Global Mobile Advertising Revenues Surge 82.8% in 2012 – thnxz to @iab


Mobile advertising revenue continues to be dominated by the search segment, which represented 52.8 percent of total global mobile advertising revenue, or $4.7 USD (€3.6 billion EURO) in 2012, $2.5 billion in 2011(€1.9 billion). Display advertising accounted for 38.7 percent and messaging 8.5 percent.

The share by region of the global figure of $8.9 billion (€6.9 billion) for 2012 is:

  • Asia-Pacific: 40.2% ($3,558 million/€2,769 million)
  • North America: 39.8% ($3,525 million/€2,743 million)
  • Western Europe: 16.9% ($1,499 million/€1,167 million)
  • Central Europe: 1.3% ($112 million/€87 million)
  • Middle East & Africa: 1.2% ($109 million/€85 million)
  • Latin America: 0.6% ($50 million/€39 million)

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Growth year-over-year was strong across the board, led by North America, which saw a 111 percent surge over 2011 figures. Western Europe also saw a major increase, 91 percent over the previous year. Other year-over-year upswings include:

  • Latin America: 71%
  • Central Europe: 69%
  • Middle-East and Africa: 68%
  • Asia-Pacific: 60%

“Mobile is coming into its own as a powerhouse advertising medium,” says Anna Bager, Vice President and General Manager, Mobile Marketing Center of Excellence, U.S. IAB. “Today’s advertising is happening in a world where ad campaigns can be planned and bought across global networks on multiple media, but the massive and continuing acceleration of mobile’s international impact provides new and exciting frontiers for content and communication.”

Full article? +INFO here!

Decoding Global Investment Attitudes


http://blog.nielsen.com

Nielsen today released the results of an online survey to better understand the consumer mindset on investment strategies. The study, Decoding Global Investment Attitudes, gathers information from online consumers  in 56 countries around the world who have indicated they currently use investment products such as stocks, mutual funds, bonds, certificates of deposit, derivative tools and foreign currency for investment purposes. Key findings from the study include:

global-investment-attitudes

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Global Health & Beauty Trends

Region Round-Up
In almost all Latin American countries included in this survey, sales for personal care products reported volume increases during the latest rolling year ending June 2010 versus year ago: Chile +7.2%, Argentina +4.7%, Brazil +3.4%, Mexico +3.4% and Colombia +3.3%. Only Venezuela showed a negative trend, declining 2.5%.

In the U.S., dollar growth for the health and beauty department for the year ending July 2010 is flat (0.3%) and units have declined 2% as the economy is driving consumers to make tradeoffs and buy less. However, sales in the June and July 2010 period are improving as retailers are raising prices to enhance margins. In Canada, rising prices have fueled an increase in health and beauty (excluding baby and OTC) dollar sales of 3.2%, which outpaced the total market (+2.6%) while units were flat.

In Asia, consumers started to switch back into purchasing personal care, healthy and more premium products in the second half of 2009. This trend is expected to continue with the improving consumer confidence in the region.

The never-ending quest for beauty and perfection bodes well for the H&B sector. In countries that have emerged from the recession with vigor, the sector is likely to thrive. Meanwhile, in those regions where the recovery is still shaky—or in doubt altogether—health and beauty product manufacturers and retailers need to know exactly what’s important to those consumers: value for money and high quality products that enable them to look good, despite life’s pressures.

Note about online survey methodology
While online survey methodology allows for tremendous scale and global reach, it provides the perspectives on the habits of existing Internet users, not total populations. Where noted, the Nielsen Global Online Survey data is supplemented with consumption data by market.


Beauty on a Budget
With consumers around the world cutting back on discretionary expenses during the recession, Nielsen probed consumers’ attitudes towards health and beauty (H&B) products—where they purchased them and what factors went into their buying decisions—as part of its Global Online Survey of more than 27,000 people across 55 countries in the first quarter of 2010. And while views and habits differ by region, there’s one thing in common: people continue to place importance on looking good and feeling their best.

