Art director – Gabriel Catalano®

You Need to Hear This Table

Sure iPods are great, but they’ve always had one flaw, you can’t rest your pint on one. As part of their new urban headphones campaign, ‘You Need To Hear This,» Philips unveiled tables you need to hear. Pub goers across London got a chance to listen to trending music curated specifically for the neighbourhood they were in just by plugging their headphones into bespoke tables.

Each table featured hand illustrated typography and iconography inspired by its neighbourhood – all prompting people to plug their headphones directly into the table (Philips headphones were provided by the bar). The surfaces were entirely handmade using three types of wood: American oak, fumed oak and maple and each used a range of techniques including marquetry, laser etching, wood burning and hand distressing.

Client: Philips
Agency: Ogilvy & Mather London
Brixton Table Illustrator: Ged Palmer
Hackney Table Typographer / Illustrator: Alison Carmichael / Steve Bonner
Shoreditch Table Illustrator: Mateusz Witczak
Production Company: Physical Pixels
Writer: Chris Joakim
Art Director: Mike Donaghey
Planner: Mattijs Devroedt
Project Managers: Louisa Lewis, Sasha Dunn
Account Leads: Olivia Rzepczynski, AJ Coyne
Creative Directors: Gerry Human, Ivan Pols

The Offline Glass o Vaso sin red, te juntas con amigos? olvida entonces a las redes sociales =)

by cargocollective.com/mauricioperussi

A creation of the advertising agency Fischer&Friends, the glass that only stands supported by the mobile phone rescues people from the online world and brings them back to the bar chat

Agency: Fischer&Friends
Client: Salve Jorge Bar
CreationGeneral Director: Mario D’Andrea
Creation Director: Beto Rogoski and Sthefan Ko
Copywriter: Melissa Serro Pottker
Art Director: Maurício Perussi
Convergence VP: Pedro Porto
Photographer: Lucio Cunha
Art Buyer: Leo Lopes and Carol Ferreira

Carlsberg puts friends to the test – @carlsberg

A phone call in the middle of the night: your best friend is in trouble. Would you go out and help him? Carlsberg tests some friendships. What would your friends do? Are they true mates?

Do the test here: http://on.fb.me/Zm6MOI

That calls for a Carlsberg!
http://www.facebook.com/Carlsberg/

Cómo evitar una crisis en Social Media [Infografía]

[Infografía] | TreceBits
http://bit.ly/IOcKjl

Hay una cosa clara: sólo se equivocarán o meterán la pata en las redes sociales aquellas empresas que hayan apostado por estar en ellas. Una vez asumido el riesgo, lo importante es estar preparado por si ocurre una situación de crisis y saber reaccionar ante ella de la mejor manera posible. Las crisis también se superan… pero mejor aún, también pueden evistarse, y para ayudar en esa tarea, la siguiente infografía:

100 Ideas That Changed Graphic Design

The most influential concepts in the history of the industry

by James Thorne | coolhunting.com

In the new chronologically ordered book «100 Ideas That Changed Graphic Design«, Steven Heller and Véronique Vienne explore the most important moments in an industry they themselves helped to define. Part of publisher Laurence King‘s popular «100 Ideas» series, the combination of symbols, techniques, archetypes, tropes and trends represents some of the major creative explosions that continue to inspire an array of visual mediums today. The scope is broad but intelligently refined, connecting all aspects of graphic design, from the age-old technique of text ornamentation to the relatively nascent appearance of pixelated images and digital type.

Heller, winner of the prestigious AIGA medal and former New York Times art director for 33 years, continues to write the «Visuals» column for the paper’s Book Review, as well as The Daily Hellerfor Imprint magazine. Vienne also comes from an art direction background and has published a number of books on the subject of graphic design. They draw enlightening and occasionally surprising connections, their observations identifying hidden meanings that inform images, such as the sun ray-inspired Mickey Mouse graphic created for his 80th birthday, which is actually a riff on Maoist propaganda posters. Continuar leyendo «100 Ideas That Changed Graphic Design»

27 años de dominios .com – infografía

Hoy, 15 de marzo, se cumplen exactamente 27 años del registro del primer dominio ‘.com’, Symbolics.com. Actualmente ya hay más de 100 millones de estos dominios, que, a pesar de continuar creciendo a gran velocidad, han reducido su ritmo. A pesar de ello, se han convertido en un activo valioso.

