Etiqueta: Association football

9% CTR

Después del OME escribía un post llamado No me digas cuánto tráfico quieres. Dime qué tráfico quieres.

6 meses después comparando los CTRs de nuestros blogs las cifras son muy claras :

* 0,80% CTR en los blog más generalistas
* 9 % CTR en los blogs más especializados, como es el caso de Decoración de Paredes


Publicado por Ana Aldea

Después del OME  escribía un post llamado No me digas cuánto tráfico quieres. Dime qué tráfico quieres.

6 meses después comparando los CTRs de nuestros blogs las cifras son muy claras :

La segmentación y el profundo conocimiento de nuestros usuarios están haciendo que nuestros CTRs sean cada vez más altos, ya que podemos ajustar perfectamente las necesidades de nuestros clientes al perfil de nuestros lectores.

Aún así y aunque las cifras hablen por si solas los hay que siguen empeñados en cantidad en lugar de calidad. Leer más “9% CTR”

Kick Ass Kickoff Meetings

What is the one thing we must get right to make this website/application worth undertaking?
Unless you are working with an organization that has already developed a detailed project plan, this question should generate a lot of different answers. Especially if you talk to different departments with different vested interests. Knowing where the specific tensions exist will inform specific activities you can do to define priorities and explore feasibility during the kickoff meeting.
How does your organization define success? What is the role of the website/application in achieving that success?
Nothing happens without a larger context. In tough economic times it can be an uphill battle just to secure the budget for a project, and it can be easy to lose sight of why the project was needed in the first place. Knowing the difference between project goals and organizational goals will help you define priorities and scope. If a specific functionality isn’t critical to organizational success, it’s a “nice-to-have” and a good candidate to leave out of your kickoff meeting discussion, and possibly the project altogether.
What aspects of the internal culture or external environment could put this redesign/application at risk to fail?
There’s something that everyone thinks is going to derail this project: They just haven’t told you what it is yet. The sooner you know, the better. Have they tried this before, only to fail? If so, why? During the kickoff meeting, you must establish how this project is going to be different than other previous, possibly unsuccessful, attempts. Knowing insider history and the team’s unique understanding of the market in which this website will thrive are the building blocks of differentiation.
(Follow up question) Assuming we mitigate that risk, what would exceed your wildest dreams?
The flip side of the previous question is that everyone has a fantasy version of the project in their heads. You never know what great ideas might be lurking in those fantasies; ideas that haven’t been shared yet because they were considered too unrealistic or outrageous might be the most exciting ideas.


by Kevin M. Hoffman

Kick Ass Kickoff Meetings

During project-based work, every freelancer, agency, or internal department has “the kickoff meeting.” In theory, this meeting should have all the energy, excitement, and potential of the opening salvo of the Superbowl. Project team members should be inspired coming out of that meeting, full of ideas, and a desire to begin exploring solutons. Agencies and freelancers should begin to see their clients as friends and collaborators with unique insights that can only come from frank, open discussion of the design challenge at hand. But this rarely happens.

Every meeting is an opportunity. Why waste your first one?

In reality, kickoff meetings range from somewhat boring to straight-up awkward, and can be an expensive reiteration of project details we already know, assembling the most expensive, busiest people and generating little measurable project benefit. We have to start the project somewhere, but something is often missing in the kickoff meeting; something that is an obvious part of the football analogy—analysis and strategy. Before that kicker sends the ball across the field, coaches spend a lot of time reviewing tapes, applicable statistics, and more—what we in the web business call “research.”

WhatWhen is a kickoff meeting?… Leer más “Kick Ass Kickoff Meetings”

Quality Athletic Websites

Quality Athletic Websites
By Brady Nord | Published August 27th, 2010 in Inspiration

There are not many aspects in life that can bridge gaps between religion, race, and nationality. Although, one that has proven time and time again is sport. There is not a city across the world that you can visit without seeing a team jersey or logo somewhere! Because of this, many sports clubs and teams have a unique challenge of designing their web presence to appeal to an international arena more so then the rest of us. I have assembled what I would consider out of the box and quality athletic based websites.

Whether you love or hate the brand or team, I hope you would agree that these companies are standing out in comparison to what the rest of the field is doing.