Universal Appeal
Virtually all online survey respondents in Latin America (96%) and Asia Pacific (92%) said they purchased H&B products, along with 90% of people around the world who made up the global average. But what prompts consumers to stock their cabinets with make-up, fragrances and personal care items?

For 44% of global respondents, it was the lure of the product’s promise. A pragmatic 69% of respondents said they were influenced by price, while 58% said they bought as a result of a personal recommendation. Magazine articles, Internet buzz and traditional ads all factored into the purchase equation as well. Leer más “Global Health & Beauty Trends”

APAC to surpass North America as biggest ad market in 2014 : SMG, eMarketer

Digital marketing dollars is shifting significantly to developing countries like China and India due to the growing middle class. The two countries records the fastest-growing internet population in the world with 581.6 million users in 2010.

Some highlights by countries:

China will see an annual growth of 20 per cent throughout 2012 in online ad spend. This year already saw a total of US$3.8 billion which will rise to US$6.4 billion by 2012.

India is still developing in terms of media penetration. Only 51 per cent of the population owned a TV in 2008, 31 per cent had a mobile and 20.2 per cent went online monthly. The country is estimated to have 63.6 million internet users in 2010. While penetration is low, India remains the fifth-largest internet user population worldwide.

Unlike other markets, Japan is seeing a decline in media spend to an estimated US$43 billion in 2010. Digital spend has also dropped slightly to US$8.2 billion this year, but is expected to make a comeback over the next two years.


ASIA-PACIFIC – Starcom MediaVest Group (SMG) and eMarketer has issued a report forecasting Asia-Pacific will surpass North America to become the world’s biggest advertising market in 2014.

APAC to surpass North America as biggest ad market in 2014 : SMG, eMarketer

The Global Media Intelligence Report is a collection of data for six major regions, spanning 29 countries in total. It is led by Laura Desmond, global CEO of SMG, and Geoff Ramsey, CEO and co-founder of eMarketer.

The report looks at digital and total media advertising spend trends between 2009 to 2014. Excluding Japan and Australia, the Asia-Pacific region is currently trailing second after North America in media ad spend, but is expected to surpass the US with US$173.2 billion or 30.7 per cent of the world’s ad spend share in 2014, the report noted.

Asia-Pacific currently holds 28 per cent of the pie. Leer más “APAC to surpass North America as biggest ad market in 2014 : SMG, eMarketer”

Former GroupM Thailand CEO Stephanie Bell to lead media at L’Oreal

ASIA-PACIFIC – Stephanie Bell, who resigned as CEO of GroupM Thailand on 23 July, is believed to have joined L’Oreal.
Stephanie Bell

Former GroupM Thailand CEO Stephanie Bell to lead media at L’Oreal

According to an industry source, Stephanie Bell is taking on a regional media head role (excluding China, Australia, Japan and Korea ) at L’Oreal.

Bell stepped down as CEO of GroupM Thailand on 23 July, after being with Mindshare since 2002.

Initially appointed as the MD of the Philippines office, she moved to Thailand in 2004 to work on the Unilever business and develop other brand content. She was promoted to managing director in January 2006 and became CEO in July 2008, based out of the group’s Bangkok office.


ASIA-PACIFIC – Stephanie Bell, who resigned as CEO of GroupM Thailand on 23 July, is believed to have joined L’Oreal.

Stephanie Bell

Former GroupM Thailand CEO Stephanie Bell to lead media at L’Oreal

According to an industry source, Stephanie Bell is taking on a regional media head role (excluding China, Australia, Japan and Korea ) at L’Oreal.

Bell stepped down as CEO of GroupM Thailand on 23 July, after being with Mindshare since 2002.

Initially appointed as the MD of the Philippines office, she moved to Thailand in 2004 to work on the Unilever business and develop other brand content. She was promoted to managing director in January 2006 and became CEO in July 2008, based out of the group’s Bangkok office. Leer más “Former GroupM Thailand CEO Stephanie Bell to lead media at L’Oreal”

China is now the world’s second largest economy

The People’s Republic of China – also known as Zhōngguó – has eclipsed Japan and is now the world’s second largest economy.

