Worldwide · infiniti-redbullracing.com //
Red Bull la Marca mejor trabajada en todos medios. Un 360 absoluto. Experiencia y puntos de contacto con el usuario… extremos!. INMHO @gabrielcatalano
Car data recorded the following stationary pit stop times (Malaysian Grand Prix 2013):
Sebastian Vettel Stop 1 (Lap 5): 2.13 seconds
Mark Webber Stop 1 (Lap 7): 2.13 seconds
Mark Webber Stop 2 (Lap 19): 2.05 seconds
Mark Webber Stop 3 (Lap 31): 2.21 seconds
Mark Webber Stop 4 (Lap 43): 2.26 seconds
¿Ocean’s Eleven dijo alguien? En Melbourne, Australia, un hombre se llevó 33 millones de dólares después de ganarle a la casa en juegos de cartas. Eso sí, las ganancias las obtuvo interceptando las cámaras de vigilancia del Crown Casino.
La jugarreta fue realizada por una persona cuyo nombre no fue revelado, que pertenecía al grupo de las “ballenas”, aquellos apostadores que juegan grandes sumas de dinero en un casino. Para llevar a cabo el plan, él y sus cómplices hackearon la red de cámaras de vigilancia del casino; esto les permitió observar las cartas tanto de la casa como del resto de jugadores, y así en unas cuantas rondas de juego hacerse con un buen puñado de dólares en ganancias.
El jugador en cuestión incluso se estaba quedando en una “villa” del hotel con su propia familia. Obviamente, una vez descubierta la estafa, fue expulsado y prohibido de volver a poner un pie en el casino. Por otra parte, se está llevando a cabo una investigación y se cree que hay personal del mismo casino involucrado en el trabajo, en una situación digna de Danny Ocean y Rusty Ryan.
En el Crown esperan que sea posible recuperar “una buena parte” del dinero conseguido de mala forma, aunque al parecer el problema mayor es que interceptar las redes de vigilancia de las cámaras no es algo demasiado complicado, según las voces de algunos expertos.
Via http://www.fayerwayer.com
via http://www.marketinghoy.cl
El astronauta canadiense, Chris Hadfield ha estado compartiendo en su cuenta de Twitter fotos que ha sacado desde el espacio.
El canadiense, Chris Hadfield, es astronauta e ingeniero de vuelo en la Expedición 34, a bordo de la Estación Espacial Internacional (ISS). En los últimos días ha estado compartiendo en su cuenta de Twitter espectaculares imágenes que ha capturado desde el espacio.
A continuación te dejamos algunas de las más impresionantes que ha twitteado:
“Nubes en forma de coliflor sobre el bosque del Amazones”
«Un río azul en una zona agrícola de Brasil ofrece un contraste impresionante de colores y paisaje» Continuar leyendo «El astronauta que comparte en Twitter fotos desde el espacio»
Competition for consumers’ hearts and minds is no longer bounded by geographic frontiers – digital marketing, news, entertainment, and content are all global. The new-media marketplace naturally bleeds across frontiers, often with knee-high barriers to entry. But succeeding in this widely varied and vast arena will not be as easy.
Nearly all major digital companies are by their nature already global. Start-ups, lately, are adding an international dimension to their efforts sooner in their life cycle than ever before. It is our intention that through our collaboration, all IABs will help their members become digital influencers worldwide.
IABs from around the world:
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North America South America Asia & Australia |
Europe
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Research published this week in Pediatrics takes a newly rigorous approach to investigating whether anesthesia exposure harms young children’s developing brains. The results suggest that even a single anesthesia exposure before age 3 could hurt kids’ language skills and abstract reasoning abilities.
Earlier studies, including those in animals, had suggested that anesthesia drugs harm young brains, but none had taken such a direct approach to the question as the new paper. In the latest study, Columbia University’s Caleb Ing, MD, and colleagues studied a group of 2,608 Australian children, 321 of whom received anesthesia at least once before age 3. At age 10, the children’s cognitive function was rigorously tested. Scores for skill in expressive language (the ability to form words and sentences) and receptive language (understanding what others say) were both lower in children who had been exposed to anesthesia than those never exposed, as were abstract-reasoning scores. Motor skills, behavior, and visual tracking and attention were not different between the groups. Continuar leyendo «Study suggests early-childhood anesthesia exposure may affect the brain»
Vía: http://lilyandrose.net | Lily&Rose is the brainchild of sisters Ninene Steenkamp and Irma Oosthuizen, who combine their creative and financial skills to offer a turnkey service in the residential market.
