This HBR Insight Center on the future of advertising will explore the transformation. We’ll dig into the technologies that are reinventing how companies connect with customers, and look at how big data and new analytic tools are allowing advertisers to fine tune and microtarget their messaging in real time. Our bloggers will also examine the new breed of consumer that, increasingly, rejects interruptive messages and demands that advertising present itself only when invited — and then only if the message offers value. And we’ll look at consumers’ growing involvement in advertising, both as arbiters and creative collaborators. This exploration happens in tandem with our spotlight on advertising in the March issue of HBR.
How Does Facebook Improve Its Mobile Apps?
Earlier this week, Facebook released an update for its iOS application, integrating popular features from the stand-alone Camera and Messenger apps. On Friday, the site’s engineering team shared how they use these apps to see what shutterbugs and messaging mavens like best before they tweak the main app.
INFOGRAPHIC: How Businesses Are Making Friends On Facebook
The holy grail for a brand on Facebook is the advocate. But how does a brand turn an everyday Facebook fan into someone who is willing to share and speak positively about the company? Ambassador, a social referral platform, laid out a timeline illustrating how a user becomes a brand advocate.
How Do Facebook’s Opt-In Notifications, Pages Feed Affect Brands?
Facebook set the marketing world abuzz when it began testing two features: opt-in notifications for page updates (so users can be pinged whenever a page they have chosen posts) and a separate pages feed (where users can see all posts from all pages they’ve liked). Jason Weaver, CEO of Shoutlet, a social media marketing service that works with top consumer brands, told AllFacebook recently that he thinks this is a chance for companies to re-establish connections with fans.
Facebook Friendship Pages Converted To Timeline
Have you ever gone through your friends list and wondered, “How do I know this person?” There’s actually a way to see all engagement between yourself and a friend — friendship pages, which recently got the timeline treatment.
Wishpond Serves Up Easy, Engaging Facebook Marketing
Trying to think of a way to create a fun contest that will make Facebook fans engage with your brand? Stop thinking. Wishpond, which is now stepping into the social marketing world, has launched an easy way for brands to reach out to their fans through Facebook and other avenues.
Postagram Direct Turns Facebook Photos Into Branded Postcards
Users are increasingly finding new ways to find offline uses for Facebook. The latest? Postgram Direct, which allows a user to send a real-life postcard to someone featuring Facebook photos. Sincerely, the parent company, announced Thursday that Postagram Direct has partnered with Gap to allow users to send free postcards to friends and relatives.
Takei To Take On Facebook’s Algorithm In Upcoming Book
Actor George Takei has been a fierce opponent of the way Facebook determines which users see certain posts from pages. After reading an open letter from an aggravated page administrator to Co-Founder and CEO Mark Zuckerberg, Takei said he’s writing about Facebook’s algorithm — which many people refer to as EdgeRank — in his upcoming book.
INFOGRAPHIC: The Science Of Facebook Engagement
One of the biggest challenges facing Facebook marketers is the plight of gaining engagement. Brands and other page administrators have tried to figure out the best types of posts to rack up more likes, comments, and shares — and most important, to play into Facebook’s algorithm. An infographic from American Express OPEN and SocialMouths shows some simple ways to make a page’s posts more popular.
How to Be an Entrepreneur at Your Day Job
by Cristi Young | image credit: Shutterstock
As an entrepreneur, two things are probably true at some point in your career trajectory.
First, thinking like an entrepreneur is nearly impossible to turn off. If you’re driven to be a self-starter and creator, odds are that you’re constantly thinking and planning. Secondly, there will come a time — barring any unforeseen angel investors or trust funds — that you’ll need to take a job before fully branching out on your own.
Although startup costs vary, launching your own vision does come as some price, which means many budding entrepreneurs find themselves working a day job — planning for their dreams while feeling chained to a desk.
Stressed Out? Relax With These 5 Free Apps
by Cynthia Boris |image credit: Shutterstock
While technology is supposed to make our lives easier, it has also left many of us feeling more stressed. We have emails rolling in at all times, phone calls in the car and, thanks to Wi-Fi, we can conduct business almost anytime from anywhere. The workday never seems to end — and that’s not healthy.
It may be impossible to unplug your life, so try these five, free apps for your iPhone, iPad or Android phone to help relieve stress:
1. Breathe2Relax: This simple app guides you through a series of deep, controlled breathing exercises that can relieve stress and leave you feeling more energized. Breathe2Relax uses a combination of visual and audio cues to slow your breathing rhythm while soft music plays in the background. The app allows you to adjust the inhale and exhale length, as well as the number of cycles.
Written by Julia Peterson | jeffbullas.com
Going mobile with your SEO can make your business sharper, quicker, and more responsive.
As more and more businesses realize the value of SEO, defending and improving client’s visibility increasingly demands constant vigilance.
With these smartphone apps, you can keep an eye on multiple variables at once, and get a better idea of what is working for your clients and what isn’t.
These apps will keep you on top of your game at all times, whether youíre on the subway or stuck in the waiting room at the dentist.
1. Raven Tools
Raven Tools mobile app is a must-have if youíre already a Raven user; it ís easily the most comprehensive toolkit on this list. While the app is free, the subscription cost makes this something of a luxury alternative to Google Analytics or other free tools. Raven covers many SEO indicators that others miss, like social mentions and a clearer connection between marketing expenses and their impact on revenue. If you’re willing to take the plunge and make a big investment, Raven Tools is the obvious choice, and this app is the only one you need.
Operating System: Apple (iOS)
Las aplicaciones móviles facilitan el acceso rápido a un determinado contenido on line, permiten almacenar los datos del usuario de manera segura, ayudan a las marcas a establecer comunicaciones con sus clientes gracias a las herramientas de notificaciones push y a fidelizarlos, generannotoriedad de marca y pueden convertirse en canales complementarios de venta on line: son algunas de las ventajas recogidas en el “Libro Blanco de Apps” editado por la Mobile Marketing Association.
Netflix streaming used more data than YouTube in our tests.Among the app categories we tested, movie streaming apps chomped up the most data. Consider those YouTube videos you watch on your commute: Viewing for just ten minutes a day can have you pushing a 1GB limit in well under a month. And high-definition videos take up double the amount of data that standard definition videos do.
But YouTube videos aren’t the biggest data hog. Netflix streaming uses more. Data consumption on Netflix varies, because video quality adjusts constantly depending on your connection. In our tests using Verizon’s fast LTE network, 10 minutes of viewing used up between 100 and 200MB. So streaming just two 2-hour films can all but max out a 5GB-per-month data plan.
Which classes of apps eat the most data? Which single apps in each category are the least data-efficient? We tested various popular Android apps to find out.
Some apps are far worse than others when it comes to data usage, and it’s important to know which ones are the hogs, especially for those on limited or low-end data plans.
And limited or capped data plans appear to be the wave of the future. For instance, AT&T offers tiered plans ranging from 300MB to 3 gigabytes (GB) per month. When you exceed your monthly allotment of data, your carrier either throttles down your speed or hits you with expensive overage charges.
We tested the data usage of popular apps in six different categories to find out which are easiest and hardest on data. If one of your go-to apps is a data hog, you may be able to find a similar app that does the same things but uses less data.
We tested the apps using a Droid Razr phone running on Verizon’s 4G LTE network, and used theMy Data Manager and Onavo apps to measure the data being used. Leer más “Which Smartphone Apps are the Biggest Data Hogs?”