“antes que tu empleado patee tu trasero”: Síntomas de un mal jefe – vía @muypymes CC/ @luisgiobbio


En el OpenForum de American Express nos hablan de cinco síntomas que pueden indicar que nuestras habilidades directivas son mejorables. (antes que tu empleado patee tu trasero)

El adicto al trabajo

Te gusta tanto trabajar, que no entiendes que haya personas que no les guste tanto como a ti. ¿Quién no querría trabajar un fin de semana o renunciar a parte de sus vacaciones para sacar adelante ese proyecto tan interesante?  ¿Por qué nadie te responde a los e-mails que mandas los viernes a las tres de la mañana?

Muchos duelos de start-ups y pequeñas empresa, sufren este síndrome: auténticos Workaholics. Y no es que lo podamos criticar abiertamente. Al fin y al cabo, cada uno hace lo que quiere con su negocio. Lo que sí es criticable es que queramos que todos los que nos rodean también se conviertan en adictos al trabajo, que les obliguemos a trabajar, cuando no deberían estar haciéndolo. Leer más ““antes que tu empleado patee tu trasero”: Síntomas de un mal jefe – vía @muypymes CC/ @luisgiobbio”

Amex Launches Pay By Tweet // via mobilephoneadvise.com


“Based on the initial success of Amex Sync for offers, we know there is significant power in combining our assets with Twitter’s platform to bring value to Cardmembers and merchants,” said Leslie Berland, Senior Vice President, Digital Partnerships and Development at American Express, in a statement.

Here’s Amex’s video explaining how its Twitter sync and payments feature works:

Amex’s release follows below.

American Express Syncs with Twitter to Unlock the Purchasing Power of the #HashtagCardmembers Can Now Tweet #Hashtags to Buy Products on Twitter

Specially-Priced American Express Gift Cards and Products from Amazon, Sony, Urban Zen and Xbox on Sale Starting this Week

New York, NY,  February 11, 2013 –

American Express today announces a new social commerce experience that turns Twitter #hashtags into purchases in a unique and seamless way. American Express Cardmembers who sync their eligible Cards at sync.americanexpress.com/twitter and tweet special #hashtags can buy American Express Gift Cards and products from Amazon, Sony, Urban Zen and Xbox 360. American Express’ proprietary Card Sync technology powers the experience. Card Sync first launched on Twitter last March to deliver couponless savings to Cardmembers who tweet special offer #hashtags from merchants.

The $25 American Express Gift Card can be purchased using a synced American Express Card starting today for only $15 by tweeting #BuyAmexGiftCard25 (quantities limited, offer expires 3/3/13, limit one per Cardmember). The remaining catalog of products goes on sale Wednesday, February 13 at noon, EST, when the full list of special product #hashtags will be released and highlighted as “favorites” on the@AmericanExpress Twitter page. Cardmembers can sync their Cards in advance by visiting sync.americanexpress.com/twitter.

“Based on the initial success of Amex Sync for offers, we know there is significant power in combining our assets with Twitter’s platform to bring value to Cardmembers and merchants,” said Leslie Berland, Senior Vice President, Digital Partnerships and Development at American Express. “Now, we’re leveraging our unique technology and closed-loop network to introduce a seamless solution that redefines what’s possible in the world of social commerce.”

How to Sync to Buy Products on Twitter:

Leer más “Amex Launches Pay By Tweet // via mobilephoneadvise.com”

16 datos y estadísticas a tener en cuenta sobre Social Media


 

Con el nuevo año cada vez más cerca, conviene pararse a hacer una evaluación de este 2012 que poco a poco llega a su fin, con el objetivo de aprender de todo lo acontecido, de las tendencias, de los errores, de casos de éxito, de todo aquello relevante que puede resultarnos indispensable para seguir adquiriendo experiencia y sacar el máximo partido de todo lo ya aprendido.

Sin duda, el 2012 ha sido un año crucial para el desarrollo del Social Media, y algunas de las cifras, datos y conclusiones de análisis…  

Leer más “16 datos y estadísticas a tener en cuenta sobre Social Media”

Pagos móviles y pagos digitales, ¿mucho ruido y pocas nueces?


marketingdirecto.com

El móvil se está convirtiendo en el gran campo de batalla de las compras, pero estos dispositivos, por ahora, no están en disposición de lograr que los usuarios dejen de utilizar sus ordenadores. Pero, si el futuro más próximo es un mundo multicanal, ¿la apuesta por los pagos móviles es la estrategia adecuada?

