believe this occurs because when you build too many levels of links, the link juice from the deepest links is lost in “limbo” and can’t find its way back to the original page that you intended to rank, as pictured below:

Another way to use Linkception is for reputation management. When users search for your brand name, ideally, you want them to find your website, social media profiles and any positive press releases or reviews that exist about your company.

What you don’t want to show up in the first two pages of the search results are negative press and reviews. In this case, you want to be proactive instead of reactive. If you find negative mentions of your brand, use Linkception to build backlinks to those pages that are ranking below the negative results. Even though this isn’t passing direct SEO value to your personal pages, it will help to boost the rankings of the positive pages in the SERPs and push down the negative pages. If users see the positive results you’ve helped to promote, their trust in your brand will increase, ultimately leading to higher click through rates and more traffic to your site.

How to Build Backlinks Using Linkception… Leer más “Linkception – Building Backlinks to Backlinks ***POST DESTACADO***”

What’s The Value Of Content Marketing?

One of the primary purposes of content marketing is to increase the chances that visitors will become customers by not trying to sell them. How can this be, you may be wondering? After all – every traditional online sales strategy involves pitching website visitors on your products and trying to convince them to buy something. Content marketing can accomplish the same goal as sales, only without the upfront selling. The secret is trust.

It is important to realize that not everyone is ready to buy your products from an AdWords click or first time visit to your website. However if they get a chance to warm up to your company a bit, they may eventually be ready to spend some money with you. Rather than hitting them with a high-pressure sales message right off the bat, try presenting them with a library of free, valuable content on the subject they are interested in. Eventually, this user might come to appreciate your free advice so much that they develop a trust in your expertise. When it comes time for this person to buy something related to your field, they’ll be coming straight to your website’s order form.


freedelivery

Content marketing is a rather new skill that no online business should attempt to avoid. It seems every conference you attend today, and every guide you read mentions the importance of content marketing, but where does the value truly lie? A robust content campaign requires a significant investment of time and money, so if you’re going to do it, you need to know where the return comes from. Today we reveal several ways that content marketing can be of great value to your business and recommend certain strategies necessary for success.

Building Relationships

(source)

One of the primary purposes of content marketing is to increase the chances that visitors will become customers by not trying to sell them. How can this be, you may be wondering? After all – every traditional online sales strategy involves pitching website visitors on your products and trying to convince them to buy something. Content marketing can accomplish the same goal as sales, only without the upfront selling. The secret is trust.

It is important to realize that not everyone is ready to buy your products from an AdWords click or first time visit to your website. However if they get a chance to warm up to your company a bit, they may eventually be ready to spend some money with you. Rather than hitting them with a high-pressure sales message right off the bat, try presenting them with a library of free, valuable content on the subject they are interested in. Eventually, this user might come to appreciate your free advice so much that they develop a trust in your expertise. When it comes time for this person to buy something related to your field, they’ll be coming straight to your website’s order form.

Positioning Yourself As An Expert

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Related to the idea of building trust with your audience is the strategy of becoming a recognized expert in your industry. In field after field, from medicine to architecture, the true experts are heavily published. From articles to books, if you’re at the top of your field, people find you through your publications. So it goes for blogs – by publishing defining resources that demonstrate your erudition in the industry, searchers looking for a top notch professional will come to you after reading the resources you provide for free.

Think about it like this – If you needed blueprints for a piece of heavy machinery, would you prefer to buy from a website who hits you with a generic sales letter and no proof of expertise, or the guy who has written about your exact equipment time and time again and has clearly demonstrated an intimate understanding of your needs as a business? Most would choose the latter, because he is perceived as a top expert, not just a salesman. Such is the value of well-written, heavily circulated content.

Search Engine Ranking

(source)

Everyone wants to rank number one on Google for searches related to their product, but only a select few ever see a placement on the first page. This puzzle is so crucial to solve that some companies spend tens of thousands of dollars a year on search engine optimization consulting. These “experts” routinely pour countless hours into studying the Google algorithm, trying desperately to find little hacks in the system they can sell to their clients as “quick SEO boosts.” The entire field has become so clouded with smoke and mirrors salesmen that it can be practically impossible for a business owner to successfully achieve their top placement.

Want to save a fortune on bad advice and unlock the secret to Google ranking in two simple words? Here it is – content marketing. Content Marketing Today reports that “There is only one way to [rank high in Google]–by creating a niche for your business that precisely targets the information needs of your best customers.” A common misconception among beginners is that simply having a bunch of content pleases Google, but in fact this is not true. It’s not the amount of content itself that Google cares much about, it is the number of links to your domain that the content attracts.

So How Does Content Marketing Help Search Rank?

