Augmented reality come to Playboy magazine images // via qrcodepress.com


augmented reality playboy magazineThe Layer technology and AR app is designed to bring the pics to life.

The Netherlands edition of Playboy magazine has just announced that it will be working with the Layar augmented reality app in order to give the print product a new and high tech twist. This new partnership between the two companies may mean that the AR features may become regular.

Written by  | Via qrcodepress.com

The print magazine industry is a struggling one due to the drop in subscriptions and the increase in the number of people who prefer digital content. Playboy has clearly seen this trend and is appealing to the preference for mobile technology among its readers with the addition of a smartphone friendly augmented reality feature that will draw customers who are mobile users.

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New Translator App that can read signs and menus | via whatworkswhere.com


word-lens-iphone-app-video-scrn

This new translator app can read printed text and translate it for you on screen. The new app, created by Quest Visual is called World Lens, is leading the way in mobile translation tools. The app uses Augmented reality technology to read  street signs, menus, and most printed text which it translates for you and displays the English version on the screen of your iPhone. I believe this technology is the future of things to come mobile apps.

Check out the video below and see for yourself.

The translator app currently only works on Spanish to English, but according to John DeWeese and Otavio Good from Quest Visual “We won’t stop until we get all the way across the globe”. The guys are focusing on European languages to start and expanding from there. For those of your who aren’t iPhone owners it looks like you will have to wait and see as there are no immediate plans to roll out World Lens on Android or the other mobile platforms. Which is a shame for you as I believe this is the must have travel app on the market.

What does this future… Leer más “New Translator App that can read signs and menus | via whatworkswhere.com”

What to Expect From Mobile Marketing Tech in 2012

As new technologies emerge that seek to bridge the real world with the digital, the offline-to-online marketing learning curve only gets steeper.

For instance, what is the future of the QR code, and should we prepare to be wowed by augmented reality? Read on for my mobile marketing predictions of 2012.

1. Quick Response (QR) Codes

The Good: We’ll witness the disappearance of non-standard formats, an exponential rise in capable mobile devices, and a steady march toward improved calls-to-action spurred by more accountable analytics.


The Bad: Even though the arrival of native QR scanning in Android and/or iOS would be a boon for mainstream adoption, the move would elbow out increasingly popular third-party scanning apps and draw the ire of developers.


The Ugly: Overwhelmed by the variety of QR uses in marketing campaigns, bad “carpenters” keep blaming their tools, and repeat simple mistakes that disappoint many first-time consumer scanners. 


Whether you love or hate QR codes, they’ll become progressively more ubiquitous and useful as they mature from hype to marketing line item.


Matthias Galica
by 15
Matthias Galica is CEO of ShareSquare, the leading platform among brand and entertainment marketers for incentivizing offline-to-online consumer engagement.
http://mashable.com/2012/01/11/qr-codes-augmented-reality-2012/ 

As new technologies emerge that seek to bridge the real world with the digital, the offline-to-online marketing learning curve only gets steeper.

For instance, what is the future of the QR code, and should we prepare to be wowed by augmented reality? Read on for my mobile marketing predictions of 2012.


1. Quick Response (QR) Codes


The Good: We’ll witness the disappearance of non-standard formats, an exponential rise in capable mobile devices, and a steady march toward improved calls-to-action spurred by more accountable analytics.

The Bad: Even though the arrival of native QR scanning in Android and/or iOS would be a boon for mainstream adoption, the move would elbow out increasingly popular third-party scanning apps and draw the ire of developers.

The Ugly: Overwhelmed by the variety of QR uses in marketing campaigns, bad “carpenters” keep blaming their tools, and repeat simple mistakes that disappoint many first-time consumer scanners.

Whether you love or hate QR codes, they’ll become progressively more ubiquitous and useful as they mature from hype to marketing line item.


2. Augmented Reality (AR)


The Good: Thanks to the exponential rise of capable mobile devices, a few AR campaigns will successfully break through to capture mainstream imaginations. And despite the highly proprietary nature of most AR, efforts like Aurasma‘s will continue striving to build scalable platforms.

The Bad: Similar to QR’s initial reception, the wider availability of easy AR creation tools will result in many more uninspired efforts, disappointing first-time users. The situation is further exacerbated by the broad definition of what “augmented reality” is and by uncertain consumer expectations.

The Ugly: The challenge of consistently retaining consumer attention beyond initial novelty (especially if a leading provider doesn’t emerge) threatens to relegate AR marketing to a modern flop.

In the absence of a dominant AR mobile marketing app, a plurality of contenders will fight to attain precious network effects, all the while searching for the “sticky” use cases and supporting performance metrics that result in repeat usage.


3. Near Field Communication (NFC)


The Good: Even though mobile wallets have held the spotlight, competition among providers hastens hardware penetration for mobile marketing opportunities, like the ability to swap SIM cards for NFC in lieu of upgrading one’s entire device. Early campaigns will appear in tandem with QR codes.

The Bad: Total NFC mobile penetration will remain below critical mass for mainstream deployments, constraining good campaigns to tightly focused areas, while exposing poorly conceived campaigns with less reach to critical scorn.

The Ugly: As competition escalates among mobile wallet hopefuls like Google WalletISIS, and their respectively exclusive carriers, cross-compatibility of NFC standards across mobile devices will be threatened.

The competitive landscape of mobile payments in 2012 will play a large role in either accelerating or forestalling NFC’s mobile marketing future.


