Steve Jobs Film Coming in April


http://mashable.com

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Steve Jobs demos Apple Macintosh, 1984 (video) Leer más “Steve Jobs Film Coming in April”

Virgin Galactic’s SpaceshipTwo and WhiteKnightTwo get FAA approval


Image1By Mark Brown | wired.co.uk

America’s Federal Aviation Administration (FAA) has granted a launch permit to Virgin Galactic‘s suborbital spacecraft SpaceshipTwo and its carrier aircraft, WhiteKnightTwo.

“This important milestone enables our team to progress to the rocket-powered phase of test flight, bringing us a major step closer to bringing our customers to space,” said George Whitesides, CEO of Virgin Galactic.

Those rocket powered, supersonic tests flights will occur towards the end of 2012.

Both ships have been through lengthy testing regimes already. WhiteKnightTwo has made 80 test flights, and SpaceShipTwo has completed 16 free flights — three of which tested the vehicle’s ” feathering” re-entry system. Leer más “Virgin Galactic’s SpaceshipTwo and WhiteKnightTwo get FAA approval”

How to Present like Steve Jobs

Eventually, he revealed this isn’t three products, but one product called iPhone. Not only was this dramatic, but it also set the stage for what the audience was going to see for the remainder of the event.

Unfortunately, too many presenters don’t reveal a roadmap and fail to heighten the sense of anticipationthat the audience felt when they decided to attend the event.

When it was first revealed that Steve Jobs was going to be talking about an iPod, phone, and internet browser all in the same device, the audience was beside themselves wondering how this whole thing was going to work.

And the same thing would happen to your audience too. When you reveal the features of your new product, your audience is going to wonder with excitement how the features are going to solve their most pressing problems.


 

Steve Jobspresentations have become the stuff of legend.

Inspired by his presentations, customers flocked to Apple stores waited in line for days to be the first to buy the newly released product. And his presentations left the media salivating over his every word.

You may not have the huge fan base or the media clout of Apple, but you can still use several strategies that Steve Jobs employed to kick-start your product launch.

Every presentation that he gave followed a specific formula that you can use for your:

  • Webinars
  • Product Videos
  • Launch Events

First, you need to build the structure of the presentation. Then you need to incorporate a powerful message. And finally, you need to tell a memorable story that your audience wants to hear. Let’s get into the details of how Steve executed this wonderful presentation recipe…

1. Build the Structure

A Steve Jobs presentation followed a very specific structure that left the audience with no choice but to focus on the message being conveyed. Each presentation began with a roadmap, he broke every segment into three parts, and he never spoke on one topic longer than ten minutes.

Create a Roadmap

Near the beginning of his presentation, Steve Jobs always revealed what he was going to address. This gives the audience a visual guide for what to expect.

In the beginning of the iPhone launch, Steve Jobs announced that he was going to introduce three revolutionary new products:

  1. A wide screen iPod with touch controls
  2. A revolutionary new phone
  3. A breakthrough internet communications device

Eventually, he revealed this isn’t three products, but one product called iPhone. Not only was this dramatic, but it also set the stage for what the audience was going to see for the remainder of the event.

Unfortunately, too many presenters don’t reveal a roadmap and fail to heighten the sense of anticipationthat the audience felt when they decided to attend the event.

When it was first revealed that Steve Jobs was going to be talking about an iPod, phone, and internet browser all in the same device, the audience was beside themselves wondering how this whole thing was going to work.

And the same thing would happen to your audience too. When you reveal the features of your new product, your audience is going to wonder with excitement how the features are going to solve their most pressing problems.

By increasing the level of anticipation in your audience, the more attentive they will be for the remainder of your presentation. Leer más “How to Present like Steve Jobs”

Size Doesn’t Matter: Why Super Accounts Can Be Worthless

Does anyone really believe that there are over 200 million people using Twitter? Despite the growth rate, in reality there are likely only around 14 million daily active users and 40 million monthly active users. What are the other accounts doing?

Many are just sitting there. People create an account, check out Twitter, and for one reason or another never return. They still have an account and will continue to have that account indefinitely.


http://www.flowtown.com
by JD Rucker

Size_Matters

There are those who believe that social media is simply a numbers game. They will preach about getting thousands of fans and followers and hundreds of retweets and likes in an effort to get the most out of social media. They define engagement in ways that can be quantified – bigger is better from their perspective and bulk is king.

In many ways, they just don’t understand social media.

Size doesn’t matter. Presence is everything. While there can be an indirect correlation between the two, one thing is certain: there are small accounts with tremendous influence and huge accounts with none. Here’s why… Leer más “Size Doesn’t Matter: Why Super Accounts Can Be Worthless”

5 Important New Trends in Location

Advancements in mobile phone location technology not only allow for automatic background location behaviors, but also facilitate real-time, private location sharing for more practical purposes of a personal variety.

