6 compras de empresas tecnológicas más “cool” del 2012 // gracias a ignaciosantiago.com – @ignaciosantiago.com



Un ejemplo…

Amazon & Kiva Systems

Date of acquisition: 19-Mar-2012

Cost: $775 million (USD)Amazon Pac-Man Acquires Kiva Ghost

Amazon: The world’s largest online retailer started as a web based book store, but soon ballooned out into music, retail goods, apparel and a wealth of other products. It was founded in Seattle, Washington in 1994 and now delivers around the world.

Kiva Systems: A warehouse robotics company, Kiva Systems produces robots that take the legwork out of managing stock.

These orange androids self-navigate warehouses using sensors, providing instant access to goods.

Why the merger will work: Amazon are hoping to improve their margins by reducing spending on warehouse processing. Having an automated warehouse system will hopefully make the business more efficient. And those orange robots are pretty nifty. Apart from a Terminator-esque Rise of the Machines, what could go wrong?

Artículo completo

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The Jeff Bezos School of Long-Term Thinking

Vía 99u.com

Why focus 10,000 years into the future? The answer lies in Bezos’ letter to Amazon shareholders from 1997 when the company went public, a manifesto of sorts about the benefits and approaches to long term thinking.

The 1997 letter’s main point: we can’t realize our potential as people or as companies unless we plan for the long term. Every subsequent year Bezos has ended shareholder letters by attaching the original 1997 essay with a reminder of the importance of thinking long term. And every year, he is proven right.

The company that started out as a few guys in a garage has now revolutionized the way we buy everything from books to toys to clothes. Amazon is now one of the 100-largest companies in America, mostly thanks to bold long term plays like the Amazon Kindle.

“If everything you do needs to work on a three-year time horizon, then you’re competing against a lot of people,” Bezos told Wired in 2011. “But if you’re willing to invest on a seven-year time horizon, you’re now competing against a fraction of those people, because very few companies are willing to do that.”

We can’t realize our potential as people or as companies unless we plan for the long term. Seguir leyendo “The Jeff Bezos School of Long-Term Thinking”

Bitelia Labs: Amazon cloud player y Tienda MP3

Avatar de Marilí­n Gonzalo | Bitelia.com

La música encontró en internet un vehículo para circular, y ya no saldrá de ahí. Desde que eso sucedió, han surgido servicios como Spotify, que buscan una nueva forma de distribuir música vía internet, proponiendo un modelo de ingresos para los artistas y las discográficas. Hace apenas unas semanas, Google nos presentaba su plataforma de música, Google Play Music, y a raíz de eso, quisimos reseñar también un servicio similar, Amazon Cloud Player y su Tienda MP3.

Con más de un millón de álbumes a la venta en España, Amazon abrió en octubre su Tienda MP3, que se puso a disposición de los usuarios junto el servicio Amazon cloud player, para reproducir en diferentes dispositivos tanto la música comprada como la que ya tenemos en nuestra librería musical propia.

Amazon cloud player

El servicio de Amazon es muy similar en funciones y apariencia a Google Play Music, pero su gran diferencia es la cantidad de canciones propias que nos permite importar a la nube: Amazon cloud player nos deja subir 250 sin costo, mientras que en Google Play Music esta cantidad es de 20.000. Si queremos importar más canciones en el servicio de Amazon, podemos subir hasta 250.000 pagando 24,99 € al año. Las canciones se importan con una calidad de 256 Kbps.

Basándose en nuestra cuenta de Amazon, el servicio nos ofrece crear una librería donde podremos importar las canciones para tenerlas disponibles vía web o descargadas, tanto en PC y Mac como en los siguientes dispositivos: Kindle Fire, iPad, iPhone, iPod touch y los que utilicen Android.

Cómo empezar   (Artículo completo)

10 definiciones imprescindibles para no perderse en el cloud | Por: Redacción de Baquía

Baquia Cloud Computing

SaaS, PaaS, IaaS, nubes públicas, privadas, híbridas, EC2, Azure… Una guía para “no estar en las nubes” entre tanto nuevo término relacionado con el cloud.

Cloud defniciones

El cloud computing es un sector todavía en auge, por lo que muchos tienen que acostumbrarse aún a la nomenclatura que se maneja. Términos, siglas y acrónimos vinculados a la industria cloud se extienden cada vez más entre empresas, aunque para muchos todavía suenan confusos y lejanos.

Por eso, vía SearchCloudComputing, dejamos aquí una lista de los términos más utilizados en relación a la nube, para que no se nos quede cara de sello cuando alguien nos pregunte si ya usamos PaaS o si nuestra nube es híbrida, pública o privada.

1. IaaS, PaaS, SaaS: los tres pilares de los servicios en la nube. Responden respectivamente a Infrastructure as a Service, Platform as a Service y Software as a Service. IaaS se refiere a la provisión de equipamientos (servidores, máquinas virtuales, componentes de red, etc.), PaaS está relacionado con la provisión de plataformas (hardware y sistemas operativos), y SaaS se refiere a aplicaciones alojadas en remoto (correo, seguridad, programas, etc.)

