Re-Vision — Postcards | thnxz @FormaandCo


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  • RE-VISION — COMIC

  • RE-VISION

    Re-Vision es un ejercicio de estilo y de síntesis de diferentes iconos culturales. Se trata de una serie de retratos de los personajes más representativos del mundo del cómic, del cine, de la televisión, del deporte y de la música.

    Re-Vision es una colección que presentamos en forma de postales. Hemos impreso algunas postales y pósters promocionales en ofset con la imprenta Arts Gràfiques Orient y actualmente tenemos a la venta serigrafías en 180hilos, piezas impresas en digital en la galería de arte online Loudart y chapas en Camaloon.

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Ad Targeting Is Hard


http://techcrunch.com

Editor’s note: Benjy Weinberger is the engineering site lead for foursquare’s San Francisco office. He previously worked on infrastructure and revenue engineering at Twitter, and before that on search and ad engineering at Google for eight years.

Microsoft recently announced that it’s taking a huge $6.2 Billion writedown over the failed aQuantive acquisition. This news, and the scrutiny of Facebook’s business model following their IPO drama, show that, in online advertising, it’s all about the targeting.

As this Reuters analysis explains, there’s so much online advertising space that merely putting billboards up all over the internet is no longer a lucrative business. Meanwhile, Google AdWords remains phenomenally successful, generating over $36B in revenue in 2011. The key difference? targeting. Google’s sophisticated ad-targeting algorithms greatly increase the relevance to the user, and therefore the likelihood of the user clicking on an ad. This is what makes AdWords so much more effective than banner ads.

So why isn’t everyone just improving their targeting? Unfortunately, it’s not that simple. Ad targeting is a difficult artificial intelligence (AI) problem, and while you may not agree that it’s a worthy one, it does require a lot of technical heavy lifting. Here’s why (…) Leer más “Ad Targeting Is Hard”

DayWatch herramienta para analizar en tiempo real el mercado de los descuentos online

“El proyecto fue desarrollado con el apoyo de la ANII e Ingenio, y es el cimiento de un proyecto global más ambicioso de monitoreo de tendencias en e-Commerce. El mercado objetivo inicial son las empresas de Daily Deal de Latinoamérica, pero en una segunda etapa se planea ampliar a Europa, Asia y Norte América” agrega su CEO.
Vale destacar que DayWatch ya cuenta con su primer caso de éxito en Uruguay, siendo utilizado por woOw – Descuentos urbanos: “En woOw usamos DayWatch a diario. Tanto el equipo comercial como la gerencia se basen en él para realizar gran parte de los reportes y estudios. A su vez, nos resulta muy útil al momento de hacer la planificación y el estudio de nuestros colegas no solo de Uruguay sino también del exterior para explorar oportunidades y tendencias” señaló Leonardo Silveira, Gerente General de woOw.


 

Pulso Social

Incubada por Ingenio, la startup uruguaya Tryolabs se dedica al desarrollo de aplicaciones para Internet con componentes de inteligencia artificial como Python/Django app basadas en machine learning y natual language processing.

El equipo emprendedor está comandado por Martín Alcalá Rubí (CEO y Business Manager), Raúl Garreta (CTO y Product Manager) y Ernesto Rodríguez (CXO y Chief User Experience Officer).

Con un portafolio de clientes que ya incluye proyectos en California y Silicon Valley,

“Permite obtener información del mercado inspeccionando en tiempo real y de forma interactiva todas las ofertas de la región. Obtiene de manera sistematizada reportes  y  métricas de negocio como market shares, penetración de mercado, niveles de ventas, descuentos y posicionamiento de mercado” sostiene Alcalá Rubí.

La plataforma DayWatch integra un sofisticado motor de inteligencia artificial capaz de agrupar ofertas automáticamente por rubros y generar proyecciones de mercado, que permite al usuario obtener análisis de tendencias y recomendaciones para su estrategia de venta.

