Natural Link Building 101

Link building is one of the most important things you can do in terms of off-site search engine optimization. As you probably know by now, search engines like Google tend to rank pages higher in search results based on the number and quality of links to those pages. Essentially, the more links you have, the more likely you will be to rank well when someone searches for keywords related to your website. Some of the most common ways to build links to a website include the following:

Link Requests – This is where you simply ask another website owner to link back to your website. These are really hit or miss and depend on how well you can convince the website owner that your link on their website is beneficial to both them and their visitors.
Link Buying – This is the big no-no, yet it is still happening. Instead of politely requesting a link from a website owner, you approach them with a deal instead. Some consider it as advertising in the form of a link instead of a banner, but Google considers it a good reason to penalize a website.
Directories – There are a ton of directories out there – general directories, local directories, and niche based directories. Some will allow you to create a listing for free while others will charge a fee. The latter doesn’t constitute “bad link buying” even though you are paying for the link.
Content Links – There are a lot of ways to build links via content, from creating articles on article marketing networks to guest blogging with a link in your author bio.
Social Links – I’m not just talking about links in your social profiles (although we will get to those). This refers to all of the ways getting social online (blog comments, forum posting, answering questions, and using social media) can lead to links.

For this post, we’re not going to focus on the first three (requests, buying, or directories) but rather, the last two – content and social. Why? Because chances are you are already doing most of these right now, or know you should be!

The reason these two are so important is that they are not just about creating links for SEO value (although some will have some SEO value anyway). They are about creating links that people will be likely to click on, so instead of waiting for clicks and conversions from higher rankings in search results, you could be getting both immediately from the link itself!


 

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Link building is one of the most important things you can do in terms of off-site search engine optimization. As you probably know by now, search engines like Google tend to rank pages higher in search results based on the number and quality of links to those pages. Essentially, the more links you have, the more likely you will be to rank well when someone searches for keywords related to your website. Some of the most common ways to build links to a website include the following:

  • Link Requests – This is where you simply ask another website owner to link back to your website. These are really hit or miss and depend on how well you can convince the website owner that your link on their website is beneficial to both them and their visitors.
  • Link Buying – This is the big no-no, yet it is still happening. Instead of politely requesting a link from a website owner, you approach them with a deal instead. Some consider it as advertising in the form of a link instead of a banner, but Google considers it a good reason to penalize a website.
  • Directories – There are a ton of directories out there – general directories, local directories, and niche based directories. Some will allow you to create a listing for free while others will charge a fee. The latter doesn’t constitute “bad link buying” even though you are paying for the link.
  • Content Links – There are a lot of ways to build links via content, from creating articles on article marketing networks to guest blogging with a link in your author bio.
  • Social Links – I’m not just talking about links in your social profiles (although we will get to those). This refers to all of the ways getting social online (blog comments, forum posting, answering questions, and using social media) can lead to links.

For this post, we’re not going to focus on the first three (requests, buying, or directories) but rather, the last two – content and social. Why? Because chances are you are already doing most of these right now, or know you should be!

The reason these two are so important is that they are not just about creating links for SEO value (although some will have some SEO value anyway). They are about creating links that people will be likely to click on, so instead of waiting for clicks and conversions from higher rankings in search results, you could be getting both immediately from the link itself! Leer más “Natural Link Building 101”

Tool Review: Link-Building with Postrunner

Working as a freelance writer and in SEO over the past few years, one thing became clear to me very quickly: link-building was going to be a big part of the job. One of the easiest ways to build links is by writing articles that contain anchor text (keywords that contain a hyperlink), and then submitting the articles to websites for publication. Building website links is very easy to do with article writing, but I have always been faced with two big problems.

The first problem is that writing articles for link-building purposes and then submitting them to websites is a time-consuming process and the second issue is that the writer does not often have control over where the content is going to be published. There are generally three main ways to submit articles to websites to build links:

* Submit the articles to article directory websites such as Ezine Articles and Articlesbase.
* Submit articles to blogs that accept guest posts.
* Use an article marketing software or service.

Article directories

Article directories are a good place to start building links, but link diversity is also important. Several links all coming from article directories are not going to be as valued in regards to SEO as incoming links from several different websites that are relevant to your website and that are ranked well with the search engines. Getting articles approved in the article directories can also be a time-consuming process and there are restrictions on where anchor text and links can be placed within the articles.
Guest posting

Guest posting is a wonderful option if a writer can find blogs that allow guest posting, but the search for blogs that allow guest posting is a time-consuming process itself and there is no guarantee that a blog will accept a writer’s articles. Guest posting cannot usually be done on an everyday basis and blog owners will often have the final say over any links.
Article marketing software

Using an article marketing software program or service is good for mass article writing and sending the content out to several different blogs at once, but this solution often results in a lot of duplicate content. Some article marketing services offer writers the use of an article spinner program as well, but search engines have a knack for recognizing spun content. Many article spinners are also very flaky and I found that I was spinning articles by hand more often than I was using the actual spinning program. This was a waste of time and I also did not have control over where content was being published, which often resulted in a lot of low quality websites using my articles.


Working as a freelance writer and in SEO over the past few years, one thing became clear to me very quickly: link-building was going to be a big part of the job. One of the easiest ways to build links is by writing articles that contain anchor text (keywords that contain a hyperlink), and then submitting the articles to websites for publication. Building website links is very easy to do with article writing, but I have always been faced with two big problems.

The first problem is that writing articles for link-building purposes and then submitting them to websites is a time-consuming process and the second issue is that the writer does not often have control over where the content is going to be published. There are generally three main ways to submit articles to websites to build links:

Article directories

Article directories are a good place to start building links, but link diversity is also important. Several links all coming from article directories are not going to be as valued in regards to SEO as incoming links from several different websites that are relevant to your website and that are ranked well with the search engines. Getting articles approved in the article directories can also be a time-consuming process and there are restrictions on where anchor text and links can be placed within the articles.

Guest posting

Guest posting is a wonderful option if a writer can find blogs that allow guest posting, but the search for blogs that allow guest posting is a time-consuming process itself and there is no guarantee that a blog will accept a writer’s articles. Guest posting cannot usually be done on an everyday basis and blog owners will often have the final say over any links.

Article marketing software

Using an article marketing software program or service is good for mass article writing and sending the content out to several different blogs at once, but this solution often results in a lot of duplicate content. Some article marketing services offer writers the use of an article spinner program as well, but search engines have a knack for recognizing spun content. Many article spinners are also very flaky and I found that I was spinning articles by hand more often than I was using the actual spinning program. This was a waste of time and I also did not have control over where content was being published, which often resulted in a lot of low quality websites using my articles. Leer más “Tool Review: Link-Building with Postrunner”