Only 35% of Australian Businesses Have a Website

What do you think?

More importantly, the digital savvy business owners and marketing teams in these businesses are focusing on their websites, and optimising content for search. The latest MYOB Business Monitor also reveals… [Más…]

• Female business owners are slightly more online savvy than male business owners, with 39% of female business owners having a website compared to 32% of male business owners. Female business owners are also more likely to use social media to promote their business (Female 20% vs Male 17%).
• Businesses in West Australia are more likely to have a website (40%) and more likely to use their website for marketing and sales – ecommerce (25%). Compared to Queensland, with 32% of businesses with a website and 17% using their website for sales and marketing.
• Business owners in New South Wales are the most likely to belong to business networks online (22%), compared to business owners in West Australia (11%).
• Businesses in South Australia are more likely to use social media to promote their business (27%), compared to businesses in New South Wales (15%).

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Graham White
by Graham White

According to the latest MYOB Business Monitor, only 35% of Australian businesses have a website and only 18% of business owners surveyed use social media like Facebook, YouTube, MySpace or Twitter to promote their business. And fewer still (13%) write online newsletters or blogs to promote their business.

This is an interesting survey and provides a glimpse on how small and medium sized businesses are dabbling (or not) in social media.

Tim Reed, CEO at MYOB and quoted in the release, observes that the hype in social media hasn’t yet translated to full scale adoption, which in my opinion is not a surprise, especially as 35% of those surveyed don’t even have a website.

What do you think?

More importantly, the digital savvy business owners and marketing teams in these businesses are focusing on their websites, and optimising content for search. The latest MYOB Business Monitor also reveals… Leer más “Only 35% of Australian Businesses Have a Website”

5 Things About the Internet (in Australia)


Some interesting nuggets in the August 2010 Australian Online Landscape Review from Nielsen:

  1. Internet Use: 14.84 million Australians used the Internet in the past month
  2. Stickiest Site: Facebook is responsible for 90% of all time spent on social media sites in Australia
  3. Social: Over 70% of Australian Internet users visited a social media site in the past month
  4. Peak Times: 5PM & Mondays are the heaviest times of the week for Internet use
  5. Mobile Web: Mobile Web usage jumped in the past month – more than 250K Australians accessed the Web through a mobile device

Good to see we remain the most Facebook-addicted country in the world!

http://www.asiadigitalmap.com/2010/09/australia-internet-use-august2010/

Friday Bite Size Digital: More of Your e-DMs Could Be Spam Bound

Due to email overload, Gmail last week released an email filtering & sorting system called Priority Inbox. It attempts to find out which emails are more important & more spam like. It does this by using “predictive signals” & user engagement factors.
Hotmail also announced it will use new engagement metrics that filter based on how actively a user interacts with messages from specific senders.


Image representing Gmail as depicted in CrunchBase
by Haysam Fahmy

Due to email overload, Gmail last week released an email filtering & sorting system called Priority Inbox. It attempts to find out which emails are more important & more spam like. It does this by using “predictive signals” & user engagement factors.

Hotmail also announced it will use new engagement metrics that filter based on how actively a user interacts with messages from specific senders.

Such email filter metrics could factor in:
· Messages read, then deleted
· Messages deleted without being read
· Messages replied to
· Email open frequency
· Decisions made in global spam filters
All which affect the open rates & click through rates (CTR) of your e-DMs. Leer más “Friday Bite Size Digital: More of Your e-DMs Could Be Spam Bound”

Expanded Social Media team in Australia!

Campaign Asia just reported on the expansion of our regional Social Media team, with Lucille Snape and Annie Hammel joining as Digital Strategists and Koby Geddes as a Digital Analyst, all in Sydney. Welcome to the team!

Full details below. Our expansion is proceeding at breakneck speed, so do get in touch with me if you are looking for a social media job. Some relevant characteristics of successful candidates: Passion for Social Media, bordering on obsessive; super intelligent; super hard worker; super fun; good taste in music.


Thomas Crampton by Thomas Crampton

Campaign Asia just reported on the expansion of our regional Social Media team, with Lucille Snape and Annie Hammel joining as Digital Strategists and Koby Geddes as a Digital Analyst, all in Sydney. Welcome to the team!