Por ahora, muchos de los proyectos de pagos móviles están en desarrollo o su adopción se basa simplemente en una dinámica más de juego y no de pagos reales. De hecho no hay más que mirar a Google Wallet, que se lanzó como una solución sólo para móviles y que ha ido evolucionando como una cartera digital que se puede utilizar también online, para entender que quizás las billeteras móviles no sean el camino a seguir, al menos por ahora. Leer más “Pagos móviles y pagos digitales, ¿mucho ruido y pocas nueces?”

The role of social media in financial services marketing


Today, LinkedIn launched its inaugural Financial Services Summit in New York which focused on the role social media is playing in the financial services industry. The first panel brought together representatives from American Express, Citi, Fidelity Investments, Prudential Retirement and Hearsay Social to talk about using social media in financial marketing.

It was curious to see a panel on social media where only two out of six individuals on the panel have Twitter accounts. One was Clara Shih, who runs the agency Hearsay Social, and the other, Frank Eliason, SVP of Social for Citi. The panelists’ lack of Twitter accounts felt like a microcosm highlighting how most financial service organizations are behind in social media.

Not that Twitter is the be all and end all of social media, it is a communication channel for 140 million active users. Saying that, in LinkedIn’s new findings released today, financial advisors are mainly reaching out to prospective clients on LinkedIn with Twitter only used by 8% of them. Even brand identity building primarily takes place on LinkedIn over Facebook, Twitter and Google+ for those working in an advisory capacity.

Though the panelists did mention communication on all platforms, a lot of the issues they are facing aren’t about where the conversations are taking place. It’s rather that financial institutions need to put customers at the center of their decisions as well as enable their employees to do the same.

Below are a few of the key takeaways from each of the panelists. These points could be taken across any organization, especially those who have to deal with compliance issues and regulatory bodies:

Clara Shih, CEO, Hearsay Social… Leer más “The role of social media in financial services marketing”

La Generación Y acelera el gasto en bienes de lujo gracias al e-commerce

Los sitios de venta flash y los sitios web de la industria de la moda aumentan las ventas entre los consumidores jóvenes. La Generación Y crece y adquiere un mayor poder adquisitivo, el grupo de edad de 18 a 34 años es el que más compra bienes de lujo. Según una encuesta realizada por American Express Business Insights, la Generación Y aumentó el consumo de bienes de alta calidad, completando el precio en un 31% con respecto al año anterior.

El esfuerzo del trabajo y el aumento de los salarios, es sin duda el mayor aliciente para el apetito de compra de la Generación Y. Sin embargo, también se puede suponer, en base a los datos deAmerican Express, que los descuentos en el sector de lujo a través de sitios web o ventas flash están estimulando el deseo de los jóvenes hacia la moda de este sector. En otras palabras, la adopción temprana por parte de la Generación Y de la venta flash mediante el comercio electrónico ha allanado el camino para completar el precio de las ventas del lujo.


http://www.marketingdirecto.com

Los sitios de venta flash y los sitios web de la industria de la moda aumentan las ventas entre los consumidores jóvenes. La Generación Y crece y adquiere un mayor poder adquisitivo, el grupo de edad de 18 a 34 años es el que más compra bienes de lujo. Según una encuesta realizada por American Express Business Insights, la Generación Y aumentó el consumo de bienes de alta calidad, completando el precio en un 31% con respecto al año anterior.

El esfuerzo del trabajo y el aumento de los salarios, es sin duda el mayor aliciente para el apetito de compra de la Generación Y. Sin embargo, también se puede suponer, en base a los datos deAmerican Express, que los descuentos en el sector de lujo a través de sitios web o ventas flash están estimulando el deseo de los jóvenes hacia la moda de este sector. En otras palabras, la adopción temprana por parte de la Generación Y de la venta flash mediante el comercio electrónico ha allanado el camino para completar el precio de las ventas del lujo. Leer más “La Generación Y acelera el gasto en bienes de lujo gracias al e-commerce”

Lethal Generosity: The Key To Your Online Content Strategy

Many traditional marketing thinkers hide their competitive information, and believe that:

Sharing secrets and expertise arms customers with too much information.
Sharing secrets and expertise gives an advantage to the competition.