Continuar leyendo «Amazingly creative expressions – Graffiti creative | vía lilyandrose.net»
1. No centrarse exclusivamente en las métricas que nos informan de las visitas a nuestra Web. En vez de eso hay que ir donde va el consumidor.
2. Ser auténtico y consistente. Si no lo somos, nuestros esfuerzos se verán como simples estrategias de relaciones públicas.
3. Cuidado con subcontratar servicios, especialmente en cuanto a las cuentas de Twitter y los blogs.
4. Olvídate de poder controlar el mensaje, no es posible. Simplemente discúlpate si haces algo mal y los usuarios te apoyarán.
5. Ten expectativas realistas. Las redes sociales no mejorarán un mal producto.
6. Nadie es experto en redes sociales y la estrategia de cada compañía difiere en función de multitud de detalles y factores.
7. Hazlo, pero debes estar preparado para aprender y adaptarte.
Para formar parte de las redes sociales lo primero que hay que hacer es entender el propósito de cada una de ellas
puromarketing.com por Redacción
De una forma u otra, las redes sociales están siempre con nosotros, ya sea en el boca a boca, en una conversación con un amigo, familiar o incluso con un vecino. Lo cierto es que la tecnología avanza y las redes sociales ganan más y más popularidad, las conversaciones se vuelven online. Esto implica que conectar e interactuar con los clientes es ahora mucho más importante. Las empresas tienen que entender la importancia de las redes sociales y de formar parte de ellas.
Continuar leyendo «Conectar e interactuar con los clientes es ahora más importante que nunca»
This Australian beer company have set out to tackle one of the biggest problems known to man (and women of course): spilling beer when jostled in a pub. The video is, of course, only a prototype and it’s highly likely that they used some creative editing to make it look this slick but the concept is a brilliant one, even if it is never likely to see the light of day. Watch this video explode across social media channels in the coming days as it is made for sharing.
http://www.simplyzesty.com
When it comes to beer adverts, they are usually dominated by good looking women, sports and the fact that the beer is colder than any other beer ever seen before.
In short, they are pretty short on imagination and creativity, but that is nothing that this new Haan advert could ever be accused of.
This Australian beer company have set out to tackle one of the biggest problems known to man (and women of course): spilling beer when jostled in a pub. The video is, of course, only a prototype and it’s highly likely that they used some creative editing to make it look this slick but the concept is a brilliant one, even if it is never likely to see the light of day. Watch this video explode across social media channels in the coming days as it is made for sharing.
See video >>> Continuar leyendo «The Smartest Beer Ever? – The Unspillable Pint»
Lo que debe hacer un buen jefe…
De la investigación se desprenden varios tópicos importantes para evaluar a un director de equipo, los casi 1.300 empleados encuestados coincidieron en que un buen jefe debe:
-Reconocer apropiadamente las actitudes de sus empleados.
-Apoyarlos constantemente y conversar cuando se nota un descenso en la calidad de trabajo.
-Involucrar al personal en las decisiones laborales (preguntar su opinión).
-“Escuchar”.
-Tomar tiempo para explicar de manera razonable las decisiones tomadas concernientes al trabajo.
-Respetar y mantener la autoestima de sus empleados.
Lo que es cierto es que los líderes necesitan saber que no lo están haciendo bien para así conseguir quitarse la venda de los ojos y trabajar en las estrategias que consigan el consenso de su equipo. Estrechar lazos afectivos manteniendo el respeto y los límites según el estudio conllevará a lograr mayor empatía del personal para con su líder.
El estudio reveló, asimismo, que los empleados consideran que serían entre un 20 y un 60% más productivos si estuvieran trabajando con “el mejor jefe que han tenido nunca”. Traducido en rentabilidad, por cada dos o tres personas bien gestionadas por sus directivos, habría un aumento de productividad igual al de una nueva contratación en plantilla (se ahorraría un sueldo más).
Pero los jefes se resisten a creer que cediendo ante estas peticiones pueden alcanzar resultados tan óptimos como los que muestra esta investigación. Sin embargo, poner a prueba estos consejos nunca les llevará a perder credibilidad como jefe, por el contrario sólo traerá beneficios que se traducirán en productividad.
Los expertos aseguran que la buena noticia para las empresas y los empleados es que estas habilidades de liderazgo pueden ser aprendidas para alcanzar con ellas el principal objetivo: el éxito de la organización.