2. XaaS: una “X” genérica que se puede sustituir por cualquier servicio que demanden las empresas. Por ejemplo, podemos hablar de WaaS (Worplace as a Service), UCaaS (Unified Communications as a Service), IDaaS (Identity as a Service), MaaS (Monitoring as a Service), y más que surgirán… Veamos: Seguir leyendo “10 definiciones imprescindibles para no perderse en el cloud | Por: Redacción de Baquía”

iOS, Android, HTML5? How to pick a tablet platform for your app

VentureBeat | http://bit.ly/JO1rGt

You’re building a tablet app, and you need to make decisions on what platforms to support. Here’s how to pick the tablet platform that’s right for you … and will result in the most sales of your app.

The choices are well-known:

  • iOS
    The acknowledged market leader for scale and monetization
  • Android
    The strong contender for second place, but with fragmentation concerns
  • Kindle Fire
    Android under the skin, but walled off by Amazon, with its own app store
  • Windows 8
    The dark horse: an intriguing option, but scale and penetration are open questions
  • BlackBerry
    The dead horse?
  • HTML5
    The one ring to rule them all … but perhaps a little lost in a deep cave in the Misty Mountains

For some people, the choice might be obvious. But sometimes there can be market advantages to targeting a less-obvious platform. Let’s look at the alternatives.

Why you would pick iOS

Apple’s iOS is the acknowledged leader in tablet sales. According to Gartner, the iPad will destroy the competition with 61 percent of sales in 2012. So it’s pretty obvious why you’d develop for iPad: that’s where the users are. Not only are the most people on iPad right now, but the types of people are attractive to app developers. Simply put: they have money and they’re not afraid to spend it. That’s an attractive user base.

Also, there’s very good infrastructure in the iOS ecosystem: coding tools, developer ecosystem, publishing and distribution paths, and monetization options.

On the downside, there is a lot of noise in the iOS world. With more than 500,000 apps for iPhone and 200,000 for iPad, your app faces some major challenges getting noticed. That said, if you are a major brand or have deep pockets, you can likely break free from the pack.

Why you would pick Android

If iPad is the leader, Android is the very strong contender … and there’s recent history to suggest that Android may not always trail iOS in the tablet market. After all, Android leads in the smartphone market, after initially trailing the iPhone. According to the same Gartner study cited above, Android will make up about 32 percent of tablet sales in 2012, growing to 37 percent in 2016.

So Android has a very significant number of users. A third of a large market is still a pretty large potential audience, and Android is expected to account for about 35 million tablets this year. (For a caveat about these numbers, see Kindle Fire below.)

There are other reasons to choose Android for your tablet app. There’s less noise in the market — fewer dedicated tablet apps — which means that yours has a better chance to be seen. In addition, if your app is well-designed and user-friendly, it will stand out in stark contrast to other Android apps, which, unfortunately, largely suck.

But also, if you want more control of what you’re developing and how to market it, the fact that there are multiple Android markets and fewer ecosystem constraints mean that you have more freedom in how to build and market your app. Seguir leyendo “iOS, Android, HTML5? How to pick a tablet platform for your app”

La revolución 2.0 llega por fin al mundo de los Recursos Humanos

by Jobandtalent | http://blog.jobandtalent.com/revolucion-2-0-llega-a-rrhh

En los últimos años el mundo de  los recursos humanos ha dado un giro de 180 grados.
La venta de libros (Amazon), de música (Itunes) o encontrar piso (Idealista) por poner algún ejemplo, habían vivido su revolución en Internet hace varios años y hoy en día los portales específicos para estos sectores están ya mas que consolidados.
El sector de los recursos humanos y la búsqueda de empleo no encontraba su lugar en la red hasta hace muy poco tiempo, cuando, gracias a las redes sociales se ha revolucionado la manera de encontrar talento por parte de las empresas.

Facebook, con mas de 800 millones de usuarios, o Twitter, donde mas de medio millón de personas se crean una cuenta diariamente, son dos ejemplos del impacto que están teniendo en nuestra sociedad.
Al haber un número tan desorbitado de personas a las que es muy sencillo acceder, las empresas han visto que estas redes son grandísimos recipientes donde se encuentra concentrado el talento

Las empresas han tenido que replantearse y estudiar esta situación llegando a una conclusión clave: hay que adaptarse o morir. Se calcula que a día de hoy, un 89% de las empresas reclutan a través de redes sociales y aproximadamente la mitad de estas utilizan Facebook y Twitter para encontrar los perfiles que están buscando.

Hasta hace poco tiempo, cuando una persona quería buscar empleo a través de internet tenía que pasar por pesados procesos hasta conseguir aplicar a las empresas que eran de su interés: búsqueda de las páginas específicas donde se quería aplicar, envío de interminables cuestionarios, adaptar el curriculum a lo que pedía cada empresa….Pero todo esto ya es cosa del pasado.

Las ventajas que presentan estas nuevas formas de reclutamiento online son varias… Seguir leyendo “La revolución 2.0 llega por fin al mundo de los Recursos Humanos”

Why You Ought to Throw Away Your Vanity Metrics for These 5 Customer Metrics

KISSmetrics Sticker
Have you ever logged into your analytics account and noticed how your traffic and pageviews are up? And when you notice that your pageviews have gone up, you probably get excited and try to figure out what caused it to go up, right?