Neither of these is true.

Most companies believe that their competitive advantage is in some process, some product, some service. That’s hardly ever the case (except maybe for companies like Apple and Google). Anyone, at almost any time, can copy your process, product or service, especially today.


By Joe Pulizzi | http://blog.junta42.com/2012/02/lethal-generosity/
-.-

The concept of Lethal Generosity was first coined by social media pioneer Shel Israel in 2008. Simply put:

Lethal Generosity is the concept that the most generous members of any social media company are the most credible and influential and as such, they can devastate their competition in the marketplace.

In short, the company whose representative posts the most tips, links, advice, case studies, best practices that followers find useful will always [rise] to the top, not just in influence but also in search results.  The more outbound links you post, the more inbound links you are likely to receive.

Although Mr. Israel focuses this point in a social media context, the application of this idea is much broader.

Those companies that give away their industry insight and expertise on a consistent basis, and publish that information free and through multiple channels, can dominate their industry niche – including social media and communications in general.

Can You Share Too Much Information? Leer más “Lethal Generosity: The Key To Your Online Content Strategy”

Pizza Hut And Amex Team Up on Foursquare for Super Bowl

While a compelling marketing innovation, the Foursquare initiative appears to be but a small piece to Pizza Hut’s larger efforts for Super Bowl XLVI. For instance, the Plano, TX-based brand will run a pre-game ad on NBC. The spot is the result of a user-generated video contest on the brand’s Facebook page that concluded on Jan. 15.

Interestingly, on the social media front, the Yum! Brands property has neither authored a Facebook post to its 5.5 million fans/likes nor tweeted to its 83,000 Twitter followers about the Foursquare offer. Because of Pizza Hut’s current $10 deal for any kind of pizza, Amex users would stand to buy pies from the chain for roughly $5 apiece – after the $5 credit is applied.

The Super Bowl is in three days. Not surprisingly, the brand’s community managers have published numerous messages about Sunday’s huge TV event in which it will participate.

For all the marketing community’s interest in Foursquare, Pizza Hut’s lack of attention to the deal offer so far seems to speak volumes about where geo-social truly stands in the real-world pecking order of advertising . In other words, platforms at reasonable scale like Facebook (845 million users) and Twitter (100 million) are welcome in King TV’s court. New York-based Foursquare, with its 15 million users, appears to be still working towards such an invite.


Will football fans check in via Foursquare on Super Bowl Sunday? American Express and Pizza Hut plan to find out, offering a $5 rebate on any food order from the pizza chain that exceeds $10. While aimed at Super Bowl XLVI viewers, the discount and three-company partnership will run through Feb. 12.

Here is why it’s interesting for Pizza Hut. Foursquare users don’t have to check in at any of Pizza Hut’s 6,000 restaurants. Whenever Amex members check in to the geo-social app’s “Super Swarm Sunday” feature created for the big game, they will receive a statement credit after ordering from Pizza Hut online, by phone, or in stores.

They have to pay with their Amex cards, which need to be synced up to their Foursquare acounts. Then, Foursquare will send them an alert about the money-back reward within moments after the Pizza Hut purchase.

Foursquare’s Challenge Leer más “Pizza Hut And Amex Team Up on Foursquare for Super Bowl”

Is Gamification Right for Your Business? 7 Things to Consider

This year has lent itself to a slew of new buzzwords, andgamification is easily one of the most buzzed about in the marketing industry.

Businesses clamored this year to understand the concept of gamification and apply it to their digital and mobile products, offering badges and points galore … but how many of them actually understand the point of gamifying or if it’s even useful for their business goals?

Dustin DiTommaso, the experience design director at design studio Mad*Pow, recently spoke about designing meaningful interactions through game design thinking during his presentation at Geekend 2011, a techie conference presented by BFG Communications.

DiTommaso explained his framework for gamification and dished out seven essential steps for approaching the subject. Read on for a thorough encounter of DiTommaso’s model for creating more meaningful interactions and successful business goals, and let us know your thoughts on his method in the comments below.

1. Consider Why You Want to Gamify

Yes, gamification is a sexy word. No, it isn’t right for every business.