By Brady Nord

There are not many aspects in life that can bridge gaps between religion, race, and nationality. Although, one that has proven time and time again is sport. There is not a city across the world that you can visit without seeing a team jersey or logo somewhere! Because of this, many sports clubs and teams have a unique challenge of designing their web presence to appeal to an international arena more so then the rest of us. I have assembled what I would consider out of the box and quality athletic based websites.Whether you love or hate the brand or team, I hope you would agree that these companies are standing out in comparison to what the rest of the field is doing.

Manchester United Football Club

Manchester City Football Club

USA Soccer

Leer más “Quality Athletic Websites”

19 Reasons Why I Love Manchester City

Manchester City Understand Social Media

“I think this is due to how the club perceives itself within the footballing world. Some clubs may see themselves simply as a brand that exists separately from the day-to-day lives of their supporters and because there are no real direct revenue stream, do not see the value of social media.

For various reasons, others may feel that social media is not a worthwhile endeavour for them and somewhat of a minefield that is best steered clear of. At City we’re proud of the way that the club is able to reach out to supporters and we’re proud of the way the fans have reacted and embraced what we’re trying to do.

We’re also keen to ensure that the club remains at the forefront of new developments in the field of social media whilst it is imperative that the club’s soul, the very reason why people fall in love with Manchester City, is retained”.


by jeremywaite

Manchester City Understand Social Media

“I think this is due to how the club perceives itself within the footballing world. Some clubs may see themselves simply as a brand that exists separately from the day-to-day lives of their supporters and because there are no real direct revenue stream, do not see the value of social media.

For various reasons, others may feel that social media is not a worthwhile endeavour for them and somewhat of a minefield that is best steered clear of. At City we’re proud of the way that the club is able to reach out to supporters and we’re proud of the way the fans have reacted and embraced what we’re trying to do.

We’re also keen to ensure that the club remains at the forefront of new developments in the field of social media whilst it is imperative that the club’s soul, the very reason why people fall in love with Manchester City, is retained”. Leer más “19 Reasons Why I Love Manchester City”

Top 10 Twitter Trends This Week [CHART]

Christopher Nolan’s sci-fi thriller Inception (staring the palpably handsome Leonardo DiCaprio) nabs the top of the Twitter talk chart for the second week in a row.

What else is up in the Twitterverse? Talk to Brazilians. Their tweets about football, celebrity gossip, and Sylvester Stallone’s off-handed comments at Comic-Con took home the lion’s share of the trends this week.

Check out the stats below for the full skinny, lovingly collected by our friends over at What The Trend. Because this is a topical list, hashtag memes and games have been omitted from the chart.

You can check past Twitter trends in our Top Twitter Topics section as well as read more about this past week’s trends on What The Trend.


Matt Silverman

Twitter Chart ImageChristopher Nolan’s sci-fi thriller Inception (staring the palpably handsome Leonardo DiCaprio) nabs the top of the Twitter talk chart for the second week in a row.

What else is up in the Twitterverse? Talk to Brazilians. Their tweets about football, celebrity gossip, and Sylvester Stallone’s off-handed comments at Comic-Con took home the lion’s share of the trends this week.

Check out the stats below for the full skinny, lovingly collected by our friends over at What The Trend. Because this is a topical list, hashtag memes and games have been omitted from the chart.

You can check past Twitter trends in our Top Twitter Topics section as well as read more about this past week’s trends on What The Trend.

Top Twitter Trends This Week: 7/24 – 7/30 Leer más “Top 10 Twitter Trends This Week [CHART]”

David Beckham for England Manager

It sounds crazy but the FA could do worse than appoint David Beckham as their new England manager. Is there anywhere that he isn’t these days? Supporting the troops in Iraq, smoozing with Prince Harry and Price William, cheerleading England more than Fabio Capello was during yesterdays painful 4-1 defeat to Germany….

As well as being arguably the number one celebrity brand in the UK (and he’s up there in the world rankings), it made me think…

“In these tough times, people are more likely to trust David Beckham than David Cameron”.

Run the national football team, fix the economy, win us the world cup bid for 2018, help organise London 2012. At what point in the future might he also let us know that he’s actually planning to run for prime minister?


by jeremywaite

It sounds crazy but the FA could do worse than appoint David Beckham as their new England manager.  Is there anywhere that he isn’t these days? Supporting the troops in Iraq, smoozing with Prince Harry and Price William, cheerleading England more than Fabio Capello was during yesterdays painful 4-1 defeat to Germany….

As well as being arguably the number one celebrity brand in the UK (and he’s up there in the world rankings), it made me think…

“In these tough times, people are more likely to trust David Beckham than David Cameron”.

