Google introduces new ‘Hummingbird’ search algorithm – vía @Reuters


Amit Singhal, senior vice president of search at Google, introduces the new 'Hummingbird' search algorithm at the garage where the company was founded on Google's 15th anniversary in Menlo Park, California September 26, 2013. REUTERS/Stephen Lam

Amit Singhal, senior vice president of search at Google, introduces the new ‘Hummingbird’ search algorithm at the garage where the company was founded on Google’s 15th anniversary in Menlo Park, California September 26, 2013.

Credit: Reuters/Stephen Lam

MENLO PARK, California | Thu Sep 26, 2013 6:25pm EDT

(Reuters) – Google Inc has overhauled its search algorithm, the foundation of the Internet‘s dominant search engine, to better cope with the longer, more complex queries it has been getting from Web users.

Amit Singhal, senior vice president of search, told reporters on Thursday that the company launched its latest “Hummingbird” algorithm about a month ago and that it currently affects 90 percent of worldwide searches via Google.

Google is trying to keep pace with the evolution of Internet usage. As search queries get more complicated, traditional “Boolean” or keyword-based systems begin deteriorating because of the need to match concepts and meanings in addition to words.

“Hummingbird” is the company’s effort to match the meaning of queries with that of documents on the Internet, said Singhal from the Menlo Park garage where Google founders Larry Page and Sergey Brin conceived their now-ubiquitous search engine. Leer más “Google introduces new ‘Hummingbird’ search algorithm – vía @Reuters”

GOOGLE MÁS INTELIGENTE Y 3 EFECTOS DEL ‘KNOWLEDGE GRAPH’


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Posted by Benja Paz Vermal

Si, si no lo sabías, Google no es todo lo inteligente que parece, o por lo menos no lo era. De hecho, cada vez que buscamos un término “cruza los dedos esperando que alguien haya escrito la respuesta”, o al menos así lo afirma Amit Singhal (Senior Software Engineer en Google). El buscador simplemente devolvía los resultados con mayor coincidencia de palabras clave, aunque no fuera lo que estábamos buscando.

Hace tiempo que vienen trabajando en una serie de sustanciales mejoras en el buscador. También han mejorado sus otros servicios: Gmail, iGoogle, Google+ (que cada día es mejor y más importante), YouTube, etc… Leer más “GOOGLE MÁS INTELIGENTE Y 3 EFECTOS DEL ‘KNOWLEDGE GRAPH’”

Is Too Much Plus a Minus for Google?

See also: ‘Dirty Little Secrets: The Trouble With Social Search‘ by Tim Carmody
They have a point. With SPYW, the search experience deeply becomes intertwined with Google’s social networking product. You see it in the search box, where the Google+ identity becomes the way to identify a person whose name is in a query. You see it in the search results, where Google+ content is overwhelmingly displayed compared to other social material from Google’s competitors. You see it in a “People and Pages” list — suggestions for connections on Google+ — that appears in the same column as Google’s ads.

In short, they say there’s too much Plus and not enough of Our World, which has oodles of content on other social networks.


On Tuesday, Google announced something called Search, plus Your World (SPYW). It marked a startling transformation of the company’s flagship product, Google Search, into an amplifier of social content. Google’s critics — as well as some folks generally well-intentioned towards Google — have complained that the social content it amplifies is primarily Google’s own product, Google+.

They have a point. With SPYW, the search experience deeply becomes intertwined with Google’s social networking product. You see it in the search box, where the Google+ identity becomes the way to identify a person whose name is in a query. You see it in the search results, where Google+ content is overwhelmingly displayed compared to other social material from Google’s competitors. You see it in a “People and Pages” list — suggestions for connections on Google+ — that appears in the same column as Google’s ads.

In short, they say there’s too much Plus and not enough of Our World, which has oodles of content on other social networks. Leer más “Is Too Much Plus a Minus for Google?”

Social Search’s Algorithm


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Mark  Jackson

In May 2009, I wrote a column about the talk at the time that Twitter could be a “Google killer.” Fast forward a few months (OK, almost a year) and now we have Google partnered with Twitter.

At the time of my initial writing, I mentioned that until Twitter cleaned up the potential for spam, I didn’t see that Twitter could possibly be a Google killer. I spoke about the fact that Google rose in popularity, years ago, because it had figured out how to deliver higher quality search results (certainly not entirely “spam free,” but much better than we had seen before).

On January 13, 2010, Technology Review interviewed Amit Singhal, a Google Fellow, who led development of real-time search. In this article, Amit shares how Google ranks tweets. Leer más “Social Search’s Algorithm”