According to World Bank projections cited by Reuters, China remains on course to overtake the United States and assume the role of the world’s number one economic superpower by the year 2025.

China is now the world’s second largest economyHowever, China’s per-capita income, which hovers at a mere $3,800 a year, is still quite low compared to America or Japan.

Nevertheless, a recent op-ed in the government-controlled People’s Daily urged the United States to “recognize and accept” China’s inevitable rise “onto the world stage.”

“No one would like to see the negative effects rocky relations would bring to China, the United States and possibly to the world as a whole,” explained Zhong Sheng.

“[But] issues such as arms sales to Taiwan, Google censorship, RMB exchange rates [and] finger-pointing about economic responsibility show Washington still seems confused and impatient about relations with China.”

Sheng also noted that ties between China and the United States represented the “most important and complicated” bilateral relationship of the 21st century.


Aharon Etengoff

The People’s Republic of China – also known as Zhōngguó – has eclipsed Japan and is now the world’s second largest economy.

According to World Bank projections cited by Reuters, China remains on course to overtake the United States and assume the role of the world’s number one economic superpower by the year 2025.

China is now the world's second largest economyHowever, China’s per-capita income, which hovers at a mere $3,800 a year, is still quite low compared to America or Japan.

Nevertheless, a recent op-ed in the government-controlled People’s Daily urged the United States to “recognize and accept” China’s inevitable rise “onto the world stage.”

“No one would like to see the negative effects rocky relations would bring to China, the United States and possibly to the world as a whole,” explained Zhong Sheng.

Leer más “China is now the world’s second largest economy”

Dropping the F-Bomb in Asia

I whispered it under my breath as I boarded the plane from Washington D.C. to Hong Kong. I wrote it on post-it notes. I even considered getting it tattooed on my arm: Don’t Say the F-Word. Don’t say Facebook. Not here. Not in Asia.

As a recent Ogilvy transplant from Washington D.C. and the newest member of the APAC Digital Influence team based in Hong Kong, I knew I’d have a long list of client introductions and a few speaking engagements within my first 30 days. As I prepared for the move, I was hyper-sensitive to the idea that I’d be a newcomer to the region and spent considerable time studying the major social sites for the APAC region. All of this in an effort to avoid dropping the F-word when I should have said “Orkut” or “Mixi” or any one of the other social networks. You might say I had an America Social Media Accent and I tried to loose it before I landed in Hong Kong.

Well, for those like me still learning the statistics that shape the social web in Asia, I have news for you. Drop the F-bomb. Drop it often. Facebook, now more than ever, reigns supreme in most Asia Pacific regions with a dominate social network. According to comSore, Facebook is the dominate social network for 9 out of the 12 APAC regions. And, for markets in which the dominate social network really dominates (e.g. over 60% web penetration) the figure jumps to 7 out of 8.


Image representing Orkut as depicted in CrunchBase
Image via CrunchBase

by John Stauffer

I whispered it under my breath as I boarded the plane from Washington D.C. to Hong Kong.  I wrote it on post-it notes.  I even considered getting it tattooed on my arm: Don’t Say the F-Word.  Don’t say Facebook. Not here.  Not in Asia.

As a recent Ogilvy transplant from Washington D.C. and the newest member of the APAC Digital Influence team based in Hong Kong, I knew I’d have a long list of client introductions and a few speaking engagements within my first 30 days.  As I prepared for the move, I was hyper-sensitive to the idea that I’d be a newcomer to the region and spent considerable time studying the major social sites for the APAC region.  All of this in an effort to avoid dropping the F-word when I should have said “Orkut” or “Mixi” or any one of the other social networks.  You might say I had an America Social Media Accent and I tried to loose it before I landed in Hong Kong. Leer más “Dropping the F-Bomb in Asia”