DiTommaso recommends that businesses looking to gamify their products or services ask themselves three critical questions before moving on:

What is the reason for gamifying your product or service?
How does it benefit the user?
Will they enjoy it?
If you can answer these questions with confidence, if gamification seems like a good fit for your business’ product or service and if the users enjoy it, then move on to exploring your business goals. DiTommaso recommends exploring the following three questions:

What are your business goals?
How do get the users to fulfill those business goals?
What actions do you want users to take?
If this exploratory phase yields positive feedback, your business is ready to move into user research.

2. Identify Your Users

It isn’t enough to understand your business goals when considering gamification — you also need to understand your users and what motivates them. Research your users before you begin designing your gamified product, focusing on how they use your software, what they want and what motivates them.

DiTommaso laid out a number of questions to help businesses achieve research-inspired design:

Who are your users?
What are their needs and goals? Why are they playing?
What’s holding them back from achieving their potential? Is it lack of volition (belief that completing the task at hand is valuable) or lack of faculty (ability to complete the task)?
What is their primary playing style (solo, competitive, cooperative)?
Who are they playing with?
What social actions do they find enjoyable, and why?
What metrics do they care about?
Game designers must also understand what motivates users to play their games. There are a number of motivational drivers, but DiTommaso recommends simplifying to four key factors. Decide if your users are motivated by:

Achievement of goals or enjoyment of experience
Structure and guidance or freedom to explore
Control of others or connecting with others
Self-interest in actions or social interest in actions
Knowing these details about users and their motivations will assist game designers in determining how the game should be laid out, how much autonomy to allow, what the users’ goals should be and so on. Let’s explore exactly what comes next in the designing process.


by 10
http://mashable.com/2011/12/24/gamification-for-business/

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

This year has lent itself to a slew of new buzzwords, andgamification is easily one of the most buzzed about in the marketing industry.

Businesses clamored this year to understand the concept of gamification and apply it to their digital and mobile products, offering badges and points galore … but how many of them actually understand the point of gamifying or if it’s even useful for their business goals?

Dustin DiTommaso, the experience design director at design studio Mad*Pow, recently spoke about designing meaningful interactions through game design thinking during his presentation at Geekend 2011, a techie conference presented by BFG Communications.

DiTommaso explained his framework for gamification and dished out seven essential steps for approaching the subject. Read on for a thorough encounter of DiTommaso’s model for creating more meaningful interactions and successful business goals, and let us know your thoughts on his method in the comments below.


1. Consider Why You Want to Gamify


Yes, gamification is a sexy word. No, it isn’t right for every business.

DiTommaso recommends that businesses looking to gamify their products or services ask themselves three critical questions before moving on:

  • What is the reason for gamifying your product or service?
  • How does it benefit the user?
  • Will they enjoy it?

If you can answer these questions with confidence, if gamification seems like a good fit for your business’ product or service and if the users enjoy it, then move on to exploring your business goals. DiTommaso recommends exploring the following three questions:

  • What are your business goals?
  • How do get the users to fulfill those business goals?
  • What actions do you want users to take?

If this exploratory phase yields positive feedback, your business is ready to move into user research.


2. Identify Your Users


It isn’t enough to understand your business goals when considering gamification — you also need to understand your users and what motivates them. Research your users before you begin designing your gamified product, focusing on how they use your software, what they want and what motivates them.

DiTommaso laid out a number of questions to help businesses achieve research-inspired design:

  • Who are your users?
  • What are their needs and goals? Why are they playing?
  • What’s holding them back from achieving their potential? Is it lack of volition (belief that completing the task at hand is valuable) or lack of faculty (ability to complete the task)?
  • What is their primary playing style (solo, competitive, cooperative)?
  • Who are they playing with?
  • What social actions do they find enjoyable, and why?
  • What metrics do they care about?

Game designers must also understand what motivates users to play their games. There are a number of motivational drivers, but DiTommaso recommends simplifying to four key factors. Decide if your users are motivated by:

  • Achievement of goals or enjoyment of experience
  • Structure and guidance or freedom to explore
  • Control of others or connecting with others
  • Self-interest in actions or social interest in actions

Knowing these details about users and their motivations will assist game designers in determining how the game should be laid out, how much autonomy to allow, what the users’ goals should be and so on. Let’s explore exactly what comes next in the designing process.