Conformado por 4 paneles: Tiempo Real, Análisis, Histórico e Inteligente, el lenguaje de gráficos muestra el comportamiento de todos los portales de ventas colectivas y permite hacer comparaciones de desempeño. Leer más “DayWatch herramienta para analizar en tiempo real el mercado de los descuentos online”

The Economist and the Human Potential

If TED is about “Ideas Worth Spreading,” then the Economist’s Ideas Economy conference series is – as the title would suggest – about ideas worth monetizing. It’s the Economist, stupid! The venerable publication, a notorious late adopter, has realized that despite solid market standing it must reinvent itself to survive, both through a suite of new digital products and by branching out into the conference business. The focus on Innovation (as in “a commercialized original idea,” as the excellent moderator Vijay Vaitheeswaran defined it in his opening remarks) is a natural fit: The Economist has always stood for liberal economic policies and liberal social values – which is typically the kind of fabric that innovation thrives in.


By Tim Leberecht – //designmind.frogdesign.com

If TED is about “Ideas Worth Spreading,” then the Economist’s Ideas Economy conference series is – as the title would suggest – about ideas worth monetizing. It’s the Economist, stupid! The venerable publication, a notorious late adopter, has realized that despite solid market standing it must reinvent itself to survive, both through a suite of new digital products and by branching out into the conference business. The focus on Innovation (as in “a commercialized original idea,” as the excellent moderator Vijay Vaitheeswaran defined it in his opening remarks) is a natural fit: The Economist has always stood for liberal economic policies and liberal social values – which is typically the kind of fabric that innovation thrives in.

The most recent event of the series (full disclosure: frog design was a sponsor) took place last week in New York: With the theme “Human Potential,” 250 business leaders, entrepreneurs, politicians, and academics discussed for two days how to foster and tap into the creativity and intellect of their employees, stakeholders, peers, and students. The cynic could object and ask “Do we indeed have potential?,” inferring that the term “potential” implies progress and betterment – but are we, humans, even good? And if so, can we get better?

According to Harvard psychologist Steven Pinker, the answer is a clear yes. He presented a “history of violence,” arguing that violence is on the decline, which, as he readily admitted, appears to be somewhat counter-intuitive, knowing that there has not been a single day without war in the history of mankind. Attribute this to a recording bias: The magnifying effect of mass media makes violence more visible than ever before. Yet, Pinker cited empirical studies showing that the amount of actions which cause physical harm has steadily decreased over the past centuries. Despite the many atrocities it saw, the 20th century was not the most violent century in terms of absolute numbers (compared to the total world population), and acts of terrorism, Pinker pointed out, can only be described as (statistically) “insignificant.” Clearly, Pinker commented, the US overreacted in response to the 9/11 attacks. Before you cheer about the rise of human enlightenment and moral reasoning, however, consider that the way violence is committed may have become more subliminal, and that, more pressingly, weapons of mass destruction in the hands of a few rogue individuals (or states) can arguably do more harm nowadays – that is, cause ‘ultimate violence’ – than ever before. Additionally, it remains difficult to project future trends based on historical data so that an overly optimistic, non-violent concept of human potential might be flawed because of a bias of retrospective. In fact, the Rational Optimist‘s great blind spot is that it cannot look into the “heart of darkness,” that it has no means to explain or forecast truly irrational behavior.

On top of that, it is, of course, particularly hard to assess the human potential when you are human. Is human potential limited to humans? Can humans really fully unleash their own potential or will it take artificial intelligence to do so? Were the attendees in New York able to realize human potential or rather its impediment? The conference, for the most part, stayed away from such provocations. Notwithstanding the occasional excursion into macro-economic or philosophical debate, most of the program was devoted to more pragmatic topics such as employee motivation, knowledge management, institutional and non-institutional learning, and creative thinking. Leer más “The Economist and the Human Potential”

Conscious Awareness

It goes on to posit that “technology is weaving humans into electronic webs that resemble big brains.” (It’s nice to see this concept going mainstream… we talked about that idea here last November in the ‘Twitter’s Intelligent, Welcome to Web 3.0‘ post ). The next stage in the line of thinking is that this process is part of our species evolution:

Could it be that, in some sense, the point of evolution – both the biological evolution that created an intelligent species and the technological evolution that a sufficiently intelligent species is bound to unleash – has been to create these social brains, and maybe even to weave them into a giant, loosely organized planetary brain? Kind of in the way that the point of the maturation of an organism is to create an adult organism?


17th century representation of the 'third eye'...

(…) Via
//business-strategy-innovation.com
by Venessa Miemis

A recent article in the New York Times, Building One Big Brain, prompted me to write up the next skill in this 12 part series. The piece quotes Nicholas Carr’s opinions about how the Internet is reducing the “capacity for concentration and contemplation,” scattering our attention and reducing our ability to focus.