Full details below. Our expansion is proceeding at breakneck speed, so do get in touch with me if you are looking for a social media job. Some relevant characteristics of successful candidates: Passion for Social Media, bordering on obsessive; super intelligent; super hard worker; super fun; good taste in music. Leer más “Expanded Social Media team in Australia!”

Putting a ‘ring on it’; Using digital influence to win the hearts of teens

In her hit single ‘Single Ladies’, Beyonce says, “if you liked it then you should have put a ring on it”. If only it was that simple. For decades, brands have been trying to ‘put a ring on’ teens. However, few have succeeded in gaining teens’ commitment; they are arguably the most non-committal group of consumers out there. This digitally sophisticated generation is increasingly savvy, wary and fickle. However, with huge spending power, teenagers are the consumers of today and of the future. This has resulted in many brands ‘fishing where the fish are’, upping their online presence with YouTube videos, Facebook profiles and multiple digital campaigns. Still, few have been successful in capturing the hearts (and wallets) of this highly sought after group.

According to the Oxford dictionary, ‘Influence’ is defined as ‘The power or ability to affect someone’s beliefs or actions.’ In order to successfully influence someone, it is essential to gain their respect and trust by actively demonstrating you are interested in them and understand them. In the case of most brands, this merely equates to jumping on the latest digital bandwagon. For example, getting onto Twitter just because ‘every other teen is ‘Tweeting’ these days’. Hanging out in teenage hotspots is one thing, but if a brand doesn’t understand teens’ needs and motivations for being there in the first place, success will merely boil down to luck. It’s no wonder so few brands have succeeded with this challenging group of consumers.

In 2009, Ogilvy Malaysia set out to better understand and effectively influence this elusive group, by conducting research specifically to uncover the role of technology in the life of 15-18 year old Malaysian teens.

3 key discoveries were made:

Firstly, the basic needs of teens have largely remained the same throughout the years.

The 5 basic needs of teenagers have been identified as the need for Self-Expression, 24/7 Communication with Peers, Privacy , Self-Achievement and a Sense of Belonging. All these needs are manifestations of a deeper need for Identity Discovery and Development.


Caryl Heah by Caryl Heah

In her hit single ‘Single Ladies’, Beyonce says, “if you liked it then you should have put a ring on it”. If only it was that simple. For decades, brands have been trying to ‘put a ring on’ teens. However, few have succeeded in gaining teens’ commitment; they are arguably the most non-committal group of consumers out there. This digitally sophisticated generation is increasingly savvy, wary and fickle. However, with huge spending power, teenagers are the consumers of today and of the future. This has resulted in many brands ‘fishing where the fish are’, upping their online presence with YouTube videos, Facebook profiles and multiple digital campaigns. Still, few have been successful in capturing the hearts (and wallets) of this highly sought after group.

According to the Oxford dictionary, ‘Influence’ is defined as ‘The power or ability to affect someone’s beliefs or actions.’ In order to successfully influence someone, it is essential to gain their respect and trust by actively demonstrating you are interested in them and understand them. In the case of most brands, this merely equates to jumping on the latest digital bandwagon. For example, getting onto Twitter just because ‘every other teen is ‘Tweeting’ these days’. Hanging out in teenage hotspots is one thing, but if a brand doesn’t understand teens’ needs and motivations for being there in the first place, success will merely boil down to luck. It’s no wonder so few brands have succeeded with this challenging group of consumers.

In 2009, Ogilvy Malaysia set out to better understand and effectively influence this elusive group, by conducting research specifically to uncover the role of technology in the life of 15-18 year old Malaysian teens.

3 key discoveries were made:

Firstly, the basic needs of teens have largely remained the same throughout the years.

The 5 basic needs of teenagers have been identified as the need for Self-Expression, 24/7 Communication with Peers, Privacy , Self-Achievement and a Sense of Belonging. All these needs are manifestations of a deeper need for Identity Discovery and Development. Leer más “Putting a ‘ring on it’; Using digital influence to win the hearts of teens”