3. Frame Goals and Objectives Leer más “Is Gamification Right for Your Business? 7 Things to Consider”

Ogilvy y JWT crean una “joint venture” especializada en shopper marketing

Las agencias Ogilvy y JWT, ambas pertenecientes al gigante de la publicidad y la comunicación WPP, unen fuerzas en el terreno del marketing de compradores y en el punto de venta. Con este motivo, acaban de crear en Estados Unidos la “joint venture” JWT/Ogilvy Action.

Ambas agencias operarán de ahora en adelante bajo la denominación de Ogilvy Action y JWT Action. Ésta última se denominaba hasta ahora Malone Advertising, fue fundada en 1943 y desde al año 2005 pertenece a JWT.

Entre los clientes de la nueva compañía fruto de la “joint venture”, figuran empresas tan importantes como Kimberly-Clark, American Express, SC Johnson, Nestlé y Unilever.


http://www.marketingdirecto.com/actualidad/agencias/ogilvy-y-jwt-crean-una-joint-venture-especializada-en-shopper-marketing/

Las agencias Ogilvy y JWT, ambas pertenecientes al gigante de la publicidad y la comunicación WPP, unen fuerzas en el terreno del marketing de compradores y en el punto de venta. Con este motivo, acaban de crear en Estados Unidos la joint venture JWT/Ogilvy Action.

Ambas agencias operarán de ahora en adelante bajo la denominación de Ogilvy Action y JWT Action. Ésta última se denominaba hasta ahora Malone Advertising, fue fundada en 1943 y desde al año 2005 pertenece a JWT.

Entre los clientes de la nueva compañía fruto de la “joint venture”, figuran empresas tan importantes como Kimberly-Clark, American Express, SC Johnson, Nestlé y Unilever. Leer más “Ogilvy y JWT crean una “joint venture” especializada en shopper marketing”

EE.UU.: demandan a American Express por “prácticas anticompetitivas”

“Defenderemos los derechos de nuestros tenedores de tarjetas en el punto de venta y nuestra capacidad para negociar libremente con los comerciantes”, dijo en un comunicado Kenneth Chenault, presidente ejecutivo de American Express.

Tras conocerse la noticia, las acciones de la compañía cayeron un 6,5% en la bolsa de Nueva York.

Según las autoridades estadounidenses, American Express, Visa y MasterCard tuvieron ingresos de US$35.000 gracias a los cargos que cobran a los comerciantes cada vez que un cliente paga con sus tarjetas de crédito o débito.

El año pasado, el gobierno de EE.UU. sacó adelante una ley que le pone nuevas restricciones a las tarjetas de crédito.

Según explicó el corresponsal de BBC Mundo en Washington, Carlos Chirinos, entre los objetivos de la llamada “Ley de los Derechos de Usuarios de Tarjetas de Crédito” se encuentra el frenar los aumentos desmedidos en los intereses y los cargos ocultos en las tarjetas.


Redacción | BBC Mundo

Logotipo de American ExpressLos responsables de American Express dijeron que no tienen intención “de conciliar el caso”.

El Departamento de Justicia de Estados Unidos demandó a American Express por lo que considera prácticas anticompetitivas de la compañía con los comerciantes que utilizan sus tarjetas de crédito.

Según las autoridades estadounidenses, las reglas de American Express evitan que los comerciantes alienten a los consumidores a usar tarjetas de crédito rivales más baratas.

“Con la demanda de hoy enviamos un mensaje claro”, dijo en una conferencia de prensa el secretario de Justicia, Eric Holder.

“Queremos poner más dinero en los bolsillos de los competidores y, eliminando las reglas de las compañías de tarjeta de crédito que impiden la competencia, eso es lo que lograremos”, añadió.

En un principio, el Departamento de Justicia también demandó a Visa y MasterCard, aunque finalmente ambas compañías llegaron a un acuerdo con las autoridades y decidieron permitir a los comerciantes ofrecer descuentos a los consumidores que usen de tarjetas de crédito y débito más baratas.

Pero los responsables de American Express dijeron que no tienen intención “de conciliar el caso”. Leer más “EE.UU.: demandan a American Express por “prácticas anticompetitivas””

American Express lanza una campaña interactiva con el DJ Mark Ronson

American Express ha lanzado “My Live Story”, una campaña interactiva junto con el DJ, productor y compositor Mark Ronson. Es una de las mayores campañas interactivas realizadas por la compañía de tarjetas de crédito, en la que se pretende “descubrir las mejores experiencias musicales británicas, las historias memorables detrás de los conciertos para celebrar la participación de American Express en la música en directo y el programa ganador de un premio ‘Preferred Seating’ lanzado el año pasado”.