But when you dig a bit deeper and start to analyze the impact of those increased pageviews, you probably notice that your revenue hasn’t really gone up at all. Seguir leyendo “Why You Ought to Throw Away Your Vanity Metrics for These 5 Customer Metrics”

Why Entrepreneurs who want to ‘Change the World’ should learn from Damien Hirst and Harry Potter

by jeremywaite

Heartfelt criticism of your idea or your art is usually right (except when it isn’t…)

Check out this letter from the publisher of a magazine you’ve never heard of to the founder of a little magazine called Readers Digest:

Personally, I don’t see how you will be able to get enough subscribers to support it. It is expensive for its size. It isn’t illustrated… I have my doubts about the undertaking as a publishing venture”.

Of course, he was right–given his assumptions. And that’s the except part.

Criticism of your idea is usually based on assumptions about the world as it is. How was the publisher to know that the world would change it’s reading habits and turn Readers Digest into a multi-million dollar empire.

Think about Damien Hirst for a second. The world’s richest living artist. He could never have made it as an artist in the world as it was. He was one of the first modern artists to sell directly to buyers (cutting out the dealers and auction houses).

He also took the unprecedented step of having a price list of his obscenely expensive creations without explaining the logic of their existence to justify their price tag – fine art, cows in formaldehyde, bottles of religious drugs, diamond encrusted skulls… He broke many barriers to clear the way for a new generation of artists who now don’t know any differently.  In the beginning though, Hirst himself was written off by the art world because he was too rock’n’roll!

  • Harry Potter was rejected by just about everyone because for it to succeed the way kids read would have to change.
  • Starbuck’s didn’t listen when they were told, “No-one will pay $4 for a cup of coffee. Not even in New York”.
  • Analysts said that the world’s biggest book retailer needed to be on every High Street. Apparently no-one told that to Amazon.

Big ideas are always resisted initially because things need to change in order for them to succeed. Seguir leyendo “Why Entrepreneurs who want to ‘Change the World’ should learn from Damien Hirst and Harry Potter”

Cómo afecta a las búsquedas patrocinadas el sistema predictivo de Google

El sistema Google Instant revolucionará el panorama de los patrocinios por palabras, acabando con el paradigma de las impresiones para dar más relevancia a los clics de calidad.

Aquí cobra especial importancia el sistema predictivo y por lo tanto el orden en que aparecen las marcas en esta nueva forma de funcionar, que será tan relevante para los anunciantes como lo fue el algoritmo secreto de Google.

La revista Mashable publicó un informe de la marcas ganadoras del nuevo paradigma, que arroja que la letra A será de Amazon, mientras que el B pertenecerá al Bank of America y la E a Ebay. Seguir leyendo “Cómo afecta a las búsquedas patrocinadas el sistema predictivo de Google”

Social Network Game Can be Depressing Tree of Life

BY Austin Carr

Campus life at Sacramento‘s California State University may be somewhat lacking.

Today it was reported that the school reached a deal to make an online game available to its 28,000 students and staff. Developed by Mindbloom, a startup founded by Amazon veterans, the “Life Game” will help the faculty and student body manage a healthy lifestyle and keep off that Freshman 40. The game normally costs $39 a year; California State is Mindbloom’s first enterprise customer.

Mindbloom uses social networking and a metaphorical tree to keep members on top of their goals. When registering, users select a variety of lifestyle priorities (such as spirituality, relationships or career) which will then appear on the branches of their  tree.

Next, the site recommends small actions aimed at improving these areas (“Take the stairs at work instead of the elevator”). The more tasks you complete, the more your tree’s branches will grow and your leaves brighten. The more you ignore your action items, the more your tree will wither and die.

According to Mindbloom, it’s the competition that spurs you into achieving your goals. Members join a buddy system in which friends’ trees appear next to yours in the game, forever taunting you with their greener leaves and healthier lifestyles. After all, “you don’t want your tree to look bad,” explained Brent Poole, the company‘s CEO.

But aren’t college kids too busy drinking to look after a house plant, let alone a fictional tree? Miss enough scheduled actions, and pretty soon the leaves turn brown, the branches shrivel, and you’re an unemployed, overweight alcoholic. Weren’t social networks supposed to make us feel better? Where’s the restart button on this damn tree?


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Amazon: Kindle Books Now Outselling Hardcovers

E-books have hit a significant milestone. In each of the last three months, Amazon reports that sales of books for Kindle have outpaced the sale of hardcover books, and that growth is only accelerating.

In a statement, Amazon says that, “over the past three months, for every 100 hardcover books Amazon.com has sold, it has sold 143 Kindle books. Over the past month, for every 100 hardcover books Amazon.com has sold, it has sold 180 Kindle books.”

That’s impressive, especially considering it was only back in December that Amazon was celebrating Kindle books outselling the real thing on Christmas Day. Six months later, the shift has apparently become the norm. Seguir leyendo “Amazon: Kindle Books Now Outselling Hardcovers”