The Microsoft search growth coincides with a decrease in usage of Yahoo’s services. [Más…]
It’s important to note that Bing and Yahoo announced a search deal in 2009 that would use Bing’s search technology to power the Yahoo search engine. Yahoo officially began using the search technology behind Microsoft Bing in August, but the entire transition to the service won’t be completed until 2012.
Nos. 4 and 5 on the list of United States search services are Ask.com, owned by IAC/InterActiveCorp, and AOL. Both account for 2 percent of the search market apiece and have remained stagnant, according to Nielsen’s research.
By NICK BILTON
The Nielsen Company
Yahoo search just dropped from No. 2 to No. 3.
According to a report released today by Nielsen Company, Microsoft’s search services, which include Bing search, overtook Yahoo search in the United States as the No. 2 search engine during the month of August.
Nielsen said that the Microsoft search services had taken 13.9 percent of the search market in the United States compared with Yahoo’s 13.1 percent. Nielsen also noted that neither company came close to Google’s domineering 65 percent share of the United States search market.
The Microsoft search growth coincides with a decrease in usage of Yahoo’s services. Leer más “Bing Overtakes Yahoo as No. 2 in Search Survey”
In recent months, question-and-answer start-ups like Aardvark, which was acquired by Google, and Quora, which recently raised $14 million in venture financing, have led a new generation of search services that zero in on specific questions rather than search terms.
Mr. Leeds said that the new interest in questions comes from the evolving needs of people who do not want to spend a significant amount of time searching on the Web.
“There are still some things that Google doesn’t do very well,” he said. “They are just trying to get you in the neighborhood of an answer. We want to deliver that answer.”
By JENNA WORTHAM
Jeeves may be gone, but according to Ask.com, he’s anything but forgotten.
Ask.com, which has tried with scant success to morph itself into a search engine on par with those of Google and Microsoft, is unveiling a new version of its Web site that delivers questions to answers, rather than traditional search results.
The site, which will be introduced in a limited test version on Tuesday, is a throwback to the company’s origins, when its mascot was a dapper butler who fetched answers to questions posed by users. A few years ago, the company phased Jeeves out on its site in the United States (he later had a revival in Britain), and began to emphasize more traditional search functions based around key words and phrases.
“But people never stopped coming to us with their questions,” said Doug Leeds, the president of the company. “We started out that way and that’s what people remember.” Leer más “Ask.com Reverts to Its Q.& A. Origins”