La campaña interactiva aparecerá en la web de Channel 4. La creatividad impresa y online para apoyar la campaña está en manos de Ogilvy London y la actividad de social media y relaciones públcias la lleva a cabo Mandate Communications.


American Express ha lanzado “My Live Story”, una campaña interactiva junto con el DJ, productor y compositor Mark Ronson. Es una de las mayores campañas interactivas realizadas por la compañía de tarjetas de crédito, en la que se pretende “descubrir las mejores experiencias musicales británicas, las historias memorables detrás de los conciertos para celebrar la participación de American Express en la música en directo y el programa ganador de un premio ‘Preferred Seating’ lanzado el año pasado”.

La campaña animará a los consumidores a celebrar sus momentos musicales más memorables subiendo fotos o vídeos y de ellos, las experiencias de los veintiún ganadores aparecerán en un corto que se emitirá en la televisión nacional. El ganador de todos ellos, además, conseguirá entradas VIP para asistir a la gala de los Grammy en Los Ángeles. Además, en el corto participarán el director Toby Dye y Mark Ronson, que colaborará con la banda sonora, informa Brand Republic. Leer más “American Express lanza una campaña interactiva con el DJ Mark Ronson”

Quick Takes: Why Is Customer Service So Bad?

Andrew McAfee’s plea about customer service
“How can it still be the case, in 2010, that really well-understood technologies (telephony, voice prompts, etc.) are still detracting from customer service, rather than improving it, at some of the largest companies in the world?”

That’s MIT Sloan research scientist Andrew McAfee, wondering in his blog why the American Express Travel Services phone service offers such poor service. None of the possibilities make sense. Leaders aren’t aware? All they have to do is dial their number. They’re aware, but not bothered? “How could they not be?” McAfee asks. “They run a customer service business — it’s all they do — and they just released a study showing that, as their headline put it, ‘Americans Will Spend 9% More With Companies That Provide Excellent Service.’”

McAfee’s third possibility is the most intriguing: Leaders know about the problems, are concerned about the problems, but aren’t planning on doing anything about the problems.

“Maybe they don’t feel like they have the budget, the expertise, or the managerial bandwidth to take on a tech-heavy project now,” McAfee says. “Maybe the issues I experienced only crop up in the particular segment of Amex Travel I was dealing with, or when call volumes are particularly heavy, and so the company is willing to live with them for the time being. But I’m a heavy traveler, the kind of customer they probably want to attract and retain, and I’m sufficiently struck by this lousy tech leading to lousy customer service that I’m sitting around blogging about it.”


Andrew McAfee’s plea about customer service
“How can it still be the case, in 2010, that really well-understood technologies (telephony, voice prompts, etc.) are still detracting from customer service, rather than improving it, at some of the largest companies in the world?”

That’s MIT Sloan research scientist Andrew McAfee, wondering in his blog why the American Express Travel Services phone service offers such poor service. None of the possibilities make sense. Leaders aren’t aware? All they have to do is dial their number. They’re aware, but not bothered? “How could they not be?” McAfee asks. “They run a customer service business — it’s all they do — and they just released a study showing that, as their headline put it, ‘Americans Will Spend 9% More With Companies That Provide Excellent Service.’”

McAfee’s third possibility is the most intriguing: Leaders know about the problems, are concerned about the problems, but aren’t planning on doing anything about the problems.

“Maybe they don’t feel like they have the budget, the expertise, or the managerial bandwidth to take on a tech-heavy project now,” McAfee says. “Maybe the issues I experienced only crop up in the particular segment of Amex Travel I was dealing with, or when call volumes are particularly heavy, and so the company is willing to live with them for the time being. But I’m a heavy traveler, the kind of customer they probably want to attract and retain, and I’m sufficiently struck by this lousy tech leading to lousy customer service that I’m sitting around blogging about it.” Leer más “Quick Takes: Why Is Customer Service So Bad?”

Visa apela al e-commerce para crear fidelidad a la marca

Se trata de Rightcliq, una herramienta digital gratuita para comprar en línea y promover el comercio electrónico. En realidad, es una innovación tendiente a crear mayor apego o fidelidad a la marca en un contexto más atractivo para nuevos clientes.