Google’s ranking is largely dependent on the number of inbound links (links to your page from other blogs and websites) that exist to your website. Content acts as bait for these links – attracting interested readers and urging them to reference you on their blog or social outlet. The more content you circulate about a given topic, the more people are likely to link to it. This is how Google determines relevancy – the way they see it, links are like hundreds (or even thousands) of people are screaming, “This page is valuable to this topic, show it high in the results!”

Of course, there are several other factors that affect the search ranking, such as keyword density, duplicate content, etc. While these tweaks do have some pull, they can never compare to the power of having a hefty assortment of authoritative inbound links. There is a tendency to focus on other marginal improvements before tackling the big smoking gun of content marketing, because they are always easier and quicker to execute than the authorship of a small library of articles. This is absolutely the wrong approach however, because as difficult as it is to create all of that content, smaller tweaks in total can never make the difference that content marketing can.

Find New Customers

(source)

So far we have talked about how content marketing can help you build relationships with customers and keep them coming back for more. Beyond merely retaining your current readership, content marketing can also be used to find new customers for your business. CopyBlogger, a leading authority in the filed of content authorship and marketing, describes every regular piece of content you release as a “tasty cookie that rewards your audience for consuming it.” To attract new readers, they advise, you need something even more appealing than a cookie — they call this content “birthday cake.”

This content should be substantially different and much more in-depth than your regular posts — a nifty new blog entry won’t cut it. On the other hand, a video that solves some vexing problem facing newcomers to your field is a good example of birthday cake. Such a resource demonstrates that you know your stuff and have the potential to solve countless other issues these new audience members may one day face. Other good choices include a free eBook, white paper, or tutorial that provides unparalleled insight into specific aspects of your field and strives to make a difference in the reader’s life. Such extensive and valuable content will convince new readers that, above all the other wannabes in the field, you are the real deal and deserve their dedicated readership.

Bait For Your Autoresponder

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Knowing the number of visitors to each of your blog posts or other content publications is important, but it is even better if you can determine how many of them are returning visitors. Using website analytic software, this kind if discernment is possible. When you find that you have a high number of returning visitors, an autoresponder course can help convert them into buyers. Your course must provide even more value than your regular content does, so as to entice people to allow you to email them on a regular basis. The worst autoresponders are ones that consist of nothing but constant sales pitches and unfocused content.

Study the trends in response to your past blog posts in order to determine a specific skill or problem your audience seems to be most interested in. Use this to develop a 7 – 10 day course on addressing, solving, and moving beyond that problem, or building a certain skill to near expert-level mastery. So long as this content follows through with it’s promises and makes a measurable difference in the subscriber’s life, you can follow up with an effective a sales pitch for a paid seminar, advanced training materials, DVD set, or whatever other materials you develop.

Social Media Integration

(source)

Okay, so you’ve got all this content and a good number of readers organically visiting your blog, or coming in from Digg and Reddit, but you’d really like to expand and bring in more readers than ever before. If this sounds like you, then social content marketing is the key to exponential growth with a minimum of effort. Select your best new pieces of content and share them at a set interval (say every two days) on your social accounts. The nature of social networking (especially on Facebook) is that when a user likes a piece of your content, all of their friends see it on their home screen.

Since people tend to have at least some like-minded friends, there is a good chance that the mere act of your readers liking and sharing your content will attract even more new readers. As this snowball effect rolls on, your blog will receive a flood of new, organically-generated traffic that you can hit with fresh new content and feed into your autoresponder. To keep this wheel turning, it is important to include easy share buttons with each new piece of content you generare. Readers may be excited to show people the wisdom you have shared with them, but if they have to go out of their way to log in to their social network and share the link manually, they may be discouraged. Share buttons make it so that they can show their support for your website simply by clicking a button.

Competitive Advantage

(source)

Authoring expansive libraries of original content is a strong barrier to competition for the simple fact that it is difficult to replicate. It takes hundreds of man hours, a dedicated author on staff, and payroll compensation to build your collection of content. Few but the most ambitious blogs have the money or time to devote to competing with you.

Content marketing is also an ongoing effort, meaning that one you have your initial library in place, you must continue to pump out quality content week after week to remain relevant. The more you write, the further you send the competition scrambling to catch up. As they try to match the content, you’ve already published, you’ll be releasing more and staying an extra step ahead.

Content Recycling

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Ever think about setting up an email auto responder, or sending some direct mail? Fortunately the core pieces of your sales messages already exist in your blog posts. Rather than starting from scratch, you can easily take bits and pieces of your best content to create the cogs of your new marketing objectives.

Best of all, your audience has already responded to this content, so you know exactly which pieces will be most effective. When you compose these new messages, combine similar elements of your best pieces into separate, new articles and messages. You can now recycle these for your new mailing list or ebook.

Read more: http://www.flowtown.com/blog/whats-the-value-of-content-marketing#ixzz16lQAyPQy

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