Según nuevos datos, cuatro de cada 10 empleados renuncian por considerar
“incompetente” a su jefe
LinkedIn has been making changes and is trying to be a bit of a cooler kid in the social networking playground. One of the latest updates is LinkedIn InMaps, as below. This allows you to have a visual picture of your professional network on LinkedIn (your first degree connections). The different colours represent how you know that person, you decide on what the colours mean. If you mouse over any of the dots you can see who that person is.
Good Afternoon, Social Rabbit here with your guide to the world of social media.
LinkedIn has been making changes and is trying to be a bit of a cooler kid in the social networking playground. One of the latest updates is LinkedIn InMaps, as below. This allows you to have a visual picture of your professional network on LinkedIn (your first degree connections). The different colours represent how you know that person, you decide on what the colours mean. If you mouse over any of the dots you can see who that person is.
Continuar leyendo «How Many Coloured LinkedIn Dots do You Have?»
This guest post is by Clare Lancaster, of WomenInBusiness.com.au.
Over the last 18 months I’ve built two profitable businesses with the help of social media. One business was a sure thing; the other was a side project. My side project was a blog: womeninbusiness.com.au. All of the important numbers (subscribers, page views and profits) are growing monthly and I’ve never paid a cent to promote it.
When I decided to drop out of corporate life, my first move was to open a consultancy. I had been working online since 2001 and by 2008 was confident I’d accumulated enough skills and experience that finding work wouldn’t be a problem.
Around about this time, Twitter was the next big thing. I realized if I wanted to offer my clients the best service I could, I’d better get to know what Twitter was, and work out it was going to be any good for business.
Little did I know that the answer would be a resounding ‘yes’—and that it would help me take my side project from an idea to a sustainable business in less than two years.
Ten steps to sustainability
1. Establish a personal blog.
I started blogging on clarelancaster.com before I launched my consultancy.
I had a clear objective for the blog—that was, to demonstrate my knowledge and start to build my online reputation. I wrote about social media case studies, the basics of online marketing, and my journey so far. I shared my knowledge with wild abandon and started to attract an audience.
Not only did this blog allow me to demonstrate my knowledge but it provided me with a home base to send people I’d connected with through social media.
2. Build a social network with purpose.
Twitter was (and still is) my social networking platform of choice. When I signed up, I spent months observing the conversations, getting to know the etiquette and slowly but surely growing my network strategically.
I sought out and connected with industry thought leaders and journalists, identified people with similar work backgrounds and ethics, and spent time chatting and sharing links not only to my blog posts but to articles that I was reading that I knew would benefit my network.
My patience and consistency paid off when I received a DM from the editor of Australia’s largest small business magazine. She’d been following my blog and invited me to write a five-page article about social media.
That article led to another DM, this time from the editor of Australia’s largest online business magazine. I was invited to write a column with the potential of becoming a monthly contributor. I’ve just filed my 14th column with them.
This guest post is by Clare Lancaster, of WomenInBusiness.com.au.
Over the last 18 months I’ve built two profitable businesses with the help of social media. One business was a sure thing; the other was a side project. My side project was a blog: womeninbusiness.com.au. All of the important numbers (subscribers, page views and profits) are growing monthly and I’ve never paid a cent to promote it.
When I decided to drop out of corporate life, my first move was to open a consultancy. I had been working online since 2001 and by 2008 was confident I’d accumulated enough skills and experience that finding work wouldn’t be a problem.
Around about this time, Twitter was the next big thing. I realized if I wanted to offer my clients the best service I could, I’d better get to know what Twitter was, and work out it was going to be any good for business.
Little did I know that the answer would be a resounding ‘yes’—and that it would help me take my side project from an idea to a sustainable business in less than two years. Continuar leyendo «From Side Project to Sustainable Business … Using Social Media»
Some interesting nuggets in the August 2010 Australian Online Landscape Review from Nielsen:
Good to see we remain the most Facebook-addicted country in the world!
http://www.asiadigitalmap.com/2010/09/australia-internet-use-august2010/
No one knows more about the techniques and materials available—and new ones come out all the time. Generally, printers are more than happy to give you all the industry news and advise you on techniques and materials. (If yours isn’t, you might want to look for a new printer.) If you learn a little about how they operate, they will appreciate it and be even more willing to help.
