Welcome to the Future of Advertising Insight Center // Thnx HBR Blog Network // @HarvardBiz



This HBR Insight Center on the future of advertising
 will explore the transformation. We’ll dig into the technologies that are reinventing how companies connect with customers, and look at how big data and new analytic tools are allowing advertisers to fine tune and microtarget their messaging in real time. Our bloggers will also examine the new breed of consumer that, increasingly, rejects interruptive messages and demands that advertising present itself only when invited — and then only if the message offers value. And we’ll look at consumers’ growing involvement in advertising, both as arbiters and creative collaborators. This exploration happens in tandem with our spotlight on advertising in the March issue of HBR.

by Gardiner Morse | blogs.hbr.org
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Justin Lafferty | latest articles….


| justin@allfacebook.com | Twitter: @JLaffertyAF

How Does Facebook Improve Its Mobile Apps?

Earlier this week, Facebook released an update for its iOS application, integrating popular features from the stand-alone Camera and Messenger apps. On Friday, the site’s engineering team shared how they use these apps to see what shutterbugs and messaging mavens like best before they tweak the main app.

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INFOGRAPHIC: How Businesses Are Making Friends On Facebook

The holy grail for a brand on Facebook is the advocate. But how does a brand turn an everyday Facebook fan into someone who is willing to share and speak positively about the company? Ambassador, a social referral platform, laid out a timeline illustrating how a user becomes a brand advocate.

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How Do Facebook’s Opt-In Notifications, Pages Feed Affect Brands?

Facebook set the marketing world abuzz when it began testing two features: opt-in notifications for page updates (so users can be pinged whenever a page they have chosen posts) and a separate pages feed (where users can see all posts from all pages they’ve liked). Jason Weaver, CEO of Shoutlet, a social media marketing service that works with top consumer brands, told AllFacebook recently that he thinks this is a chance for companies to re-establish connections with fans.

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Facebook Friendship Pages Converted To Timeline

Have you ever gone through your friends list and wondered, “How do I know this person?” There’s actually a way to see all engagement between yourself and a friend — friendship pages, which recently got the timeline treatment.

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Wishpond Serves Up Easy, Engaging Facebook Marketing

Trying to think of a way to create a fun contest that will make Facebook fans engage with your brand? Stop thinking. Wishpond, which is now stepping into the social marketing world, has launched an easy way for brands to reach out to their fans through Facebook and other avenues.

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Postagram Direct Turns Facebook Photos Into Branded Postcards

Users are increasingly finding new ways to find offline uses for Facebook. The latest? Postgram Direct, which allows a user to send a real-life postcard to someone featuring Facebook photos. Sincerely, the parent company, announced Thursday that Postagram Direct has partnered with Gap to allow users to send free postcards to friends and relatives.

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Takei To Take On Facebook’s Algorithm In Upcoming Book

Actor George Takei has been a fierce opponent of the way Facebook determines which users see certain posts from pages. After reading an open letter from an aggravated page administrator to Co-Founder and CEO Mark Zuckerberg, Takei said he’s writing about Facebook’s algorithm — which many people refer to as EdgeRank — in his upcoming book.

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INFOGRAPHIC: The Science Of Facebook Engagement

One of the biggest challenges facing Facebook marketers is the plight of gaining engagement. Brands and other page administrators have tried to figure out the best types of posts to rack up more likes, comments, and shares — and most important, to play into Facebook’s algorithm. An infographic from American Express OPEN and SocialMouths shows some simple ways to make a page’s posts more popular.

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entrepreneur.com | Editors’ Picks


How to Be an Entrepreneur at Your Day Job
by Cristi Young | image credit: ShutterstockHow to Be an Entrepreneur at Your Day Job

As an entrepreneur, two things are probably true at some point in your career trajectory.

First, thinking like an entrepreneur is nearly impossible to turn off. If you’re driven to be a self-starter and creator, odds are that you’re constantly thinking and planning. Secondly, there will come a time — barring any unforeseen angel investors or trust funds — that you’ll need to take a job before fully branching out on your own.

