OctupusApps: permite crear gratuitamente aplicaciones móviles minutos – @dvivancosanchez


En México, IDC asegura que hay un total de 4.4 millones de teléfonos inteligentes, y la proyección para finales de 2013 es que sus ventas hayan crecido 42 por ciento con respecto el año anterior.

Por: Daniel Vivanco

Los consumidores aprovechan al máximo sus dispositivos móviles, dentro de las principales actividades que realizan desde ellos es el acceso a internet, con un promedio de 4 horas 11 minutos, muchas de estas veces para buscar información sobre las marcas y sus productos, según datos de IAB México.

Por ello, las empresas deben llevar sus sitios web al ambiente móvil, lo cual pueden hacer fácilmente con OctupusApps, una herramienta que permite crear gratuitamente aplicaciones móviles en solo unos minutos, sin requerir conocimientos de programación ni de diseño, y de forma sencilla.

Para crear tu app móvil solo debes seguir los siguientes pasos:

1.- Accede a OctupusApps e introducir la URL de tu web o blog.

2. En unos segundos y de forma automática se creará la aplicación con todos tus contenidos (textos, vídeos, redes sociales, fotos).

3. Elige las plataformas y revisa o añade más canales, como FacebookTwitter, tu Blog, YoutubeFlickr; también puedes incluir archivos en formato PDF y catálogos.

4.- Elige el diseño que te represente o la imagen que quieres mostrar de tu empresa o negocio: colores, tipo de navegación, fondo, etcétera.

5. Comprueba el resultado durante el proceso en todas las plataformas que tu elijas.

6.- Selecciona si la vas a subir a Apple StoreGoogle Play,Windows Phone, con el nombre, aplicación, icono, portada y descripción.

7.- Publícala de forma gratuita pulsando el botón.

La plataforma permite realizar seguimiento de las descargas y usos de tu app, asimismo, ofrece opciones para editar y actualizar su contenido desde cualquier dispositivo.

Usuarios de iPhone tendrán que pagar por Whatsapp anualmente – Vía @expansioncom


La aplicación de mensajería instantánea Whatsapp lanzó ayer su última actualización para iOS que permitirá la descarga de la app de forma gratuita pero en forma de subscripción, es decir a cambio del pago de una cuota anual.

Whatsapp iPhone

El nuevo modelo de subscripción adoptado por la compañía no es ninguna novedad. En marzo de este mismo año, Whatsapp causó cierto revuelo al anunciar que comenzaba a cobrar 0,89 céntimos al año a los usuarios de Android por el uso de su aplicación. En un primer momento, en Apple se libraron de este pago anual, al ser los únicos que pagaban por la descarga inicial.

Pero esta diversidad de opciones ha terminado. Desde ayer, la descarga de Whatsapp en la Apple Store es gratuita, pero el mantenimiento de la aplicación tiene un coste anual de 0,89 céntimos.

The Ultimate Question 2.0

Fred Reichheld’s The Ultimate Question, which was published in 2006, was a comprehensive account of best available expertise on measuring customer delight—the new bottom line of 21st Century businesses. It showed how asking a single question, “How likely is it that you will recommend this product or service to a friend or colleague?” on a 0-10 point scale, and tracking the ratio of “promoters” to detractors—the Net Promoter Score or NPS—was the best and most practical single measure of customer delight.

Now five years later, Reichheld and Markey share the experience with NPS of leading companies and show how this rapidly advancing sphere of knowledge is becoming the compass for business success in the 21st Century, in particular Apple.

Not surprisingly, Apple is one of the stars of the show, having some the highest NPS scores of any sector. But this didn’t happen by instinct or gut feel or gambling. It was earned by Apple the old fashioned way: through careful listening to customer and responding to what they heard.


Yesterday I pointed to five dangerous myths about Steve Jobs. Here’s another one. Apple doesn’t listen to its customers.

Thus Alan Deutschman said yesterday in the New York Times about Steve Jobs: “He doesn’t market-test anything. It’s all his own judgment and perfectionism and gut…. Again and again, Mr. Jobs has gambled that he knew what the customer would want, and again and again he has been right.”

Gambling? Instinct? Gut?

Not really.

The reality is that Apple listens very closely and systematically to its customers. Apple is one of the premier exponents of the Net Promoter Score for systematically listening to customers and managing its business in response to what they hear. Fortunately, with the wonderful new book being published in September 2011, The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World by Fred Reichheld with Rob Markey, we have a blow-by-blow account of exactly how Apple does listen to its customers. Listening to customers is at the center of Apple’s business processes.

Fred Reichheld’s The Ultimate Question, which was published in 2006, was a comprehensive account of best available expertise on measuring customer delight—the new bottom line of 21st Century businesses. It showed how asking a single question, “How likely is it that you will recommend this product or service to a friend or colleague?” on a 0-10 point scale, and tracking the ratio of “promoters” to detractors—the Net Promoter Score or NPS—was the best and most practical single measure of customer delight.

Now five years later, Reichheld and Markey share the experience with NPS of leading companies and show how this rapidly advancing sphere of knowledge is becoming the compass for business success in the 21st Century, in particular Apple.

Not surprisingly, Apple is one of the stars of the show, having some the highest NPS scores of any sector. But this didn’t happen by instinct or gut feel or gambling. It was earned by Apple the old fashioned way: through careful listening to customer and responding to what they heard. Leer más “The Ultimate Question 2.0”

First iPhone 4 Class Action Suit Filed

The first iPhone 4 class action lawsuit has been filed in the U.S. District Court for the District of Maryland and, as expected, it focuses on the phone’s reception issues. Since the record-breaking launch of Apple’s latest gadget – 1.7 million were sold during its opening weekend alone – there have been scores of complaints about the device’s antenna design. Holding the phone in a particular spot leads to signal loss and dropped calls, as many new iPhone owners soon unhappily discovered. Apple’s only suggestion to its legions of loyal customers? Either don’t hold the phone that way or buy one of its $30 rubber bumpers.


Written by Sarah Perez

The first iPhone 4 class action lawsuit has been filed in the U.S. District Court for the District of Maryland and, as expected, it focuses on the phone’s reception issues. Since the record-breaking launch of Apple‘s latest gadget – 1.7 million were sold during its opening weekend alone – there have been scores of complaints about the device’s antenna design. Holding the phone in a particular spot leads to signal loss and dropped calls, as many new iPhone owners soon unhappily discovered. Apple’s only suggestion to its legions of loyal customers? Either don’t hold the phone that way or buy one of its $30 rubber bumpers. Leer más “First iPhone 4 Class Action Suit Filed”

Creative Uses of Stickers in Advertising

The use of stickers in advertising is not only an innovative way to attract attention, it is also an extremely cost-effective way to create a lasting impression.

Many companies, whose only form of advertising is stickers, have seen an increase in business by as much as 550%.

The great thing about these stickers is that they can be easily customized and this is probably one of the main reasons why they have become so popular.

In this post, we’ve collected some of the most striking and creative examples of stickers in advertising.

What do you think of these type of adverts? Please feel free to share other examples that you may know of in the comments’ section below.


The use of stickers in advertising is not only an innovative way to attract attention, it is also an extremely cost-effective way to create a lasting impression.

Many companies, whose only form of advertising is stickers, have seen an increase in business by as much as 550%.

The great thing about these stickers is that they can be easily customized and this is probably one of the main reasons why they have become so popular.

In this post, we’ve collected some of the most striking and creative examples of stickers in advertising.

What do you think of these type of adverts? Please feel free to share other examples that you may know of in the comments’ section below. Leer más “Creative Uses of Stickers in Advertising”