See on Scoop.it – Gabriel Catalano the name of the game
Software development is going mobile, bringing applications to phones, laptops and tablets everywhere, including the classroom. Leer más “How To Start Developing Your Own Apps”
Etiqueta: AppStore
The Beginner’s Guide to Mobile App Marketing
Calculate the number of downloads you’ll need to get into the Top Charts
Every category requires a different number of downloads to move into the Top Charts for that category. Do your homework and find out just how many downloads per day you’ll need to get into the Top Charts. Finding the exact number can be challenging, but you’ll be able to approximate that amount of downloads your app needs to move its way up the Top Charts rankings.
To estimate your targeted download number, keep an eye on how many downloads/ratings/reviews the apps in your category’s Top Charts have and how they change on a daily basis. If the app store doesn’t offer a way to follow number of downloads, do your best to approximate. Use your app as a guide for what percentage of users also rate and review it, and approximate the other apps using this same percentage. As an example, if your app has 100 downloads and 5 ratings (5%) while your competitor has 10 ratings, you can assume that your competitor has around 200 downloads. You should be able to triangulate on a reasonable estimate for the number of downloads per day needed to rise in the Top Charts.
Run burst campaigns to rise in the Top Charts, then lower your spend and stay ranked organically
One of the best ways to rise quickly in the Top Charts is to run a burst paid ad campaign to drive rapid downloads. Once your ad campaign begins, you’ll see an increase in the number of downloads and users of your app. If your app is valuable, you’ll get great ratings and reviews, and the app will be shared by users with their friends. Due to the increase in downloads, you will now begin to rank higher in the app stores’ Top Charts.
Once you’re ranking highly in the Top Charts, you’ll be able to decrease your ad spend while your app continues to rank highly on its own. This creates a virtuous cycle of organic app growth: your app ranks highly in the Top Charts, which drives downloads and ratings, which causes your app to continue to rank highly in the Top Charts.
Conclusion
Building an app is hard, and marketing an app is even harder. It requires a multi-faceted approach that is coordinated and coherent. Each of the steps above will contribute to a successfully marketed app, but none of them are silver bullets.
You have to create a great app and consistently promote it through as many channels as possible for a shot at success in the app store ecosystem. With a lot of work, and a little luck, you can build a massively successful mobile app that will drive your business forward.
Have you marketed a mobile app yet? Did you learn any tricks to share with the world?
About the author: Ian Sefferman is the founder and CEO of AppStoreHQ and MobileDevHQ. Through those 2 companies, he helps companies market their apps so that they can rank at the top charts.
by Guest Author
http://www.quicksprout.com
Getting your app discovered is the fundamental challenge every app marketer faces. With millions of apps across iOS, Android, Windows Phone, and other platforms, standing out in the boundless sea of available apps is becoming increasingly difficult.
The best app marketers will pursue a comprehensive, well-rounded app marketing strategy that includes pre-launch work and post-launch work. The best strategies will include organic and paid app marketing channels.
Here’s the complete guide to app marketing that every app owner needs to follow.
Before Launch
Contrary to popular belief, your marketing strategy needs to start well before your app goes live in the app store. Like any successful product, understanding who your customers are and where you can find them is one of the most important pieces of the app marketing puzzle. There are a few steps you need to take before you launch your app:
Select important keywords Leer más “The Beginner’s Guide to Mobile App Marketing”
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Hookflash, videollamadas gratuitas entre contactos de Linkedln
¿Utilizas Linkedln? ¿Qué te parecería la idea de contar con una aplicación exclusiva para comunicarte con los contactos de esa red social? Esa es la propuesta que presenta Hookflash, una aplicación gratuita solo para contactos de Linkedln que permita tener una comunicación rápida y fluida mediante videollamadas.
Por Miriam | http://wwwhatsnew.com
¿Utilizas Linkedln? ¿Qué te parecería la idea de contar con una aplicación exclusiva para comunicarte con los contactos de esa red social? Esa es la propuesta que presenta Hookflash, una aplicación gratuita solo para contactos de Linkedln que permita tener una comunicación rápida y fluida mediante videollamadas. Leer más “Hookflash, videollamadas gratuitas entre contactos de Linkedln”
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Anatomy of an Apple Email
The emails sent by Apple to consumers are riddled with trademark characteristics, including multiple ‘Calls To Action,’ as well as the beloved ‘Hero Shot.’ Here is a breakdown of each of these characteristics and a summary of their general purpose.
by Ethan Bloch
The emails sent by Apple to consumers are riddled with trademark characteristics, including multiple ‘Calls To Action,’ as well as the beloved ‘Hero Shot.’ Here is a breakdown of each of these characteristics and a summary of their general purpose.
