Yahoo Examines iPad Ownership Trends

Yahoo finds iPads help it reach 30-54 year-old men, assist Flickr

Even before the iPad was released, Yahoo started catering to potential users, releasing a Yahoo Entertainment app. It later partnered with Appolicious, too. Now, Yahoo’s taken a look at what sort of iPad owner audience it’s attracted, and it seems that Yahoo’s done best with wealthy-ish, middle-aged men who take lots of pictures.

Let’s start with the simplest subject: gender distribution. About 66 percent of iPad users on the Yahoo network are male, compared to 51 percent of regular Yahoo users in the U.S.

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Yahoo finds iPads help it reach 30-54 year-old men, assist Flickr

Even before the iPad was released, Yahoo started catering to potential users, releasing a Yahoo Entertainment app.  It later partnered with Appolicious, too.  Now, Yahoo’s taken a look at what sort of iPad owner audience it’s attracted, and it seems that Yahoo’s done best with wealthy-ish, middle-aged men who take lots of pictures.

Let’s start with the simplest subject: gender distribution.  About 66 percent of iPad users on the Yahoo network are male, compared to 51 percent of regular Yahoo users in the U.S. Leer más “Yahoo Examines iPad Ownership Trends”