People are broadcasting their whereabouts thru a variety of location-based platforms. With the emergence of any new consumer behavior brands quickly follow and seek news ways to engage. We are seeing brands and media companies tagging locations within Foursquare and serving up nuggets of information for their followers.
If you are thinking about integrating location-based interactions into a customer engagement strategy here are three options for getting started. Leer más “3 ways to get started with branded location based content”