Although startup costs vary, launching your own vision does come as some price, which means many budding entrepreneurs find themselves working a day job — planning for their dreams while feeling chained to a desk.

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Stressed Out? Relax With These 5 Free Apps
by Cynthia Boris |image credit: Shutterstock

While technology is supposed to make our lives easier, it has also left many of us feeling more stressed. We have emails rolling in at all times, phone calls in the car and, thanks to Wi-Fi, we can conduct business almost anytime from anywhere. The workday never seems to end — and that’s not healthy.Stressed Out Relax With These 5 Free Apps

It may be impossible to unplug your life, so try these five, free apps for your iPhone, iPad or Android phone to help relieve stress:

1. Breathe2Relax: This simple app guides you through a series of deep, controlled breathing exercises that can relieve stress and leave you feeling more energized. Breathe2Relax uses a combination of visual and audio cues to slow your breathing rhythm while soft music plays in the background. The app allows you to adjust the inhale and exhale length, as well as the number of cycles.

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TheNextWeb.com | News Review


 

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Watch: Giants Pitcher Hits 4 Perfect Mid-Air Fastball Collisions

It’s Saturday. What else do you have that’s better to do than watch San Francisco Giants pitcher Matt Cain hit mid-air objects with his fastball? Nothing? Good.

Frankfurt Book Fair 2012

Humble eBook Bundle Tops $1 Million in Sales

By now you’re probably familiar with Humble Bundles. The short version of the story is that they’re bundles of digital goods which are sold for at least one cent, but…

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Evernote Moleskine Notebook Reviewed

When I was offered the opportunity to trial the first fun of the Evernote Notebooks by Moleskine I jumped at the chance. As the staff of TNW knows, I already…

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What Causes Developer Depression?

Last week, a student asked a bold question: “Is Your Facebook a Lie?” The article, written by London College of Fashion Student Libby Page and published on The Guardian’s Blogging…

Apple Announces Digital Textbooks Service At Guggenheim

iBooks 3 Mention Appears in New iTunes Listing

Just last week we brought you the news that Apple’s October 23rd iPad mini event would be focused on iBooks, which makes sense as it will likely be a great…

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How to Set Up a Basic Productivity System

There are tons of productivity systems available for you to use, and for those who are just getting started in their quest to have a better handle on their tasks,…

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Why Startups Should Make Design a Priority

Thinking about starting a new small business or startup that is heavily technology-based? Or do you already have a tech-based small business or startup that you are actively working on…

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Apple Opens Up Wangfujing Apple Store to Massive Crowd

Apple on Saturday opened the doors to its Wangfujing Apple Store in Beijing with the usual fanfare and a large crowd of eager customers and TNW was there to check…

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Pheed Loses Its Twitter Privileges

This morning a new Twitter+celebrity+charge-to-look-at-my-posts service called Pheed was launched to much fanfare…on Forbes, and not a whole lot outside of that. Unfortunately, most of the press to be had…

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The 8-Bitty controller for iOS & Android is fantastic, as long as your favorite game supports it

There was that point you got to when playing the original NES when your thumb started to get ever so tender, then began getting tougher. The gamer’s callous is a…

Russian journalism students

Growth Hacking Comes To Silicon Valley, Conference Starts Oct. 26

When one thinks about a hacker, a couple of things probably come to mind: the classic movie starring Angelina Jolie or a computer specialist eager to either innovate or destroy…

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No More Twitter & Facebook for Xbox 360

Please file this in the ‘well, what a moronic move’ bag. It has become known that Microsoft has removed applications supporting Twitter and Facebook usage from its app marketplace on…

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Nokia Nearby, a local search app for Series 40 feature phones with no GPS, is now available

This is a nice one for international users with Nokia Series 40 feature phones. Nokia has announced that its Nokia Nearby app has made its way to the Nokia Store…

Manhattan Skyline

ConnectNYC Fiber Challenge: Startups Win High-Speed Fiber Build-Outs

New York City has launched the ConnectNYC Fiber Challenge: a competition for NY-based startups to win free high-speed fiber broadband build-outs for their businesses. If you run a company in the…

DailyDoseMic

Today’s Daily Dose

Hands on with Google’s new Chromebook, invites to Microsoft’s Windows Phone 8 event, Tumblr eats dirt, and Microsoft does China. You can catch The Daily Dose every Monday through Friday…

 

Top 5 Mobile Apps for Online Marketers


Written by  | jeffbullas.com

Going mobile with your SEO can make your business sharper, quicker, and more responsive.