Read more: http://www.flowtown.com/blog/anatomy-ofan-apple-email#ixzz1AuOipRFS
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Don’t Fail Fast – Learn Fast
There is a lot of chatter out there about the concept of ‘failing fast’ as a way of fostering innovation and reducing risk. Sometimes the concept of ‘failing fast’ is merged with ‘failing cheap’ to form the following refrain – ‘fail fast, fail cheap, fail often’.
Now don’t get me wrong, one of the most important things an organization can do is learn to accept failure as a real possibility in their innovation efforts, and even to plan for it by taking a portfolio approach that balances different risk profiles, time horizons, etc.
The problem that I have with all of this chatter about failing fast is that does not take into account the power of language. The language focuses people on failing instead of on the goal – learning. My friend Stefan Lindegaard has recognized this and has incorporated learning into his ‘smartfailing‘. But even this approach misses the mark by remaining focused on failure.
When it comes to innovation, it is not as important whether you fail fast or fail slow or whether you fail at all, but how fast you learn. And make no mistake, you don’t have to fail to innovate (although there are always some obstacles along the way). With the right approach to innovation you can learn quickly from failures AND successes.
The key is to pursue your innovation efforts as a discrete set of experiments designed to learn certain things, and instrumenting each project phase in such a way that the desired learning is achieved.
by Braden Kelley
There is a lot of chatter out there about the concept of ‘failing fast’ as a way of fostering innovation and reducing risk. Sometimes the concept of ‘failing fast’ is merged with ‘failing cheap’ to form the following refrain – ‘fail fast, fail cheap, fail often’.
Now don’t get me wrong, one of the most important things an organization can do is learn to accept failure as a real possibility in their innovation efforts, and even to plan for it by taking a portfolio approach that balances different risk profiles, time horizons, etc.
The problem that I have with all of this chatter about failing fast is that does not take into account the power of language. The language focuses people on failing instead of on the goal – learning. My friend Stefan Lindegaard has recognized this and has incorporated learning into his ‘smartfailing‘. But even this approach misses the mark by remaining focused on failure.
When it comes to innovation, it is not as important whether you fail fast or fail slow or whether you fail at all, but how fast you learn. And make no mistake, you don’t have to fail to innovate (although there are always some obstacles along the way). With the right approach to innovation you can learn quickly from failures AND successes.
The key is to pursue your innovation efforts as a discrete set of experiments designed to learn certain things, and instrumenting each project phase in such a way that the desired learning is achieved.
The central question should always be: Leer más “Don’t Fail Fast – Learn Fast”
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Hallelujah! Google Voice Returns to the iPhone App Store
The saints be praised. After loosening and clarifying its App Store policies last week, Apple is proving that things–some of them, at least–have changed. A third-party Google Voice app called GV Connect is in the App Store, almost fourteen months after Apple removed all third-party Google Voice apps and refused to approve Google’s own one. Sean Kovacs, developer of GV Mobile, one of the programs bounced last year, says that Apple has told him his app will return tomorrow.
GV Connect is $2.99 and a no-brainer for Google Voice users: It makes it nearly as easy to use Google Voice for outgoing calls as it is to make a garden-variety call, and provides easy access to Google Voice voicemail and SMSes. It’s far more convenient than the Web-based stopgap that Google itself released back in January. And GV Mobile looks like it may be even better. (Me, I’ll buy both.) Leer más “Hallelujah! Google Voice Returns to the iPhone App Store”
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From URLs to Apple Apps: A Brief History of Cybersquatting
Cybersquatters have a new target: App names on Apple’s App store. Apple is trying to fight them off, but squatting has been a moneyspinning scourge since the dawn of the Interwebs.
Cybersquatting–the occupation of a Web address that someone else has a more legitimate claim on, for the purposes of reselling it later–is pretty sordid. Let’s not mince word: If you’re extorting money out of people whose business, livelihood or Web presence is better served by using a particular URL, you’re being evil. A federal law called the Anticybersquatting Consumer Protection Act was set up to protect the rights of individuals to their online presence and intellectual property, but it is frequently broken.
