by Dr. Charles Handler | //ere.net
Those of us in the testing and assessment business are very proud of what we do. We have about 50 years of experience in helping companies to make better hiring decisions, resulting in happier employees and increased ROI. Some of the benefits of pre-employment assessments include:
- Sound methodology: when created correctly, assessments provide an accurate and reliable way to measure constructs important for job performance
- ROI: we have tons of data to show that assessments provide a strong value add to the hiring process
- Variety: there are thousands of tests available, covering almost every job and industry
- Versatility: tests can be used for both pre- and post-hire assessment, helping them offer more value
Despite the advantages listed above, we need to be realists and face the fact that testing is a difficult game to be in. Despite a huge shot in the arm provided by technology, the basic testing paradigm still involves candidates filling in small circles and likely grousing a bit in the process.
On the other side of the fence, many companies view a “test” as isolated element of the hiring process, not an integrated part of the bigger picture. As a result of this paradigm it is not a stretch to say that in their current mainstream state of use:
- Tests are boring — they are not engaging for candidates. In fact, they have the opposite effect.
- Tests build walls — it is very common for a separate function to be in charge of testing and for tests to be an “add on,” creating separation between various parts of the recruitment/staffing functions
- Tests are highly localized — although highly effective as key parts of an employee lifecycle/talent management perspective, tests are most commonly used to fight fires
- Tests offer only a one-way dialogue — pre-employment tests provide no feedback to the applicant and by doing so can function to erode employment branding efforts
The positive and negative factors associated with testing combined with what I call “technology push” (the idea that advances in technology push all businesses and industries upward and forward by providing the infrastructure needed for innovation) are driving a fundamental shift in testing. This shift will carry us away from thinking about “tests” toward an increased focus on the idea of creating an “experience” that adds value for all parties involved in multiple ways.
We can expect this shift in focus to bring an increase in:
- Transparency: tests will become embedded into a more engaging candidate experience until they become transparent to the applicant
- Interactivity: experiences will increase the level of interactivity between organizations and job applicants/employees, as well as interactivity within the applicant population
- Predictive accuracy: technology-backed experiences will help create major shifts in predictive capabilities of assessment-based content based on business intelligence and data analysis that flows from increased engagement and interactivity Leer más “Movement from Test to Experience: a Fundamental Shift in Assessment Perspective”