Size
While this article focuses on custom shapes and sizes, keep in mind standard sizes, too. Card holders are made to fit standard size cards, and I have often heard comments like, “If a business card doesn’t fit in my wallet, I don’t care how beautiful it is, it’s going in the trash.”
The standard sizes are 3.5 x 2 inches in the US and Canada, 85 x 55 mm in the European Union and 90 x 55 mm in Australia, New Zealand and Scandinavia. Or you could use a standard credit card as a reference, which about 85 x 54 mm or 3.34 x 2.25 inches.
Unless you have some other use for your cards in mind (for example, a bookstore’s card that doubles as a bookmark), you’ll want to stay within those dimensions. Smaller is okay, but anything too big won’t fit in most pockets, so consider going bigger only if you have reason to believe your cards will not be stored in wallets or holders.
Do you have the perfect idea but don’t know what to do with it? Maybe you’ve heard about die-cutting, varnishes, metallic inks, letterpressing and special materials but are unsure what they are exactly or which one is for you? Let’s jump into the different techniques!
Die-Cutting
Any card (or any printed material for that matter) that isn’t a standard rectangle or that has holes in it is created by a technique known as die-cutting. A metal template is prepared and is used to cut the paper in the given shape. The easiest way to think about this is to picture a giant hole-puncher, except that the holes are not necessarily round, but rather whatever shape you want them to be.
This means that, in addition to the artwork, you will need to provide the printer with a custom shape to “punch out” your cards.
The result can be as simple a round hole in the center of your card or as complex as a three-dimensional pop-out.
Plenty of creative business card showcases are available out there. Many of these are beautifully done and well thought out, and they serve as inspiration for those who would like their business card to be more than the standard rectangular piece of paper. Yet little explanation accompanies these examples, and figuring out just how to bring your idea to life can be overwhelming, to say the least. This guide is meant to help you decide which technique is right for you, how to correctly prepare the files and what to look for in a printer.
I never tire of repeating this to anyone who will listen. Don’t base your business card design on the fact that your printer has a special limited-time offer on round corners or metallic inks.
Think in terms of what the design will add to your message. Tempted to use rounded corners just because the cool kids are doing it? Maybe your card would stand out more by not using this technique.
Why do you want metallic ink? Do you think your name would really stand out in gold, even though your message is all about technology and recent code developments? You may want to rethink that. Or do you sell hand-crafted jewelry and want a design that reflects your latest silver creation? Then the silver ink might be the perfect solution for you after all.
The back of a business card is often ignored, but it can be a great place for extras that make your card even more memorable. Make it relevant to what you do, and make it useful if you can. You could include tips or a quick how-to guide relevant to your product, offer a free consultation, add a reminder for a date when you will offer discounts, or invite loyal customers to collect a stamp every time they purchase from you. Think of something that would make them want to hang onto your business card and consult it often. If you think the back should be reserved for note-taking, why not mark a few dotted lines, titled “Notes,” rather than leave it blank?
No one knows more about the techniques and materials available—and new ones come out all the time. Generally, printers are more than happy to give you all the industry news and advise you on techniques and materials. (If yours isn’t, you might want to look for a new printer.) If you learn a little about how they operate, they will appreciate it and be even more willing to help.
While this article focuses on custom shapes and sizes, keep in mind standard sizes, too. Card holders are made to fit standard size cards, and I have often heard comments like, “If a business card doesn’t fit in my wallet, I don’t care how beautiful it is, it’s going in the trash.”
The standard sizes are 3.5 x 2 inches in the US and Canada, 85 x 55 mm in the European Union and 90 x 55 mm in Australia, New Zealand and Scandinavia. Or you could use a standard credit card as a reference, which about 85 x 54 mm or 3.34 x 2.25 inches.
Unless you have some other use for your cards in mind (for example, a bookstore’s card that doubles as a bookmark), you’ll want to stay within those dimensions. Smaller is okay, but anything too big won’t fit in most pockets, so consider going bigger only if you have reason to believe your cards will not be stored in wallets or holders.
Do you have the perfect idea but don’t know what to do with it? Maybe you’ve heard about die-cutting, varnishes, metallic inks, letterpressing and special materials but are unsure what they are exactly or which one is for you? Let’s jump into the different techniques!
Any card (or any printed material for that matter) that isn’t a standard rectangle or that has holes in it is created by a technique known as die-cutting. A metal template is prepared and is used to cut the paper in the given shape. The easiest way to think about this is to picture a giant hole-puncher, except that the holes are not necessarily round, but rather whatever shape you want them to be.