Top 5 Mobile Apps for Online Marketers

As more and more businesses realize the value of SEO, defending and improving client’s visibility increasingly demands constant vigilance.

With these smartphone apps, you can keep an eye on multiple variables at once, and get a better idea of what is working for your clients and what isn’t.

These apps will keep you on top of your game at all times, whether youíre on the subway or stuck in the waiting room at the dentist.

1. Raven Tools

Raven Tools mobile app is a must-have if youíre already a Raven user; it ís easily the most comprehensive toolkit on this list. While the app is free, the subscription cost makes this something of a luxury alternative to Google Analytics or other free tools. Raven covers many SEO indicators that others miss, like social mentions and a clearer connection between marketing expenses and their impact on revenue. If you’re willing to take the plunge and make a big investment, Raven Tools is the obvious choice, and this app is the only one you need.

Cost: Free

Operating System: Apple (iOS)

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8 claves para crear una aplicación movil de éxito


Herramientas Móviles 2.0Social Consulting Media | Consultoría de Marketing en Redes Sociales en Bilbao

Las aplicaciones móviles facilitan el acceso rápido a un determinado contenido on line, permiten almacenar los datos del usuario de manera segura, ayudan a las marcas a establecer comunicaciones con sus clientes gracias a las herramientas de notificaciones push y a fidelizarlos, generannotoriedad de marca y pueden convertirse en canales complementarios de venta on line: son algunas de las ventajas recogidas en el “Libro Blanco de Apps” editado por la Mobile Marketing Association.

Ahora bien, ¿cómo crear y publicitar con éxito una aplicación móvil de marca? He aquí ocho recomendaciones incluidas en el “Libro Blanco de Apps”… Leer más “8 claves para crear una aplicación movil de éxito”

Which Smartphone Apps are the Biggest Data Hogs?

Movie Streaming
Netflix streaming used more data than YouTube in our tests.Among the app categories we tested, movie streaming apps chomped up the most data. Consider those YouTube videos you watch on your commute: Viewing for just ten minutes a day can have you pushing a 1GB limit in well under a month. And high-definition videos take up double the amount of data that standard definition videos do.

But YouTube videos aren’t the biggest data hog. Netflix streaming uses more. Data consumption on Netflix varies, because video quality adjusts constantly depending on your connection. In our tests using Verizon’s fast LTE network, 10 minutes of viewing used up between 100 and 200MB. So streaming just two 2-hour films can all but max out a 5GB-per-month data plan.


Which classes of apps eat the most data? Which single apps in each category are the least data-efficient? We tested various popular Android apps to find out.

Are you aware of how much data your smartphone’s apps are using up? Android phones are averaging about 583 megabytes (MB) of data usage monthly, according to 2011 stats from Nielson.

Some apps are far worse than others when it comes to data usage, and it’s important to know which ones are the hogs, especially for those on limited or low-end data plans.

And limited or capped data plans appear to be the wave of the future. For instance, AT&T offers tiered plans ranging from 300MB to 3 gigabytes (GB) per month. When you exceed your monthly allotment of data, your carrier either throttles down your speed or hits you with expensive overage charges.

We tested the data usage of popular apps in six different categories to find out which are easiest and hardest on data. If one of your go-to apps is a data hog, you may be able to find a similar app that does the same things but uses less data.

We tested the apps using a Droid Razr phone running on Verizon’s 4G LTE network, and used theMy Data Manager and Onavo apps to measure the data being used. Leer más “Which Smartphone Apps are the Biggest Data Hogs?”