Este gigante del dinero plástico promueve por ese conducto listas de preferencias, captación de datos estilo “cookie”, ofertas especiales, pagos electrónicos y monitoreo de entregas. Lo único que el sistema no hace es propaganda explícita de Visa.

Por cierto, Rightcliq permite a los usuarios elegir tarjeta, sin excluir rivales directos en Estados Unidos, por ejemplo MasterCard o American Express. “La gente nos transmite un mensaje claro: quiere operar con lo que ya tiene en el bolsillo” explica Charles Wilson, máximo responsable de la división e-commerce en Visa.


Visa Debit logo

Se trata de Rightcliq, una herramienta digital gratuita para comprar en línea y promover el comercio electrónico. En realidad, es una innovación tendiente a crear mayor apego o fidelidad a la marca en un contexto más atractivo para nuevos clientes.

Este gigante del dinero plástico promueve por ese conducto listas de preferencias, captación de datos estilo “cookie”, ofertas especiales, pagos electrónicos y monitoreo de entregas. Lo único que el sistema no hace es  propaganda explícita de Visa.

Por cierto, Rightcliq permite a los usuarios elegir tarjeta, sin excluir rivales directos en Estados Unidos, por ejemplo MasterCard o American Express. “La gente nos transmite un mensaje claro: quiere operar con lo que ya tiene en el bolsillo” explica Charles Wilson, máximo responsable de la división e-commerce en Visa.  Leer más “Visa apela al e-commerce para crear fidelidad a la marca”

Anything’s Possible Through Crowdsourced Corporate Donations

Today, you are more important than you ever knew. Yes, you are a VIP. Every company seems to want your direct input: Can you create a short film (aka ad) about Bounty paper towels’ philosophy of life? What new flavor should Mountain Dew market, and how should the packaging look? Which couple should get married on the Today show, what should they wear, and where should they go on their honeymoon?

Whether or not crowds are truly wise, you’re certainly in demand in this era of crowdsourcing. That’s especially true in the not-for-profit universe. In the past, we’ve sought your donor dollars, but now we’re also after your support in the form of votes that help us get other donors’ dollars. Actor Hugh Jackman announced last year on Twitter that he’d give away $100,000 to a cause suggested by the Twitterverse. (Charity: Water and Operation Hope split the pot.) Major corporations such as PepsiCo, American Express, and JPMorgan Chase have all turned charitable dollars over to public votes. (Full disclosure: I sit on the advisory boards for the Chase Community Giving and Pepsi Refresh contests.) So have small ones; Kind, which makes fruit-and-nut bars, is giving away $25,000, and it’s up to people who perform “kind acts” — other than eating fruit-and-nut bars — to decide where that money goes.


By: Nancy Lublin

GOOD DIRECTION: Led by his Twitter followers, Hugh Jackman, right, gave $50,000 to Charity: Water, which has dug wells across Africa. | Alessandra Benedetti/Corbis (Jackman); Courtesy of Charity:Water

Hugh Jackman, Charity: Water

Well, sort of. As crowdsourced corporate giving becomes ubiquitous, Nancy Lublin offers tips to win those contests — and the increasingly big bucks.

Today, you are more important than you ever knew. Yes, you are a VIP. Every company seems to want your direct input: Can you create a short film (aka ad) about Bounty paper towels’ philosophy of life? What new flavor should Mountain Dew market, and how should the packaging look? Which couple should get married on the Today show, what should they wear, and where should they go on their honeymoon?

Whether or not crowds are truly wise, you’re certainly in demand in this era of crowdsourcing. That’s especially true in the not-for-profit universe. In the past, we’ve sought your donor dollars, but now we’re also after your support in the form of votes that help us get other donors’ dollars. Actor Hugh Jackman announced last year on Twitter that he’d give away $100,000 to a cause suggested by the Twitterverse. (Charity: Water and Operation Hope split the pot.) Major corporations such as PepsiCo, American Express, and JPMorgan Chase have all turned charitable dollars over to public votes. (Full disclosure: I sit on the advisory boards for the Chase Community Giving and Pepsi Refresh contests.) So have small ones; Kind, which makes fruit-and-nut bars, is giving away $25,000, and it’s up to people who perform “kind acts” — other than eating fruit-and-nut bars — to decide where that money goes. Leer más “Anything’s Possible Through Crowdsourced Corporate Donations”