The practice started back in the early days of the Internet, when ICANN first allowed individuals to buy the rights to use a particular URL. People began buying the rights to URLs associated with a known brand, sometimes mocking-up a fake Web site there to prove they were “really” using it. Then when the company in question got wise, they’d often have to resort to legal action (if squatters were particularly unscrupulous) or simply fork over cash to secure the rights. Madonna and Apple, two of the most famous brands of modern times, had to engage in protracted legal battles over URLs.
BY Kit Eaton
Cybersquatters have a new target: App names on Apple‘s App store. Apple is trying to fight them off, but squatting has been a moneyspinning scourge since the dawn of the Interwebs.
Cybersquatting–the occupation of a Web address that someone else has a more legitimate claim on, for the purposes of reselling it later–is pretty sordid. Let’s not mince word: If you’re extorting money out of people whose business, livelihood or Web presence is better served by using a particular URL, you’re being evil. A federal law called the Anticybersquatting Consumer Protection Act was set up to protect the rights of individuals to their online presence and intellectual property, but it is frequently broken.
The practice started back in the early days of the Internet, when ICANN first allowed individuals to buy the rights to use a particular URL. People began buying the rights to URLs associated with a known brand, sometimes mocking-up a fake Web site there to prove they were “really” using it. Then when the company in question got wise, they’d often have to resort to legal action (if squatters were particularly unscrupulous) or simply fork over cash to secure the rights. Madonna and Apple, two of the most famous brands of modern times, had to engage in protracted legal battles over URLs. Leer más “From URLs to Apple Apps: A Brief History of Cybersquatting”
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iTunes Connect Mobile App Now Available for iPhone
If you’re a digital content distributor, you’ve probably heard of iTunes Connect: it’s a set of tools that helps you manage your content in the App Store.
Now, you can do it from your iPhone with the iTunes Connect Mobile (iTC Mobile) app.
If you’re a digital content distributor, you’ve probably heard of iTunes Connect: it’s a set of tools that helps you manage your content in the App Store.
Now, you can do it from your iPhone with the iTunes Connect Mobile (iTC Mobile) app. Leer más “iTunes Connect Mobile App Now Available for iPhone”
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Google intenta seducir a los programadores independientes
Tratando de encontrar el borde del papel por donde más fácil se dobla, Google procura sacar ventaja, tentando a los desarrolladores independientes de aplicaciones móviles que habitualmente trabajan para Apple con más ganancias, permitiéndoles, por ejemplo, colocar avisos en sus productos.
- Image via CrunchBase
Tratando de encontrar el borde del papel por donde más fácil se dobla, Google procura sacar ventaja, tentando a los desarrolladores independientes de aplicaciones móviles que habitualmente trabajan para Apple con más ganancias, permitiéndoles, por ejemplo, colocar avisos en sus productos. Leer más “Google intenta seducir a los programadores independientes”
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451 Heat » What would Facebook’s location-based feature mean for Fan Pages?
In keeping with the social networking theme of 2010, Facebook hinted the site soon will allow people to post locations in addition to status messages. In a blog post on Friday, Facebook’s deputy general counsel, provided only a couple details about how the places feature would work, but did confirm that the social networking site is developing features that use people’s locations.
If the location feature integrates Facebook Fan Pages it could have very interesting results for businesses on the social networking site. The feature could make Fan Pages for businesses (i.e. restaurants, salons, bars, etc.) more valuable in terms of generating awareness, driving more engagement and appearing more frequently in Google’s Place Pages or Yelp’s listings.
Tagging an update or post with a venue that has a Fan Page, may also allow a user to attach comments/reviews and photos to the venue’s Fan Page. Location-based posts will drive more traffic to Fan Pages and create more engagement between businesses and clients. If the feature is designed to include Fan Pages, I think we’ll see a huge increase in the amount of Fan Pages on the site.
It’s rumored that Facebook will make the official announcement regarding the location feature at the annual f8 conference on April 21st.
How do you think Facebook plans to integrate locations into status updates? How is Facebook going to make its location-based feature different? Tell us what you think Facebook should do!
http://451heat.com/2010/03/29/what-would-facebooks-location-based-feature-mean-for-fan-pages/
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