This means that, in addition to the artwork, you will need to provide the printer with a custom shape to “punch out” your cards.
The result can be as simple a round hole in the center of your card or as complex as a three-dimensional pop-out.
This simple and effective design makes use of the round hole on both sides of the card.
This card takes the shape of the product. Instant recognition!
The account win covers all PepsiCo brands in Australia, including Pepsi, Pepsi Max, Mountain Dew, Gatorade, Smith’s, Doritos, Red Rock Deli, Grain Waves and Sekata.
The appointment, which ousts incumbent Eighty K’s, sees the OMG agency take charge of the media planning and buying for PepsiCo’s brand portfolio from 1 September. [Más…]
Bellamy Hayden remains the media strategist for all PepsiCo brands.
OMD Shanghai won PepsiCo’s media business reportedly worth US$220 million in China towards the end of last year. OMD beat incumbent Mindshare after MEC withdrew during the last round of the pitch.
SYDNEY – PepsiCo has appointed PHD to handle its media planning and buying duties in Australia, following a pitch that reportedly also involved Mindshare.
The business is reportedly worth US$27 million.
The account win covers all PepsiCo brands in Australia, including Pepsi, Pepsi Max, Mountain Dew, Gatorade, Smith’s, Doritos, Red Rock Deli, Grain Waves and Sekata.
The appointment, which ousts incumbent Eighty K’s, sees the OMG agency take charge of the media planning and buying for PepsiCo’s brand portfolio from 1 September. Continuar leyendo «PepsiCo hands US$27m media duties to PHD in Australia»
The Australian Securities Exchange has shown mercy to some of the mangiest dogs on the market, by offering them free euthanasia on Monday. Yesterday the ASX provided a list of companies that had failed to pay their annual listing fees and are set to be delisted. Among them is the Bill Ireland-headed Mariner Corporation, whose shares have dipped 99.6 per cent since their 2007 peak.
Mariner conveniently suspended its shares from trading on Friday »pending an announcement in due course regarding a proposed business and capital restructuring». It is unclear if the »restructuring» just related to being delisted.
Other dogs set to be put down have already been put into liquidation or administration. They include the once Phil Sullivan-headed City Pacific, Timbercorp, Great Southern and the chook and pig drug developer Chemeq.
A short-lived strata manager that is now in administration and receivership, TEYS Limited, is also on the delisting list.
Luckily, TEYS’s former managing director, Michael Teys, has set up a new business called TEYS Lawyers.
The address and phone number of the new business are the same as those for the one that is in administration and receivership.
Scott Rochfort
Ian Johnston … «Look what is happening.» Photo: John Shakespeare
The chief executive of Foster’s, Ian Johnston, seems rather encouraged by the booze group’s $464 million full-year loss.
»Last year, people were saying, ‘What’s happening at Foster’s?’ » Johnston remarked to a briefing of analysts yesterday.
»This year, it’s more like, ‘Look what is happening at Foster’s.»
Maybe those people are heavy drinkers.
The group’s Carlton United Brewery arm reported a 5 per cent rise in pre-tax profits to $904 million.
The soon-to-be demerged Treasury Wine Estates division reported a 27 per cent fall in pre-tax profits to $221 million – before write-downs of $1.3 billion. Continuar leyendo «Beer goggles put rosy tint on Fossies»
Marketing, estrategia y transformación digital
LIFESTYLE - by Esther Herrero
Branding and Strategy for Business and Life
Cuando la imaginación y la creatividad suman infinito
fanzine bejarano de historietas hecho en los 80
imagination is the key
This WordPress.com site is the bee's knees
Compartir conocimientos 2.0 y Marketing Online
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LOS PROGRAMAS DE MBA Y POSTGRADO MAS INFLUYENTES DE TODO EL MUNDO
Taking unsubstantiation to new levels
Un Pont entre la Psique i les Emocions
AUTISMO.TEA..PTLS
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Dirección estratégica para la vida
Founding Partner, StellarHire Partners - Executive Search Consultants. Recent engagements include Eloqua, SFDC, Tibco and Veeam.
4 out of 5 dentists recommend this WordPress.com site
Stuff and things.
Noticias de Tecnologia.
Gestión de personas y transformación digital para las organizaciones líderes de la Era del Conocimiento
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Experiencias creativas en la clase de español.
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Ver para contar & contar para ver. / Чтобы рассказать
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Escritora y formadora en comunicación
Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.
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