4. The Field (Everybody Else)


The Good: Offline-online tech will quietly thrive, especially that which offers simplicity with mass compatibility, like Zoove’s StarStar numbers. Also, startups like ShopKick, which diligently cultivates lucrative redemption and loyalty behavior into passionate user bases, will enjoy increased participation.

The Bad: Recognition apps will continue to fetishize the technology and ignore whether the end result is any good, with the exception of Google Goggles, which will seamlessly integrate into Android’s camera (effectively making visual search opt-out).

The Ugly: Some offline-online startups will be forced to transition from enthusiastic early adopters to monetizing mainstream demand. The true nature of “checking-in” will be called into question.

QR, AR and NFC are getting all kinds of buzz, but a healthy contingent of other contenders is also vying to close the loop. Given the wide spectrum of opportunities in offline-to-online engagement, it’s not inconceivable that multiple technologies can succeed across mutually exclusive consumer behaviors.

Image courtesy of Flickrhedrinbc

IBM at the US Open – Analyzing Every Volley, Serve and Overhead Smash

At the U.S. Open, IBM has deployed sensors to the radar guns, the umpire chairs and throughout the tennis grounds to collect data that can be analyzed and visualized.

It has partnered with the U.S. Tennis Association to provide its PointStream technology, which pull intelligence from the data around scores and match statistics. It is supposed to then present that information in real-time.


US Open Live - USOpen.org.jpgOne quote from an IBM executive stands out in the post that Chris Cameron wrote today about IBM’s augmented reality app for the U.S. Open.

Rick Singer, IBM’s Vice President of Sports Technology Partnerships said it all comes down tthe information generated with every tennis stroke, volley and serve:

“This is all about data. It’s about how you take data, aggregate it and make it simpler to use,” says Singer. “This is like having your best friend with you that knows everything about the Open right by your side because you can take all of that data and you can make better decisions.”

IBM is using the U.S. Open to demonstrate its commitment to cloud computing. Leer más “IBM at the US Open – Analyzing Every Volley, Serve and Overhead Smash”

Big Brand AR Marketing Roundup: Nike, Ray-Ban & More

As the popularity of augmented reality (AR) marketing grows, it is becoming difficult to keep up with all of the important brands that are looking to test out the technology. This is great news for AR fans. As I’ve mentioned several times before, big brand acceptance of AR as a viable digital marketing platform is a huge precursor to mainstream popularity. In the recent weeks, several big brands have jumped on the AR bandwagon, and some have even gone back for seconds. Here’s a run down of some recent activity.


arbrands_aug10.jpgAs the popularity of augmented reality (AR) marketing grows, it is becoming difficult to keep up with all of the important brands that are looking to test out the technology. This is great news for AR fans. As I’ve mentioned several times before, big brand acceptance of AR as a viable digital marketing platform is a huge precursor to mainstream popularity. In the recent weeks, several big brands have jumped on the AR bandwagon, and some have even gone back for seconds. Here’s a run down of some recent activity. Leer más “Big Brand AR Marketing Roundup: Nike, Ray-Ban & More”

Social Experiences Growing Popular Among Mobile AR Usage

When mobile augmented reality experiences started popping up on smartphones in the last year, the majority of the apps helped people find businesses and other points-of-interest. Now as the social Web becomes increasingly mobile, the data it provides is more likely to contain location information. Foursquare and Gowalla are obvious examples of the growing social location trend, but even Twitter and YouTube can now link tweets and videos to a specific location. Today I had the opportunity to chat with Chetan Damani, CEO of acrossair, makers of several AR apps for the iPhone, about the trends his company is seeing in mobile AR.

acrossairicon_jul10.jpgSince its launch in January, the acrossair browser has seen 276,000 downloads and averages 10,800 unique users per day. The majority of the users come from the U.S. and the U.K. where the company is based, though there is dense usage all across Europe.


Written by Chris Cameron

socialfeed_jul10.jpgWhen mobile augmented reality experiences started popping up on smartphones in the last year, the majority of the apps helped people find businesses and other points-of-interest. Now as the social Web becomes increasingly mobile, the data it provides is more likely to contain location information. Foursquare and Gowalla are obvious examples of the growing social location trend, but even Twitter and YouTube can now link tweets and videos to a specific location. Today I had the opportunity to chat with Chetan Damani, CEO of acrossair, makers of several AR apps for the iPhone, about the trends his company is seeing in mobile AR.

acrossairicon_jul10.jpgSince its launch in January, the acrossair browser has seen 276,000 downloads and averages 10,800 unique users per day. The majority of the users come from the U.S. and the U.K. where the company is based, though there is dense usage all across Europe. Leer más “Social Experiences Growing Popular Among Mobile AR Usage”

3 ways to get started with branded location based content

People are broadcasting their whereabouts thru a variety of location-based platforms. With the emergence of any new consumer behavior brands quickly follow and seek news ways to engage. We are seeing brands and media companies tagging locations within Foursquare and serving up nuggets of information for their followers.

If you are thinking about integrating location-based interactions into a customer engagement strategy here are three options for getting started.


layar

People are broadcasting their whereabouts thru a variety of location-based platforms. With the emergence of any new consumer behavior brands quickly follow and seek news ways to engage. We are seeing brands and media companies tagging locations within Foursquare and serving up nuggets of information for their followers.

If you are thinking about integrating location-based interactions into a customer engagement strategy here are three options for getting started. Leer más “3 ways to get started with branded location based content”