Run the national football team, fix the economy, win us the world cup bid for 2018, help organise London 2012. At what point in the future might he also let us know that he’s actually planning to run for prime minister? Leer más “David Beckham for England Manager”

Las críticas al Jabulani podrían sepultar el patrocinio de Adidas

Las críticas de jugadores como Lionel Messi, Luis Fabiano o Julio César al balón oficial del mundial, el Jabulani, podrían sepultar el patrocinio de Adidas a la competición, por la cual pagó cerca de 50 millones de euros.

Dentro de las actividades de Adidas como socio del mundial, destaca la exhibición del balón oficial y emblemático de la competición en todos los juegos, pero las críticas de ciertos jugadores podrían actuar como un arma de doble filo para el gigante deportivo.


Las críticas de jugadores como Lionel Messi, Luis Fabiano o Julio César al balón oficial del mundial, el Jabulani, podrían sepultar el patrocinio de Adidas a la competición, por la cual pagó cerca de 50 millones de euros.

Dentro de las actividades de Adidas como socio del mundial, destaca la exhibición del balón oficial y emblemático de la competición en todos los juegos, pero las críticas de ciertos jugadores podrían actuar como un arma de doble filo para el gigante deportivo. Leer más “Las críticas al Jabulani podrían sepultar el patrocinio de Adidas”

Roban la sede de la FIFA en Sudáfrica y se llevan siete réplicas de la Copa del Mundo


FIFA
Image via Wikipedia

La Policía considera “fue obra de gente muy familiarizada” con la oficina de la organización en Johannesburgo. Desde que comenzó el torneo ya fueron arrestados 316 ladrones por distintos hechos delictivos

La Policía anunció la apertura de una investigación por el asalto al cuartel general de la FIFA en el Mundial. Leer más “Roban la sede de la FIFA en Sudáfrica y se llevan siete réplicas de la Copa del Mundo”

Por qué la tecnología no llega al fútbol

La FIFA no modifica las reglas para mantener su poder, aunque por primera vez Blatter apoyó el uso de cámaras en los arcos
El gol de Tevez, en evidente posición adelantada; la pelota ingresa en el arco alemán, pero el uruguayo Larrionda no dio el gol para Inglaterr.

Por Ezequiel Fernández Moores
Agencia ANSA

JOHANNESBURGO.- La International Board es una “perfecta excusa” de Joseph Blatter, presidente de la FIFA, para vetar el uso de la tecnología y mantener su poder dentro del fútbol. La opinión, expresada a ANSA por uno de los mayores analistas de los Mundiales, que pidió reserva de su nombre por su cercanía con la FIFA, refleja el sentir del mundo del fútbol tras los escándalos que azotaron a Sudáfrica 2010.

Blatter debió admitir en las últimas horas a la cadena CNN su aprobación al uso futuro de cámaras que permitan definir si un balón cruzó o no la línea de gol, un debate de medio siglo si se recuerda el tanto de Geoffrey Hurst en la final del Mundial 66. Joao Havelange, presidente de la FIFA de 1974 a 1998, fue duro enemigo del uso de la tecnología. “El error humano es la sal del fútbol”, dijo más de una vez.


La FIFA no modifica las reglas para mantener su poder, aunque por primera vez Blatter apoyó el uso de cámaras en los arcos

El gol de Tevez, en evidente posición adelantada; la pelota ingresa en el arco alemán, pero el uruguayo Larrionda no dio el gol para Inglaterr.

Por Ezequiel Fernández Moores
Agencia ANSA

JOHANNESBURGO.- La International Board es una “perfecta excusa” de Joseph Blatter, presidente de la FIFA, para vetar el uso de la tecnología y mantener su poder dentro del fútbol. La opinión, expresada a ANSA por uno de los mayores analistas de los Mundiales, que pidió reserva de su nombre por su cercanía con la FIFA, refleja el sentir del mundo del fútbol tras los escándalos que azotaron a Sudáfrica 2010.

Blatter debió admitir en las últimas horas a la cadena CNN su aprobación al uso futuro de cámaras que permitan definir si un balón cruzó o no la línea de gol, un debate de medio siglo si se recuerda el tanto de Geoffrey Hurst en la final del Mundial 66. Joao Havelange, presidente de la FIFA de 1974 a 1998, fue duro enemigo del uso de la tecnología. “El error humano es la sal del fútbol”, dijo más de una vez. Leer más “Por qué la tecnología no llega al fútbol”

World Cup of Creativity: What Position Do You Play?