Así, nombres como sex.com o tablets.com alcanzan precios desorbitados. No obstante, el más caro esinsure.com, por el que se pagaron 16 millones de dólares.

Además, en esta infografía se puede ver cómo se necesitaron 990 días para alcanzar los 100 primeros registros de ‘punto coms’, mientras que sólo durante el pasado 11 de marzo se registraron más de 100.000 dominios

TICbeat

Hoy, 15 de marzo, se cumplen exactamente 27 años del registro del primer dominio ‘.com’, Symbolics.com. Actualmente ya hay más de 100 millones de estos dominios, que, a pesar de continuar creciendo a gran velocidad, han reducido su ritmo. A pesar de ello, se han convertido en un activo valioso.

Así, nombres como sex.com o tablets.com alcanzan precios desorbitados. No obstante, el más caro esinsure.com, por el que se pagaron 16 millones de dólares.

Además, en esta infografía se puede ver cómo se necesitaron 990 días para alcanzar los 100 primeros registros de ‘punto coms’, mientras que sólo durante el pasado 11 de marzo se registraron más de 100.000 dominios.

(mirá y amplíala) Continuar leyendo «27 años de dominios .com – infografía»

6 Steps To Creating A Knockout Online Portfolio

As the Chief Designer of Behance, few people are better at identifying a great online portfolio than Matias Corea. While judging contests, looking for new talent, and conducting design research for the Behance Network, he has reviewed thousands of creative portfolios on the web.
To get some insight on what works (and what doesn’t!) when it comes to showcasing creative work online, I chatted with Matias about his observations and extracted six simple tips for building a knockout creative portfolio:

1. Take a step back, and curate your best work. Take the time to look at all of your work and carefully choose the right pieces for your portfolio. «One piece of advice I got from my mentor was to always showcase the type of work you want to be doing in the future,» says Matias. «Display only the projects that you are really proud of, that look the best, and that use the best materials.»

Choose at least five projects so you can demonstrate the breadth of your work, but be selective. Remember, it’s always better to have a portfolio of a few projects that are stunning than dozens of projects where some of them are just OK. The quality of your portfolio is only as good as your weakest project.

Always showcase the type of work you want to be doing in the future.

2. Use eye-catching images, and share the backstory. Now that you’ve edited the work you want to show, get into the nitty-gritty of each project and think about how to best present it. Visitors like to know the story behind your finished work, so think about presenting your process — from the initial concept, to early sketches, to the finished product.

by Mell Ravenel
http://the99percent.com/tips/7127/6-Steps-To-Creating-A-Knockout-Online-Portfolio

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ProSite Portfolio by Adam Jesberger

1. Take a step back, and curate your best work. Take the time to look at all of your work and carefully choose the right pieces for your portfolio. «One piece of advice I got from my mentor was to always showcase the type of work you want to be doing in the future,» says Matias. «Display only the projects that you are really proud of, that look the best, and that use the best materials.»

Always showcase the type of work you want to be doing in the future.

2. Use eye-catching images, and share the backstory. Now that you’ve edited the work you want to show, get into the nitty-gritty of each project and think about how to best present it. Visitors like to know the story behind your finished work, so think about presenting your process — from the initial concept, to early sketches, to the finished product. Continuar leyendo

By design, most advertising is shiny and happy. Its creators not so much.

Would misery be my price for creativity? Despite any worries, I was not deterred. Even then, few things satisfied me as much as the creative process. It was easy dismissing morbid thoughts while in the midst of creation. Bit puzzling during down time but that’s what drugs and alcohol were for!

If artists and writers tend to be happiness-impaired then I think it’s fair to say so are many art directors and copywriters. For better and worse, do we not share the creative gene? Carry the argument one step further and a bittersweet irony emerges: that the advertising we make is shot through with optimism beyond what permeates the real world, especially ours. The myths we create for our clients are almost always universally positive. We bring good things to life, even if, as copywriters and art directors, we lead lives of quiet desperation.

“Funny, I don’t feel in good hands.”

Much has been documented on the correlation between mental illness and creativity. The starving artist is an unfortunate cliché. That he or she will be tormented by demons seems almost necessary, par for this particularly hazard-ridden course.

And so, as a young man, I wondered if by choosing writing, and then copywriting, was I in turn dooming myself to a life of anxiety and depression? Continuar leyendo «By design, most advertising is shiny and happy. Its creators not so much.»