Geofencing technology powers most of these features — a geofence is nothing more than a virtual perimeter for a geographic area. Simply put, newer location-based applications enable users to build virtual fences around areas of interest. Those fences can be static or dynamic in nature, and possess properties that trigger behaviors such as notifications and automatic location updates upon zone entry or exit.

In Neer, geofencing is used behind-the-scenes to update a user’s whereabouts and trigger follow-up behaviors. When a Neer user enters or leaves a pre-defined, geofenced region, the application will update accordingly. Friends and family will receive automatic notifications, should the user so specify.

Geoloqi offers another approach to private location-sharing. The full-featured mobile and web platform also taps into to geofencing technology so users can leave themselves geo-located notes and perform time-saving automatic location-specific activities — think sending and receiving SMS messages when you enter or leave designated areas.

These private location-sharing activities could come in handy if you want to automatically notify a friend that you’re on your way to their house, or auto-email your boss that you’re running late. The service is currently limited to beta testers, but it certainly highlights the practical potential of background location for personal and peer-to-peer use.


Jennifer Van Grove | //mashable.com

As Facebook enters into the location market with Facebook Places, the world’s largest social network will help to make the edgy concept of checkins and location-sharing a mainstream practice.

Facebook (Facebook) is just one company attempting to add location for context; there are countless others going above and beyond checkins to push the space forward. There’s also a noticeable uptick in consumer interest around applications and services that feature location for sharing or utility.

The geolocation space is the one to watch right now — celebrities are flocking to Foursquare (Foursquare), location is finding a unique purpose in many mobile apps, background location is becoming a commonplace feature on smartphones, geofencing is evolving in purpose and function, and location-based social networks are proving to be the perfect platforms for cause marketing. What follows is a more detailed look at these five huge trends in location and how they will influence consumer adoption and inspire developer creativity. Leer más “5 Important New Trends in Location”

Designer Hopes to Bring Chic to Geeks

By JENNA WORTHAM

Internet entrepreneurs are not known for their keen fashion sense. (Unless you’re Ashton Kutcher, but that doesn’t count.)

There is, however, no shortage of occasions for them to be well-dressed — whether it’s meeting with potential investors or interviewing for a new co-founder.

Which is why Kristen Slowe, a product developer and fashion designer, is hoping to cater to geeks who want to dress a little bit sleeker with an online clothing line called Saboteur.

“After going to tech meet-ups and tech events and seeing the same items again and again, we realized there was a real void in the menswear market,” said Ms. Slowe, who is unveiling her new line on Wednesday.

Ms. Slowe, who designed the collection herself, said that she kept versatility and low maintenance in mind when creating the line. For example, one of the items offered is a jacket called the Invincible Jacket, made of a polyurethane and wool blend that is moisture, wrinkle and stain resistant.

“They can wear it to the office, out to dinner on a date, without worrying about it,” she said.


By JENNA WORTHAM

Internet entrepreneurs are not known for their keen fashion sense. (Unless you’re Ashton Kutcher, but that doesn’t count.)

There is, however, no shortage of occasions for them to be well-dressed — whether it’s meeting with potential investors or interviewing for a new co-founder.

Which is why Kristen Slowe, a product developer and fashion designer, is hoping to cater to geeks who want to dress a little bit sleeker with an online clothing line called Saboteur.

“After going to tech meet-ups and tech events and seeing the same items again and again, we realized there was a real void in the menswear market,” said Ms. Slowe, who is unveiling her new line on Wednesday.

Ms. Slowe, who designed the collection herself, said that she kept versatility and low maintenance in mind when creating the line. For example, one of the items offered is a jacket called the Invincible Jacket, made of a polyurethane and wool blend that is moisture, wrinkle and stain resistant.

“They can wear it to the office, out to dinner on a date, without worrying about it,” she said. Leer más “Designer Hopes to Bring Chic to Geeks”

¿Cómo posiciona Google sus sitios?


Para nadie es un secreto que gran parte del éxito de un sitio web es la facilidad con la que los contenidos de éste pueden encontrarse mediante los buscadores web, y de entre ellos con prioridad el de Google. A ello se reduce para muchos la así denominada arte de posicionamiento en buscadores.

Y aunque pudiera parecer banal, desde el mismo Google se ponen las pilas y comparten las normas y lineamientos que siguen para el posicionamiento de sus sitios y productos, que termina siendo un auténtico “cómo hacer”, dando repaso a lo que ya manejan los expertos y de gran utilidad a los iniciados en el SEO.

Descargar PDF.

http://winred.com/posicionamiento/como-posiciona-google-sus-sitios/gmx-niv5186-con18368.htm

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