In a conversation with illustrator Christoph Niemann a while back, he argued that nearly every creative conundrum can easily be dealt with using a sports metaphor. Considering some of our favorite books are by artist/athletes, we tend to agree. In honor of World Cup mania, we decided to examine different creative working styles through the lens of soccer positions – and the personas that go with them.

Forwards: The architects.
Leading the charge, forwards live for the glory of innovation – the big score. They are pro-risk, self-starters, who have little trouble making hard decisions. They’re not afraid to proceed full speed ahead, and risk everything for the sake of maximum return.


by Jocelyn K. Glei

In a conversation with illustrator Christoph Niemann a while back, he argued that nearly every creative conundrum can easily be dealt with using a sports metaphor. Considering some of our favorite books are by artist/athletes, we tend to agree. In honor of World Cup mania, we decided to examine different creative working styles through the lens of soccer positions – and the personas that go with them.

Forwards: The architects.
Leading the charge, forwards live for the glory of innovation – the big score. They are pro-risk, self-starters, who have little trouble making hard decisions. They’re not afraid to proceed full speed ahead, and risk everything for the sake of maximum return. Leer más “World Cup of Creativity: What Position Do You Play?”

Adidas concentra la publicidad en Internet durante el Mundial

La marca deportiva decidió renunciar a la televisión y concentrarse en la indumentaria de jugadores y el medio online hasta que termine el evento.

De los patrocinadores oficiales del Mundial de fútbol se espera siempre un importante despliegue publicitario en televisión.No así de Adidas, que ha renunciado en Alemania a los spots en la pequeña pantalla durante la celebración del campeonato de Sudáfrica.

“El logo de Adidas estará presente a lo largo de todo el torneo en la ropa de los deportistas y en las vallas de los estadios. No necesitamos publicidad adicional en televisión”, asegura Erich Stamminger, presidente de marca de Adidas.


Adidas concentra la publicidad en Internet durante el Mundial

La marca deportiva decidió renunciar a la televisión y concentrarse en la indumentaria de jugadores y el medio online hasta que termine el evento.

De los patrocinadores oficiales del Mundial de fútbol se espera siempre un importante despliegue publicitario en televisión.No así de Adidas, que ha renunciado en Alemania a los spots en la pequeña pantalla durante la celebración del campeonato de Sudáfrica.

“El logo de Adidas estará presente a lo largo de todo el torneo en la ropa de los deportistas y en las vallas de los estadios. No necesitamos publicidad adicional en televisión”, asegura Erich Stamminger, presidente de marca de Adidas. Leer más “Adidas concentra la publicidad en Internet durante el Mundial”

Terrace Tweets – Umbro FA Cup Final campaign


terrace-tweets.png Leer más “Terrace Tweets – Umbro FA Cup Final campaign”

La FIFA evita un intento de ambush marketing por parte de una aerolínea sudafricana


La compañía aérea de bajo coste Kulula.com se ha visto obligada a retirar un anuncio tras la denuncia efectuada por la FIFA. En opinión del organismo internacional de fútbol, con su publicidad, Kulula.com trataba de buscar un beneficio para su marca al crear una asociación no autorizada con el próximo Mundial de Fútbol de Sudáfrica.


Eso pese a que en su mensaje publicitario, Kulula.com no menciona en ningún momento las palabras fútbol, mundial o Sudáfrica….
En su lugar, la compañía optó por la ironía al elegir como claim el lema ‘Unofficial national carrier of you-Know-what’ (‘Línea aérea nacional no oficial de lo que usted sabe’) acompañado de una ilustración en la que aparece el estadio de Ciudad de Cabo, varias pelotas de fútbol, vuvuzelas (trompetas que los aficionados al fútbol en Sudáfrica suelen animar los partidos), la bandera sudafricana y hasta un futbolista.

En un comunicado, la FIFA aseguró que en ningún momento prohibió a la compañía el utilizar en sus anuncios pelotas de fútbol, la palabra ‘Sudáfrica’, el estadio de Ciudad del Cabo, la bandera nacional o las vuvuzelas y añadió “es la combinación de estos elementos lo que está prohibido”.

http://www.brandlife.es/blog/2010/03/la-fifa-evita-un-intento-de-ambush-marketing-por-parte-de-una-aerolinea-sudafricana/

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