It goes on to posit that “technology is weaving humans into electronic webs that resemble big brains.” (It’s nice to see this concept going mainstream… we talked about that idea here last November in the ‘Twitter’s Intelligent, Welcome to Web 3.0‘ post ). The next stage in the line of thinking is that this process is part of our species evolution:

Could it be that, in some sense, the point of evolution – both the biological evolution that created an intelligent species and the technological evolution that a sufficiently intelligent species is bound to unleash – has been to create these social brains, and maybe even to weave them into a giant, loosely organized planetary brain? Kind of in the way that the point of the maturation of an organism is to create an adult organism?

The article didn’t treat the evolution of technology as something that was going to happen outside of us, such as a machine intelligence that will outpace us, as the technological singularity implies. (which may also happen, though). Rather, it suggests something more akin to a process of evolutionary development, in which interconnectivity and cooperation will indicate a move towards higher intelligence. The ideas reminded me of the work being done by John Stewart and the Evolution, Complexity and Cognition Research Group on intentional evolution. Check his Evolutionary Manifesto.

As someone who spends much of my time online, both of the premises of the article – decreased focused attention and increased potential for a distributed consciousness – do resonate. But, I do wonder if an intelligent planetary brain is going to emerge without some intention and conscious awareness on our part. Leer más “Conscious Awareness”

What are social networks for? [Personalmente, he volcado]

So let’s try to get at least this thing really straight:

Social networks are not channels for advertisers or for the adverts/memes you, your clients or any of your so-called “influentials” create, social networks are for all of the people who participate in the network.

Being a social creature means you spend your life in social networks; being part of a social network gives each individual a number of benefits – shared protection, shared resources and most importantly shared learning. Our ability to learn from each other (the appropriately-named Social Learning) is one of our all-too-mutual species’ most characteristic capabilties and the engine by which stuff gets pulled through populations (from technologies to health habits)


Tai-chi11

Been a bit quiet recently – partly because real world (family) concerns seem to have taken over a bit.

But also partly because have been feeling a bit bored by many of the discussions I trip over online.

In particular, there’s still a lot of silly stuff around social networks and social influence.

So let’s try to get at least this thing really straight:

Social networks are not channels for advertisers or for the adverts/memes you, your clients or any of your so-called “influentials” create, social networks are for all of the people who participate in the network.

Being a social creature means you spend your life in social networks; being part of a social network gives each individual a number of benefits – shared protection, shared resources and most importantly shared learning. Our ability to learn from each other (the appropriately-named Social Learning) is one of our all-too-mutual species‘ most characteristic capabilties and the engine by which stuff gets pulled through populations (from technologies to health habits) Leer más “What are social networks for? [Personalmente, he volcado]”

Google CEO Schmidt: “People Aren’t Ready for the Technology Revolution”

Eric Schmidt spoke at the Techonomy conference in Lake Tahoe today and dropped some serious rhetorical bombs. “There was 5 exabytes of information created between the dawn of civilization through 2003,” Schmidt said, “but that much information is now created every 2 days, and the pace is increasing…People aren’t ready for the technology revolution that’s going to happen to them.”

The Techonomy conference is a gathering of people from around the globe seeking to use technology to solve the world’s big problems. Schmidt spoke there today and said that people need to get ready for major technology disruption, fast.

The bulk of what’s contributing to this explosion of data, Schmidt says, is user generated content. From that content, far more prediction than we’ve seen today is possible and will be a factor in the future.


By Marshall Kirkpatrick <!– –>

Eric Schmidt spoke at the Techonomy conference in Lake Tahoe today and dropped some serious rhetorical bombs. “There was 5 exabytes of information created between the dawn of civilization through 2003,” Schmidt said, “but that much information is now created every 2 days, and the pace is increasing…People aren’t ready for the technology revolution that’s going to happen to them.”

The Techonomy conference is a gathering of people from around the globe seeking to use technology to solve the world’s big problems. Schmidt spoke there today and said that people need to get ready for major technology disruption, fast.

The bulk of what’s contributing to this explosion of data, Schmidt says, is user generated content. From that content, far more prediction than we’ve seen today is possible and will be a factor in the future. Leer más “Google CEO Schmidt: “People Aren’t Ready for the Technology Revolution””